February 28, 2017

Ms. Hyeon-mi (Mary) Shin

HawHee Pvt. Ltd.
AP English Composition & Language
Los Angeles, CA
USA

LETTER TO RIVAS ADVERTISING CORP., FROM HAWHEE PVT. LTD.

Dear Mr. Rivas,

I am writing to you to introduce, “HawHee Coffee” the soon-to-be most trending coffee of 2017.
This is a proposal to work together to produce a fantastic advertisement for our fantastic coffee.

Our product is made with these primary ingredients: Mrareera beans from Derybeece forest, a
sprinkle of salt, dash of alcohol sugar (natural sugar), fairy-dust, and the skins of white peaches.
One sip and you’re hooked! It lets our customers feel the energy and joy they need at the start of
the day!

If we act together to form an ad, both ends will benefit because our coffee leaves customers
addicted to our coffee much like how people are with MSG from ramen noodles. HawHee
Coffee has already been trending on social media and amongst teenage kids, but we would like
our product to be spread amongst a variety of consumers, regardless their age. Our team has
brainstormed to create an ideal ad, we have included fallacies in order to make our product
appeal with humor and creative distinction. [Sample ad should have been shown previous to this
letter.]

First, we applied hasty generalization and appeal to celebrity. Although we claimed that we
“changed the lives of millions”, we actually only interviewed two of our most loyal customers,
Jack and Jill. They were absolutely in love with our coffee and claimed that it had changed their
lives positively, therefore had to include them in the ad. Our appeal to celebrity was used in
order to show customers authority in the sense of celebrity status, because, these days gossip
amongst celebrities are very much paid sharp attention to. We have stars such as Rihanna,
Beyonce, The Weeknd, Adele, and Beebora Grary claim they love HawHee coffee.

After the interview of Jill, we utilized the post hoc fallacy (“Jill didn’t have life insurance before
she started drinking HawHee Coffee”) to show that our product was this much effective in
bettering a person’s life. It will not seem in any possible way suspicious or false because she
truly did not have life insurance before drinking our coffee, we didn’t give it to her but
nevertheless, she got it after discovering our product! There is a false analogy by mentioning
doctors in order to give professional ethos, we stated, “7/10 doctors recommend eating broccoli,
therefore you should obviously drink HawHee Coffee,” it was to show, not that our coffee was as
healthy as broccoli but that you should simply drink our coffee. It had no faulty information at all
since eating broccoli IS recommended by doctors.

Our last uses of fallacies were cherry picking and possibly bandwagoning. We purposefully
picked out only the bad of competitive brands and announced only our good side of HawHee.
We, of course, didn’t want customers to know our possible bad side effects: rapunzel eyelashes,
translucent but white teeth, and anxiety/laziness. As for our secret recipe, it will be kept
confidential. Our use of bandwagon ("Hey! She's drinking HawHee Coffee!...") foreshadows the
influence of our product by the pressuring of many trend-followers to become a regular at
HawHee’s Coffee. Much like Starbucks, we hope to have a variety of ages depend on our coffee
shop as their daily dose of energy in the mornings.

HawHee Coffee, with the support of your business, will blow up in no time. It is innovative,
creative, and unique which is just what everyone always desired in their life, even through
curiosity, many will want to try it at least once and that will lead to their healthy addiction to our
coffee.

Sincerely,

Hyeonmi (Mary) Shin

HawHee Coffee