Copyright © 2017 DecisionPro, Inc.

No part of this data collection may be reproduced, stored in a retrieval system

spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or oth
without the permission of DecisionPro, Inc.

Perceptual Data
Average score each brand achieves on each attribute from your sample of respondents.
Attributes / Brands Amstel Light Bass Becks Corona Dos Equis
Rich full-bodied taste 3.1 3.8 3.7 3.3 3.8
Good taste 3.5 3.9 3.8 3.5 3.9
No aftertaste 3.3 2.3 2.8 3.2 2.8
Refreshing 3.5 2.8 3.5 3.6 3.6
Light 3.6 1.3 2 2.6 1.8
Lower price 2.1 1.6 1.7 2 2.2
Good value for money 2.8 2.7 2.6 2.7 3.4
Prestigious-popular 3.4 2.5 3.3 3.1 2.6
Masculine 2.5 3.9 3.1 2.9 2.9
Country with brewing tradit 3.5 3.3 3.8 2.3 2.7
For young people 2.8 1.8 2.1 2.6 2.4
Gives buzz 2.4 3.1 2.9 2.5 2.5
Drink at picnics & outings 3.3 2.4 3.1 3.3 3.5
Drink at bar 3.5 3.7 3.5 3.5 3.3
Drink with friends 3.5 3.5 3.6 3.5 3.7
For home after work 3.2 3.8 3.4 3.5 3.4
To serve guests at home 3.6 3.1 3.6 3.2 3.5
stored in a retrieval system, used in a
tocopying, recording or otherwise –

Heineken Kirin Molson Moosehd Sapporo St. Pauli

3.5 3.6 2.8 3.5 3.4 3.1
3.5 3.6 2.9 3.7 3.5 3.2
2.9 2.7 2.6 3.1 2.9 2.8
3.3 3.3 2.8 3.6 3 3.1
1.8 2.3 2.2 2.6 1.9 2.2
2.2 1.8 1.9 2.1 1.4 1.8
2 2.6 2.4 2.9 2 2.5
3.1 3.1 2.5 3.4 3 2.6
3.3 3 2.3 2.8 2.4 2.3
2.3 3.5 2.4 3.1 2.9 2.5
2.1 2.4 2.2 2.6 3.1 2.3
2.9 2.8 2.4 2.8 3.1 2.5
3.3 3.1 2.5 3.4 3.3 2.6
3.1 3.4 2.6 3.4 3.4 2.7
3.5 3.5 2.8 3.5 3.5 3.1
3.2 3.5 2.7 3.5 3.5 3
3 3.5 2.8 3.6 3.5 3.1