JAYA COLLEGE OF ARTS AND SCIENCE

DEPARTMENT OF MANAGEMENT STUDIES AND PG COMMERCE

REVISION I

Class: II MBA Date:

Subject: Advertising and salespromotion Max Marks: 075

Sub code: PMD03 Time: 3 Hours

PART A

ANSWER ANY TEN QUESTIONS: - (10 X 1 = 10 marks)

1. Define advertising.
2. Define corporate advertising.
3. What is sales promotion?
4. What are the 5Ms of advertising?
5. What is communication process?
6. Define advertising budget.
7. What is media mix?
8. What is meant by media strategy?
9. What is media planning?
10. What is advertising clutter?
11. What is media vehicle?
12. What is IMC?

PART B

ANSWER ANY FIVE QUESTIONS: - (5 X 5 = 25 marks)

13. Differentiate the variouselements of promotion mix.

14. Explain role of positioning in advertising.
15. Explain the factors influencing advertising budget.
16. Explain about internet media.
17. Explain support media.
18. Discuss about DAGMAR Model.
19. Explain about print media.

PART C

ANSWER ANY FOUR QUESTIONS: - (Q.No 20th Compulsory) (10 X 4 = 40 marks)

20. Explain the classification of advertising.

21. Explain the history of advertising.
22. Explain about broadcast media.
23. What are the advertising objectives?
24. Explain about advertising budgeting in detail.