("Heart Attack - Conceptual Illustration Of A Heart Running Away..

")

A simple picture has the power to communicate a thousand words. The image

above can be observed to have a white Background with a projected foreground depicting a

burger, fry, and soda cup character followed by 9 individual fries holding uniform weaponry. The

heart appears panicking being pursued by the fast food aberrations with menacing smiles on

their faces indicated evil intent. The image is a saturation of mostly red and yellow coloration

indicating a McDonald’s theme with the exception of the hamburgers green lettuce hugh. The

frame is a horizontal layout at a medium zoom showing all character the characters from a high

angle.

The focal point is centered around the menacing fry box and the finger being pointed at

the anxious heart to initiate a pursuit. No font or any form of writing is present in the image as a
whole with only characters and motion being displayed. The body language shows the flight of

the heart with hands and legs flailing in every direction depicting utter fear. The fry is also

observed to be pointing with an eager, malicious intent with the soda cup and burger grinning in

approval, the burger seemingly rubbing his hands together in anticipation. With these factors it

can be said that the image is busy with a high amount of activity and characters involved. No

major indication of a particular brand is shown however, the red and yellow color insinuates the

color scheme of the McDonald's franchise. When interpreting the image, one can say it

correlates directly with the effect of fast-food menu items on our health today with coronary

heart disease and other Cardiovascular disorders being linked to high blood pressure and

cholesterol, the recipe for a heart-attack. The rise of fast food in the 20th and 21st century has

exacerbated this situation by the introduction and advertising of fast-food chains that earn profit

at the expense of the consumers health. With this information the global spread of fast food has

seen various consequences to the heart and our health in modern times being represented

through symbolism and personification.

Moreover, the image relates to fast-food consumption and heart disease by the depiction

of fast-food menu items as an aggressive adversary initiating pursuit against a startled and be

chased heart. This is meant to represent the fast-food contents as destruction and harmful to

the heart with the intent of causing damage as seen in science. The contents of the

commodities contain salts and fat which lead to disorders, blockage in the artery, and potentially

death. The intended audience at which the image is projecting at is the average consumer of

fast-food franchises such as people who eat fast-food regularly and are oblivious to its effects

as well as viewers in general who run risks of cardiac disorders from such habits.

The message of image creator is to warn the consumer of the dangerous repercussions

of eating fast food product and the harmful effects dealt to the heart from those certain types of
meals. This is further reinforced by poster, body language, and expressions from the image in

an attempt to spread awareness to the viewer about such consequences.

The creator does an excellent job at spreading his opinion to the viewer. This is

observed through the bright coloring, personification of characters, and dramatic outlook meant

to “scare viewers out of eating fast-food.” Despite appearing dramatic and one-sided the image

does hold leverage in that it gets the message across with accuracy and evidence portrayed

through the characters and events. The heart appears attacked and chased by the “fast-food”

army which holds truth from a non-biased scientific cardiology standpoint. The heart is

negatively affected by the consumption of fast-food as shown through studies leading to

imbalances in the body. It does seek however, to demonize fast-food as well showing it as the

main cause of heart disease, which isn’t a completely justified claim considering genetics,

environment, stress, and other factors play a part in developing a risk of heart disease. This

comes to show that the image can be presented to children and other friendly advertising as a

simple method to show the negative impact of fast food on our daily lives and health, along with

education in health and exercise.