founded in 1928, we were the first advertising agency in India.

76 years hence, we
continue to relentlessly pursue our passion for building and nurturing, enduring brands.
Over the years we have helped create some of India's most successful brands like Asian
Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and
many more.

A power brand in itself, Ogilvy & Mather is acknowledged as the leading

communications agency in the country today.

Our defining quality is our firm belief in the value of brands and the important role they
play in consumers' lives. The business of building brands is conducted through a
proprietary way of thinking and working; what we call 360 Degree Brand Stewardship.

We are part of Ogilvy & Mather Worldwide, one of the largest marketing communication
networks in the world. The network services more Fortune Global 500 companies in five
or more countries than any other agency.

As Brand Stewards, we combine local know-how with a worldwide network, to leverage

the brands of our multinational clients. We create powerful campaigns that address local
market needs while reinforcing the same universal brand identity. The hallmark of our
brand-building capabilities is our balance of global and local brands. Our local clients
keep us in tune with local market nuances, which is critical for the success of our
multinational accounts.

Piyush Pandey's career at Ogilvy, from a trainee Account Executive to Executive

Chairman is a story of excitement and achievement, accolades and applause.

Born in Jaipur, Rajasthan, Piyush obtained his Master's degree from St Stephen's College,
Delhi. Cricket seemed to be his calling as he led Delhi University to its win in the
Rohinton Baria Trophy in 1979. He also played in Ranji Trophy, India's premier
domestic cricket tourney. Piyush even worked as a tea taster, before joining Ogilvy in
1982 as a suit.

S N Rane started his career with a professional firm, moved on to a group of

manufacturing companies, and dabbled in Shipping and Chartering before joining Ogilvy,
India.

His two decades at Ogilvy have seen him partner two CEOs and has been instrumental in
making Ogilvy, the leading communications agency in the country today.

He currently serves as Director on the Board of Ogilvy & Mather Pvt Ltd, RMG David
Communications Pvt Ltd, Group M Media India Pvt Ltd, Meridian Communications Pvt
Ltd and Phoenix O&M (Pvt) Ltd., Sri Lanka.
magine all communications reflecting the
same deep insight.
Imagine all media contributing to the
campaign as a whole.

At Ogilvy we take a holistic view of

communications and use what's
necessary to build a brand.

Tele marketing
Public Relations
Television
Print Ads
Websites
Web banners
Email Marketing
Radio
Tele Marketing
Outdoor
Packaging
Rural Communication
Direct Marketing
Retail Visibility & Communication
e are in the business of building strong and enduring brands. We see them as the key
factor to any company's success in the marketplace. We believe in the power of brands
and consider them to be the biggest asset a company can have.

We believe we are of greatest value to those clients who share this understanding and our
passion for brands. This is the reason why we have enjoyed long-term partnerships with
India's greatest brands.
OgilvyAction, OgilvyOne, Ogilvy PR partner Lipton Yellow Label
in the World’s Largest Online Collaborated Jigsaw Challenge

Lorraine Martin (Mumbai, 22 Apr 2009)

OgilvAction, OgilvyOne and Ogilvy Public Relations together brought alive a brand
activation project, for Lipton Yellow Label, that is one of the most ambitious India has
ever see

Corporate: Indian Steel Alliance

Financial:Kotal Mahindra Bank & Kotak Securities

Kotak Mahindra Bank

Personalized Investment Advice, 2003
Banks in India, whether foreign or local, were known to offer a 'one size fits all' service
to most customers. The Personalized Investment Advice campaign was based on a
powerful consumer insight that people are different, they think differently and also have
different needs, therefore what works for one needn't work for the other. It sought to
make prospective consumers aware of and consider using the new offering from Kotak
Mahindra Bank - Personalized Investment Advice. Advice that is tailor-made and tells
you where & how to invest - be it the stock market, bonds, mutual funds or insurance-
and enables you to achieve your personal financial goals.
Award : Finalist in the Abby 2003

Launched in 1949, Cadbury Dairy Milk is the largest and most loved chocolate brand in
the country. In fact, it has attained generic status and today one in every four bars of
chocolate consumed is a Cadbury Dairy Milk. In volume terms it accounts for almost
40% of the entire chocolate sales and is undisputedly the gold standard in chocolate.
The brand encapsulates an enormous breath of emotions, from shared values to individual
enjoyment. Cadbury Dairy Milk stands for purity. Purity of emotions, purity of feelings
and purity of expression in all forms. Which is an essential ingredient of its
communication over the years.

Real Taste of India

Bahana
Towards the end of the 90's, audits revealed that chocolate category was rapidly moving
from indulgence to impulse snacking. The task for Cadbury Dairy Milk was to enlist new
users especially from lower SEC's. The 'Bahana' campaign was based on the creative idea
'You don't need any special reason to eat Dairy Milk'. The campaign was a success
especially in smaller towns.
Cricket
The 2003 Cricket World Cup was an opportunity for Cadbury Dairy Milk to own a
universal emotion that connects with the nation. The creative idea - Cadbury Dairy Milk
'Ignites happiness'
sian Paints is a great example of how a brand operating in a low involvement category
like paints carved a strong place in the hearts of consumers. A beginning to this was
made somewhere in the late 80s with the 'Khushi ke rang' campaign, which aimed at
building a strong emotional connect with the consumers. This was progressed into
appropriating emotions around festivals & not just capturing symbols & rituals around it.
Advertising reflected different cultures to connect with consumers in their own language.
So in the South it was Pongal, while in the East it was Durga Puja and Diwali in the
North. The next evolution in the brand's communication came towards the second half of
the 90s where the brand evolved to stand for 'celebration of life'. Thus breaking the ritual
of painting homes only during festival season.
Har Ghar Kuch Kehata Hai
The campaign captures and reflects the emerging trend of consumers becoming very
involved with their homes and with everything that goes into making that house a home.
People were spending a far greater deal of time, energy and effort in doing up their
homes as they felt that their home was an extension and a reflection of their personality.
Asian Paints wanted to be a part of this home making process and the idea was to
position paint as a very important contributor to home décor. Using these insights,
changing consumer trends and a redefined brand ambition, a new positioning platform
was created. This found expression in the campaign 'Har Ghar Kuch Kehata Hai'.

This larger than life film aimed at emotionally connecting with the
consumers while conveying the entire array of product offerings from LG.
Back
Promote Titan watches as style accessories to clothes.

Mile sur mera tumhara... a film on national integration that moves the heart of every
Indian. Created by Ogilvy in the early days of television. Our international award
winning work on Cancer Patients Aid Association drew attention to this neglected cause,
over the years. Last year our campaign for adoption too won recognition not just in India
but also in the international market. This year we have started work to build awareness
for AIDS and blindness. We are committed to using our talent in public service. This is
our way of giving back to the community to which we belong
Hutch is one of the largest cellular service providers in India and currently has licenses to
operate in 13 circles. Hutch has been growing consistently over the years and has the
highest ARPU (Average revenue per user) among cellular operators. The identity of
Hutch as brand consists of 6 values - creative, human, open, positive, passionate and
simplicity: All brand communication attempts to reinforce these values and make Hutch
the most preferred brand of service.

he Fevicol campaigns over the years have resulted in making it a 'numero uno'
brand in a segment dominated by unbranded, unorganised, low involvement and
low cost products. Two key drivers have made Fevicol a power brand - a
continuously innovative approach to own 'bonding' and retaining the Indian flavour
in the communication with a touch of humour. Today, Fevicol owns the territory of
bonding seamlessly. From the physical aspects of the word to the metaphorical
manifestations - 'Fevicol is Bonding and bonding is Fevicol' in the mindspace of
people at large.
Back
The thirty-year-old brand of toothpaste moved to Ogilvy in 2003. In a category that
addressed the mother, used dentists in lab-coats and showed diagrammatic
representations of germs on teeth, Close Up sought to be different in its positioning and
creative treatment.

11 - 14 Floor Commerz,
International Business Park Oberoi Garden City
Off western Express Highway Goregaon (East)
Mumbai 400 063
Phone: +91-22-4436 0360
Fax: +91-22-4434 4370

We work to help our clients realize the fullest value and potential of all their customers.
We work to acquire new customers of a brand, increase the loyalty of existing customers,
and retain customers.

Direct communication helps build bridges that allow a brand to connect with those who
count, and build enduring relationships.

To achieve this, we offer the following services:

Customer Relationship Management (CRM)

Interactive Marketing (For more, see OgilvyInteractive)
Database Consulting, Design, Management
Telemarketing
Data Analytics

OgilvyInteractive is an integral division of OgilvyOne Worldwide. The firm uses the

internet, mobile telephony and other emerging new media to build bonds between
consumers and brands. New media present immense opportunities and pitfalls for clients,
and OgilvyInteractive helps businesses safely navigate this ever-changing space.
OgilvyInteractive's one-to-one solutions are completely integrated with other disciplines
to offer clients 360 degree branding.

OgilvyInteractive's passionate staff of 35 has made the firm the largest new media agency
in the country. Some of the leading international and local brands handled include IBM,
Nokia, American Express, and Hutch. The firm has offices in Mumbai, Delhi and
Bangalore.

Type of creative Clients Banners

Ballarpur Industries
Cancer Patients Aid Association *
DIRECTV, USA
IBM
Kotak Securities
NASSCOM
SBI Bank
Titan
Virals
Cadburys - Meeta Moments *
Child Adoption MMS * (2.27 MB)
Nokia - Viral
Emailers
 Avaya Global Connect, British Airways, Business World, Disney India, IBM, ICICI
Prudential, Kotak Mutual Fund, Mumbai Race Course, Tata Motors (1.8 MB)
Microsites
British Airways
Levis
Lenovo: The World is watching you
Website development
Aurigo
Citigroup Global Services (eServe)
Deepam
Endogenous Tourism
Helpage
Intelenet Global
ING Vysya
Johnson & Johnson India
Kotak Securities
Limca Book of Records *
Lost in 5 Star *
Magicofblack *
Mentos Helpline *
NCPA
Nirvana Films
Onida
Radio Mirchi *
Save The Children of India
Tally Solutions
Tata Motors
Vodafone *
Welingkar
Worldspace
Corporate presentations
BCL (6.87 MB)
Darjeeling Tea Association (8.52 MB)
Dupont (36.8 MB)
FedEx (3.82 MB)
SBI Life (26.2 MB)

Ogilvy PR
Our communications programmes differentiate the company and its offering from the
competition, build the brand, garner significant media coverage and drive action.

We offer our clients a blend of domain knowledge and communication expertise in the
following practice areas.

Corporate & Finance

Strategic Marketing
Technology
Health and Medical
Public Affairs

OgilvyOne Worldwide is India's first and leading one-to-one marketing firm. Its strength
lies in building bonds between consumers and brands. OgilvyOne offers integrated
services across traditional and interactive channels (including the Internet and mobile
telephony spaces). With offices in Mumbai, Delhi and Bangalore, the OgilvyOne team of
125 people work on more than 50 leading international and local brands. As a
consequence of its effective and innovative work, the firm has won recognition in local
the Indian and global arena.

The OgilvyOne mission is simple: grow customer equity in volume, value and goodwill.
This is achieved by reaching the right customer at the right time with the right message,
thus generating the desired response. OgilvyOne uses a proprietary methodology called
Customer Ownership™ to arrive at consumer

The Brief: To personally announce the launch of the Hutch cellular service in Chennai, to
key opinion leaders and get them to switch from their existing service provider

The Idea: A personalized, 'open letter' from the VP, Hutch Chennai, was sent out to each
opinion leader, as a front page ad on India's leading business daily, The Economic Times,
and hand-delivered to his residence, first thing in the morning. The details of the benefits
of subscription were described in an enclosed flyer.

Results: The call centre received over 400 calls within the first 3 hours from people
expressing their surprise and appreciation. Of these callers, 50% made the switch on that
day, Significantly, the exercise opened the door to 15 large corporates

We are a complete Out of Home business unit, which helps clients to develop and
enhance relationships between consumers and their brands at the last mile, beyond mass
media.

Ogilvy Action:
Ogilvy, over the years has pioneered out-of-home communications in the country through
its divisions; Ogilvy Landscapes- which introduced Outdoor media as a specialist
discipline, Ogilvy Outreach- the first and the largest rural communication unit in the
country, Ogilvy Live- which creates ground level brand communication and more
recently Ogilvy Signscapes - the retail brand identity division.
The integration of these OOH services as Ogilvy Activation- the first 360 OOH
communication offering in the country, is a logical extension of Ogilvy's 360 Degree
Brand Stewardship programme. With full-service offices in Mumbai, Delhi, Chennai,
Bangalore, Kolkata & Hyderabad, the Ogilvy Activation team of 125 people work on
more than 40 leading brands within and outside India.

Lifebuoy Swasthya Chetna - Awakening to One's Health

Lifebuoy Swasthya Chetna was designed to bring about behavioral change in favor of
using soap amongst the rural and urban consumers, who feel visible clean is safe and are
therefore infrequent users of soap. The key communication elements were education
about presence of germs, the threats germs pose to one's health and thus position
Lifebuoy- a germ kill soap, as an affordable prevention tool. The campaign involved the
entire rural community and made them upgrade their personal hygiene habits- bathing
with soap, using soap regularly for washing hands before eating and post their ablutions.

While the campaign addressed a big social need of health education in predominantly
media dark rural areas, it also looked to grow the toilet soap category by increasing the
usage frequency.

Creating effective activation requires a clear consumer insight, understanding of brands

role in consumer's life, competition, purchase triggers and consumer touch points.

We use these understandings along with our proprietary tools and processes to arrive at
"Activation Platforms" through which brand experiences are created and delivered at all
relevant consumer touch points.

We have specialized groups within Ogilvy Activation to look after brand needs. These
include,
Ogilvy Landscapes
Ogilvy Outreach
Ogilvy Live
Ogilvy Signscapes

Started in 1993 with a clear intent to gain specialization in the field of outdoor
advertising, Ogilvy Landscapes has over the years, grown into the single largest outdoor
specialist outfit in the country, planning and buying for some of the industry's biggest
clients - HLL, Hutchison Telecom, ICICI and Star TV to name a few.

Our size is our strength because it allows us to leverage the marketplace to its optimum
potential. We network with 49 dedicated outdoor professionals across 6 main offices and
7 satellite offices in the country. With an established partnership with over 735
concessionaires across India, we are considered to be the first port of call in the industry.

Landscapes is credited with some of the most visible outdoor campaigns, panning the
length and breadth of the country & extending to the South Asian markets of Sri Lanka &
Bangladesh.

At Ogilvy Landscapes, we offer a convergence of accountable outdoor planning, buying

and monitoring coupled with creative use of the medium.

Our services include,

Strategic Outdoor Planning and Brand mapping
Buying - Rate Benchmarking
Executions - Innovations
Monitoring - Competitive Analysis
Dipstick Studies
Creative Solutions

Set up in 1995, Ogilvy Outreach pioneered rural communications in

India, enabling clients reach out to the media dark markets.

By making the shift from static brand awareness to interactive brand

communication, we revolutionized the way in which corporate India
was perceived by its rural and low-income audience.
Widely acknowledged as the authority in rural communications, our
efforts have won us national and international acclaim.

Since its inception, Ogilvy Outreach has redefined the communication process in media
dark areas. Supported by a nationwide network, specialist strategic planning team and a
dedicated creative team, we provide turnkey solutions to all communication needs in
rural and low income areas.

We use proprietary tools like RADAR and Rural Media Indices to develop cutting edge
market specific plans.

Ogilvy Live a one-stop shop that caters to all ground level brand communication needs of
clients. Set up in 2001, we have a 20 member strong team of experts who create and
manage real time interaction between brands and consumers.

With a footprint that extends across 21 cities in India, we service leading brands such as
Motorola, Mattel, Dupont, Citigroup, IBM, Hutch, HLL, ICICI Bank and many more.

Our core competencies are in diverse areas that include the following:

Events & Promotions

Exhibitions & Road shows
Consumer education programmes
Seminars & Meets
Consumer & Retail contact programmes
Mobile Marketing
Sponsorship Management

We are part of the largest professional outdoor media unit in India, offering complete
retail design solutions along with execution and monitoring. Set up in 2002, Ogilvy
Signscapes, in a short span of time, has earned itself a reputation for bringing a sense of
order and a method to the madness of the world of retail visibility and communication.

As a one-stop shop, we leverage our design expertise, in-depth knowledge of materials &
sourcing capabilities to provide unique solutions to our clients' retail needs. Our 360
degree approach and a well-established infrastructure has helped us to successfully
execute retail merchandising projects for a diverse range of clients such as Grasim, IBM,
SBI life, Hutch, HSBC, Fed Ex, Hindustan Levers, Reid & Taylor, and many more.

The team at Ogilvy Signscapes comprises of seasoned professionals from the industry &
experienced product designers.

Signages today are the most affordable means of advertising for business of any kind in
nature; they build brand awareness, cue visibility & can be used for selective product
endorsement.
When identifying & recommending signage space we use a three fold approach:
1. A signage needs to develop a memory for a location.
2. Reinforcement of brand identity & extended brand recall need to be brought about for
promoters / advertisers.
3. Attract new advertisers to advertise on the available spaces.

Our product offerings include shop front signages (including backlit & frontlit), flanges,
innovative pole kiosks, in-shop merchandising properties such as dispensers, danglers,
lamas, wall posters, one-way films and more.