INTRODUCTION: HALDIRAM’S
It was lead by three brothers Shri Moolchand, Shri Satyanarain and Shri Rameshwar
Shri Moolchand & his four sons Shiv Kishan, Shri Shiv Ratan, Shri Manohar Lal, and Shri Madhu
Meanwhile Manohar lal Aggarwal and Madhu Sudan had taken Delhi (the National Capital) by storm
with resounding success of Haldiram at Chandni Chowk & never looked back.
Subsequently reach extended 1958 to Kolkata and further to west India & never looked back.
1983 opened shop in Chandni Chowk, the main hub of commercial centre in Delhi.
EVOLUTION
1937 – Bikaner
1999
MISSION
Quality
Staff’s are very sensitive & customer friendly about the complaints
HALDIRAM’S: PRODUCTS
Scope – Exhaustive Range of RTE Products
Attributes / Benefits
–Easy availability
Uses –
Shahi Mixture
Cornflakes Mixture
Kaju Mixture
Bhujia
BhelpuriMethi Sev
Khatta Meetha
Moong Dal
Kashmiri Mixture
Aloo Bhujia
All in One
Mint Lachha
Plain Bhujia
HALDIRAM’S: BRAND
Core Identity –
–Food Quality – Innovative and contemporary packaging with increased shelf life & freshness
Branding of “Namkeens”
Extended Identity –
–Brand Personality: Genuine, Experienced, All Indian, Hygienic, Consistent and Trustworthy
–Heritage: Haldiram’s shares rich parentage and has its roots to locations known for exquisite Indian
cuisine
Value Proposition –
–Functional Benefits – Taste, Hygiene, Consistent Quality, Best Packaging, Freshness, Extensive Product
Range
A person fond of food, jolly, old-fashioned, down-to-earth, honest, wholesome, real and authentic
Restaurant at Nagpur: Innovative strategy for people travelling by train by sending a DD and provide
information
Encash on POP’s for venturing into RTC Categories with a broader frame of reference.
HALDIRAM’S: POSITIONING
“To the consumers having inclination towards Indian meals, Haldiram’s offers ready to eat high quality
readily available Indian snacks, with excellent packaging which provides increased shelf life to its
products.