Goya and that is Choco roll fried cake. The name of the business is rock
in Rollin’ Choco and its nature is hybrid business. The business acquires
its raw materials from reliable suppliers to ensure that the result of the
product will be in good condition, will not harm the health of the
potential customers, and will guaranty the satisfaction of the taste of the
Filipinos.
campus which make projections for high sales because it is the first
Choco Fried Cake store around the vicinity. It has the power for
attracting all customers without competition and seeing that there are
lots of potential customers, therefore it may seem that there is a big
VISION
MISSION
the cravings of people with worthy sweet desserts and please through
GOALS
the other areas and improve the marketing style or strategy. The Rock in
Rollin’ Choco will provide business opportunities within the local area.
OBJECTIVE
- VALUES -
Production PRPOPOSITIO
- Service NS CUSTOMER
- SEGMENT
Marketing -Relieves
NONE KEY customers’ -Students
RESOURCE stress CHANNELS -Teachers
S -An innovative -Residence
Choco roll -Stalling outside -other going
-Capital Fried Cake the campus individuals
-Product -valuing -Online
-People customer and
good
COST treatment. REVENURE STREAMS
-Raw materials -Direct sale
-Machinery
-Equipment
-Personnel
BUSINESS AND PRODUCT POSITION
Rock 'n Rollin Choco in order to maintain the competitive advantage are
the following:
First during the store opening, the first 5 costumers will get extra
5 pieces of Choco Roll Fried Cake and the first 25 costumers will get
extra 2 pieces of the product. Second after our store opening, in the next
above they purchase, they will get a free drink. Lastly during our
anniversary the company will have a big promo for their "suki".
PARTIES SUPPORTING THE BUSINESS
Consumers
The main consumers of our very own product are the students of
UCLM, Teachers. In addition, the residence near in our area will also be
our consumers.
Creditor
The main source of our findings will be the Chief Executive Officer
Suppliers
The main suppliers for our products; for our main ingredients is
the Gaisano Supermarket in Cebu City as well as the Cooking Tools and
are at the Sun Gold Cebu City, while the Paper Bags are located at the
Ody Islawan, the Chief Executive Officer (CEO) will be the one who
manage the business. We the assistant officers and owners will replace
became a habit most especially when friends are there they spend their
Sales
20%
Students
Teachers
10% 50%
Young Residents
Adult Residents
20%
People of all ages, children through adults, will enjoy delicious treats,
decadent treat. This company will try the best of their ability to meet the
think about our store for lifetime events. Therefore we need to give our
customers the feeling that we are part of their family and their daily life.
COMPETITOR ANALYSIS
Factors
30
25
25
20 20
20
15 Rock in Rollin Choco
15
Competitor 1
10 10 10 10 10
10 Competitor 2
0
Price Quality Selection
ROCK IN
STRENG COMPETIT COMPETIT
FACTOR ROLLIN’ WEAKNESSES
TH OR (A) OR (B)
CHOCO
Varies as
per
customiz Afforda
PRICE Expensive Expensive
ation of ble ___
the
costumer
Best in
QUALITY Perceived the ___ Organic Organic
market
Since we are
start-up, the
Chart Title of
selection
SELECTIO Students Teachers Residents Others
Limited ___ product are Limited Limited
5000N 4662 4570
4500 limited and it4144 4125
4000 3626 3680
is the
3500 3108
2949 3076
2790 2717 2776
3000 2590 weakness
2476
2345 2253
2500 2176
2021
2000 1789 1876
1500
1000
500
0
2018 2019 2020 2021 2022
MARKET FORECAST
Potential Growth
2018 2019 2020 2021 2022 CAGR
Customers Rate
BelgianWaffles Crepes and Creams Sebastian's Ice Cream Studio Rock n' Rollin Choco
7.8, 23%
7.4, 22%
17.8, 52%
Rock in
rollin’
Belgian waffles
choco
PriKamotece
Price
Sebastian’s
and ice Chenes and
cream creams
studio
Low
High
Low High
Quality
Chocolate Mouse
Kamote De Churba
Dynamite
Graham Balls
MARKETING STRATEGY
Cake.
especially on Facebook and twitter where most of the people are on it.
BUSINESS DESCRIPTION
PRODUCT DECRIPTION
Goya and that is Choco roll fried cake. The name of the business is rock
in Rollin’ Choco and its nature is hybrid business. The business acquires
its raw materials from reliable suppliers to ensure that the result of the
product will be in good condition, will not harm the health of the
potential customers, and will guaranty the satisfaction of the taste of the
Filipinos.
EQUIPMENT/MATERIALS NEEDED
Cleaning Supplies
Production Supplies
Store Supplies
The size of the business is determined by its assets and its target
residence and other going individuals. The direct operation are limited
need. There are some current businesses that are identical to Rock in
between the product capabilities, target market and benefits. The size of
the business to ensure the capabilities of the business and the target
market.
PERSONNEL REQUIREMENT
and improve the product from the procedures in the making, the
business.
These are the functions of a Supervisor but some are not exclusive to
them:
The one who tells the employees about the new policies and
growth
management.
On the other hand, the job requirements for the position of the
Sales/Marketing assistant:
communication skills
COMPENSATION BENEFITS
during opening and starting until the end. The right compensation and
business. The CEO who is at the same time the sole proprietor may make
there’s no withdrawals be made yet until such the business is already full
established.
MANDATORY BENEFITS
achieving strategic goals which are set by entities. Its purpose is to make
SSS
PAG-IBIG
PHILHEALTH
Honest always
will have a good outcome. Exam will follow and if the applicant
a. NBI
b. SSS No.
c. Pag-ibig
d. Police Clearance
e. Medical Certificates
f. Phil Health
g. Cedula
h. Health Card
owned by one person that is called “proprietor” that provides its capital
and also who manage the operation of the business and the one who
the raw materials needed in the product. Since this business is a sole
Ody Eslawan
CEO
Since the form of the business is sole proprietor and it’s owned by
one person that is called “proprietor”, the owner act as the manager of
the business and provides all the needs of the business. The owner
PROPOSED SALARY
Production Operation
15,000php 180,000php
Supervisor
Marketing Sales
13,000php 156,000php
Assistant
45.75php/hour (8hrs)
Production Crew 133,590php
10,980php
45.75php/hour (8hrs)
Delivery Crew 133,590php
10,980php
45.75php/hour (8hrs)
Service Crew 133,590php
10,980php
69,600php 835,200php
PRODUCTION PLAN
PRODUCTION SCHEDULE
produced and the expected time to produce them. The total number of
2. Product Demand
3. Resource Availability
priority
The manufacturing and setting of the product will begin 1 hour earlier
The machineries and equipment’s will be acquired are for the sole
Cleaning Supplies
Store Supplies
EVALUATION OF SUPPLIERS
This plan describes how the business store and protect the
possible risk of theft and pest like cockroaches and rats. The personnel
assign for the making of the product will get the raw materials needed in
the storage.
Figure 1
Contact # 09334360352
Address/location: A.C. Cortes Avenue Looc,
Mandaue City
Febuary 9,2018
Cash Received From:_________________ of ₱
__________________
For
Amount recieved
________________
PRODUCT
which will be located beside the UCLM campus at A.C Cortes Avenue
Looc, Mandaue City Cebu Philippines. The UCLM campus has high
population of students; the target point here is the resident outside the
merge. We all know that almost every one of us loves to eat chocolate
their favorites. Some families used to eat sweet and delicious desserts
like cakes. Since, then we have been seen and taste that some cakes we
eat have different styles like cassava cake, chiffon cake, banana cake,
which will be located beside the UCLM campus at A.C Cortes Avenue
Looc, Mandaue City Cebu Philippines. The UCLM campus has high
population of students; the target point here is the resident outside the
merge. We all know that almost every one of us loves to eat chocolate
Students
Teachers
PROMOTION
Cake.
especially on Facebook and twitter where most of the people are on it.
PEOPLE
PRODUCER CONSUMER
PACKAGING
2nd Place the Choco Roll Fried 4th Ready for serving
Graham
Chocolate
Balls
Mouse
PriKamotece
Price
Kamote
Dynamite De
Churba
Low
High
Low High
Quality
Chocolate Mouse
Kamote De Churba
Dynamite
Graham Balls
FINANCIAL PLAN
MAJOR ASSUMPTION
1. The owner assumes that the tax 4 years from now will increase
3. The profit will increase 15% every year as long as the sales will
run moderately.
customers.
PROJECTED STATEMENT OF COMPREHENSIVE INCOME