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International Journal of Emerging Technology and Advanced Engineering
Website: www.ijetae.com (ISSN 2250-2459, ISO 9001:2008 Certified Journal, Volume 4, Issue 9, September 2014)
Further, while most of the domestic spiritual tourists
prefer to stay in the hotels (~76.4% against only ~23%
international tourists), most of the international tourists
prefer to have the experience of dharamsalas too
(Figure 4).
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Apart from information providers, tourists prefer few
other facilities like hired vehicle for local conveyances for
reaching the spiritual sites as well as to go to the nearby
spots of tourists attractions; means of communications like
internet connectivity, FAX; travel guides etc. Preferences
of the tourists for these facilities are illustrated in Figure 7.
B. Logistics Information
It is important for any tourist to have ample information
regarding the places they target to visit. Moreover more
details regarding timings for visit, booking for special
Figure 7 Preferred additional facilities by the tourists.
sessions, booking for entries, booking for logistics are other
local issues which need to be planned in advance based on
the information (Table 2). It is therefore important for the VI. CONCLUSION
responsible authorities to make such information available Spirituality is found to be one major attraction for the
in the public domain. The data collected through the both domestic and international tourists in the state. Thus, it
instrument reveal that NGOs and the Government should was logical to undertake some scientific studies in order to
take the major initiative in providing information according investigate different aspects related to spiritual tourism, for
to the assessment of the international tourists (Figure 6). example – marketing strategy, logistics and infrastructure.
The most popular spiritual destinations in the state –
Haridwar and Rishikesh were chosen as the target sites for
collection of data. Uttarakhand has outstanding tourism
products and has potential to become a major tourism
destination. The state has a greater value for domestic
tourist because of its spiritual sites. There has been a
phenomenal increase in spiritual travelers in the recent
years owing to generic changes in the people‘s attitude
towards spirituality. Ripple effect of this change has also
been observed in the state‘s economy as well as in
academic research. The current study presents a brief
review of literatures concerning tourism research, in
general, and with a focus on spiritual tourism and tourism
logistics. Gaps in the available literature, with reference to
Uttarakhand state of India, in particular, have been
indicated. No study has been carried out regarding the
Figure 6 Tourists’ opinion about providing information. marketing and logistics aspects of spiritual tourism.
The domestic tourists, on the other hand, opine that the Infrastructure has been reported as one of the important
Government is the most responsible agency in this matter. aspects in spiritual tourism marketing.
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International Journal of Emerging Technology and Advanced Engineering
Website: www.ijetae.com (ISSN 2250-2459, ISO 9001:2008 Certified Journal, Volume 4, Issue 9, September 2014)
The present study confirms that tourists, today, need [4] Himadri Phukan, Z. Rahman and P. Devdutt, ―Effect of Spiritual
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[7] Mukhopadhyay S., 2007, ―Tourism Economics‖, Ane Books India ,
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