Press Kit Axel Hotels

2009
Axel Hotels, the world’s first gay hotel chain
Axel Hotels is the first hotel chain in the world aimed at the gay community. The
enormous success of Axel Hotel Barcelona, opened in July 2003, was the start of a
project which is now in full expansion, with the opening in 2007 of the second hotel
in the chain, Axel Hotel Buenos Aires, and the opening of Axel Hotel Berlin in March
2009. This opening is one more step in the ambitious project of openings which will
take Axel Hotels to Europe, the USA, South America, Asia and Oceania.

Juan P. Juliá Blanch spent years dreaming of opening a chain of hotels aimed at the
gay community, his world. Cosmopolitan and tolerant design spaces where
atmosphere, diversity and respect were valued. Hotels with a heterofriendly
philosophy, conceived, developed and built for the gay public, but open to
everyone.

Services like the restaurant, the spa, the swimming pools, the sun deck, the
gymnasium, Wi-Fi connection and the Business Center with all the information on
the gay scene are exclusively thought out for the comfort of expert guests and
demanding travellers, who at the same time are our best promoters. Up until now,
those who have come to Axel Hotels have been our best business card,
recommending us to their friends and acquaintances.

The unique character of Axel Hotels, its heterofriendly philosophy, the Axel
ambience, the excellence of its service, the great fidelity of its guests, cosmopolitan
and highly demanding people, as well as its excellent price-quality relationship,
allow Axel Hotels to have very good prospects for the future. Axel Hotels is a
revolutionary business concept with a unique identity which the market has been
waiting for, true hotels of destiny.

Axel Hotel Barcelona has been chosen as “Best gay hotel in the world” by the
readers of travel magazine The Out Traveler (U.S.). For its part, Axel Hotel Buenos
Aires has been recommended by The New York Times “as one of the 53 places to
go in 2008”. To this recommendation we now have to add the “Best International
Hotel” award given by the readers of the travel magazine QTravel. The opening of
Axel Hotel Berlin expands the horizons of the group that has created the world’s
first gay hotel chain.

To stay up to date with the chain’s novelties, connect to the interactive webpage
www.axelhotels.com and discover the Axel atmosphere.

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com
Axel Hotel Barcelona
Inaugurated on 1 July 2003, Axel Hotel Barcelona is the first hotel in the Axel
Hotels chain and the first city designer hotel aimed at the gay community. After
four years of history, we can proudly say that the Axel Hotel Barcelona is a trend-
setter and has become an international reference for gay accommodation.

From the outset, the team has paid attention to even the slightest detail; first of all,
its location in the Gayxample, heart of Barcelona’s gay scene, only 10 minutes from
the fashion centres of the city, the district el Borne and the old city centre. Without
forgetting its architecture and design: Axel Hotel Barcelona has been built in a
renovated building of the late 19th century, maintaining its façade and spectacular
tinted windows from the early days of modernism. Its interiors, fully refurbished,
have been conceived to offer design and comfort in a warm atmosphere. Furniture
from Vitra, Kartell and Swan, the Axel mosaic and photography light boxes of Emilio
Lekuona configure the exclusive Axel universe.

Its 66 rooms include 10 Premium rooms and the Axel Suite, each with its own
character and exquisite design. All rooms are soundproof, air-conditioned, luminous
and extremely comfortable: with a king size bed, plasma TV with Internet, a video
menu, Wi-Fi connection for laptops and room service.

And most important, the Axel team, carefully selected to offer personalized,
genuine and professional service catering to all our guests requirements and
anticipating their needs.

For all of the above reasons, Axel Hotel Barcelona has been chosen the “best gay
hotel in the world” by the readers of prestigious travel magazine The Out Traveler
(USA). Through the annual survey Reader’s Choice Awards, hundreds of readers
voted for the Axel Hotel Barcelona to put it in the ranking’s top position.

66 rooms
Kitchen by Axel
Underground by Axel
Sky Bar by Axel
Axel Business Center
Axel Meetings
Axel Wellness (fitness, swimming pool, sauna, hammam, jacuzzi)

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com
Axel Hotel Barcelona

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com
Axel Hotel Buenos Aires
In San Telmo, where history, bohemian-chic and the gay scene mix, you can let
yourself go and be captivated by the Axel Hotel Buenos Aires - a cosmopolitan and
enticing space that stimulates the senses. With tango in the air, design and
comfort, Axel Hotel Buenos Aires seduces everyone with its play of lights and
transparency, the sound of water, the Axel mosaic and furniture by Charles & Ray
Eames, Mies van der Rohe and Eileen Gray.

Axel Hotel Buenos Aires has 48 designer rooms with captivating details. All
guestrooms are air-conditioned, cosy and extremely comfortable, conceived and
equipped for maximum enjoyment: king size bed, plasma TV, iPod On Stage
speakers, Wi-Fi connection, hydro-massage bath or shower in a glass prism, safe
and room service.

The hotel also offers a restaurant, cocktail bar, chillout zone, spa with a spectacular
swimming pool on the top floor with a translucent floor visible from the main area
of the hotel, a 5 floor atrium in the lobby, jacuzzi and sauna, a garden with an
outdoor swimming pool and solarium, an outdoor bar & bistro, meeting room and
Wi-Fi connection throughout the hotel.

Axel Hotel Buenos Aires is situated in San Telmo - one of the oldest districts in
Buenos Aires. The cradle of tango, San Telmo has a concentration of antiques
businesses, bars and restaurants in its renovated 19th century buildings. A few
blocks away are the Avenida 9 de Julio and the Casa Rosada, and every weekend
the antique market fills the picturesque Plaza Dorrego with movement, people and
colour.

Lately, San Telmo has started to attract gay businesses, like Axel Hotel Buenos
Aires, which has clearly bet on the future so that San Telmo will become the centre
of the gay scene.

Axel Hotel Buenos Aires was recommended by The New York Times “as one of the
53 places to go in 2008”. To this recommendation we now have to add the “Best
International Hotel” award given by the readers of the travel magazine QTravel.

48 rooms
Kitchen by Axel (restaurante with open-air terrace)
Sky Bar by Axel (bar & bistro in the garden with open-air pool and
solarium)
Cosmo Bar by Axel
Axel Wellness (gym heated pool, finnish sauna, jacuzzi, solárium,
steam room, massage, health bar)
Axel Business Center
Axel Meetings

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com
Axel Hotel Buenos Aires

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com
Axel Hotel Berlin
Axel Hotel Berlin is the third hotel in the Axel Hotels chain. Opened in March 2009,
after a year and a half in construction, the new hotel relies on an investment of 13
million euros.

Axel Hotel Berlin is situated at 13-15 Lietzenburger Street, in the neighbourhood of

Schöneberg, heart of the city’s gay scene. Bars, restaurants, bookshops, discos,
cinemas, and clothes shops with style and glamour make up an extensive
hedonistic universe steeped in history. In the twenties Schöneberg was already the
epicentre of the Berlin movement, becoming the inspiration for the mythical
Cabaret. Axel Hotel Berlin is just one block from the mythical KaDeWe department
stores and very close to Ku’damm, the famous shopping avenue which houses the
main international fashion brands.

The new hotel has 86 designer guest rooms, equipped to provide guests with
maximum comfort: king size bed, plasma TV, iPod On Stage speakers, safe, room
service, Wi-Fi connection… Of these rooms, 6 are suites, 10 are junior suites and
all of them are situated in the cylindrical zones which form a representative part of
the building. According to Íñigo Hernández Tofé, Spanish architect, collaborator of
Axel Hotels and creator of the architectural project of Axel Hotel Berlin, “the hotel
plays with the colours black and gold representing simplicity and elegance. A
distinctive touch is added by the transparencies of colour, inspired by the Axel
Mosaic along with the optical effects which reflect the façade in various areas within
the hotel”.

The building consists of 6 floors and a roof terrace. The restaurant with its terrace,
the cocktail bar and the open air lounge-bar are its most representative spaces.
Moreover, the hotel has a spa with an open air Jacuzzi with spectacular views over
the city, sauna, Turkish bath, gymnasium, relaxation area and massage cubicles; a
meeting room with capacity for 40 people; and business centers, comfortable and
cosy reading areas with PC access and free high speed internet connection.

Some 30 people from diverse nationalities will be employed permanently in the

hotel to anticipate our guests’ needs and maintain the excellence in service that
characterizes Axel Hotels.

86 rooms
Kitchen by Axel (restaurant with open-air terrace)
Urban Bar by Axel
Sky Bar by Axel
Axel Wellness (jacuzzi, sauna, hammam, massage and beauty
booth, gym, relaxation area)
Axel Business Center
Axel Meetings

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com
Axel Hotel Berlin

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com
Contact

Axel Hotel Barcelona

Aribau, 33
08011 Barcelona – Spain
Tel. (+34) 93 323 93 93
Fax (+34) 93 323 93 94
barcelona@axelhotels.com

Axel Hotel Buenos Aires

Venezuela 649
C1095AAM Buenos Aires
Tel. (+54) 11 4136 93 93
Fax (+54) 11 4136 93 94
buenosaires@axelhotels.com

Axel Hotel Berlin

Lietzenburger Strasse, 13/15
10789 Schöneberg, Berlín
Tel. (+49) 30 21002 893
Fax (+49) 30 21002 894
berlin@axelhotels.com

Axel Corp.
Consell de Cent, 263, Entlo. 1ª
08011 Barcelona – Spain
Tel. (+34) 93 323 25 70
Fax (+34) 93 323 31 90

Consell de Cent, 263 Entlo. – 08011 Barcelona

T. (+34) 93 323 25 70 F. (+34) 93 323 31 90
www.axelhotels.com