What is media internet?

Media internet is the biggest computer networking, quoted by Peter (1995). This networking
is free and borderless. The coverage cover all over the world without entitling a specific
border just a differ in time zone and language. The communication created through this
networking is the most efficient way nowadays. It does not only minimize the time consume
but also inexpensive and almost free. Sutedjo (2000) define internet as International Network,
it is consist from a small division of networking to create a humongous computer networking
throughout the world.

The cluttered computer networking throughout the continent also makes two ways
communication happen without any hesitation. People from China can communicate to the
people in Australia without any hassle. Within second, message is received with almost no
intervention in the process of sending the message. It is a perfect example to the Lasswell
Communication Model.

Internet is not about a computer but, focused on the communication of an individual

and the entire world. Compute is just a medium to communicate but the internet is the
stepping stone to make everything happen.

In the past, communication is made through many ways, from smoking, bird and letter
and any sort of advancement to just enhance our way of communication. It is true that people
does not evolve backword instead making the past better but not to change it. For instance, in
the war times, we unable to communicate freely due to heavy circumstances, but now we can
even have a free video call to our friend or family in the other side of the world.

The evolving of internet never stop. In the moment of internet introduction, a chat
room called Bulletin Board System (BBS) able people to chat to other people in your area. It
enhance to the unlimited coverage to connect to other people in different countries. As in
example is, Yahoo Messenger, MSN and more. The internet enables communication in more
efficient way but at the same time decreasing the sensibility of a communication.

The moment people are more lenient to communicating on line, the risk of having a
normal human conversation is spiking up. But, at the same time, internet never stop amaze to
evolve to increase the sensibility through 6 dimensional call that can be made but also costly
and hard to make due to more technologies involve.

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What is social media?

Social media is about conversation, community, connecting with the audience and building
relationship. It is not just a broadcast channel or a sales and marketing tool. It is also refer to
interaction between people in a virtual way. Social media enable people to engage a
communication; not only a person can state their opinion but also make able other to give a
feedback on the statement. It does not only stand for an individual to share, but also enabling
a company or organization to punch their way in in the marketing online strategies.

The social media cannot stand by its own, it need working internet coverage and a
computer or any smart device that can access the internet. As understand the social media is a
web based platform that allows people to communicate. The perks of a social media, the
communication happen in two ways but the feedback is either come in small such as a “like”
on Facebook status or a lengthy comment on Blogs.

It is agreeable; if a statement is appear that, people are glued to social media. It does
not only cost efficient, but also easy. Nowadays, even a 90 year old grandmother has a
Facebook account to accommodate her daily life. Though it is more frequent to adolescent,
some of them also said it is a necessity to have a social media, in any kind of platform. It
made the new generation how it is now.

Even in political, social media plays a great role to raise enthusiast. In example,
Donald Trump the President of United State America has millions of follower. Not only
people are agreeing to his idea but at the same time people are arguing with him individually
without caring the circumstances. Anyone can be anyone in the internet.

Even with the greatness of a social media, there are a heavy negative issue raise in
every second of its existence. Hoax, cyber bullying, cat fishing, internet scam are rapidly
happening to the virtual community. The essence of internet savvy is still low despite the
high intention to involve in the social media. Some of the user only know how to use the
social media but not as bright as their Instagram filter. There are still ongoing cases of this
problem, which also can lead to death.

Social media is a platform of interactive between more than two people. The
simplicity of social media also triggered more user to frequently record their daily life to
allow themselves to feel that they have shared their life to others.

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What is media interactive?

Videos, audio, video games or anything that consider as moving image is a form of
interactive media. User participation play’s a great role to create a better interactive media.
The development can be seen from the creation of laser disc in 1958 to the development of
compact disk in 1979 is a prove that interactive media allow it’s user to have more better
usage of it.

Facebook are one of the most visible example as an interactive media. This site does
not only allow us to share our daily thought but also allow us to shared photo, video and even
play games. The variance in the site allows user stay throughout its development. Even some
might hesitate to agree that they only register for Facebook just to have increased their candy
crush gift or Farmville live stock. It is happening until today.

Video game is another kind of interactive media, where the use can control their
avatar or character using controller. This happens to be the most popular interactive media
among man. Since it also trigger the adrenaline, it also a way to reduce stress in life.
Nowadays, gaming is considering a professional job, since winning a championship allows
you to fall in endorsement and win a huge amount of money.

Interactive media also a fun media, it does not only allows you to chat but also allows
you to have more feeling toward it. Such as You Tube is a growing interactive media, where
people can react through the video and emotion are build up through the video. While gaming
in another way create a competitive feeling and allow us to build a bright immense in our
self.

The algorithm that is behind the interactive media might be a hassle and no fun for the
developer but, the digital finish creates a lot of fun to the user. Interactive media also carry a
creative essence. Without it, it just a plain social media without any speciality. In such case, a
lot of You Tube artist are creative in many ways and does not stay in a status quo, allowing
them to hit millions of view.

PSY- Gangnam style is the most viewed video in You Tube, more than 2 billion view,
we can conclude that, the creative, funny and catchy music allows the Korean artist to be
overnight sensation.

Interactive media involve with the user actively participating to it. If not it may be dead due
to lack of interactive communication. Creative idea flow throughout human mind and cannot
be generated by the media but can help in the process of it.

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References

Books

Asmah Omar. 1969 . Asas Media Massa . Kuala Lumpur. Dewan Bahasa dan Pustaka

Gamble, T.K . 2005 Communication Works . Boston . McGraw Hill College

Silverblatt, A.1995. Media Literacy: Keys To Interpretting Media Message. United State of
America. Praeger Publisher

Schramm, W and Roberts, D. F. 1993. The Process and Effects of Mass Comunication,
Revised Edition. Illinois. University of Illinois Press

Journal

Klein, L.R. 1998. Evaluating The Potential Of Interactive Media Through A New Lens.
Journal of Business Research . Vol 41, Issue 3, 195-203.

Markus, M. L. 1987. Toward A “Critical Mass” Theory OF Interactive Media.

Communication Research. Vol: 14, Issue 5

Stewart, D. W and Pavlou, P. A. 2002. From Consumer Response To Active Consumer:

Measuring The Effectiveness Of Interactive Media. Journal Of The Academy Of Marketing
Science. Vol: 30, Issue 4