Aki Technologies - RFP - SCJ OFF! Botanicals - 2.27.18

Client: SCJ OFF!
Botanicals
Agency: PHD
Campaign: OFF! Botanicals
Flight Dates: 4/16/18-6/30/18
Sales Rep: Ben Chesterman
Sales Rep Email: bc@a.ki
Sales Rep Phone: 248.320.7042
Campaign Placement Creative Size(s) Platform Start Date End Date CPM Impressions Rate Cost
SCJ OFF! Botanicals Campaign Aki_Smartphone_Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Motions_RM Interstitial_320x480 320x480 Smartphone ### ### CPM 4,518,072 $ 16.60 $ 75,000.00
SCJ OFF! Botanicals Campaign Aki_Smartphone_Custom OFF! Botanicals
Aki_Smartphone_ Custom Moments
OFF! Botanicals + Geo + +Kinetic
Moments Geo + On-The-Go
Kinetic LeanMotions_RM Expandable
Back Motions_RM Banners_PKG PKG
Expandable Smartphone ### ### CPM 8,823,529 $ 8.50 $ 75,000.00
SCJ OFF! Botanicals Campaign Banners_300x250
Aki_Smartphone_Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Motions_RM Expandable 300x250> 320x480 Smartphone ### ### CPM
SCJ OFF! Botanicals Campaign Banners_320x50 320x50>320x480 Smartphone ### ### CPM
SCJ OFF! Botanicals Campaign AV_Aki_Smartphone_Run of Moments_Standard Banners_PKG PKG Smartphone ### ### Free 496,988 $ - $ -
SCJ OFF! Botanicals Campaign AV_Aki_Smartphone_Run of Moments_Standard Banners_300x250 300x250 Smartphone ### ### Free
SCJ OFF! Botanicals Campaign AV Creative Production Production Smartphone ### ### Free - $ - $ -
SCJ OFF! Botanicals Campaign AV Kinetic Motion + Moment Reporting Reporting Smartphone ### ### Free - $ - $ -
SCJ OFF! Botanicals Campaign AV IRi Sales Lift Study IRI Study Smartphone ### ### Free - $ - $ -
SCJ OFF! Botanicals Campaign AV Visit Conversion Study Reporting Smartphone ### ### Free - $ - $ -
Total: 13,838,590 $ 10.84 $ 150,000.00
Retialer Store Locations Provided By PHD
Notes, targeting details, etc: Frequency cap of 1-2 unique views/week
Aki to accept IAS monitoring tags, SCJ whitelist
Client: SCJ OFF! Botanicals
Agency: PHD
Flight Dates: 4/16/18-6/30/18
Campaign Placement Creative Size(s) Platform Start Date End Date CPM Impressions Rate Cost
SCJ OFF! Botanicals Campaign Aki_Smartphone_Custom

Aki_Smartphone_CustomOFF! Botanicals
Custom OFF! Moments
Botanicals+Moments
Geo + Kinetic Lean
+ Geo Back Motions_RM
+ Kinetic Interstital_320x480
Lean Back Motions_Standard 320x480 Smartphone ### ### CPM 2,259,036 $ 16.60 $ 37,500.00
SCJ OFF! Botanicals Campaign Banners_PKG
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Motions_Standard PKG Smartphone ### ### CPM 5,357,143 $ 7.00 $ 37,500.00
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Motions_Standard 300x250 Smartphone ### ### CPM
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic On The Go Motions_Standard 320x50 Smartphone ### ### CPM
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic On The Go Motions_Standard PKG Smartphone ### ### CPM 10,714,286 $ 7.00 $ 75,000.00
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic On The Go Motions_Standard 300x250 Smartphone ### ### CPM
SCJ OFF! Botanicals Campaign Banners_320x50 320x50 Smartphone ### ### CPM
SCJ OFF! Botanicals Campaign AV_Aki_Smartphone_Run of Moments_Standard Banners_PKG PKG Smartphone ### ### Free 2,016,351 $ - $ -
SCJ OFF! Botanicals Campaign AV Creative Production Production Smartphone ### ### Free - $ - $ -
SCJ OFF! Botanicals Campaign AV Kinetic Motion + Moment Reporting Reporting Smartphone ### ### Free - $ - $ -
SCJ OFF! Botanicals Campaign AV IRi Sales Lift Study IRI Study Smartphone ### ### Free - $ - $ -
SCJ OFF! Botanicals Campaign AV Visit Conversion Study Reporting Smartphone ### ### Free - $ - $ -
Total: 20,346,816 $ 7.37 $ 150,000.00
Frequency cap of 1-2 unique views/week
Notes, targeting details, etc: Aki to accept IAS monitoring tags, SCJ whitelist
Client: SCJ OFF! Botanicals
Agency: PHD
Flight Dates: 4/16/18-6/30/18
Campaign Placement
SCJ OFF! Botanicals Campaign Aki_Smartphone_Custom Custom

Aki_Smartphone_Custom OFF! Botanicals Moments
Moments Geo +Lean Back
Kinetic Motions_R
Lean Back M
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Mo
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Mo
Aki_Smartphone_Custom Custom OFF! Botanicals Moments + Geo + Kinetic On The Go
SCJ OFF! Botanicals Campaign AV_Aki_Smartphone_Run of Moments_Standard Banners_PKG
SCJ OFF! Botanicals Campaign AV_Aki_Smartphone_Run of Moments_Standard Banners_300x250
SCJ OFF! Botanicals Campaign AV_Aki_Smartphone_Run of Moments_Standard Banners_320x50
SCJ OFF! Botanicals Campaign AV Creative Production
SCJ OFF! Botanicals Campaign AV Kinetic Motion + Moment Reporting
SCJ OFF! Botanicals Campaign AV IRi Sales Lift Study
SCJ OFF! Botanicals Campaign AV Visit Conversion Study

Frequency cap of 1-2 unique views/week
Notes, targeting details, etc: Aki to accept IAS monitoring tags, SCJ whitelist
Placement Creative Size(s)
m Custom
m OFF! Botanicals Moments
Moments Geo +Lean Back
Kinetic Motions_RM
Lean Interstital_320x480
Back Motions_RM Expandable 320x480
Banners_PKG
m Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Motions_RM Expandable PKG
Banners_300x250
m Custom OFF! Botanicals Moments + Geo + Kinetic Lean Back Motions_RM Expandable 300x250 >320x480
Banners_320x50
tom Custom OFF! Botanicals Moments + Geo + Kinetic On The Go Motions_Standard 320x50 > 320x480
Banners_PKG
stom Custom OFF! Botanicals Moments + Geo + Kinetic On The Go Motions_Standard PKG
Banners_300x250
stom Custom OFF! Botanicals Moments + Geo + Kinetic On The Go Motions_Standard 300x250
Banners_320x50 320x50
AV_Aki_Smartphone_Run of Moments_Standard Banners_PKG PKG
V_Aki_Smartphone_Run of Moments_Standard Banners_300x250 300x250
V_Aki_Smartphone_Run of Moments_Standard Banners_320x50 320x50
AV Creative Production Production
AV Kinetic Motion + Moment Reporting Reporting
AV IRi Sales Lift Study IRI Study
AV Visit Conversion Study Reporting
ided By PHD
views/week
tags, SCJ whitelist
Platform Start Date End Date CPM Impressions Rate Cost
Smartphone ### ### CPM 8,389,262 $ 7.45 $ 62,500.00

Smartphone ### ### CPM 4,006,410 $ 15.60 $ 62,500.00
Smartphone ### ### CPM
Smartphone ### ### CPM 21,008,403 $ 5.95 $ 125,000.00
Smartphone ### ### Free 4,342,530 $ - $ -
Smartphone ### ### Free
Smartphone ### ### Free
Smartphone ### ### Free - $ - $ -
Total: 37,746,605 $ 6.62 $ 250,000.00
Creative Site Responsible for
Placement Platform Asset & Tags Due Date
Size(s) Build
Rich Media Expandable

Banner_320x480 320x480 Smartphone14 buisness days prior to launcAki
Rich Media Interstitial 320x480 Smartphone14 buisness days prior to launcAki

Standard Banner_300x250 300x250 Smartphone5 business days prior to launchAgency
Standard Banner_320x50 320x50 Smartphone5 business days prior to launchAgency
Serving File Format Accepted/Assets Required Max File Size Looping
3rd Party Assets required to build: layered PSDs, Social elements, fonts, branded guidelines100k 3x
Site Served Assets required to build: layered PSDs, Social elements, fonts, branded guidelines100k 3x
3rd Party JPEG/GIF 25k 3x
3rd Party JPEG/GIF 25k 3x
Additional Notes
https://aki.box.com/s/l1oipbznl0nglk9xaokn6evcd2fxhb1t
SCJ OFF! Botanicals Moments
Receptive Get On The List Moments
First Impressions Moment
After Wrok Refresh at Moment
Weekday Mornings at Home
Weekend Relax Moment
Weekend Planning At Home
Late Night Read Moment
Morning Read Moment
Prime Time TV Moment
Relaxing After Work Moment
Night In Moment
Relevant On-The-Go Moments

Weekend Errands Moment
Evening Commute Moment
Morning Commute Moment
Family Fun Moment
Night Out Moment
Grocery Shopping Moment
Savvy Shopper Moment
Fun in the Sun Moment
Great Outdoors Moment
Sports & Fitness Moment
Point Of Purchase Moments

At Provide List of Retialer Stores
Description
Moments
Target Shoppers when they first use their phone for the day - keeping OFF! Botanicals top-of-mind.
Reach Shoppers while they are unwinding on a weekday after a long day at work.
Reach Shoppers while they are having breakfast at home on weekdays, often with their family, and before head
Reach Shoppers while they are enjoying some leisure time after a long week, and often hanging out with family
Reach Shoppers while they are planning their next activity at home on a weekend.
Reach Shoppers when they are having trouble sleeping late at night.
Target Shoppers when they are reading in the morning whether they are catching up on news or sports highligh
Reach Shoppers at home during prime time when the user is enjoying their favorite TV show.
Reach Shoppers while they are at home for a well deserved moment of relaxation after a long, busy day of work
Target Shoppers on Friday and weekend nights when they stay in to relax or catch up on housework.
Target Shoppers who are running errands on the weekend whether they are at the post office or pharmacy.
Target Shoppers while they commute home after a day of work.
Reach Shoppers commuting to work in the morning.
Reach Shoppers when they are enjoying family leisure moments at bowling alleys, mini golf courses, zoos, aqua
Reach Shoppers late night at bars and nightclubs, concerts, hookah lounges, dance clubs or other nightlife locat
Reach Shoppers shopping for groceries
Engage with savvy shopping while they are out shopping and looking for deals
Engage with Shoppers enjoying fun water sports moments like when they are at the pool.
Engage with Shoppers during outdoor moments such as while they are at the beaches or camping.
Target Shoppers who are working out whether they are cycling, at dance studios or running.
Reach Shoppers when they are shopping at Walmart, CVS, Walgreens, Kroger, Albertsons/Safeway, Wakefern ,
Location History
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Work
N/A
N/A
Work
Home
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Cur
Ho
Ho
Ho
Ho
Ho
Ho
Ho
Ho
Ho
Ho
Gas
Tra
Tra
Aqu
Bar
Butcher, Supermarket, Wine Shop, Liquor Store, Kosher Food Store, Health and Diet Food, Grocery Store, Gour
Fle
Swi
Out
Athletic Fields, Volleyball, Sports Clubs, Soccer, Skating, Running, Tennis, Hockey, Gyms / Fitness Centers, Gym
TBD
Target Audience
A25-54, Outdoor Enthusiast, Healthy Lifestyle, Green Living, Gardening who shop @ retailers
Content
News, Weather, Sports, Lifestyle, Recipe, Health/Fitness, Music, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Recipe, Gaming, Shopping apps
News, Weather, Sports, Lifestyle, Music, Health/Fitness, Shopping apps

News, Weather, Sports, Lifestyle, Music apps
News, Weather, Sports, Lifestyle apps
News, Weather, Sports, Lifestyle, Music, Health/Fitness apps
News, Weather, Sports, Lifestyle, Music, Health/Fitness apps
Shopping, Lifestyle, News apps

Phase of Day Time Connection Device
Mornings 5am-9am 3G/4G/Wi-Fi Smartphone

Weekday Evenings 4pm-12am 3G/4G/Wi-Fi Smartphone
Weekday Morning 3am-10am 3G/4G/Wi-Fi Smartphone
Weekends 9am-11pm 3G/4G/Wi-Fi Smartphone
Weekend Mornings 9am-3pm 3G/4G/Wi-Fi Smartphone
Late Night 10pm-5am 3G/4G/Wi-Fi Smartphone
Mornings 6am-11am 3G/4G/Wi-Fi Smartphone
Evenings 9pm-11pm 3G/4G/Wi-Fi Smartphone
Weekday Evenings 5pm-11pm 3G/4G/Wi-Fi Smartphone
Friday-Sunday Evenings 6pm-11pm 3G/4G/Wi-Fi Smartphone
All Day 6am-11pm 3G/4G Smartphone

Weekday Evenings 1pm-12am 3G/4G Smartphone
Weekday Mornings 3am-12pm 3G/4G Smartphone
Evening/Late Night 4pm-3am 3G/4G Smartphone
All Day 8am-2am 3G/4G Smartphone
All Day 9a-8pm 3G/4G Smartphone

Aki Technologies - RFP - SCJ OFF! Botanicals - 2.27.18

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Client: SCJ OFF!

SCJ OFF! Botanicals Campaign Aki_Smartphone_Custom

SCJ OFF! Botanicals Campaign Aki_Smartphone_Custom Custom

Retialer Store Locations Provided By PHD

Smartphone ### ### CPM 8,389,262 $ 7.45 $ 62,500.00

Rich Media Expandable

Rich Media Interstitial 320x480 Smartphone14 buisness days prior to launcAki

Relevant On-The-Go Moments

Point Of Purchase Moments

News, Weather, Sports, Lifestyle, Music, Health/Fitness, Shopping apps

Shopping, Lifestyle, News apps

Mornings 5am-9am 3G/4G/Wi-Fi Smartphone

All Day 6am-11pm 3G/4G Smartphone

All Day 9a-8pm 3G/4G Smartphone

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