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Joseph Hall

Client Proposal
My client is from the “IceFire Gaming” company and is looking for me to make them a
website containing graphics that I have made for them. The company that I am working for
is a games distributer over the internet . The website and graphics that I make for the
company must be suitable for their target audience and meet all the client’s needs. The
website that I create must be engaging for the user and have graphics that will entice the
user into purchasing games from the company. To create the suitable work, I will need to do
research into other gaming companies to see what they look like in terms of graphics so that
I can gather ideas as to what I will put into the website. I will also need to look at the way
the other websites use navigation menus as this will help me to design my own when
making the website. I will also look at the layouts of the other gaming website to give an
insight into the most suitable one.
Navigation:
The navigation menu that I will use of the website will be situated along the top of the page
just underneath the web banner. The navigation bar will have four different categories on it.
These will be “Free to play”, “Early access”, Most popular” and “Genre”. The bar will also
have a search button that people will be able to click to search for a specific game using
keywords. The buttons along the bar will be rectangular and inside them they will have the
effect that fire is closing in on the words. The buttons will have a rollover function where if
the mouse is hovered over one of them it will change to look like ice is closing in as
supposed to the fire. When one of the rectangles is hovered over with the mouse then
another menu will open showing the sub categories. For example, when the genre button is
hovered over another menu will open underneath that will show the different genres.
Web Banner:
The web banner that I create for use on the website will have the logo positioned on the
left-hand side of it. Along the middle of the banner will be the “Ice Fire Gaming” company
name. This will be written in the “Firestarter” font from the dafont website. I will use some
animated fire underneath the text as a way of underlining it. The fire will flicker as if it was
real. The screen icons will be positioned at the top of the web banner above the tex. These
icons will have an ice overlay that makes them look as though they are frozen. The
background of the web banner will be a light blue colour. This colour will be different to the
colour of the banners background.
Logo:
The Logo that I create for the company will most likely be the hands if a dinosaur or dragon
holding a games console remote. One of the hands will be blue and one of the will be red to
reflect the theme of ice and fire. There will also be a fire and ice blast coming from the side
of the screen and hitting each side of the logo. On the website, there will be the name of the
company written underneath the logo but this wouldn’t need to be used for advertising. The
idea for this logo did not come from other gaming websites because most of them just have
Joseph Hall

a stylised version of the name whereas I want this website to have a graphic logo that
people will come to recognise as the company grows in popularity.

Screen Icon:
I will use some screen icons on the navigation section of the webpage. When these icons are
clicked, they will take the user to the correct page especially. The graphics will most likely be
simple representations of what they lead to as this will support the simplistic look that I am
aiming for. As well as navigation icons, there will also be icons that control the music that
will be playing on the website and play and pause buttons for the videos that will be shown
on the website. These icons will have an ice graphic overlay that gives them the appearance
that they have frozen.

Rollover buttons:
My screen icons will have a roll over function. I got this idea from the sites that I focused on
in my website comparison (Steam and G2A) because they both have some form of rollover
buttons which, I think adds a very nice feature to the page. The rollovers may not be on the
screen icons. Instead they may be placed on some of the graphics and offer more detail
where they are interacted with. For example, an image of a game may change to a brief
description of that game when the image is hovered over with the mouse.
Font (size, colour and style):
I have taken time to look through the font generating website, ‘dafont’, and found that they
have a section for fonts relating to ice and fire which is perfect for the ‘IceFire Gaming’
website. The most suitable font that I have seen is called ‘Firestarter’. Here is an image of
what the text looks like when it is black.
Joseph Hall

When this text is created for use on the webpage it will be made a different colour. This will
either be a red, orange or blue colour because then it will fit with the fire and ice theme.
This font will be used for any headings or titles that there are in the webpage but it will
probably not be used for the main body of text where that is used because it would have to
be made smaller which would take away from the effect that it has.
The main body of the text would be an ordinary font that is suitable for use at small sizes.
The reasoning for this is that if the text is small then a fancy font will be useless as you won’t
be able to see the effect properly and when it is condensed it may be hard to read. The
colour of this main body will depend on what the background is. If there is a dark coloured
background when I make the website then a light-coloured text would be the most suitable
thing as it would be more visible. If this is the case then an orange or a light red could be
used to make sure that the person using the site can see it. If the background is lighter then
I would use a darker font colour such as a dark blue or maybe even a dark red. The colour
scheme for the font will always be red, blue or orange but the shade will be altered
depending on the other factors.
Audience:
The main audience for the website will be more than likely between the ages of 12 and 30
because statistically this is the most common age to play video games. There will also be a
mainly male demographic because the amount of time spent playing games is still tipped
towards the men however the website will be made without bias toward any gender so that
anyone can use it if they feel that they want to. The age range of my audience will have a
significant impact on the overall design of the website. The graphics that I create must be
interesting and drag the user in but they must not be over childish because this would put
off the older users. The age of the users will also influence the games that are offered on the
website. If it is aimed at teens adults then there will be no need to sell games that are made
for young children. For example, the website will not be selling the interactive games
designed to help children to read because it is assumed that the people the games are for
can already read. It is also important that I take the disposable income of my target
audience into account. The younger people in the audience will most likely have a very low
amount of money coming in which means they will not be able to buy many games if they
are to highly priced. Conversely the older people in the target audience will be in their 20s
so they are more likely to have enough disposable income to buy the games that they want.
Accessibility:
The term accessibility refers to how easy the website is to use for people with disabilities or
ailments that prevent regular use. The way that I will make it more accessible is by adding
bigger font sizes. This will make it easier for people that are visually impaired as it will be
clearer. I will also make the navigation menus of the website very clear and have large
buttons that will be easier to see.
Animated Gifs:
Joseph Hall

In my website, I will probably not include many animated gifs because when I was
researching other successful game distributing websites they very rarely used any.
If I do decide to use a gif then it will most likely be quite small and be used as a button. It
will be useful because it will make the function of the button clearer to the person using the
website.
I also plan to use an animated GIF in the web banner to add to the effectiveness. The GIF in
the web banner will be fire that will be moving. This will be used to underline the writing in
the web banner.
Research:
In order to prepare for the creation of the website I have been doing research into the
websites of other companies that sell games successfully such as steam and G2A. By looking
at these websites I got lots of ideas for things to implement into my website.
Background:
On the webpage, I plan to either have a Fire vs Ice graphic as the background or solid fire
and ice meeting in the middle.

File Format:
When I am making the website, it will be vital that I remember to take the different file
formats of the assets that I create into account. I will need to make sure that the different
files are all compatible with one another. There are also other things that need to be
remembered when taking into consideration the different file formats. One of these things
are the different features that different file formats of the same type of asset must offer.
For example, the PNG format for images is useful if a transparent background is needed.

Optimisation:
Optimisation is a term that refers to a person editing the properties of a file to make it suit
its purpose the best it can. This could mean that the file needs to be small to work so they
reduce the quality of the file therefore reducing file size. Alternatively, the file may need to
be very high quality which is ok but it would result in a very high file size. It also refers to the
optimisation of the size of the image. The person must use the size of the monitors as a
basis and choose the size of the image appropriately. Say that the average size of a monitor
is 1280 x 1024 then the images should not be bigger because they wouldn’t fit without
making them smaller and reducing the quality.
Copyright:
Joseph Hall

The 1988 copyright designs and patents act was introduced to make sure people get given the
recognition they deserve for their work. It was also introduced as protection from people stealing
other people’s work. The act was bought into action because before it was made there was almost
no protection to prevent peoples work form being stolen. The copyright designs and patents act
covers a wide variety of work. It particularly focuses on pieces of ICT work as it is more commonly
stolen and it is also easier to steal, especially when it is presented as public on the web. Taking
anything from the internet that someone else created initially without the express permission of the
owner is in breach of copyright laws. The act also covers any software that is used in the creation of
new things but if the rules set by the copyright holder are followed then there should be no
problems. If you need any additional information on this act then visit:

https://www.copyrightservice.co.uk/copyright/uk_law_summary

In some places in the world people would have to apply to have their work protected by the
copyright laws. However, in the UK these laws are automatically applied to any original work without
the need for this application. These laws cover the work for the lifetime of the person who created
the work and then for another 70 years after the death of the creator. The person that has the right
to a certain thing may not be the initial “creator”. Either way using the asset without the permission
of the copyright holder would cause you trouble as it would be in violation of the copyright designs
and patents act of 1988.

With images, there are often other options that help to avoid breaking copyright laws. One way of
doing this would be to use stock photographs. These photographs are put online by the owners for
public use. However, there are often some rules about what these images can be used for so it is
important to listen to what the copyright holder has said about the use of their image because if it
was used for something other than what they have allowed you would again be breaking copyright
laws.

The rules surrounding the copyright of software are relatively simple. Provided that the software
was legally purchased you can use the software for whatever you bought it for. If you are going to
use the software for professional and commercial use you may have to buy a separate software
package to those people that are buying it for home or personal use. Buying the software does not
give you the rights for it, they remain with the person that held them in the first place. It is also
important to note that if the software that you are using was bought for use on one single computer,
you would be breaching copyright laws if you used it on any more computers. If the required
software is needed on multiple computers then a multi-user license should be purchased. This
allows a specific number of people to use the software on the network at any time. The number of
people using the software cannot exceed the amount purchased because it will not allow people to
log on and use it before someone else logs off. Alternatively, a site licence may be bought. This
allows the selected software to be put on every computer on site therefore everyone can use it at
once. Buying this license could open the opportunity for staff/students to take home a copy of the
software for free but this is not the case for every piece of software so this should be checked when
the site licence is purchased. These restrictions come as limitations for the creation of a product. The
client must know about the limitations that these restrictions will cause and what they mean for the
creation of the product.

These copyright conditions must be met whilst creating my project because not meeting them would
mean that I had broken the copyright law which could cause problems and incur repercussions. If I
do for any reason breach the copyrights laws that are in place then the client should be made aware
of it immediately.
Joseph Hall

Ethical/decency:

It is very important to remember that when creating many media product there are restrictions
regarding what is deemed appropriate to say and what is not. These restrictions are put in place to
protect anyone that may be using the media product from being offended in any way as this would
give the person a negative view on the product and would therefore have the adverse effect that it
is supposed to have. Many jobs within the media have extremely strict guidelines when it comes to
what is ethical to say. This is because if what the person has said is public many people would be
offended and could even take some form of legal action against the company that published the
offensive material. It is not only offensive things that are categorised as unethical. Things such as
photographing/recording someone without consent are also deemed unacceptable.

To avoid legal action because of unethical behaviour it is important that everyone involved in the
creation of any media product is aware of what is acceptable to say and what is not. This is a brief
overview of some of the things that are not allowed as they could be offensive or unethical.

To begin with, as mentioned previously, it is unethical to take photographs, record voices or record
videos of someone without them consenting to that being done. In some cases, a written
confirmation from the person that will feature in these things will be needed as this can then be
presented as evidence if there is ever a dispute over whether you had permission or not.

Secondly it is unacceptable to include a written deformation of someone’s character that could be


considered offensive into the published product. Doing this is called “Libel” and it could cause huge
problems for any companies that do it because it opens the doors to legal action which may result in
the company losing a lot of money.

Similarly, to the last point, you cannot make a verbal deformation of someone and include it into
public work. In terms of law this is called “slander” and could once again make the company
vulnerable to legal action from someone who feels offended by the things said and end up losing
money as a result.

You are also not allowed to use the work of somebody else as your own without permission. This is
unethical because it is something that should not happen. Law wise this breaks the copyright designs
and patents act of 1988 (more information found above).

In addition to these you are not allowed to release others private details that you may have
collected. You are not allowed to this because other people’s information is covered by the data
protection act 1998.

It is also important that decency laws are considered. These laws state that obscene material cannot
be used in the media between the set time parameters (6am and 10pm).

Representation:

It is important that you consider all different types of people and represent them somewhat equally
in the product. It is unethical to discriminate against one group of people as supposed to another. To
avoid causing trouble by offending any specific groups of people the company must remain
unbiased. Some examples of population groups that must be considered include:

Gender – You are not allowed to specifically focus on one gender in any media work. There must be
some consideration for the all genders so that no one feels under represented or offended.
Joseph Hall

Sexuality – It is also illicit to show favouritism towards a certain sexuality. An impartial approach
would be the best because it allows for both heterosexual and homosexual people to feel welcomed
and unoffended. Having homophobic material associated with the product would be a terrible idea
as it is massively looked down upon in the modern era.

Race – Although it would be very difficult to represent all the different races within a multimedia
product, it is important to show a range. Focusing on one race may lead people to believe that the
company is racist which would look very bad and would cause a negative reputation which would be
harmful.

Disability – Having an illiberal opinion on people with disabilities is something that can cause great
offense, especially in the modern world where most people have a positive view on people with
disabilities.

Class – You are not allowed to show favouritism towards a certain social class. Class discrimination
would be a bad idea because the classes that you do not favour would not want to use the product
that you are offering which would be detrimental to the company in general.

Nationality – Prejudice regarding nationality is much like the points made on race. The company
could be racist which would be very bad for their image.

Age – Showing bias towards one age group is also unacceptable and can be considered “ageism”.

Religion – It is important to make sure the product does not focus on any religion instead it must
cover a range. It would be impossible to cover every religion but if there is no clear favourite there
should be no problems.

Overall this means that you are not allowed to be derogatory towards one of these groups or
another or suggest that one them is inferior to another. If you do one of these things then you are
not allowed to show your production because you will most likely be breaking some law. For
example, if you were to offend a certain race you would be breaking the “Race Relations Act”.

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