Table 1.

Rating of Senior High School Students of Araullo High School of where they buy
online (business)

N = 21 Facebook Pages Lazada

Business 9/21 or 12/21 or

43% 57%

Table 1 shows the rating of Araullo High Sch12 out of 21 or 57% shows that they buy online
Lazada, while in Facebook pages are 9 out of 21 or 43% students. According to the Satista
(2016), the number of people worldwide are expected to buys goods and services through
online.

Table 2. Things that influence student towards online businesses

N = 21 Convincing Satisfying Discounts Effort less Buying

Products Products Given Accessories

Perception 8/21 or 5/21 or 3/21 or 4/21 or 1/21 or

38% 24% 14% 19% 5%

In a given table 2, things influence students to buy in online businesses. From the given survey
the Senior High School Students of Araullo High School 8 out of 21 or 38% of a students are
convincing that products in online is one that influence them to buy in online, while the other 5
out of 21 or 24% is being satisfy the products, 3 out of 21 or 14% in discounts given, 4 out of
21 or 19%are effort less to buy in online, and also 1 out of 21 or 5% is just that they want to
buy accessories in online. According to Azadavar, Shahbai and Eghbali Teimouri (2011), the
most important concern is the security, if the transaction have a high level of security people
will encourage to purchase in online.
Table 3. Perception of students towards online businesses

N = 21 Easiest way Unsatisfied More Expensive Quality Good

convenient communication

Perception 7/21 or 6/21 or 4/21 or 2/21 or 1/21 or 1/21 or

33% 29% 19% 9% 5% 5%

Table 3 give the result that the Araullo High School (Senior High School) have many
perception towards online businesses. First perception is that, 7 out of 21 or 33% say that
online businesses is the easiest way to buy, 6 out of 21 or 29% say that they’re unsatisfied the
services in online, 4 out of 21 or 19% percent say that online businesses is more convenient to
them, 2 out of 21 or 9% say that the product is expensive in online businesses, 1 out of 21 or
5% say their perception in quality in the product, the last perception say that 1 out of 21 or 5%
are have a good communication in online. According to Soonyong Bae and Taesik Lee (2010),
studied weather there are gender differences in the perception of customers in shopping
online.

Table 4. Product quality in terms of online buying

N = 21 Good Not Good Efficient

Product Quality 13/21 or 4/21 or 4/21 or

62% 19% 19%

Table 4 shown that 13 out of 21 or 62% say that the product quality in online businesses is
good to them, while 4 out of 21 or 19% say that the quality of the product is not good, also 4
out of 21 or 19% that the product that they buy in online is efficient for them. Despite of that
these problems in online buying, people still buy and purchase goods and services online for
their own convenience and some because of the prices or brand name.
Table 5. The price in terms of online buying

N = 21 Affordable Expensive With discount

Price 14/21 or 5/21 or 2/21 or

67% 24% 9%

Table 5 reveals that 14 out of 21 or 67% say that the price in online are affordable, 5 out of 21
or 24% say that it is expensive, while 2 out of 21 or 9% say that it have discount. Insight by
Kotler & Keller (2009), there are five stages that the buyer will consider in making decisions or
purchase are: problem recognition, information search, evaluation off alternatives, purchased
decision, and purchase behaviour. It helps people especially when they buy costly items.

Table 6. The length of delivery in terms of online buying

N = 21 1 day 2-3 days 1 week Too long

Length 5/21 or 7/21 or 5/21 or 4/21 or

24% 33% 24% 19%

Table 6 show the length of delivery when it comes buying in online. The length of delivery: 5
out of 21 or 24% say in 1 day long distance, 7 out of 21 or 33% say in 2-3 days long distance,
5 out of 21 or 24% say in 1 week long distance, also 4 out of 21 or 19% say it is too long
distance before they received the product. According to The Guardian (2014), the most
common problems are deliveries arriving late (19%), goods arriving, faulty or damaged (13%)
and goods not arriving at all (12%). One in 10 (11%) complained they had their delivery left
outside their home without permission and 4 % said they were charged an additional or
unexpected fee.
Table 7. The effective communication in online businesses

N = 21 Effective communication

Communicate 21/21 or 100%

In the end of the table say that 21 out of 21 or 100% say that it have effective communication
or say that they have a good communicate with the online seller. According to MMU Students,
nowadays online marketing is used by modern technologies that will make more effective in
the market, the more merchandise it consumes the more needs of online buyers to have their
sales.