AT
SESSION 2016-2017
SUBMITTED BY:
Shivam upadhyay
M.B.A(3rd sem)
Roll no:1601170125
United Institute Of Management , Naini , Allahabad
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ACKNOWLEDGEMENT
I Shivam upadhyay, sincerely thankful to all those who people who have
been giving me any kind of assistance in the making of this project
report.
I express my gratitude to mr. rohit vishkarma, who has through his
vast experience and knowledge has been able to guide me, both ably and
successfully towards the completion of the project. I express my
gratitude to united institute of management, Allahabad.
I would hereby, make most of the opportunity by expressing my
sincerest thanks to all my faculty whose teachings gave me conceptual
understanding and clarity of comprehension, which ultimately made my
internship more east. Credit also goes to all my friends whose
encouragement kept me in good stead. Their continuous support has
given me the strength and confidence to complete the project without
any difficulty.
Last of all but not the least I would like to acknowledge my gratitude
to the respondent without whom this survey would have been
incomplete.
I am also thankful to authority of arcus for providing me the
information.
Thanking you
Shivam upadhyay
……………………..
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PREFACE
Today, is the age of globalization age of science and technology where one will
find new invention and discoveries at every mode of life. The standard of living
number of industrial sector in the world. So, requirement of the trend and skilled
people to manage the industrial work. I select this topic for grand project because
in very much interested in Promotion sectored. I want to know which are the
marketing executive and student I also have known the procedure of selection
criteria eligibility of the candidate .so it will very useful for future.
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Declaration
The matter embodied in this project work has not been submitted earlier
for the award of any degree or diploma to the best of my knowledge and
belief.
Place: Allahabad
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Table of Contents
Chapters Topic Page No.
1 Executive Summary 09-11
Objective of study 12-13
3 Company Profile 14-34
4 Introduction to 35-67
Education Industry
5 Research 68-100
&Methodology
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Chapter 1
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EXCUTIVE SUMMARY
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Executive Summary
As a student of professional it is good to do project on professional
education. The idea comes from the present flood in number of these
institutes. The report on “Marketing Promotion Of company”
CONSULTANTS” aims to assimilate data about the carious aspects of
professional education and job and tour and travel in different countries.
The report is a mixture of
Secondary and Primary data, with Questionnaires being our major
instrument to collect primary data. Major topics I have attempted to
cover in this project are to:
- Explore the strategies applied by different institutes and factors
considered by students while selecting the institutes.
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find out the factors which are most preferred by students while
Education is the experience that student get when they go through the
entire course period unlike physical commodity that can be
experienced by shape, size, color.
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CHAPTER 2
OBJECTIVE OF STUDY
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CHAPTER 3
COMPANY PROFILE
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About company
This course will help you develop and improve your English
communication skills at your workplace. You will:
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Where are we
Arcus in Europe
Germany is ranked no.5 in ease of doing business among European
nations. We launched our business in January 2017. For more details
visit:
www.myarcus.in/germany.
Arcus in Asia
Singapore is ranked no.1 in ease of doing business among Asian nations.
Our company registration is done in Singapore.
www.myarcus.in/singapore.
Arcus in Africa
Mauritius is ranked no.1 in ease of doing business among African
nations.
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Arcus in America
United States of America is ranked no.1 in ease of doing business
among American nations.
Arcus in Australia
New Zealand is ranked no. 1 in ease of doing business among Australian
nations.
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What we do?
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Expanding internationally
Indian companies can straight way invest abroad by
contributing to the capital or subscription to the memorandum
of association (MOA) of foreign organizations, indicating a long
term interest in the overseas entity. It involves establishing of
joint venture or a wholly owned subsidiary (WOS) abroad. RVI is
the statutory body that regulates and processes all the
applications for approval for setting up a JV/WOS abroad.
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Germany
Hong kong
Kuwait
Mauritius
New Zealand
Oman
Philippines
International pre-school
Our purpose at flying kids is to term minors into windows.
Children learn best when all experiences are presented in the
spirit of play. In the play school settings children are nurtured
with an environment that posters love of discovery and
explorations.
Flying kids is a unique collaboration of international and Indian
culture under one roof.
We accept children with reverence educate them with love and
send the further in freedom.
It is important to have a world class curriculum taught by
experienced, expert teachers and to provide varied activity. At
the same time, the most important aspect of the pre-school is to
have your child at the centre of all of our endeavors.
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Foreign placement
Working with Arcus for your global recruitment needs, you gain
consistent quality control over your recruitment process. Our
global talent solutions specialists are able to source candidates
more efficiently because of their deep knowledge of the market,
local cultural variations and all applicable employment laws and
regulations.
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On going support
Arcus provides support even after you are hired and start
working. For any problem, grievance or assistance you can :
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FOREIGN STUDIES
SERVICES
FREE COUNSELLING:
We have trained and expert counselors, who provide help to identify the
professional goals, enabling the students to take a wiser academic
decision, and gives Personal Guidance to choose courses that perfectly,
fit your career or personal goals
University selection:
Our counselors help you to select the right university across the world
according to the need and requirement of the student. We evaluate
your academic documents to make sure it is as per the norms specified
by the university where you have applied.
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Documentation assistance:
Applicants are solely responsible for the applications they submit. Any
false documentations or misrepresentation of facts and information in
support of their application will have a direct bearing on the decision
with regard to their application by the Ministry of External Affairs,
New Delhi .
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Visa assistance: we arrange the visa invitation letter from the university
and get your visa stamped. We have the 100% visa success rate.
http://rto.kar.nic.in/IDP-PROCcss.html
Write to:
foreignstudies@myarcus.in
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International funding
Whether the idea to start your business struck you this morning or ten
years ago, you have got an itch that needs to be scratched. It’s time to
jump in and gets started.
Ok, so you have got a business idea and you are working to make the
dream a reality, but you have got to consider funding.
After all, you need money to turn your idea into something tangible.
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SERVICES
PASSPORT ASSISTANCE
VISA ASSISTANCE
PRE DEPARTURE BREIFING
ACCOMODATION
MEDICAL ASSISTANCE
INTERNATIONAL SIM CARDS
POST DEPARTURE SERVICES
INTERNATIONAL DRVING LICENSE
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Capital: Bangkok
Dialing code: +66
Currency: Thai baht
King: Vajiralongkorn
Food:
Delicious Thai food
Amazing sea food
Best Chinese food
Pure Indian food is also available here
Language: Thai, English or somehow Hindi
Weather: tropical wet and dry or savanna climate
Total area: 513000 km². (198000 mi²)
Religion: Theravada Buddhism
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Malaysia
Malaysia is a Southeast Asian country occupying parts of the
Malay Peninsula and the island of Borneo. It's known for its
beaches, rainforests and mix of Malay, Chinese, Indian and
European cultural influences. The capital, Kuala Lumpur, is
home to colonial buildings, busy shopping districts such as Bukit
Bintang and skyscrapers such as the iconic, 451m-tall
PETRONAS Twin Towers.
Capital: Kuala Lumpur
Dialing code: +60
Currency: Malaysian ringgit
Prime minister: Najib Razak
Official languages: Malay, Malaysian
Religion: Sunni Islam
Weather: that is hot or cold, wet or dry, calm or cloudy
sometimes
Total area: 500000 to 100000 km²
Food:
Bak kut the (soup)
Rojak (vegetarian salad)
Nasi lemak (rice in cream)
Satay (meat)
Roti canay (roti paratha)
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Singapore
Country in Asia
Singapore, an island city-state off southern Malaysia, is a global
financial center with a tropical climate and multicultural
population. Its colonial core centers on the Padang, a cricket field
since the 1830s and now flanked by grand buildings such as City
Hall, with its 18 Corinthian columns. In Singapore's circa-1820
Chinatown stands the red-and-gold Buddha Tooth Relic Temple,
said to house one of Buddha's teeth.
Dialing code: +65
Currency: Singapore dollar
Languages : English , tamil, malay , standard mandarin , hindi also
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Indonesia
Country in Asia
Indonesia, a Southeast Asian nation made up of thousands of
volcanic islands, is home to hundreds of ethnic groups speaking
many different languages. It’s known for beaches, volcanoes,
Komodo dragons and jungles sheltering elephants, orangutans
and tigers. On the island of Java lies Indonesia's vibrant,
sprawling capital, Jakarta, and the city of Yogyakarta, known for
gamelan music and traditional puppetry.
Capital: Jakarta
Dialing code: +62
Currency: Indonesian rupiah
President: Joko Widodo
Religious : islam, Protestantism, roman catholic, Hinduism , Buddhism
and kanfu Confucianism
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Mauritius
Mauritius, an Indian Ocean island nation, is known for its
beaches, lagoons and reefs. The mountainous interior includes
Black River Gorges National Park, with rainforests, waterfalls,
hiking trails and wildlife like the flying fox. Capital Port Louis has
sites such as the Champs de Mars horse track, Eureka plantation
house and 18th-century Sir Seewoosagur Ramgoolam Botanical
Gardens.
Capital: Port Louis
Currency: Mauritian rupee
Ethnic groups: 68% Indian; 27% African; 3% Chinese; 2% White
Date format: dd/mm/yyyy (AD)
Other languages: List c: Chinese (Hokkien, Hakka and
Mandarin); Hindi; Marathi; Tamil; Telugu; Urdu
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Dubai
City in the United Arab Emirates
Dubai is a city and emirate in the United Arab Emirates known for
luxury shopping, ultramodern architecture and a lively nightlife
scene. Burj Khalifa, an 830m-tall tower, dominates the
skyscraper-filled skyline. At its foot lies Dubai Fountain, with jets
and lights choreographed to music. On artificial islands just
offshore is Atlantis, The Palm, a resort with water and marine-
animal parks.
Area: 4,114 km²
Weather: 38°C, Wind SW at 13 km/h, 31% Humidity
Population: 2.789 million (8 Jun 2017)
Currency : dirham
Food : aerobic food, amazing sea food, best Indian Pakistani food , pure
indian/southindian food also available here.
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Maldives
Country in South Asia
The Maldives is a tropical nation in the Indian Ocean composed of
26 ring-shaped atolls, which are made up of more than 1,000
coral islands. It’s known for its beaches, blue lagoons and
extensive reefs. The capital, Malé, has a busy fish market,
restaurants and shops on the main road, Majeedhee Magu, and
17th-century Hukuru Miskiy (also known as Friday Mosque) made
of carved white coral.
Capital: Malé
Currency: Maldivian rufiyaa
Ethnic groups (2011): ≈100% Maldivians
Dialing code :+960
Language : dhiveli
Weather : hot or cold , wet or dry , calm or cloudy sometimes..the
Maldives had a tropical monsoon climate
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PASSPORT ASSISTANCE
We provide passport assistance to Indian emigrants for travelling
to foreign nations.
Link:
http://www.passportindia.gov.in/AppOnlineProject/WelcomeLink
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Visa assistance
Tourist visa
Visit visa
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Pre-departure briefing
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Accommodation
Our strong network and reach to find you the best accommodation
facilities within the outlined budget. Arcus have an extensive network
that must utilize fully to get the best out of one’s engagement period
with our tourist.
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Medical assistance
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Foreign exchange
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Post-Departure services
Escorting the tourists from Airport to hotel.
Assist you in your hotel registration and allotting you the hotel
room.
Assist you getting local SIM card in that country.
Assistance in medical insurance.
Assist you in your medical check-up in country at the time of
arrival.
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Documents apostille
Certain tourist visa required few extra documents and that has to be
attested; we assist you in that.
Apostille
Applicants are solely responsible for the applications they submit. Any
false documentations or misrepresentation of facts and information in
support of their application will have a direct bearing on the decision
with regard to their application by the Ministry of External Affairs,
New Delhi.
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Chapter- 4
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4.1(A) Countries
AUSTRALIA
GERMANY
MAURITIUS
NEW ZEALAND
RUSSIA
SINGAPORE
MALAYSIA
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AUSTRALIA
Third most popular destination for student behind the us and uk.
Has eight of the top 100 universities in the world.
Modern, Highly educated culture.
Globally Recognize Degree.
Can work upto 40 hrs per fortnight.
Universities
Courses:
The education system in Australia is top –notch and there are many course
offered through specialized institutions and universities.
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Information technology.
Engineering
Health
Education
Creative arts
Hospitality.
frame work consist of ten different levels. The first seven level of the AQF are
based in undergraduate
studies, levels 8 is step between undergraduate and post graduate studies, and level
9 and 10th are
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In some cases, you may need to provide results of an English language test. We
aware that the
English language skill level required by an institution can we different from the
level of skill required
least one degree at undergraduate level, your institutions may take research
ability or relevant
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GERMAMNY
Universities
Technical university of Munich
Heidelberg university
Ludwig maxi Milans university of Munich
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Courses
Engineering & Technology
MBA
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Or
Masters
15 & 16year education with 75% or 2.75 CGPA.
Language Requirement:
If the course is completely in German, then proof of proficiency in German
language.
German language test for the admission of Foreign study applicant (DSH)
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MAURITIUS
o No IELTS required.
Universities
Middlesex university
Open university
University of Mauritius
University of Technology
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Courses
Management
Information technology
Density
Medicine
Tourism
Engineering
Psychology
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Education costs
Tuition fees starting from 53181 MUR(Mauritian Rupee) only and rest depend on
the university.
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New Zealand
University
University of Auckland
University of Otago.
University of canterbury
Massey University
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Courses
Science- Explore the natural world
courses are
form level 5 to 6) 1 to 2 year plush 2 / equivalent with IELTSA academic 5.5 rs.
3,50,000
(NZD
courses)
(these are level 7 courses) three years plus two/ equivalent with IELTS.
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Masters ( Arts , science, Business, IT, Hospitality & tourism, Accounting, )( these
are level 9
courses) two year bachelor degree or graduates diploma with IELTS Academic 6
to 6.5 Rs. 5,95,000-
8,05,000 (NZD $17000-NZD $23000) per year.
RUSSIA
Why study in Russia?
Students need not clear any entrance exam for admission and they get
which Russian
The admission process is quick and hassle free wherein we provide you
of the way and be with you through the entire journey. The process of
enrolling is not
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Universities
Tver state medical University
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ELIGIBILITY
The student shall complete the age 17 years on are before 31st December of
the
year of admission. The student should have obtain 50% marks in the 12th
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SINGAPORE
Cost of living is much lower than like that in USA, UK, Canada &
Australia.
Hub of 7500 MNC’S
markets.
Universities
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SIM University
PSB Academy
Courses
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MALASIYA
Multi-cultural.
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Universities
Akademi Help
Beaubelle Academy
Courses
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Eligibility& Fees
much lower, standing at just MYR 7,078 (~US$1,647) per year for
international undergraduates.
campuses tend to be higher, they are still much cheaper than their
Bangalore Admission
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Tie- Ups
Counselling Applying
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Ties – Ups:
various countries and enter into a tie up with them which allows us to
counsel students better for that particular university or course. These tie
understanding of what students are looking for within a course and how we
can counsel them for the best university and course. It also helps us in
reduces ambiguities.
Counseling Students:
regarding the various countries, universities and courses in which they can
apply. We have trained and expert counselors that help students identify
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and match their professional goals with the most suitable course in the
career decisions and provide better understanding of the best time for
Applying To Study:
it’s the best way to go. After all, the sooner you gain acceptance into a
university, the sooner you can arrange your travels. Application deadlines
(June/July).
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Admission’s application:
are applying for an undergraduate degree you will be asked to show that
with the required grades (e.g. your GPA, A-level grades or equivalent) for
and are unsure whether this is accepted, you should contact the admissions
department of the university. In this phase of the process we help you fill
your application and submit all necessary documents and verify these
countries. It is also highly likely that you’ll need to provide proof of your
TOEFL or IELTS. Similar tests may be required for those studying in other
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languages. All these requirements are taken care by us and we keep filling
you with all the important information and pre-requisites while you apply.
Admission’s Interview:
prearranged time and date, but will take place online ,via an application
such as Skype.
Acceptance letter:
Once your admission’s application has been accepted and you’ve cleared
your admission’s interview(if any), the institute which you have applied to
sends you an acceptance letter signifying that you have been accepted to
study in that particular university. Once, you get your admission’s letter you
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have to wait for your visa approval letter from the university on receipt of
COUNSELLORS FRONT
Financials:
Medical:
They will verify that the students applying for the education programme in
any of the countries are medically fit according to the government norms.
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In order to make sure that the student applying for the education
Ticketing Assistance:
Arcus provide you with the best possible options for travel. It helps you
identify the right airline for excess baggage schemes. The department helps
you in your entire course-period in travelling. They also arrange travel for
Pre- departure:
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Visa Assistance:
We arrange the Visa Invitation Letter from the university and get your visa
VISA PROCESS
Applying for visa is one of the most critical aspects of your preparations for
overseas studies. The visa, however , can also be one of the most daunting
aspects of the preparations. It is one aspect with which you will seek
expertise across all countries and is able to guide you through the complex
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Chapter 5
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Defining a problem
Formulation a hypothesis
Objective of Research
It develops focus:
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It reveals characteristic:
To clearly reveals the characteristic of an individual or situation or
a group like a society is
another type of research objective. For example in these
days before a criminal is sentenced efforts are taken to study why
he had turned criminal. This
and join the main stream of life.
It tests hypothesis:
To test a hypothesis about the casual relationship between variable
being studied. The type of
research is mainly to determine the relationship between various
factors so that necessary
policy options could be framed .For example, the reason for
several malpractices adopted in
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The research design adopted for the study should be clear and
match with objectives.
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Type of Research
happen?’
Research Process
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(iii) Data Collection- The step involves the depth meaning for
the concepts that are to be investigated are look forward to
data analysis, data requirement etc… source of
understatement or overstatement should be avoided and data
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test chi square test are use for the used by the statistician for
the testing of the hypothesis.
(ii) Report writing- For the researcher as well as the reader, report
writing is very crucial as it acts as the best way of communication
between the two. Report written must be very simple in nature with
easy language, high clarity. Report writing can not be done by everyone
and requires an especial skilled person for this purpose.
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Sampling Technique
individuals.
1. Random sampling
Everyone in the entire target population has an equal chance of being
selected.
This is similar to the national lottery if the “population” is everyone who has
bought a lottery
ticket, then each person has an equal changes of winning the lottery
(assuming they all have
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The advantage are that your sample should represent the target population
and eliminate
sampling bias, but the disadvantage is that is very difficult to achive (i.e.
time, effort and
money).
2. Stratified sampling
The researcher identifies the different types of people that make up the target
population and
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3. Opportunity Sampling :-
Uses people from target population available at the time and willing to take
interest if they would take part in your research . An example would be selecting
This is a quick way and easy of choosing participants (advantage),but may not
4.Systematic Sampling :-
Chooses subjects in a systematic(i.e orderly / logical) way from the target
To take a systematic sample , you list all the members of the population , and
then decided upon a sample you would like . By dividing the number of people in
the population by the number of people you want in your sample , you get a
If you take every nth name , you will get a systematic sample of the correct size .
If , for example , you wanted to sample 150 children from a school of 1,500,you
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5. Judgmental Sampling:-
Judgmental sampling is a non probability sampling technique where the
judgment.
authoritative sampling.
studies the main area where the problem lies and also tries to evaluate
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SAMPLE SIZE :
Sampling Plan-:
Sampling Technique :- convenience sampling
Sampling area :- Allahabad
Sampling Size-65
Sampling Frame-pre school owners (15) , Student
(25) tour and travels (25)
.
QUESTIONNAIR
PRIMARY DATA
TELIPHONIC
DATA INTERVIEW
COLLECTION
SECONDRY CONSULTANT
DATA WEBSITE
PRIMARY DATA
It is defined as data that is collected from original sources for as pacific purpose.
SECONDERY DATA
It is defined as data collected from indirect sources.
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curriculum. I request you to spare your valuable time and provide me the
purpose only.
Personal Information:-
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NAME:-
CONTACT NUMBER:-
OCCUPATION:-
DATA COLLECTION
PRIMARY DATA
SECONDARY DATA
ANALYSIS TOOL :
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PERCENTAGE
PIE CHART
COLUMN CHART
Questionnaire
Q.1 NAME -
Q.2AGE -
Q.3GENDER –
Q.4:-OCCUPATION –
Business
Pvt job
Govt job
Student
Q.5:-Income:-
Q.6:-Do you know about “Arcus”?
Yes()
No ()
Q.7:- How you came to know “arcus”?
. Whatsapp()
Instagram()
Google ()
Associate ()
interns trainee()
Others ()
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ANALYSIS
Foreign Study
Tour And Travel
Foreign Placement
Pre-School
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15
flying kids
tour and travels
foreign placement
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foreign studies
25
5
20
interested
not interesed
undecided
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Chapter – 7
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STRANGTH: WEAKNESS:
Unique Concepts Lack of experience in india.
Global outreached company lack of specialized team.
Financially strong company. Presence of experienced
Expertise in operating internationally consultants.
No advertisement
S.W.O.T
Analysis
OPPURTUNITIES: THREATS:
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Existing consultants.
Chapter 8
FINDINGS
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Findings
Arcus has created its website and has a foreign placement as one
of the section where interested candidates can send their CV ‘s
for further selection process.
To get a suitable candidates Arcus used to forward these CV to
the foreign placement cell where the serutinization process took
place according to the international norms.
After CV’s were selected according to the job profile. Skills,
education ,documents visa clearance, & health issues.
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CHAPTER 9
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Limitations
Limitations
Arcus being a new entrant into this sector in india has got less no.
of employee.
It gives more preferences to the interns.
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Chapter 10
Recommendations
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Recommendations
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Chapter 11
Conclusion
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Conclusion
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