Constructing Meaning
Directions: for each concept give an example of how it is or can be used in art
Audience- target your visual communication to a specific audience, or particular type of viewer
Immediacy- the audience understands the message of the image almost immediately
Surprise- a shift in stereotypes or clichés that upset our expectations and challenges our
assumptions
Purpose and Intent- choosing the style and iconography best suited to our purpose
Context- how the composition and social atmosphere changes the meaning of the work
Connections- analogies, similes, and metaphors are figures of speech that link one thing to
another
Drama- personifying an idea can help viewer get more emotionally involved with the story
Drama- focusing on the essentials and leaving out boring parts helps viewer establish
relationship to direct experience