Define Hotels:
A Hotel is defined as an establishment providing accommodation,
meals, and other services for guest, travelers and tourists, by the
night.
They provide comfort and convenience to the guest.
The primary objective of hotel is to make profit.
Hotels can be located at highways, business cities, hill stations,
sea beaches, etc.
In India hotels are rated according to star rating system.
What are restaurant defined as?
Restaurants are defined as a place where guest pays to sit and eat
meals that are cooked and served on the premises.
It is also defined as public meeting houses.
Restaurant can be standalone or within the hotel.
There can be several units also called as chains of restaurants
situated at different places.
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2) Bar counter service
1. Waiter service: served by the waiting staff on the guest table. It
further gets divided into 5 styles of service namely:
English service
American service
French service
Russian service
Gueridon service
2. Bar counter service: Guests are served with snacks and drinks at
the bar counters with/without bar stools
List the main features of family service:
This is also known as French service. In this style of service the
dish is presented to each guest from the left-hand side to help
himself/herself.
For a small party of two to three guests, the dishes are placed on
the table with service implements and plates for the guests to help
themselves.
Alternatively, all dishes may be placed on the table and the host
may serve all his guests at the table first or assist them in service
and serve himself finally.
What is smorgasbord?
• It is a Swedish word which refers to the type of Scandinavian buffet
style in Swedish cuisine.
• In Norway it is called kold bord and in Denmark Kolde bord.
• It’s typically a holiday or feast at which a family can help themselves
from a lavish buffet in front of the lake.
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Takes vital decisions on the managerial activities of planning,
organizing, staffing, motivating, and controlling.
Formulates financial, catering, and marketing policies and
strategies
Appoints right people for right job
Prepares budget for the department consulting the departmental
heads
Plans menus for various outlets in consultation with chefs and the
restaurant manager/s
Designs and implements sales promotional activities
Analyses sales and identifies markets
Controls all three elements of costs—food cost, labor cost, and
overheads
Organizes training programs.
Implements hygiene and safety standards
Monitors performance of the departments
Takes decisions on equipment procurement, expansion of food
and beverage outlets, etc.
Selects suppliers for kitchen commodities and alcoholic beverages
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Secondary Sector:
• Provision of Food and Beverages are not main activity but a
support activity
• Examples Institutional catering, transport catering, catering in
theatres, amusement, parks, industrial catering etc.
C. Market they cater to: further divided into Non-captive, Captive, Semi-
captive
a. Non-captive: Caters to unrestricted market where the choices of food &
beverage service options are unlimited. Examples: They have a choice
over Restaurants, fast food joints, etc
b. Captive: Caters to restricted market where there are no options of food
& beverages. Examples: prisoners, hospital patients, residential school
children
c. Semi-captive: Caters to semi-restricted market where there are very few
options to choose in food and beverages. Examples: Passengers
travelling by train, air, etc.
List down the types of hotels and restaurants
Types of hotels are as follows:
• Inns: Inns are generally establishments or buildings where
travelers can seek lodging and, usually, food and drink
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• Bistro
• Brasserie
• Coffee shop
• Specialty restaurant
• Fine dining restaurant
• Popular restaurant
• Dhaba
• Fast food joint
• Rôtisserie
• Barbeque restaurant
• Night club
• Discotheque
• Ice cream parlor
• Café
• Cafeteria
• Food court
• Kiosk
• Oyster bar
• Automats
• Pub
• In-plant service
• Bar
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• Mobile catering vans
• Carvery
• Canteen
• Classic gourmet
• Holiday camps
• Grand luxe
• Drive inns
• Grill rooms
• Canteens
• Personality restaurants
• Milk & Snack Bar
• Filling stations
• Cafeteria
Which are the environmental factors that affect the food and
beverage service operations?
The factors that affect/effect the f&b service operation can be
External or Internal.
• External
– Political: Govt. policies and regulations , Tax laws
etc
– Economic: Increasing Cost ,Credit policies,
disposable income of the society, loan policies etc
– Social: Changes in eating habits, population
distribution, socio-economic grouping
– Technical: Advancement in food processing
technology, production and service equipment, and
information technology
• Internal
– Food and Beverage: Perishable commodities,
pilferage, wastage, and poor portion control
– Staff: High staff turnover, Absenteeism, Shortage of
staff, Poor supervision
– Control: Control and procedures on purchases,
stores, issues, cash
Food and beverage service styles can be broadly classified into three
main groups
1. Waiter service
2. Self-service
3. Assisted service
Advantages
• Personalized service
• Customer satisfaction
• Waiters have scope to exhibit their service skills
• No plate wastage
Limitations
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• Calls for high level of service skills, hence more labour cost
• More staff required
• Low seat turnover
• Slow service
• Alternatively, all dishes may be placed on the table and the host
may serve all his guests at the table first or assist them in service
and serve himself finally.
Advantages
• Service skills not required
• Low labour cost
• Seat turnover is more compared to silver service
• Quick service
• No plate wastage
Limitations
• Service staff will not be able to demonstrate their service skills
• Food may go cold
• Guests may spill or burn himself
• Needs more area on the table
• Guests may feel neglected
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• This is also termed as trolley service. In this style of service,
dishes are prepared, carved, dressed, or flambéed on a trolley in
front of the guests and served with service spoon and fork. The
design of a trolley varies according to its purpose. Carving trolley,
flambé trolley, hors d’oeuvres trolley, cheese trolley, and liqueur
trolley are some of the trolleys found in restaurants offering
guéridon service.
• This type of service is practiced in luxury, up market
restaurants.
Advantages
• Highly personalized service
• High level of customer satisfaction as the dishes are prepared,
carved, or flambéed in their presence
• Good merchandising device
• Wait staff can exhibit their culinary, carving, and service skills
• High average spending power (high revenue/cover)
Limitations
• Slow service
• Low seat turnover
• Expensive style of service as it requires more service area and
highly skilled staff
• Chances of accidents are more
• More investment on service equipment
• Cooking in the service area may leave odour
Advantages
Service skill is not required, hence low labour cost
Limitations
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1. Traditional Cafeteria
• It consists of a straight line of counters containing a variety of
hot and cold dishes. The customer starts from one end of the
line, picks up a tray and moves along the length of the counter as
he selects dishes he wants to have.
• The cashier, at the end of the counter makes the bill and
collects payment. This is not required if the meals are pre-paid.
Normally, the service counter is separated from the dining area.
• This form of service is widely followed in institutional and
industrial catering establishments.
Flow of activities in traditional cafeteria system
1. Guest enters
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2. Picks up the tray
3. Joins queue at the counter
4. Picks up the dishes of his choice as he moves along2.
5. Pays to the cashier at the end of the counter (not necessary, if pre-
paid)
6. Picks up cutlery and napkin
7. Goes to the dining hall to eat
2. Free-flow cafeteria
• In ‘free-flow cafeteria’ system, counters are segregated
according to the type of dishes offered—hot or cold, appetizers,
soups, breads, sandwiches, entrées, salads, pastas and so on.
• Trays and other essential service equipment are kept on tables
at convenient places. Guests pick up trays and go to counters of
their choice and select whatever dishes they want and exit
through the payment point at the entrance of the dining hall.
• In this system, counters are not arranged in a straight line, but
in shapes such as hollow-square, U, echelon or saw-tooth, and
so on, depending on the number of dishes on offer and shape
and size of area available.
There are two main types of layout—hollow square and echelon.
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• Customers may buy tokens or coins and insert them into the
vending machine and get whatever they wish to have by
selecting appropriate option.
• A wide variety of hot and cold dishes are available in this
system.
• Vending machines are installed in busy areas such as railways
and bus stations, airports, schools, hospitals, and so on.
Advantages
Effective portion control
Reduces labour
Service is available throughout the day
Good food cost control
No wastage
Hygienic
Low cost of operation
Limitations
-Absence of interaction with guests
-Limited selection of dishes
-Unreliability
-Power dependence
-Not suitable for large-scale operations
-Calls for regular servicing during which period service is not available and
leads to customer dissatisfaction
Limitations
• No personalized service
• Skilled wait staff may lose interest as it does not give them
scope to demonstrate service skills
• Dishes may lose eye-appeal after repeated servings
• Possible congestion
• Poor food control
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• Table d’hôte menu is used in carvery which consists of three
courses with a selection of starters, three or four roast meats,
and a selection of sweets.
• Waiters serve first and third courses, while guests help
themselves for roasts at the carvery counter having three or four
varieties of roast meat and poultry.
Service sequence at carvery
1. Guests are greeted
2. Guided to the table and seated by the service staff
3. Menu is presented
4. Water is served in the meantime
5. Preference for first course is taken
6. First course is served with necessary accompaniment
7. First course is cleared and accompaniment of the first course is taken
away
8. Guests are guided to carvery. They choose the meat and get their portion
from carvery. Collect accompanying vegetables and sauces and return to
their tables
9. Bread and butter are placed on the table when the guests are at the
carvery
10. Main course plate is cleared along with side plate
11. Bread and butter are taken away and cruets are removed
12. Crumbing is done
13. Menu is offered to take preference of guests for sweets
14. Cutlery for sweets is adjusted
15. Sweet is served by the service staff
16. Sweet is cleared
17. Coffee is served by the service staff
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Write a Note on Purchase department:
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• Washing hands regularly
• Keeping dish wash area and dish wiping cloths clean.
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explanation of risk assessment findings and the basis of risk
management decisions
II. ORGANISING
There are two types of structures in an organization.
1. Line or vertical structure: authority is given in hierarchy on
different levels
2. Staff relationship or horizontal relationship: staff basically
can give in this nature.
III. DIRECTING
It refers to activities such as giving leadership to the staff
along with
• Incentives
• Promotion
• Appraisals
• Sort out staff problems
• Motivation
IV. CONTROLLING
Controlling has three phases
1. Setting of standards
2. Performance measurement against the set standards.
3. Taking corrective actions and revising and setting of new
standards if required.
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• Collecting information on cost and sales and providing the
same to the management
• Volume Forecasting
• Developing human resource and training
• Maintaining inter & intra department coordination
• Obtaining feedback.
1) Extent of menu
2) Styles of service:
• Take away
• Have it in the restaurant
• May eat In the restaurant & OR take away
The style of service can be categorized further as per the following
SEATING STYLES
EXTEND OF SERVICE TO THE GUEST
ATMOSPHERE
CONSUMER ORIENTATION
SEATING STYLES
1. No seating
2. Counter service
3. Booths
4. Table service
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ATMOSPHERE
1. Contemporary
2. Theme
3. Luxury
4. Family
5. Traditional
6. Fast food
7. Coffee shop
8. Breakfast lunch dinner
9. Refreshments snacks only restaurants
10. Clubs
11. Drive inns
CONSUMER ORIENTATION
• This comprises of different types of people that come to visit the
organization
• They come to enjoy the food and services of the hotel followed
by other recreational activities and entertainment.
c) Industrial
d) Military
2. BUSINESS ASSOCIATION: Work in lieu with food joints and
eateries. It can be classified as follows:
a) Drug stores
b) Departmental stores
c) Theatre extensions
3. BUSINESS TYPES
a) Food contractors: This are agencies.
b) Franchise operations
c) Chain operators
d) Proprietorships
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• PRODUCING
• MARKETING
• SELLING
• ACCOUNTING & CONTROLS
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2. Service availability : Operational times and hours of the
service.
3. Level of standards : Includes the quality of F&B, décor and
ambience, level of professionalism
4. Service reliability : Consistency in the product offered.
5. Service Flexibility: Flexibility of the product offered
TECHNICAL SPECIFICATIONS
• Food and beverages offered to the guest
• Portion sizes
• Cooking methods
• Methods of presentation
• Covers
• Accompaniments
• Cleanliness
SERVICE SPECIFICATIONS
• Procedures & methods of services
• Meeting , greeting & order taking
• Seeking guest comments
• Dealing with guest complaints
• Payments
• Special needs of the guest
• Paying attention to the alertness of the employees & their
performance
For successful effective f&b control what are the 4 critical steps
require?
Developing standards for various operations
Training staff to follow the standards
Monitoring and comparing the performances with the set
standards
Taking corrective actions in case any deviations from the standard.
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correct quality and quantity in relation to estimated demand, and
that it is correctly stored and processed. (Beverages are normally
not as perishable as food and this contributes to their easier
control.)
items ordered one day are received, processed and sold the same
or next day. It is for this reason that in larger catering
establishments cost reporting is done daily or at least weekly.
Further problems, particularly with perishable foods, are that with a
short life for produce, items cannot be bought very much in
advance of their need; and the problem of availability at times of
produce relative to the price that can be afforded in relation to the
selling price.
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gross profit minus wages and all overhead expenses such as rent,
rates, insurance, etc.).
for an establishment, targets are set for revenue, cost levels and
profit margins. To achieve these levels of performance it is
necessary to prevent wastage of materials caused by such things
as poor preparation, over-production, failure to use standard
recipes, etc. This can only be done with an efficient method of
control, which covers the complete cycle of food and beverage
control, from the basic policies of the organization to the
management control after the event.
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What is Food and Beverage control cycle? What are the 3
important phases?
The complete F&B Control Cycle comprises of 3 important
phases
3.1. Planning Phase
3.2. Operational Phase
3.3. Management control after event Phase.
The planning phase:
It is difficult to run an effective catering operation without having
firstly defined the basic policies. Policies are predetermined
guidelines, laid down by the senior management of an
organization, which outline such matters as the market or
segment of the market that is being aimed at, how it is to be
catered for and the level of profitability/subsidy to be achieved.
Policies in general are particular to individual companies and
establishments, although in the public sector operations, there
may well be broad national policies, for example for hospital
catering.
A catering operation should have its policies clearly defined
before it commences business, and redefined whenever a
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Marketing policy
Catering policy
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The financial policy for an industrial contract catering operation
will set the overall target for the operation, the level of subsidy
and the level of management fee, as well as the cost limits per
unit (meal or employee).
food.
c) The beverage provision necessary for the operation.
cash-and-carry, etc.
f) Type and quality of service, for example cafeteria, counter,
waiter, etc.
g) Degree of comfort and decor, for example square footage per
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quality inspection may be efficiently carried out.
5. Copy of purchase order sent to delivery point for checking
against deliveries.
6. All deliveries entered on to the goods received report and credit
delivery.
9. Issues of beverages to be against authorized signed requisition
only.
10. Cellar ledger and any other records kept to be up to date and
accurate.
11. Access to cellar restricted.
12. Check that all bottles are stamped with the establishment
stamp and are correct bottles for the particular bar. Check bottle
disposal area contains no 'foreign' bottles.
What is purchasing?
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store and stores intimates purchase department regarding the
requirements. The procedure and specimen for making requisition
slip can be seen in the chapter 'Storing and Issuing Control'.
2. Purchase officer makes the final list of items to be purchased
and decides the department./ supplier from whom to purchase and
the quantity and quality required.
3. Either he places order on telephone and sends the purchase
order later or the order is placed against purchase order. A copy of
the purchase order is marked to stores department so that stores
can receive the items as per the purchase specifications.
4. The goods are received along with the supply order by the
stores department,
The stores check the quality, quantity, weight etc. and checks the
purchaser order and supply order/After ensuring the right quality
and quantity he signs the supply order and returns the copy of
supply order to the supplier. A copy of the supply order is also
send to purchase department and accounts department. The
supplier sends the bill along with a supply order and purchase
order to accounts department for settlement of the bill.
5. The stores receive the goods; enter in the stores and supplies
to the respective department.
supply.
5. Keeping up to date with all the markets being dealt with and
departments.
9. Reporting to senior management.
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This procedure would convince the supplier of the
professionalism of the purchasing manager.
Having selected suppliers and placed them on an 'approved
suppliers list', and after having purchased from them, it is
necessary to periodically evaluate their performance using a
rating system.
What do you mean by Purchase order?
Purchase officer places the purchase order with the
suppliers giving details of the quantity and quality of items
required to be delivered.
The purchase orders are made out with five copies
(according to old method), each copy being color coded to
aid the correct distribution of them. The color coding may
differ from organization to organization.
1) White Copy (original) sent to Supplier
ii) Yellow copy sent to accounts department
iii) Green copy sent to receiving department
iv) pink copy retained by the purchasing department
v) off white copy retained in the purchasing office and kept
in date order wise and retained till the goods are received
and then filled under order numbers
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What is Goods Received Book?
Goods Received Book:
In most instances, the food service operator will deal with several
of these sources of supply to obtain the necessary foods. For
example, a restaurant may turn to a local producer for dairy and
bakery products, a packer for canned meats, a wholesaler for
fresh meats, a different wholesaler for canned fruits and
vegetables, and a local farmer for eggs.
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Certain items are not purchased on regular basis and are
procured periodically. The procedure adopted for their purchase
is usually quotation, cash and carry or contract purchasing.
Usually either the non-perishable items are purchased through
periodical purchase system or those items which may not be
required on regular basis.
What is an Invoice?
THE INVOICE
Every time food is delivered to an establishment, it should be
accompanied by a document that lists the items being
delivered.
For food, the document is normally an invoice, which is the
same as a bill.
An invoice is usually presented to the receiving clerk in
duplicate by the person making the delivery, who will expect the
receiving clerk to sign and return the second copy.
This serves as an acknowledgment to the purveyor/supplier
that the establishment has received the products listed on the
invoice.
The original is, in effect, a bill that must be routed to the
bookkeeper or other individual responsible for paying bills.
The acceptance of invoices not listing prices should be
discouraged: Prices should be checked as the food products
are received. Otherwise, it is possible that a purveyor/supplier
may bill at the wrong prices, either by accident or by design.
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Specimen of Invoice
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What is important, is that the layout chosen should be one that
minimizes the distance walked by the storekeeper.
When this is determined the stock-taking list should be printed
in the same order in which items appear in the stores so as to
enable stock-taking to be done quickly and efficiently.
Describe the procedure of Issuing?
This should take place at set times during the day and only
against a requisition note signed by an authorized person, for
example head chef or restaurant manager.
When the requisition is a large one it should be handed in
several hours before the items are required to allow the store
keeper plenty of time to collect all the food items together.
The pricing of issues is usually at the 'as purchased price',
ignoring any small discounts.
This is made easy in the case of non-perishable foods by
marking the current price on all items when they first come into
the store.
The pricing of perishable items is often done by the control
office after they have been issued as they have access to the
suppliers' invoices.
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Clerical procedures - these would be necessary to control items
sold and the money received or credit entitled., and would often
include a restaurant checking system, meal and sales analysis,
cashier's paying-in book, etc.
percentage figure.
4. It assists in controlling the stock levels of these items.
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Whenever possible the items should be checked against the
appropriate purchase specification.
Which are the three main performance criteria that are normally used
in a rating system in accordance with the supplier: (CONTROLS ARE
SAME FOR BOTH FOOD AS WELL AS FOR BEVERAGES)
a. Price Verification.
c. Delivery Verification.
A. Price Verification
The cheapest item is not necessarily the best buy; often a
cheap item is of a low quality. One supplier may specialize in
lower quality goods at a lower price while another may
specialize in high quality goods at higher prices.
Both suppliers are specialists and both may supply the same
buyer with similar goods but of different qualities.
Which supplier the buyer chooses depends on the quality
required - the corresponding price will then have to be paid.
Price, however, is not always related to quality. The purchasing
manager needs to guard against this.
The lower the price coupled with an above average quality of
goods the higher is the price performance rating.
glassware.
3. Bars to sell 'house brands' for all drinks unless specifically
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gross profit. 'House brands' may, for example, be determined by
a brewery owning a chain of pubs, restaurants and hotels,
when it would quite naturally wish to sell its own products in
preference to those of its competitors; or by a company that has
no liquor ties but negotiates a price advantageous contract with
a supplier. In both cases the prices paid for the particular 'house
brand' would normally be lower than if purchased otherwise.
4. Check that all bar sales are properly recorded.
suspected.
6. Check that beverage price lists are displayed and freely
available to customers.
7. Check frequency of 'breakages' recorded.
3. Staff fails to ring up each drink served and pocket the cash paid
by the guest. This result in a busy bar with lower cash takings-
surprise checks must be conducted by Senior F&B Beverage
Staff and the controls department to nip such practice in the
bud.
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4. Staff provides free drinks to family and friends this again results
in lower bar sales as well as short pouring to other guests to
compensate for the same- surprise checks must be conducted
by Senior F&B Beverage Staff and the controls department to
nip such practice in the bud.
and returned.
7. Deliveries of beverages are timetabled with the suppliers, often
sparkling wines.
3. A further refrigerated area of 43°-47°F (6°-8°C). This is really
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4. An area held at a temperature of 55°F (13°C) for the storage of
code/bin list.
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originated the requisition and handed in with the daily takings and
other control documents.
What are the different Sources for Purchasing Beverages?
1. Wine shippers: They only make deals with larger
establishments
2. Wholesalers: They usually have larger varieties of beverage
available.
3. Beverage Manufacturers : Spirits and alcoholic beverages of
6. The value and volume of the closing stock are also checked
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What are the things that are involved in Post Operational Control:
Management after the Event Phase.
This final phase of food and beverage control is divided in three main
stages:
1. Food and beverage cost reporting. The cycle of production is very
short and the product is perishable. These factors together with the
variations in demand for the product necessitate up-to-date reporting
at least weekly if not daily.
2. Assessment. There is a need for someone from the food and
beverage management team in the case of a large unit, or the
proprietor or manager of a small unit, to analyses the food and
beverage reports and to compare them with the budget for the period
and against previous actual performance.
3. Correction. A control system does not cure or prevent problems
occurring. When the analysis of the performance of a unit or
department identifies that there is a problem, it is up to management
to take the necessary steps to correct the problem as quickly as
possible.
What is The Reality of Control?
The amount of control necessary is related to the size and
complexity of an operation.
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The larger the number of outlets within an operation, the more
sophisticated should be the level of control.
However, it is important to realize the extent to which any control
system can be totally efficient.
In reality no control system will be 100 per cent efficient for such
basic reasons as:
1. The material product (apart from purchased beverages) is very
cent efficiency and this could well affect the yield obtainable.
4. The customers' choice of dishes can well be different at times to
When this four basic stages are practiced in a food and beverage
operation they should aid management in controlling costs, setting
standards and achieving customer satisfaction.
The production of beverages needs to be tightly controlled as the
contribution to profits from beverages is usually higher than that
from food.
What is Production Planning or Volume Forecasting?
Production planning, or volume forecasting as it is also known, is
the forecasting of the volume of sales for an establishment, for a
specified time period, for example a day, a week or a month.
The aims and objectives of volume forecasting are as follows:
1. To facilitate food cost control for the establishment.
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5. To enable a comparison to be made between actual and
season, and hence the weather forecast for that time of year;
past popularity of menu 1 items; major events occurring in the
area - feasts, shows etc., that are likely to attract a larger than
average number to the establishment's normal catchment area,
any sales campaigns currently being promoted by the
operation, etc.
10. The initial estimate is later adjusted, usually one or two days
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portions.
4. They act as a safeguard against pilferage or wastage occurring
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standard yields, will together form the basis of a very effective
production control system.
a detailed list of all the menu items, their gross profits, etc.,
would be needed and this would take a considerable amount of
time as it would have to be prepared manually.
5. This system is also very open to human error and in a large
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By computer.
Some establishments are now using computers to store their
recipe files. The same amount of detailed information must first be
collected, but here instead of writing the details on to cards, the
information is typed into a computer.
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The standard yields of beverage products may, with few
exceptions, be accurately calculated, because for the majority
of beverages there is little wastage and all the contents of, for
example, a bottle of spirits may be used.
For the purpose of beverage control all beverages bought in to
an establishment should have standard yields calculated, on
which the pricing of each drink may be based, and to control
wastage and pilferage.
If, for example, a 750 ml bottle of wine is bought in, allowing
150 ml of wine to a glass, five good measures should be
obtained.
What is Standard Drink Recipes in Beverages?
Standard recipes should also be compiled for the majority of
beverage products offered for sale by the establishment.
Like standard yields, standard recipes may be very accurately
produced as all the contents of a drink may be itemized on the
standard recipe.
Only a certain number of standard recipes may be produced for
an establishment, and help from the sales histories may be
particularly useful - they ensure that the recipes for the most
popular drinks have been standardized.
With such a variety of components with which to make different
drinks, it would not be practical to write standard recipes for
every possible combination; so the bar staff should be provided
with a book or books chosen by management on how to
prepare those varieties of drinks that may be rather unusual or
rare.
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A more recent method for controlling accurately beverage costs
and ensuring standard portion sizes is to use automatic
beverage dispensing machines.
The bottles of beverage are inverted and connected with small
bore pipes within a locked storeroom, to each selling outlet.
The advantages of this method are numerous, but include the
following:
1. The drink size is pre-set and the drink automatically measured.
3. In general they are only suitable for use in bars with a very high
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reducing or eliminating misunderstanding between supplier and
establishment.
Eliminate, for frequently purchased items, the time that over the
telephone
or directly to sales persons each time the product is needed.
Permit competitive bidding.
Allow the person responsible for receiving to check the quantity
of delivered
goods against a written description of the quality desired.
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When this is determined the stock-taking list should be printed
in the same order in which items appear in the stores so as to
enable stock-taking to be done quickly and efficiently.
Whatever form of layout is used, it is advisable that the stores
stock lists should be printed in relation to the layout so that
stock taking becomes convenient.
While making the layout of the stores the ease of cleaning the
stores should be taken into consideration, shelves and racks to
store the commodities and gangway or aisle to easily commute
should also be considered.
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For the purpose of determining the cost for each unit the amount
transferred must be credited to the cost of the unit which is
receiving the item.
In some hotels all food items may come to central kitchen for
commissary for reissue to the same or other unit on succeeding
days.
All such items are returned are recorded on transfer memo or
other similar form to determine food cost.
each unit and food cost figures which do not include the cost of
those food sold, cannot be matched with sales.
Therefore, it is necessary to use the transfer notes to record all the
ingredients used in the production of finished products for transfer
to other units.
This will make it possible to credit cost of the producing unit. If
each units receives an equal share of goods produced then one
should divide the cost of goods produced & credit to the producing
unit by the number of units to which item had been transferred &
increase the food cost of each by equal share.
In case the distribution is not equal in all the units, some equitable
means like standard cost, must be used for apportioning cost.
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In operation where number of unit received on a particular date is not
known, the common practice is to use the most recent purchase price in
valuing the closing inventory. The closing inventory on the basis of most
recent purchase price will be:
17 can @ Rs. 30 each = Rs. 510
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The range of menu items offered may be too repetitious and
hence become monotonous for the customer if the cycle is too
short for the type of establishment.
For example, the same foods are offered on the same day each
week.
It can also become monotonous for the staff if the menu is
limited, resulting in staff boredom and lack of motivation and
flair.
3. The menu must help achieve quality objective: Quality concerns are
closely related to marketing concerns. It is important that you clearly
understand all aspects of quality requirements and develop menus that
incorporate these standards into your food menus. High quality and
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5. The menu must be accurate: You are responsible for telling the truth
when you formulate menus. You must not mislabel a product, describe it
inaccurately, or deceive the guest by your menu presentation. The menu
is a powerful advertising tool. It can influence what guests order and
their expectations. If your food service operation does not deliver the
type of products that your menu represents, your guests may feel
cheated and never return.
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iii. Availability of ingredients.
iv. Skill of the production staff.
v. Availability of equipment and the space required to prepare them.
Since the task of menu planning is fairly complex find a workplace that is
free from interruptions and distractions and gives you plenty of elbow
room.
Some of the aids that you will want to have close at hand as you develop
your menu include:
i. Copies of old menus, including the menu you currently use in your
operation.
ii. Standard recipes.
iii. Inventory information and lists of seasonal foods, best buys etc.
iv. Cost per portion
v. Sales history
vi. Production records
vii. A glossary of menu terms.
i. Facility Layout / design and equipment: - You must have the space and
equipment available to produce all the items offered on the menu. If
not, your staff may need to prepare convenience foods.
ii. Available Labor: You must hire an ample number of employees with the
required skills to manage, prepare, and serve all the items on the menu.
If skilled labor is not available to prepare menu items, you may need to
implement training programs or reconsider including such items on the
menu.
iii. Ingredients: Before you make your final selection, choose the standard
recipe, which your production staff will use. Also, make certain that all
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the ingredients required by each recipe will be available during the life
span of the menu.
v. Quality Levels: You must know what level of quality the guests expect
and how to incorporate quality requirements into the food items
offered on the menu. The level of your employee’s skills and knowledge
and the availability of equipment and specific ingredients all affect the
quality of food.
vi. Costs: Food items that are expensive to prepare should be priced at a
level, which compensates for their high costs. You must know the cost
of preparing specific menu items and their possible selling prices. If the
cost of a menu item is excessive, you may decide not offer it.
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The average customer does not always come to your restaurant knowing
exactly what he or she wants, unless yours is a very fast food operation.
Instead, the menu guides the decision of what to order, and the right
words and pictures appropriately arranged determine both what and
how much the customer orders.
2. Brand image: The price level at which a product sells can be major
contributor to brand image. Certainly a major strategic price decision
concerns whether to meet, or to price above or below, the competition;
this fundamental to the product positioning decision.
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6. High price leads to failure: Many new product failures have been
attributed to consumer dissatisfaction with value & pricing.
(a) Profit-oriented:
maximization of profit
optimum profit
satisfactory profit (known as ‘satisfying’)
maximum positive cash flow
maximum total contribution (calculated as total revenue less total
variable costs)
target return on investment (profitability)
rapid payback – i.e. early recovery of capital investment
harvesting i.e. reap cash for use in other ventures
(c) Competition-oriented
maintenance of price differentials
matching competitors
(d) Cost-oriented
break-even
meet costs
What is Cost?
A major input to the price decision is the cost of producing and
marketing the product. Assuming the presence of a profit objective,
during the course of a financial year all costs must be recovered and
a profit made, although a company may suffer short-term losses in
order that long-term profitability is enhanced. Different types of costs
are as follows:
Fixed costs do not vary with changes in sales volume. Examples are
rent, rates, salaries, insurances and depreciation.
Semi-fixed costs vary in sympathy with, but not in proportion to, sales
volume. Examples are power, telephone and wages.
Total costs are the aggregated fixed, variable and semi-fixed costs in
a specified budgetary period.
Marginal cost is the increase in total cost caused by one more unit of
output-i.e. accommodating 1 more guest.
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Direct costs are those which are traceable to a department or unit.
Examples are food and kitchen labor.
Historical cost are all cost are historical - that is, that they can
be found in business records, book of account, financial statements,
invoices, employees’ time card and other similar records. It is used
for establishing unit cost, determining menu prices and comparing
present with past labor cost.
List different types of Discount?
Seasonal discounts. Prices vary according to season – normal
season, high season and low season. High-season hotel prices may
be inflated by 20 per cent, and discounted by up to 60 per cent in the
low season. The winter weekend break attempts to offer low-season
value for money.
Volume discounts. These are offered to 2 types of customer – the
regular person, and the bulk buyer who may or may not be a previous
purchaser. Business travellers may obtain special corporate rates of
up to 20 per cent off rack rate, whereas the bulk-buying inclusive tour
operator negotiates from 25 to 60 per cent discount according to
season. To qualify for the corporate rates, Best Western customers
must sign up for a minimum of 500 bed-nights over 6 months. Some
hotel groups have tiered discount systems, where the depth of
discount increases as patronage increases
Cash discounts. These are offered to customers who pay cash rather
than buy on credit. This reflects the lower administration costs for
cash transactions. Prompt payers are also offered discounts. Cash
flows are improved as a result.
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Cost-plus Pricing Method
This technique is in widespread use and follows the approach of
percentage profit margin added to costs to give a price:
C + f(C) = P
Where C = costs
f = the percentage mark-up
P = price
(For example: Rs1.00 + 80% (Rs1.00) = Rs1.80)
Housing allowance
If workers have to relocate because of work, companies may provide their
workers with a housing allowance. Some companies even provide
accommodation to facilitate the process of relocation.
Medical reimbursement
Companies may offer workers medical reimbursements for medical claims
covering not only workers themselves, but also their family members. The
claims include reimbursement for medical bills as well as health insurance.
Leave travel allowance
Some organizations provide their employees with leave and an allowance
for recreational travel. These allowances are scaled based on the
employee position and length of service with the company.
Special/Other allowance
Direct compensation also covers some special allowances. These include
meals, commissions, mobile phone expenses, travel expenses, club
memberships, insurance, reduced interest loans, and more.
Other direct compensation options include incentive pay linked to
exceptional performance and occasional bonuses for special occasions
Indirect Compensation
Leave Policy
Overtime Policy
Hospitalization
be eligible for the medi-claims that provide them emotional and social
security.
Insurance
Leave Travel
The employees are provided with leaves and travel allowances to go for
holiday with their families. Some organizations arrange for a tour for the
employees of the organization. This is usually done to make the
employees stress free.
Retirement Benefits
Organizations provide for pension plans and other benefits for their
employees which benefits them after they retire from the organization at
the prescribed age.
Holiday Homes
Organizations provide for holiday homes and guest house for their
employees at different locations. These holiday homes are usually
located in hill station and other most wanted holiday spots. The
organizations make sure that the employees do not face any kind of
difficulties during their stay in the guest house.
Flexible Timings
Factors to consider while doing costing for Standard Dish /Menu/ for
Events?
To do costing, it is necessary to identify the direct and indirect costs
involved in operating the menu/dish. Balancing these costs will determine
the ultimate success of a restaurant/event
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Direct costs
These are the food costs and relate to the ingredients that go towards
compiling the menu.
In order to identify the food cost, absolutely everything that goes into a dish
has to be taken into consideration, including the salt and pepper, the
amount of oil or butter used in the cooking, the potential wastage and
portion size.
Bear in mind the following:
• Fish is generally expensive to buy, so the cost is high and the margin low.
• Pasta is inexpensive, so the cost is low and the margin high.
• Some dishes will always be more popular (high volume) than less popular
(low volume) ones. Chicken, for example, in India is generally a high
volume dish compared with beef.
• Balancing the costs of a menu requires the juggling of the number of low
cost/high margin/low volume dishes alongside the number of high-cost/low-
margin/high-volume dishes.
Controlling wastage
Controlling wastage is a key factor in keeping food costs down, otherwise
the financial loss can be enormous.
If Rs50 of food is wasted a day, it can add up to Rs250 a week or Rs12,500
a year. Therefore chefs need to be as careful as possible, using every part
of an ingredient in different way. For example, a whole chicken can be
utilized by using the breasts in a main course dish, the legs in a terrine and
the wing tips and carcass for a stock.
What are the factors that affect food cost?
Food cost can be affected by several factors
1. Weather/Temperature
All crops are affected by the weather during the growing season. If the
growing season is too wet, too dry, or too cold, or too hot, crops cannot
thrive. A scarcity or shortage of a crop may mean it will cost more. When a
good growing season results in a surplus, food prices may go down.
2. Pests/Disease
Like weather, factors such as pest damage and disease can destroy a crop
or affect livestock production.
Formulas
Liquidity Ratios
S.
RATIOS FORMULAS
No.
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SECURITY
Access doors are locked.
Storage areas are locked.
Key controls are in place and used rigorously.
INVENTORIES
Sensitive items are inventoried at least weekly.
Inventory procedures are accomplished according to policy.
Discrepancies/losses are investigated, acted upon, and guarded
against.
RECIPES
Standardized recipes are used.
Conversions are calculated accurately.
Recipes are costed out at least every 3 - 6 months
MENU PRICING
Recipe cost-cards are calculated from current prices.
Menu mix is designed to achieve the desired Cost of Goods
percentage.
Portion sizes are priced correctly.
Prices are calculated using the Cost of Goods Method in
accordance with Task 5.5.
All self-serve items are figured into menu prices. (Catsup, mustard,
relish, etc).
PORTIONING
Portions are standardized and calculated correctly.
Correct serving and portioning utensils are available and used.
Correct portion cups, bags, containers, etc., are used.
WASTE/SPOILAGE
All spilled, spoiled, and unusable items are recorded.
Preparation pans are scraped to ensure full use of product.
Usable by-products/leftovers are used, NOT thrown out.
Correct yield is obtained from produce with minimal waste.
Preparation/Pull Par levels are accurate and used.
Standardized recipes are used.
Correct preparation methods are used.
Correct thawing, holding, and handling procedures are used.
Temperatures are monitored and maintained in refrigerators,
freezers, and on the steam/service lines.
SALES CONTROLS
Everything leaving the kitchen/service area is rung up or
documented according to local policy.
All food items prepared, but NOT sold, are recorded, calculated, and
accounted for in Cost of Goods Sold percentages according to local
policy.
Promotional coupons or discounts are recorded under gift
certificates or advertising and promotions according to local
accounting policy.
Employee meals, sodas, etc., are accounted for per local policy.
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2. Bin Cards
These are provided for each individual type of beverage held in stock
and record all deliveries and issues made, the cards being fixed on the
shelves or racks against each beverage, the bin card numbers referring to
the same bin numbers as the wine list and originating from the standard
bottle code list.
DEBIT CARDS
CHEQUES
Correct date
Filled amount (correct/incorrect)
Signed by the person indicates on the cheque
Match the signature of cheque card.
TRAVELLER’S CHEQUE
These may be issued by the travel agent (if travel agencies and hotels
have tie up or any type of contract). The travelers cheque must be signed
once when issued and again when to pay.
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Short Notes: