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JAMAR Vol. 14 · No.

1· 2016

Introduction
Research Note
Two papers in the 2001 issue of the Journal of
Accounting and Economics sparked a lively
Accounting Research for debate about the state of managerial
the Management accounting research. Ittner and Larcker (2001)
reviewed the managerial accounting literature
Accounting Profession using the Value-Based Management
Accounting Framework (Copeland et al, 1996)
Tan Boon Seng* derived from McKinsey’s consulting practice.
Generally, the authors thought that managerial
accounting research was practice-oriented and
Abstract relevant, but the diversity in samples, research
methods, and theories makes the results less
This paper is motivated by the desire to generalizable. Zimmerman (2001) critiqued the
educate practitioners, who are sponsors progress in managerial accounting research
and consumers of management and conjectured six reasons for the slow
accounting research, on the fundamental progress compared with other areas such as
of research. We review the scientific financial accounting. The six reasons are: the
method with a hypothetical example to lack of reliable and consistent data; the lack of
investigate the drivers of budget gaming theory in many field-based research projects;
using Vroom’s expectancy theory as the incentives of researchers to conduct more
theoretical basis. practical research and less theoretical research;
the literature's failure to embrace economics
This review contributes to the debate of that have been productive in other research
the state of management accounting areas, such as financial accounting, in
research arising from the Zimmerman developing a body of knowledge; few
paper in the Journal of Accounting and empirically testable theories; the focus on
Economics in 2001, and several decision making and not on control which is
responses published in the European characteristic of accounting systems.
Accounting Review in 2002. This review is
also useful for practitioners and novice Zimmerman’s paper received several rebuttals
researchers, to understand the principles in the 2002 issue of the European Accounting
of research and judge the validity of Review. Hopwood (2002) recognised much of
research output. Zimmerman’s critiques, but argued that a
critique on Ittner and Larcker (2001) is not a
critique on managerial accounting research.
Furthermore, economics may be less
appropriate for some research questions such
as studying cultural differences. Ittner and
Larcker (2002) argued that accounting is an
Keywords
applied discipline and require a practice
Managerial Accounting Research perspective with a view of improving practice.
Scientific Method This is not independent from theory
development. Lukka and Mouritsen (2002) and
Threats to Validity
Budget Gaming Luft and Shields (2002) both recognised that
economic theory is valuable but not superior to
other sources such, as sociology or
psychology, and the heterogeneity is
preferable. The three volumes of the Handbook
of Managerial Accounting Research
(Chapman, Hopwood and Shields, 2006a;
2006b; 2008) published a few years later
allude to a serious effort to link research with a
* Institute of Singapore Chartered Accountants
rich source of theoretical frameworks.

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The historical development in financial and could be the future trajectory for
accounting research in the past few decades management accounting research.
may predict the future trajectory of managerial
accounting research. Financial accounting This paper provides a basic background of the
research before the 1960s mostly argued what scientific method – which we argue should be
“correct” accounting treatment “should” be the foundation of managerial accounting
(i.e., normative theory), but it has shifted over research independent of the theoretical
time to examine what accounting treatment framework –and the concept of conclusion
“is” in the real or analytical world (i.e., validity which will be useful in evaluating
positive theory). Positive accounting theory research. This paper is not a comprehensive
(Gaffikin, 2007) therefore seeks to establish review, but we hope it is educational to
the empirical and analytical relationships consumers of research for examining the
between variables by using the scientific validity of a research, and useful to sponsors of
method, and the established relationships form research for evaluating the merits of a research
the basis for decisions and policies. Managerial proposal. We use a hypothetical example to
accounting research appears to be following give some concreteness to the discussion.
this trend from normative research to positive
research backed by empirical findings. The Scientific Method

Among this rich source of theoretical The scientific method refers to the systematic
frameworks, we argue that economic theory is search for cause and effect – i.e., analytical
the most promising – although not the only relationships – by engaging the following steps
source – to advance the body of knowledge in iteratively (i.e., moving back and forth
managerial accounting in informing practice. between the steps):
The use of economic reasoning in other social
sciences – such as using economic tools to Observation: Begin by making an observation,
study crime, marriage, discrimination, identifying a potential pattern, or considering
personnel policy and countless other “non- how an action or event may affect a future
economic” topics – is given the name action or event. Rich description of a
"economic imperialism" (Lazear, 2000). phenomenon is often found in professional
Lazear explains that the power of economics journal giving a good context for the
lies in its rigor in following the scientific observation.
method of stating a formal refutable theory,
testing theory, and revising the theory based on Theory Development: Use observation to
the evidence, which has been consistently develop a theory, i.e. an explanation, of what
applied over the past half century. might be causing these actions or events.
Furthermore, there is a trade-off, not generally
seen in other social sciences, to allow a high Background Research: Review past, current,
level of abstraction in economic theory. and alternative theories, previously reported
Abstractions strip away complexity and focus evidence, and established tests. Background
economic analysis to produce a rigorous research is essential to guide the formulation of
answer, but they also strip away the descriptive a useful research question to examine in the
richness of the phenomena that may miss out investigation phase via an analytical or
important issues1. Finally, economic theory has empirical approach. Background research
a long tradition of positivism which is the usually reveals why people are interested in the
norm in financial accounting research today, question and what the debate is about. Multiple
competing theories can be discovered.
Background research, which is also called a
1
In the words of Lazear (2000): “Our narrowness literature review, can generate review papers
allows us to provide concrete solutions, but summarising the current state of the knowledge
sometimes prevents us from thinking about the useful for other researchers.
larger features of the problem. This specialisation
is not a flaw; much can be learned from other
social scientists who observe phenomena that we
Hypothesis Development: A theory should
often overlook. But the parsimony of our method provide predictions that can be proved wrong
and ability to provide specific, well-reasoned with data (i.e., falsified)—a falsifiable
answers gives us a major advantage in analysis” prediction is a hypothesis. Hypotheses are

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developed by using logical arguments or a logically argued. The strength of the internal
formal economic model. Analytical research, validity depends on the rigor of the theory. It is
as oppose to empirical research, uses formal common in management literature (e.g.
modelling to develop hypotheses but does not strategic management literature) to argue
proceed to empirical testing. Research using logically, citing and interpreting results from
logical arguments for the analytical other studies to support the argument, and then
relationship usually proceeds to empirical theorise a hypothesised relationship between
testing of the analytical relationship. constructs. To claim that a conclusion is valid,
an empirical analysis must control for the
Hypothesis Testing: While the theory effects of other factors from alternative
developed in step (b) may plausibly explain the theories.
observation in step (a), there is no way to tell if
the theory is better than competing theories, or External Validity: The usefulness of an
which one is the best2, until an empirical empirical result increases when it can be
analysis is done on the predictions derived generalised to a larger population. However,
from the theories (i.e., data are analysed to external validity decreases when the result is
render a conclusion). The outcome of generalised beyond the sample. To reduce
empirical research is a conclusion, which is threats to external validity, data should be
claimed to be valid within certain limitations, collected from representative samples that are
and is claimed to be useful for answering an selected using a suitable sampling method. The
important question. considerations for proper sampling is quite
lengthy to discuss but is well understood.3
The conclusion validity of empirical research
is dependent on three components: construct Classification of Management
validity, internal validity, and external validity. Accounting Research
Each empirical method entails trade-offs
between these three components. We elaborate Following the classification used by the BYU
on the threats to conclusion validity to build Marriot School4 for ranking universities, we
the foundation for discussing empirical classify management accounting research into
methods. four types based on research methodology:
analytical, archival, experimental, and others.
Construct Validity: Constructs are conceptual Analytical research deals with conceptual
ideals of the variables in the analytical problems and is non-empirical. Archival
relationship. Constructs have to be research uses data that are collected from third-
operationalised, i.e. defined and measured, party repositories such as the Compustat
before data collection can begin. Construct database, or more commonly in management
validity refers to how well the data measures accounting by surveys. Experimental research
the construct. The design of a valid measure randomly divides subjects into two groups,
for a theoretical construct is a pillar of the administers a “treatment” to one group but not
foundation for conclusion validity in empirical the other (control) group, and then compares
research. the outcomes in both groups. In a variation of
experimental research, called a natural
Internal Validity: The conclusions of experiment, data collected from a group
empirical research can arise from the affected by an event are compared with data
hypothesised analytical relationship between from another (control) group that was not
constructs, or from other factors proposed in affected by the event. Other research method
alternative theories. The source of theory need includes a wide variety - the most common
not be derived from an economic model built ones in financial accounting research are
with advanced mathematics as long as the survey and case research. In descending order,
relationships between constructs have been
3
See
2
If several competing theories explain the empirical http://en.wikipedia.org/wiki/Sampling_(statistics).
observation equally well, then the simplest one is
4
the “correct” theory. This principle of parsimony is See
often called the Occam’s razor in the philosophy of http://www.byuaccounting.net/rankings/univrank/ra
science. nkings.php

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the most common methods used in published on the context of the study. As the literature
financial accounting research are archival, using archival research is large, many
experimental, and analytical research. Case constructs have already been designed, tested
research is more common, archival and and improved. There is usually strong
experiments are less common, in management construct validity. The weakness of archival
accounting research than financial accounting research is that archival data are not collected
research due to historical and data availability for the research, i.e., they are secondary data.
reasons. Therefore, compared with experimental
research, archival research has lower internal
Strictly speaking, survey is a data collection validity on controlling for other factors that
method and not a research method. A survey may produce the result. The use of regression
uses a questionnaire to collect data consistently analysis with proper control variables
for a fresh research question. The data – addresses the weaknesses of internal validity in
especially if the survey is a census repeated on archival research to some extent. In summary,
a regular basis – then become an archival archival research is the mainstream method in
database useful for answering other research scientific research because it is characterised
questions in archival research. Experiment can by low data access costs, high construct
be conducted using surveys and other methods. validity, high external validity, and reasonable
Furthermore, survey may be used to obtain internal validity.
data just to describe a situation (e.g. survey of
preference) and is not research; or for testing a Experimental research is associated with high
theory-driven hypothesis (e.g. perceived internal validity because of the ability to
budget manipulation is higher when manipulate controlled conditions5 within the
performance bonus is tied to the budget) and is limits of feasibility (for example, an
research. experiment that induces subjects to commit
fraud in a real setting, even if after the
The key strength of case research is its experiment, is ethically infeasible). However,
flexibility to handle rich qualitative data, the experimental results may not be
especially when the theoretical basis of the generalizable beyond the subjects in
research question is not well established. Case experimental research because the carefully
research can be used in the exploratory phase controlled conditions are often difficult to
of research – i.e. the observation, theory replicate in a natural environment. The choice
building, and background research phase – or between archival research and experimental
on its own as a research method. The main research thus involves trade-offs.
problem with case research is the difficulty in
generalising the result. The other problems are As there is no one best method given the
the difficulties in interpreting rich data to form threats to conclusion validity, replication by
constructs, and the limitations of statistical using different methods (i.e., triangulation) is
tools to rigorously analyse the data from a ultimately the best research strategy. Practical
series of cases. considerations such as availability of data,
mastery of theory and methodology often
Why are there so many methods, and which overwhelm the threat to validity in selecting
one is the best for empirical research? In the method.
addition to cost and feasibility, research
methods are evaluated based on their Hypothetical Example
conclusion validity.
Research Topic versus Research Question
Archival research has become the mainstream
method in financial accounting research We begin the hypothetical example by first
because of the availability of large financial making a distinction between research topic
databases, cheap computing power, and (also known as research area) and research
positive network externality. Census data are
often available and therefore offer high 5
See
external validity. However, the generalisation http://en.wikipedia.org/wiki/Design_of_experiment
of research results to another country, or s
another period, can be contested and depends

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question. It is necessary for a researcher to Firms prepare operating budgets for two
broadly understand the research topic and reasons. First, budgeting is an integral part of
possibly even produce a review paper. business strategy to help allocate resources,
However, a research topic is too broad for monitor progress, and provide feedback on
empirical work – a clearly scoped research how well the strategy is working, i.e. strategic
question is needed. For example, it is control and coordination. Second, the budget is
impossible to do empirical research on the an input to performance measure to motivate
research topic of budget gaming, but it is behaviour that supports the strategy, i.e.
possible to review the current debate on the performance measurement. These objectives
topic to produce a review paper. A research are related but distinct. However, using the
question— what are the drivers of budget budget for performance measurement has a
gaming — can immediately relate to the side effect of budget gaming because the
analytical literature and produce falsifiable incentive works too well. The consequence of
hypotheses, which is what the empirical budget gaming is a broken budgeting process
research aims to test. for strategic control and coordination because
the budget is no longer reliable. An extreme
A subtlety is worth noting here: empirical view of addressing the budget gaming problem
result cannot prove that a theory is true when is to forego using the budget in setting
the empirical evidence shows that the predicted performance target (e.g. the Beyond Budgeting
relationship is statistically significant; it can Round Table). Therefore, research that provide
only falsify the theory if the empirical result insight on the drivers of budget gaming has
shows otherwise. A theory that survives the application for fixing the broken budgeting
falsification process6 is the accepted wisdom of process and is therefore a significant research
the day. Therefore, in stating a hypothesis, we problem.
begin by stating that there is no relationship
between auditor independence and audit tenure While our description of the scientific method
(i.e., the null hypothesis is: the theory is in section 2 suggests that researchers progress
“wrong”), and we then conduct an empirical from (a) to (e) in a sequential, linear fashion, in
test to falsify the null hypothesis. reality, the research process involves following
the general sequence but frequently moving
If the empirical evidence rejects the null back and forth in a seemingly chaotic manner
hypothesis, we say that the result is significant as described in the Garbage Can Model
(meaning that the theory is “not wrong7” about (Martin, 1981). However, for clarity, we
the hypothesised relationship). If the empirical follow the sequence (a) to (e) below:
evidence does not reject the null hypothesis,
there are two possibilities. First, the theory that Observation: Budget gaming occurs at the
produces the hypothesis is wrong. Second, the points of setting the target and meeting the
effect is too small to be detected given the target. Budget preparation requires forecasting
required confidence level and sample size, i.e., that involve judgments and estimates that
we may obtain a significant result with more produce a range of feasible targets. The budget
data. An appropriate method should be used to preparers may prefer to have a conservative
determine the proper sample size8 to avoid number in the budget that is easily achievable
using some arbitrary sample size. – e.g., a low profit or earnings before interest
and tax. This practice is known as sandbagging
The Example (or paddling) the budget. A more conservative
number increases the chance of exceeding the
6
This is sometimes called Popper’s cannon of target to receive the incentive. The budget
falsification, attributed to the philosopher Karl reviewer tries to negotiate to a less
Popper. conservative number that is deemed fair and
feasible, and the dynamics of the negotiation
7
“Not wrong” does not mean “right”. strongly influence the final target.
8
Sandbagging can also occur for expense line in
The minimum sample size to detect the difference
the budget and cost centres are not spared. The
is calculated from the statistical power of testing the
hypothesis; see
budget reviewer is at an informational
http://en.wikipedia.org/wiki/Statistical_power disadvantage but has the actual result for the
previous year. This allows the reviewer to set

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the previous year actual plus an adjustment as research and collect data through a survey in
target. A strong performer last year was this example.
rewarded then, but is punished with a higher
target this year. The effect of the target Second, although we have used Vroom’s
creeping up if it is consistently hit, but not Expectancy Theory as the basis to investigate
lowered if the target is missed, is known as budget gaming, there are alternative theories
ratcheting. Ratcheting produces a perverse that can also be plausible. For example,
incentive that the preparer’s best strategy is to experienced preparers are more able, and also
meet the budget and not optimise performance, more willing, in gaming the budget. However,
giving budget the bad reputation of a fixed more experienced preparers are also better at
performance contract. Ratcheting is also seen forecasting, and have less need for budget
in the expense line – unnecessary spending gaming. This means that the relationship
towards the end of the financial year so that the between experience and budget gaming is
next year’s expense is maintained. likely to be an inverted U shape. The variables
from alternative theories are control variable.
Budget gaming can produce serious
consequent and make budget useless for Third, the theory provides the constructs –
strategic control, and even corrupt a culture of budget gaming, expectancy, instrumentality,
honesty (Jensen, 2003). Therefore, the question valence and experience – and that the level of
of what factors drive budget gaming is an budget gaming is the dependent variable,
important question. which is predicted by the other variables as
explanatory variables (according to the theory)
Theory Development: Vroom’s Expectancy and control variables (according to the
Theory of motivation (Vroom, 1964) can be alternative theory). The research problem can
modified to examine the drivers of be analysed with regression analysis if we can
sandbagging the budget (here after budget measure these constructs from the survey data
gaming9). The theory posits that behaviour is collected.
rational, and motivation is strong when effort
leads to performance (expectancy), Measuring budget gaming is rather
performance leads to reward (instrumentality), challenging. It is common to set target for
and reward leads to satisfaction of revenue or profit. Budget gaming for profit is
psychological needs (valence). The theory more complicated because it can occur in
therefore focuses specifically on what revenue and all the costs. Therefore, we focus
motivates preparers to sandbag the budget. We on revenue budget and administer the survey to
can then look for explanatory variables for the sales managers whose performance is
dependent variable of budget gaming. measured by meeting revenue targets. We ask
the question “How do you rate the seriousness
Background Research: The theory that the revenue budget is sandbagged
development indicates that an empirical (padded)?” with the possible responses as
analysis may answer the question regarding the insignificant (1); significant but the target is
relationship between budget gaming and the still reliable; (3) very significant and the target
motivation factors. However, several issues is not reliable. Hence, the dependent variable is
need to be resolved before proceeding to measured using an ordinal scale (ranking
collecting data. scale), which complicate the regression
analysis.
First, the data source should be investigated
and the research method should be decided to Expectancy – the construct that effort leads to
ensure feasibility. Given the researcher’s performance – is interpreted as the chance that
expertise and resource, we use archival sandbagging lead to meeting the revenue
target. A significant and unexpected change in
9
the external environment is usually the root
This nomenclature is not exactly correct because it cause that a sandbagged revenue target is still
does not include budget ratcheting, but budget
missed. The variance of the actual revenue in
sandbagging is a very clumsy term. Furthermore,
the interaction between ratcheting and sandbagging
the last five years, i.e. volatility, is a proxy of
can be quite complicated, and is best examine by how likely the external shock can occur
methods such as case study. (alternatively, volatility can be measured by a

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rating scale if revealing actual revenue is Equation 1: Relationship between Budget


sensitive). Volatility is negatively correlated to Gaming, Explanatory Variables and
expectancy. Control Variables

Instrumentality – the construct that Budget Gaming = a + bi (Explanatory


performance leads to reward – is interpreted as Variables)+ c1(Experience)+ c2 (Experience 2)
the link that budget performance is considered + error
for promotion and the bonus payment.
Therefore, there are several variables for The intercept is a, the parameters of interest
instrumentality. We can ask the question are bi and the parameters for the control
“What is the subjective weight, between 0 and variables are denoted by ci. If the expectancy
1, given to budget performance when theory is correct, we should find a correlation
considering promotion for sales staff?” to between budget gaming (the independent
obtain the explanatory variable for variable) and each of the explanatory variables,
instrumentality for promotion as the reward. holding the other variables constant, with the
Jensen (2003) discusses the pay-for- sign predicted by the theory. This (conditional)
performance profile that motivate budget correlation is given by bi which can be tested if
gaming. We investigate if features of the pay- it is significantly different from zero (further
for-performance profile – minimum revenue to details are discussed in the Hypothesis Testing
receive bonus, bonus cap, and bonus payoff section). For example, b1 is the correlation
increasing faster at higher revenue (i.e. between budget gaming and expectancy
stretched targets) – lead to budget gaming measured by variance of the sales revenue,
argued by Jensen. which the theory predict is negative. The
correlation between budget gaming and
Valence – the construct that reward leads to instrumentality of promotion is given by b2,
satisfaction of psychological needs – is which the theory predict is positive.
measured by survey questions such as “What is
the subjective weight, between 0 and 1, that Hypothesis Testing: As the procedure for
monetary reward is important to you?” hypothesis testing is similar for all the
Another valence measure is to replace variables, we illustrate the procedure for the
‘monetary reward’ by ‘personal satisfaction correlation between budget gaming and
without monetary reward’ as it is observed instrumentality of promotion, which is the
people can be motivated by personal parameter b2.
satisfaction without monetary reward to
surpass set targets. We start with the null hypothesis that b2 is zero
and the alternate hypothesis that b1 >0. We
The construct for experience is proxied by the obtain data to run the regression for equation 1.
number of years the survey respondents have There are two possible results:
prepared revenue budget. This construct is
quite straightforward although the theoretical First, we may find that b2 is indeed not
relationship with budget gaming can be statistically different from zero. We can see
complicated – it can be linear (positive or from equation 1 that there is no relation
negative correlation) or nonlinear (rising to a between budget gaming and instrumentality of
maximum then falling, or falling to a minimum promotion when b2 is zero. This scenario tends
then rising). We can accommodate these to occur when b2 is very small, the variation is
relations using a quadratic term in the large, and we want to be very strict in
regression equation and use the data to check accepting the conclusion the theory is not
which relation is correct. wrong (i.e., if we say that the theory is not
wrong, the chance that it turns out to be wrong
Hypothesis Development: The information is very small). For this case, we cannot reject
from the background research can be the hypothesis instrumentality of promotion
summarised in the following equation10: has no effect on budget gaming, hence there is
no support for the expectancy theory.

10
As budget gaming is measured using an ordinal regression requires using a model such as the
(ranked) scale, estimating the equation by multinomial probit or multinomial logit.

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Second, we may find that b2 is significantly Identifying the correct problem is the first step
different from zero; thus, we can reject the null of solving the problem.
hypothesis, and we have a significant result.
This scenario tends to occur when b2 is very This paper contributes to making research
large, when the variation is small, and when more accessible by equipping the professionals
we want to be less strict in accepting the with the basic understanding of the principles
conclusion the theory is not wrong. If the of research. The other solution to improve
empirical results also show that b2>0, the accessibility is to “translate and synthesise”
instrumentality part of the theory cannot be academic research for the benefit of the
rejected. If the result is statistically significant profession. Evans, Burritt and Guthrie (2011)
but the parameter is of the wrong sign (b2 < 0), suggest that professional accounting
we conclude that the data do not support the organisations have an important role to
theory. Hence, empirical support for the theory transmit the findings to professionals.
requires significant result of the correct sign.
Concluding Remarks
We can also test whether bi are jointly
statistically different from zero by using the Management accounting research, especially
same approach. The procedure is the same those done by academics, is getting more
although the statistical distribution is different sophisticated to inform practice. This paper
– the single parameter test uses a t-distribution can contribute to bridging the academic-
and the joint test uses an F-distribution. We professional divide by demystify accounting
can also test the control variables. If the research to practicing professionals – who may
relationship is linear, c1 is not significantly be sponsors and consumers of accounting
different from zero and c2 determines the linear research – and to students who will become
correlation. If the relationship is non-linear, c1 practicing professionals. Furthermore, novice
is significantly different from zero: c1 is researchers such as graduate students may find
positive if there is a minimum point, and c1 is this article useful as a review, and educators
negative if there is a maximum point. may consider using this paper as teaching
material.
The Myth that Academic Research is
not Useful for Practice The scientific method is also a useful
framework for examining accounting research,
The scientific method is the foundation for although the research process does not proceed
academic research, and a common myth is that sequentially from (a) to (e), as outlined in this
academic research is not applied research that paper. The scientific method ensures the rigor
professional practice need. It is not entirely of the investigation and is consistent with
correct, and this paper contributes to bridging positive accounting theory. The considerations
the gap. The academic-professional divide is for conclusion validity – internal validity
well documented by Evans, Burritt and Guthrie (arising from theory), construct validity and
(2011): academic research is criticized to be external validity – are applicable to all research
inaccessible to professional, and too focused methods including case research. The scientific
on publishing in academic journal rather than method has become the mainstream in
improving accounting practice (Ratnatunga, financial accounting research in recent
2012). decades, and we expect the same to happen to
management accounting research in future.
While there is some truth in the criticism, our Understanding these ideas is an important first
review shows that accounting research is step for the accounting profession to evaluate
motivated to solve a significant problem, and accounting research.
the scientific method is to ensure the rigor of
the research. Publishing in a peer-reviewed
academic journal guarantees that rigor, but has References
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