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A STUDY ON

“CONSUMER BEHAVIOUR TOWARDS


CANON DSLRS”
In Kurnool city

PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR


THE AWARD OF DEGREE OF
“BACHELOR OF BUSINESS ADMINISTRATION”
BY
V.PRASHANT
(Reg.No:155011044)

Under the able guidance of


Mr.B.RAJASEKHAR Mcom,MBA.
Faculty Member

Department of Commerce & Management Studies

St.JOSEPH’S DEGREE COLLEGE


AFFILIATED TO RAYALASEEMA UNIVERSITY, KURNOOL
2017-2018
Project Report 2017-2018

St. Joseph’s Degree College


Sunkesula Road, Kurnool.

CERTIFICATE

This is to certify that the bonafide project work “A STUDY ON


CONSUMER BEHAVIOUR TOWARDS CANON DSLRS”
carried out by V.PRASHANT Register No:155011044
Year: 2017-2018 in partial fulfilment of the requirement for the
award of Degree of Bachelor of Business ADMINSTRATION
from RAYALASEEMA UNIVERSITY, Kurnool.

PRINCIPAL Mr.B.RAJASEKHAR Mcom,MBA.

EXAMINER PROJECT GUIDE

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

DECLARATION CERTIFICATE

I hereby declare that the project report entitled “A STUDY ON


CONSUMER BEHAVIOUR TOWARDS CANON DSLRS” under the
guidance of Mr.B.RAJASEKHAR Mcom,MBA. Lecturer in Commerce &
Management studiesand this is submitted to St.Joseph’s Degree College,
Kurnool affiliated to RAYALASEEMA UNIVERSITY, Kurnooland it is
drafted by me and is original to my knowledge.

PLACE: KURNOOL

DATE: V.PRASHANT (B.B.A)

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

ACKNOWLEDGEMENT

A large number of individuals contributed directly or indirectly on bringing


out this project. I am thankful to all of them for their help and encouragement.

I express my sincere gratitude to Miss.Y.SHOWRILLU REDDYgaru,


Principal of St. Joseph’s Degree College, Kurnool for herexcellent inspiration
provided.
I express my gratitude to my project guide
Mr.B.RAJASEKHAR,Mcom,MBA. Lecturer in Department of commerce &
management studies for his valuable suggestions and opinions.

I also thank all the lectures of the management department for their
valuable suggestions and continuous support for completing this project.

V.PRASHANT (B.B.A)

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

PROJECT CERTIFICATE

Mr.V.PRASHANT, a final year B.B.A student of St. Joseph’s Degree


College, Kurnool, in partial fulfilment forthe award of degree of
BACHELOR OF BUSINESS ADMINISTRATION done by him project
entitled
“A STUDY ON CONSUMER BEHAVIOUR TOWARDS
CANON DSLRS” under my guidance.

All the details are collected and furnished by him are true and
original according to my knowledge.

PLACE: KURNOOL
Mr.RAJASEKHAR Mcom,MBA.

DATE:

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

CONTENTS

CHAPTER: 1
 INTRODUCTION
 INDUSTRY PROFILE
 COMPANY PROFILE
 PRODUCT PROFILE

CHAPTER: 2
 CONSUMER BEHAVIOUR

CHAPTER: 3

 OBJECTIVES
 RESEARCH METHODOLOGY
 LIMITATIONS

CHAPTER: 4
 DATA ANALYSIS & INTERPRETATION

CHAPTER: 5
 FINDINGS&SUGGESTIONS

CHAPTER: 6
ANNEXURE:

 QUESTIONNAIRE
 BIBILIOGRAPHY

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CHAPTER – 1

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Project Report 2017-2018

INTRODUCTION

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Project Report 2017-2018

INTRODUCTION

THEORETICAL PERSPECTIVE

A Digital Single-Lens Reflex Camera (also called a digital SLR or DSLR) is


a digital camera that combines the optics and the mechanisms of a
single-lens reflex camera with a digital imaging sensor, as opposed to
photographic film. The reflex design scheme is the primary differene
between a DSLR and other digital cameras. In the reflex design, light
travels through the lens, then to a mirror that alternates to send the
image to either the viewfinder or the image sensor. The traditional
alternative would be to have a viewfinder with its own lens, hence the
term “single lens” for this design. By using only one lens, the viewfinder
of a DSLR presents an image that will not differ substantially from what
is captured by the camera’s sensor.

A DSLR differs from non-reflex single-lens digital cameras in that the


viewfinder presents a direct optical view through the lens, rather than
being captured by the camera’s image sensor and displayed by a digital
screen. DSLRs largely replaced film-based SLRs during the 2000s, and
despite the rising popularity of mirror less system cameras in the early
2010s, DSLRs remain the most common type of interchangeable lens
camera in use as adjustable lens as available in market. Now there are
many demand for DSLR in all over world.
The larger the sensor, the better your camera will be in low light, and the larger
your field of view will be. Large sensor, or full-frame cameras, are more
expensive than cameras with cropped sensors

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INDUSTRY PROFILE

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INTRODUCTION TO INDUSTRY PROFILE

Many Other DSLRs, Brands are also came into Existence like Nikon,
Canon,Sony,Pentax,…etc. are Making more number of Production sales in
present Market for Consumer Satisfaction by introducing different types
Range of DSLR’s.
The DSLR market is dominated by Japanese companies and the top five
manufacturers are Japanese: Canon, Nikon, Olympus, Pentax, and Sony. Other
manufacturers of DSLRs include Mamiya, Sigma, Leica (German), and
Hasselblad (Swedish).

In 2007, Canon edged out Nikon with 41% of worldwide sales to the latter's
40%, followed by Sony and Olympus each with approximately 6% market
share.[30] In the Japanese domestic market, Nikon captured 43.3% to Canon's
39.9%, with Pentax a distant third at 6.3%.[31]

In 2008, Canon's and Nikon's offerings took the majority of sales.[32] In 2010,
Canon controlled 44.5% of the DSLR market, followed by Nikon with 29.8%
and Sony with 11.9%.[33]

For Canon and Nikon, digital SLRs are their biggest source of profits. For
Canon, their DSLRs brought in four times the profits from compact digital
cameras, while Nikon earned more from DSLRs and lenses than with any other
product.[34][35] Olympus and Panasonic have since exited the DSLR market
and now focus on producing mirrorless cameras.

In 2013, after a decade of double-digit growth, DSLR (along with MILC) sales
are down 15 percent. This may be due to some low-end DSLR users choosing to
use a smartphone instead. The market intelligence firm IDC predicts Nikon will

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Project Report 2017-2018

be out of business in five years if the trend continues. The market has
shifted from being driven by hardware to software, and camera manufacturers
have not been keeping up.[36]

To illustrate the trend, in September 2013 Olympus announced they would stop
development of DSLR cameras and will focus on the development of MILC
1937 to 1970

The origins of Canon date back to the founding of Precision Optical Instruments
Laboratory in Japan in 1937 by Takeshi Mitarai, Goro Yoshida, Saburo Uchida
and Takeo Maeda. During its early years the company did not have any
facilities to produce its own optical glass, and its first cameras incorporated
Nikkor lenses from Nippon Kogaku K.K. (the later Nikon Corporation).[6]

1970 to 2009

In 1971 Canon introduced the F-1, a high-end SLR camera, and the FD lens
range. In 1976 Canon launched the AE-1, the world’s first camera with an
embedded micro-computer.

In 1982 "Wildlife as Canon Sees It" print ads first appeared in National
Geographic magazine. Canon introduced the world’s first Inkjet printer using
bubble jet technology in 1985. Canon introduced Canon Electro-Optical System
(EOS) in 1987, named after the goddess of the dawn. EOS 650 autofocus SLR
camera is introduced. Also in 1987 the Canon Foundation was established. In
1988 Canon introduced 'Kyosei philosophy'.[8] The EOS 1 Flagship
Professional SLR line was launched in 1989.[9] In the same year the EOS RT,
the world's first AF SLR with a fixed, semi-transparent pellicle mirror, was
unveiled.

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2010 to present
In 2010 Canon acquired Tereck Office Solutions, Inc.

On 16 March 2010, Canon announced that it was seeking to acquire a new


.canon generic top-level domain, acquiring it in February 2015 and using it for
the first time on its global website in May 2016.

In the third quarter of 2012, Canon's global market share in the sale of printers,
copiers and multifunction devices amounted to 20.90 percent.

In early 2013, Canon USA moved into a new $500 million headquarters in
Melville, New York.

In February 2014, Canon announced it would acquire Texas-based Molecular


Imprints Inc, a developer of nanoprint lithography systems, for an amount
speculated to be around $98 million.

On 13 June 2014, Canon announced it had acquired Danish IP Surveillance


VMS software company Milestone Systems. Milestone provides open platform
software to allow video management from various vendors in a single interface,
therefore the company will operate as a separate

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Project Report 2017-2018

COMPANY PROFILE

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Project Report 2017-2018

INTRODUCTION TO COMPANY PROFILE

Canon manufactures consumer imaging products including printers, scanners,


binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses,
video camcorders and digital visual solutions.

The "Business Solutions" division offers multi-functional printers, black and


white and color office printers, calculators, presenters, large format printers,
scanners, black and white and color production printers, as well as software to
support these products.

DeVito/Verdi was hired for an award-winning, humorous campaign with the


concept “If business were that easy, you wouldn't need us,” using old office
footage to describe the new ways Canon Business Solutions was bringing
copiers and office supplies forward.

Lesser known Canon products include medical, optical and broadcast products,
including ophthalmic and x-ray devices, broadcast lenses, semiconductors,
digital microfilm scanners and handy terminals.

Canon manufactures consumer imaging products including printers, scanners,


binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses,
video camcorders and digital visual solutions.

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

The "Business Solutions" division offers multi-functional printers,


black and white and color office printers, calculators, presenters, large format
printers, scanners, black and white and color production printers, as well as
software to support these products.

DeVito/Verdi was hired for an award-winning, humorous campaign with the


concept “If business were that easy, you wouldn't need us,” using old office
footage to describe the new ways Canon Business Solutions was bringing
copiers and office supplies forward.

Lesser known Canon products include medical, optical and broadcast products,
including ophthalmic and x-ray devices, broadcast lenses, semiconductors,
digital microfilm scanners and handy terminals.

Digital cameras:-
Main articles: Canon PowerShot, Canon PowerShot G, Canon Digital IXUS,
Canon EOS, Canon EF lens mount, Canon EF-S lens mount, and Canon EF-M
lens mount

Canon has been manufacturing and distributing digital cameras since 1984,
starting with the RC-701. The RC series was followed by the PowerShot and
Digital IXUS series of digital cameras. Canon also developed the EOS series of
digital single-lens reflex cameras (DSLR) which includes high-end professional
models.

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Project Report 2017-2018

Beginner’s Model:-
 EOS 1200D.
 EOS 1300D.
 EOS 77D.
 EOS 800D.
 EOS 750D.
 EOS 760D.
 EOS 700D.

PROFESSIONAL Model:-
 EOS 5D Mark IV.
 EOS 5DS.
 EOS 5DS.
 EOS 5DS R .
 EOS-1D X Mark II.
 EOS 5D Mark II.

Related to the consumer trend of switching compact cameras to smartphones, in


Q1 2013 Canon Inc. operating profit fell 34 percent year-on-year

Digital copiers:-
Canon's largest division in terms of revenue is its multifunction copier division.
Canon distributes its consumer and home office image CLASS line though
retail outlets and professional grade image RUNNER series through subsidiary
Canon Solutions America and independent distributors. The professional grade
series ranges from small table tops to large digital presses.

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Project Report 2017-2018

Printers:-
For many years, Canon was the principal maker of the print engines found in
industry-standard laser printers. The first models of Apple LaserWriter and the
equivalent products made by HP used the Canon LBP-CX engine. The next
models (LaserWriter II series, LaserJet II series) used the Canon LBP-SX
engine. Later models used the Canon LBP-LX, LBP-EX, LBP-PX engines and
many other Canon print engines.
Current printers use the proprietary BJNP protocol (USB over IP port 8611).
Flash units:-

Main article: Canon EOS flash system


Canon produces a range of high-output flash units for its DSLR cameras,
including the 270EX, 320EX, 430EX, 580EX and 580EX II Speedlight’s and
the Canon 600EX-RT Speedlite. Canon also produces macro flash units
including the Macro Twin Lite and the Macro Ring Lite.
Scanners;-
Canon manufactures a wide range of flatbed scanners, film scanners and
document scanners for home and business use, including the Canon Canoscan
8800F.

Computers:-
Canon introduced two MSX home computer models in 1983, the V-10 and the
V-20. Both offered just the minimum range of the MSX standards without any
additional features. The V-20 was able to receive shooting data from the T90
Canon camera with the Data Memory Back T90 expansion.

Canon also sold a Canon AS400 PC 640x480 color display computer based on
8086 processor using CPM or MSDOS. Options included a 5mb Hard Drive.
(shortly before release of the IBM PC).

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Project Report 2017-2018

Canon Cinema EOS Digital Camcorders


 Canon EOS-1D C
 Canon EOS C100
 Canon EOS C100 Mark II
 Canon EOS C300
 Canon EOS C300 Mark II
 Canon EOS C500

Professional Digital Camcorders


 Canon XM1 (known in North America as the "Canon GL1")
 Canon XA10 (entry level Canon "compact professional range”)
 Canon XA20
 Canon XA25
 Canon XA30 (new version of XA20)
 Canon XA35
 Canon XF305
 Canon XF300

Projectors:-
Canon produces a wide range of award-winning projectors.

Calculators:-
Canon produces a wide range of calculators in various applications, including
handheld calculators, desktop calculators, printing calculators and scientific
calculators.
Presenters:-
Canon offers a full range of wireless presenters, from advanced green laser
presenter with back-light screen display to basic red laser presentation clickers,
supports wide range of presentation and pointing applications.

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Project Report 2017-2018

Virtual Reality Headset:-


Canon is developing a prototype virtual reality headset (Canon VR). The
headset offers a wider viewing angle (120 degrees) than other VR devices but
requires handles rather than a head strap. The headset is not yet available on the
market.

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Project Report 2017-2018

PRODUCT PROFILE

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EOS 1300D
 18 megapixel APS-C CMOS sensor & DIGIC 4+
 9-point AF with 1 centre cross-type AF point
 Standard ISO 100 – 6400 (expandable to 12800)
 Wi-Fi and NFC supported.

EOS 1200D
 18 megapixel APS-C size CMOS sensor
 3-inch large-screen LCD monitor
 Standard ISO 100 – 6400 (expandable to 12800).

EOS 700D
 9-point all cross-type AF
 Continuous shooting speed (approx. 5 fps)
 Vari-angle Clear View LCD II monitor

EOS 750D
 Hybrid CMOS AF III
 19-point all cross-type AF
 Wi-Fi and NFC supported

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Project Report 2017-2018

EOS 5D Mark IV
 30.4MP Full-frame CMOS Sensor
 Dual Pixel CMOS AF
 4K Movie Shooting (25 / 30p) with 4K Frame Grab
 Canon Log Capability

EOS 5DS
 50.6-megapixel full-frame CMOS sensor
 Dual DIGIC 6
 150,000-pixel RGB + IR metering sensor, 252 areas

EOS 5DS R
 50.6-megapixel full-frame CMOS sensor
 Dual DIGIC 6
 150,000-pixel RGB + IR metering sensor, 252 areas

EOS-1D X Mark II
 20.2MP CMOS Sensor + Dual DIGIC 6+ Image Processors
 4K 60p/50p with 4K Frame Grab + Full HD 120p/100p High Frame Rate Movie
 ISO speeds of up to 409,600

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Project Report 2017-2018

INTRODUCTION TO PRODUCT PROFILE


Canon manufactures consumer imaging products including printers, scanners,
binoculars, compact digital cameras, film SLR and digital SLR cameras, lenses,
video camcorders and digital visual solutions.

The "Business Solutions" division offers multi-functional printers, black and


white and color office printers, calculators, presenters, large format printers,
scanners, black and white and color production printers, as well as software to
support these products.

DeVito/Verdi was hired for an award-winning, humorous campaign with the


concept “If business were that easy, you wouldn't need us,” using old office
footage to describe the new ways Canon Business Solutions was bringing
copiers and office supplies forward.

Lesser known Canon products include medical, optical and broadcast products,
including ophthalmic and x-ray devices, broadcast lenses, semiconductors,
digital microfilm scanners and handy terminals.

Digital cameras
Main articles: Canon PowerShot, Canon PowerShot G, Canon Digital
IXUS, Canon EOS, Canon EF lens mount, Canon EF-S lens mount, and Canon
EF-M lens mount

Canon has been manufacturing and distributing digital cameras since 1984,
starting with the RC-701. The RC series was followed by the PowerShot and
Digital IXUS series of digital cameras. Canon also developed the EOS series
of digital single-lens reflex cameras (DSLR) which includes high-end
professional models.

Related to the consumer trend of switching compact cameras to smartphones, in


Q1 2013 Canon Inc. operating profit fell 34 percent year-on-year.[32]

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

Canon EOS-1D X Mark II

Canon PowerShot G15

A Canon Ixus 240 HS

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

Beginnar’s Model:-
 EOS 1200D.
 EOS 1300D.
 EOS 77D.
 EOS 800D.
 EOS 750D.
 EOS 760D.
 EOS 700D.

PROFESSIONAL Model:-
 EOS 5D Mark IV.
 EOS 5DS.
 EOS 5DS.
 EOS 5DS R .
 EOS-1D X Mark II.
 EOS 5D Mark II.

Related to the consumer trend of switching compact cameras to smartphones, in


Q1 2013 Canon Inc. operating profit fell 34 percent year-on-year

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

CHAPTER – 2

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Project Report 2017-2018

CONSUMER
BEHAVIOUR

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Project Report 2017-2018

CONSUMER BEHAVIOUR

Consumer orientation stems from the company’s adoption and


implementation of the marketing concept – a philosophy of every business unit
which has triple implications namely :

1) The victory of any business unit rests on consumers who are willing to
accept and play for the product or services.

2) The firm must be aware of what the market want well in advance of
production and

3) Consumer wants must be monitored continuously for assured success


over competitors .

The consumer are the arbiters of fortune in business in highly


competitive Economics system , the success , survival and growth of
firm warrants accurate knowledge about – the consumer is the crucial
task of every marketing manager.
DEFINITION :

Professor walter C.G and professor paul G.W it is “ the process where
by individual decide whether , what , when , where , how and from whom
to purchase goods and services.

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STEPS IN CONSUMER BUYING PROCESS

The following are the five steps generally followed by the consumer while
buying a product .

1) Need recognition :

Need recognition is the awareness of the want or a desire or a


consumption problem with out whose satisfaction the consumer feels
restless and tension – charged .

2) Information search :

Consumer interested is indicated in the consumer’s willingness to speak


further information about the product or service .since there are varieties
of product and he seeks to have maximum satisfaction , he searches
relevant information .

3) Evaluation and intension :

The evaluation stage is the stage of mental trial of the produce or a


service.

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Project Report 2017-2018

4) Purchase Decision :

decision to purchase implies consumer commitment for a produce or a


service . Practically, it is the last stage in the buying process because, it
completes the exchange process.

5) Post Purchasing Reaction :

The post purchase experience may be a set of positive or negative feeling.


Positive feeling or satisfaction will result is repeat sales or at least
recommending the product or services to others : on the other hand ,
dissatisfaction or negative feeling creating anxiety and doubts .

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CHAPTER – 3

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OBJECTIVES

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Objectives:-

1. To ascertain the awareness of the Canon products in the


Market.

2. To know How much Percentage of consumers like Canon


products in the market.

3. To know the Preference of Canon products in the Market.

4. To ascertain which special factor of Canon Dslrs attract the


consumers more.

5. To know research study on consumer taste and preference.

6. To find the future improvements regarding the quality of


Canon products according to choice of consumers.

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RESERARCH
METHODOLOGY

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Project Report 2017-2018

RESEARCH METHODOLOGY

“To collect the information , marketing research is taken into consideration


.marketing research has been define as “The Systematic gathering and services
from producer to the consumer”.
DATA SOURCES:
There are two sources of collection data:
1) Primary sources
2) Secondary source
In the survey being conducted both primary and secondary sources of
data has been in collection of relevant information.

Primary and Secondary Sources:

Researchers need to consider the sources on which to base and confirm their
research and findings. They have a choice between primary data and secondary
sources and the use of both, which is termed triangulation, or dual methodology.

Primary data is the data collected by the researcher themselves, i.e.

1. interview
2. observation
3. action research
4. case studies
5. life histories
6. questionnaires
7. ethnographic research
8. longitudinal studies

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Secondary sources are data that already exists

1. Previous research
2. Official statistics
3. Mass media products
4. Diaries
5. Letters
6. Government reports
7. Web information
8. Historical data and information

APPROACH SURVEY :

Survey is best suited for the descriptive research. They are undertaken to
learn about people’sknowledge,beliefs, preferences and satisfaction.

INSTRUMENT :

Questionnaire:
This consist of a set of questions presented to respondents for their
answers .Questionnaires need to be carefully developed and tested before using
it for data collection.

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FORM OF INSTRUMENT

Closed ended questions:

The form used here is closed ended question with all the possible answer
to make the respondents feel comfortable.

Open ended question are useful in knowing the ideas of the respondents
in their own words.
Types of questions asked:

A question offering two answer choices


Multiple choice : A question offering three or more choices.

Rating Scale :

A scale rates some attributes from excellent to poor

Sample : The sample size selected is 100

Sampling procedure :

The procedure is simple random sampling . Ever member of the population


has an equal chance of selection .

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Project Report 2017-2018

LIMITATIONS

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Project Report 2017-2018

Limitaions

Through ever effort has been made the project study


comprehensive there has been limitations.

 The study restricts to Kurnool city only.

 The duration of the project is only 2 months.

 The study has beencantered to only 100 Customers.

 The method used in this project are random sampling method and
results obtained may not be fully accurate and reliable

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CHAPTER – 4

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Project Report 2017-2018

DATA ANALYSIS
&
INTERPRETATION

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Project Report 2017-2018

TABLE SHOWING THAT THE RESPONDENTS ARE


PREFER TO TAKE A CLICK

YES
75%

NO
25%

Inference:-
From the above table it is clear that
75%of respondents are preferred to take a click
25% of respondents are not prefer to take a click

Source :questionnaire

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Project Report 2017-2018

GRAPH SHOWING THAT THE RESPONDENTS ARE


PREFER TO TAKE A CLICK

No
25%

Yes
75%

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Project Report 2017-2018

TABLE SHOWING THE RESPONDENTS IN WHICH


DEVICES THEY PREFERRED TO TAKE A CLICK ON

Types No . of respondents Percentage


Mobile 50 50%

camera 40 40%

At photo studios 10 10%

Inference:-
From the above table it is clear that
50% of respondents preferred to take a click on mobiles
40% of respondents preferred to take a click on camera
10% of respondents preferred to take a click at photo studios

Source :questionnaire

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Project Report 2017-2018

GRAPH SHOWING THE RESPONDENTS IN WHICH


DEVICES THEY PREFERRED TO TAKE A CLICK ON

Column1

100%
90%
80%
70%
60%
50%
40%
50%
40%
30%
10%
20%
10%
0%
Mobile Camera At photo studios

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Project Report 2017-2018

TABLE SHOWING THE DIFFERENT


BRANDS OF CAMERAS PREFERRED BY
CONSUMERS

Brands No.of respondents percentage


Canon 50 50%
Nikon 30 30%
Sony 15 15%
Pentax 5 5%

Inference :
From the above table, it is clear that
50% of market occupied Canon
30% of market occupied Nikon
only 15% and 5% market occupied Sony and Pentax

Source :Questionnaire

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Project Report 2017-2018

GRAPH SHOWING THE DIFFERENT


BRANDS OF CAMERAS PREFERRED BY
CONSUMERS

BRANDS
BRANDS

100%

80%
50%
60%
30%
40% 15%
5%
20%

0%
canon nikon sony pentax

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TABLE SHOWING THE BEGINNER MODELS IN


CANON PREFERREFD BY CONSUMERS

Models No.of respondents percentage


1200d 35 35%
1300d 40 40%
700d 20 20%
750d 5 5%

Inference :
From the above table, it is clear that
35% of consumers preferred towards canon 1200d
40% of consumers preferred towards canon 1300d
20% of consumers preferred towards canon 700d
5% of consumers preferred towards canon 750d

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THE BEGINNER MODELS IN


CANON PREFERREFD BY CONSUMERS

beginner models
beginner models

100%
80%
35% 40%
60% 20%
40% 5%
20%
0%
1200d 1300d 700d 750d

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THE PROFESSIONAL MODELS IN


CANON PREFERREFD BY CONSUMERS

Models No.of respondents percentage


Eos 5d mark 40 40%
Eos 5ds 30 30%
Eos 5d R 15 15%
Eos 1dx mark 15 15%

Inference :
From the above table, it is clear that
35% of consumers preferred towards canon Eos 5d mark
40% of consumers preferred towards canon Eos 5ds
20% of consumers preferred towards canon Eos 5d R
5% of consumers preferred towards canon Eos 1 dx mark

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THE PROFESSIONAL MODELS


IN CANON PREFERREFD BY CONSUMERS

PROFESSIONAL MODELS
PROFESSIONAL MODELS

100%
90%
80%
70%
60% 40%
50%
40% 30% 15%
15%
30%
20%
10%
0%
Eos 5d mark Eos 5dS Eos 5d R Eos 1 dx mark

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THE LENS WHICH IS MOSTLY


USED BY CONSUMERS

Lens No.of respondents percentage


Prime lens 50 50%
Wide angle lens 15 15%
Telephoto lens 20 20%
Macro lens 15 15%

Inference :
From the above table, it is clear that
50% of respondents uses prime lens
15% of respondents uses wide angle lens
20% of respondents uses telephoto lens
15% of respondents uses macro lens

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THE LENS WHICH IS MOSTLY


USED BY CONSUMERS

Lens
Prime lens Wide angle lens Telephoto lens Macro lens

15%

20%
50%

15%

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THE CONSUMERS MOSTLY


PREFERRED IN WHICH PURPOSE WAY OF USAGE
OF CAMERA

Preferences No.of respondents percentage


Wedding photography 50 50%
Wild photography 30 30%
Candid photography 10 10%
Nature protography 10 10%

Inference :
From the above table, it is clear that
50% of respondents used in wedding photography
30% of respondents used in wild photography
10% of respondents used in candid photography
10% of respondents used in nature photography

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THE CONSUMERS MOSTLY


PREFERRED IN WHICH PURPOSE WAY OF USAGE
OF CAMERA

10%

10%

50%
wedding photography
wild photography
candid photography
nature photography

30%

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THAT HOW THE CONSUMERS


AWARE OF THE CANON DSLR

No.of respondents percentage


Adverstising 30 30%
Hoarding 10 10%
Ralatives or friends 40 40%
Social media 20 20%

Inference :
From the above table, it is clear that
30% of respondents are get know through adverstising
10% of respondents are get know through hoarding
40% of respondents are get know through ralatives or friends
20% of respondents are get know through social medias

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THAT HOW THE CONSUMERS


AWARE OF THE CANON DSLR

20%
30%

Advertising
Hoarding
Relative sor friends
Social media
10%
40%

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THE FACTORS WHICH INFLUENCES


TO PURCHASE OF CANON DSLRS

Factors No. Of respondents Percentage


Brand Image 25 25%
Demand 6 6%
Picture Quality 54 54%
Price 15 15%

Inference :
From the above table, it is clear that
25% of respondents influenced by brand image
6% of respondents influenced by demand
54% of respondents influenced by picture quality
15% of respondents influenced by price

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THE FACTORS WHICH INFLUENCES


TO PURCHASE OF CANON DSLRS

FACTORS
FACTORS

15%
price

54%
quality

6%
demand

25%
brand image

0% 20% 40% 60% 80% 100%

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THAT THE FREQUENCY OF USAGE OF DSLRS


CAMERA.

Once a week 45%

Once a month 30%

Occasionally 10%

Once a year 15%

Inference :
From the above table, it is clear that
45% of respondents are use once a week
30% of respondents are use once a month
10% of respondents are use occassionally
15% of respondents are use once a year

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THAT THE FREQUENCY OF USAGE OF DSLRS


CAMERA.

once a week once a month occassionally once a year

15%

10% 45%

30%

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THE LEVEL OF SATISFACTION


REGARDING PERFOMANCES OF IT.

Level of satisfaction No. Of respondents Percentage

Excellent 64 64%

Good 24 24%

Average 8 8%

Moderate 4 4%

Inference :
From the above table, it is clear that
64% of respondents of their level of satisfaction Excellent
24% of respondents of their level of satisfaction Good
8% of respondents of their level of satisfaction Average
4% of respondents of their level of satisfaction moderate

Source :Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THE LEVEL OF SATISFACTION


REGARDING PERFOMANCES OF IT.

level of satisfaction
excellent good average moderate

4%
8%

24%

64%

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING THE FEATURES THAT OUR


RESPONDENTS LIKED THE MOST.

Sensing Auto-Focus Wireless


Features Viewfinder
Technology Technology Connectivity

Respondents 40 27 18 15

Percentage of
40% 27% 18% 15%
Respondents

Inference:

From the above table, it is clear that


40% of respondentslikedsenor
27% of respondents liked autofocusing
18% of respondents liked view finder
15% of respondents likedwifi- NFC connectivity

Source: - Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING THE FEATURES THAT OUR


RESPONDENTS LIKED THE MOST.

Best Feature in Canon DSLR Cameras


45%
40%
40%

35%
Sensor
30% 27%
Auto-Focus
25%

20% 18% Wireless


15%
15% Viewfinder

10%

5%

0%
Sensor Auto-Focus Wireless Viewfinder

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

TABLE SHOWING WHETHER OUR RESPONDENTS


WOULD LIKE TO RECOMMEND THE CANON DSLRS
CAMERAS TO OTHERS OR NOT.

Yes No Not Sure


Respondents

65 20 15

Percentage of
65% 20% 15%
Respondents

Inference:-

The above table shows that out of our 100 respondents, 65% of them say Yes
theyLike to Recommend Canon DSLR Cameras to OherTechnology as the.
Whereas followed by 20% withNegative Feeling towards Canon DSLRs and
say NO. And finally with the score of about 15% saying as not sure if they
would like to Recommend Canon DSLRs to others or not.

Source: -Questionnaire

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

GRAPH SHOWING WHETHER OUR RESPONDENTS


WOULD LIKE TO RECOMMEND THE CANON DSLRS
CAMERAS TO OTHERS OR NOT.

RECOMMEND TO OTHERS.

Not Sure, 15%

No, 20%

Yes, 65%

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

CHAPTER- 5

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

FINDINGS
AND
SUGGESTIONS

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

Findings

 From the above study it found that majority of Respondents prefer


to “Yes” to take a Click.


From the above study it found Most of the Respondents like to
prefer “Canon” Brand.

 From the above study it found that Most of the Respondents like
to prefer “Beginner” Models DSLR’s than “Professional”.

 From the above study it found that Most of the Respondents like
to prefer to “Use Prime Lens”.

 From the above study it found that Most of the Respondents


Prefer Dslr for usage of Both Nature&Wedding Photography
Purpose.

 From the above study it found that Most of the Respondents came
to know about Canon Dslr’s by Friends& Relatives and also
through Social websites.

 From the above study it found that Most of the Respondents


Opinion to-wards “Canon” Brand was Excellent.

 From the above study it found that Most of the Respondents


about Performance of DSLR is “Excellent”.

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

CHAPTER – 6

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

QUESTIONNAIRE

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

QUESTIONNAIRE

Hello! I am V . PRASHANT , Pursuing BBA in “St. Joseph’s Degree College”.


I am doing a project on Consumer behaviour towards “CANON DSLRS”. I
would be thankful If you could spare a few minutes of your precious time to
answer the questions below which will be much Helpful for my project.
Name:-
Age:-
Gender:-
Occupation:-

(1) Do you People like to prefer to take a Click?


A) Yes B) No

If “No” State your reason in below Blank


……………………………………………………….............
If “Yes” In What way you will like to Click Pictures?
A) Mobile. B) Camera. C) At Photo Studies.

(2) If Camera,Which Brand youwould like to prefer the Most?


A) Canon. B)Nikon C) Sony. D)Pentax.

(3)If Canon, Which typeof Model do youprefer to use?


Beginner Models:-
A) 1200D. B) 1300D. C) 700D. D) 750D.
Professional Models:-
A) EOS 5D Mark IV B) EOS 5DS. C) EOS 5DS R. D) EOS -1D X MARK2

(4) Which type of Lens do you Mostly Prefer?

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

A) Prime Lens. B) Wide Angle. C) Telephoto Lens. D) Macro


Lens.

(5) Which Is Your Most Preferred Purpose Way of Usage?


A) Wedding Photography. B) Wildlife Photography.
C) Candid Photography. D) Nature Photography.

(6)How do you Came to Know about Canon DSLRs?


A) By Advertisements. B) Hoardings.
C) By Relatives or Friends. D) Social Websites..

(7) How frequently do you use your DSLR Camera?


A) Once a Week. B) Once a Month. C) Occasionally. D) Once a Year.

(8). Rate your Level of Satisfaction regarding the Performance of it?


A) Excellent. B) Good. C) Average. D) Moderate.

(9) What is your Opinion towards Canon Showroom Service?


A) Excellent. B) Good. C) Average. D) Moderate.

(10) Rate your Satisfaction Levels towards Price of it?


A) High. B) Very High. C) Low. D) Moderate.

(11) What’s your Overall Satisfaction Levels aboutCanon?


A) Excellent. B) Good. C) Average. D) Moderate.

(12)Which Factor influenced the most to go in case of Canon?


A) Brand Image. B) Demand C) Picture Quality. D) Price.

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

(13)Which Feature did you Like the Most to go for Canon?


A) Sensor B) Autofocusing. C) Viewfinder. D) Wi-Fi- NFC Connectivity.

(14) According to You,Would you recommend the Product for Others?


A) Yes. B) No. C) Not Sure.

(15) Give your valuable suggestions if any :

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

BIBLIOGRAPHY

Department of commerce and management S.J.D.C, KURNOOL


Project Report 2017-2018

BIBLIOGRAPHY

Marketing management - PhilipKotler

Company website - https://en.wikipedia.org/wiki/Canon_Inc.

Other websites - http://www.canon.co.in

Department of commerce and management S.J.D.C, KURNOOL