Facebook

Pages
for Spendindie
Dec 01, 2017 - Mar 14, 2018

Analyze Facebook page data at a granular level for deeper insights

 Facebook Pages | 1 of 8

Facebook Activity Overview

156,210 5,121 36
Impressions Engagements Clicks

Facebook Audience Growth

L I K E S B R E A K D OW N , BY DAY

-1
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

ORGANIC LIKES PA I D L I K E S UNLIKES

Audience Growth Metrics Totals

Total Fans 456

Total fans increased by
Paid Likes 75

Organic Likes 43 30.7%

since previous date range
Unlikes 8

Net Likes 110

 Facebook Pages | 2 of 8

Facebook Publishing Behavior

P O ST S , BY DAY

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

P O ST S S E N T

Publishing Metrics Totals

Photos 96
The number of posts you sent
increased by
Videos 1

Posts – 51.6%
Notes – since previous date range

Total Posts 97
 Facebook Pages | 3 of 8

Facebook Top Posts, by Reactions

Post Reactions Comments Engagement Reach

Spendindie
New year, new destinations! Book your next Disney vacation through
Spendindie merchant, Magical Vacation Planner by Michelle Glass [Photo:
Magical Vacation Planner]

520 2 9.6% 6,319

(Post) by Laura K. January 15, 2018 11:28 am

Spendindie
We're hitting all of our 2018 workout goals with Onzie Yoga Apparel.
Designed with creative cuts, prints and patterns, they infuse confidence and
self-expression into every move you make. Shop the collection at Spendindie.
[Photo: Onzie Yoga Apparel]

358 2 14.3% 4,048

(Post) by Laura K. February 12, 2018 10:34 am

Spendindie
We're calling all foodies! McCutcheon's Apple Products has the perfect
pumpkin butter for a variety of recipes - this parfait by Instagram food guru,
@fatloss_foodies included. Shop your way to better cooking with local
products at Spendindie. [Photo credit: @fatloss_foodies via Instagram]

349 4 11.8% 3,208

(Post) by Laura K. March 02, 2018 3:15 pm

 Facebook Pages | 4 of 8

Facebook Top Posts, by Reactions

Post Reactions Comments Engagement Reach

Spendindie
Don't mess with breakfast. McCutcheon's Apple Products have been family
owned and operated since 1938, and we're putting their homemade apple
butter on just about everything. Shop the collection at http://bit.ly/2CUKkG4.
[Photo: McCutcheon's Apple Products]

283 2 8.9% 3,312

(Post) by Laura K. January 02, 2018 2:30 pm

Spendindie
Cozy morning snugs with Summer+Mint Goods socks. Grab your own pair at
Spendindie. #ShopIndie [Photo: @jakfruit via Instagram]

238 1 10.0% 3,326

(Post) by Laura K. February 06, 2018 11:00 am

 Facebook Pages | 5 of 8

Facebook Impressions

PAG E I M P R E S S I O N S , BY DAY

5K

4K

3K

2K

1K

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

PA I D ORGANIC VIRAL

Impressions Metrics Totals

Organic Impressions 6,350

Total Impressions increased by
Viral Impressions 15,055

Paid Impressions 134,805 82.4%

since previous date range
Total Impressions 156,210

Average Daily Users Reached 1,378

 Facebook Pages | 6 of 8

Facebook Video Performance

VIEW METRICS V I E W I N G B R E A K D OW N

100%
ORGANIC VIEWS

39 0%
PA I D V I E W S
ORGANIC FULL

195
TOTAL VIEWS 156 4%
C L I C K P L AYS
O R G A N I C PA RT I A L

96%
AU TO P L AYS
 Facebook Pages | 7 of 8

Facebook Engagement

AU D I E N C E E N G AG E M E N T, BY DAY

140

120

100

80

60

40

20

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

R E AC T I O N S COMMENTS SHARES

Action Metrics Totals

Total Engagements increased
Reactions 4,816
by
Comments

Shares
45

260
328.9%
since previous date range
Total Engagements 5,121
 Facebook Pages | 8 of 8

Facebook Audience Demographics

Page Fans People Reached People Engaged

BY AG E BY G E N D E R

35.0%
13-17 0.2%

18-24 9.7%

25-34 23.5% MALE

65.0%
35-44 39.5%

45-54 17.5%

55-64 5% FEMALE

65+ 4.6%

Women between the ages of 35-44 appear to be the leading force among your fans.

Top Countries Top Cities

United States 443 Austin, TX 109

Canada 5 Chicago, IL 50

India 2 Cedar Park, TX 21

Thailand 2 Leander, TX 14

Brazil 1 Boston, MA 8

Facebook Stats by Page

Total Fan Posts Impressions per Engagements per

Facebook Page Impressions Engagements Link Clicks
Fans Increase Sent Post Post

Spendindie 456 30.66% 97 156,210 1,610 5,121 52.8 36