Starbucks

Starbucks

Table of Contents
Coffee chain industry overview
06 Most valuable fast food brands worldwide in 2017
07 Leading coffeehouse chains worldwide 2015, by revenue
08 Coffee house chains ranked by number of stores worldwide 2015
09 Key players in the U.S. coffee shop market 2016
10 U.S. coffee market: leading vendors of regular ground coffee 2017

Starbucks financials
12 Revenue of Starbucks worldwide from 2003 to 2017
13 Quarterly revenue of Starbucks Corporation worldwide 2009-2017
14 Revenue distribution of Starbucks by product type from 2009 to 2017
15 Company-operated Starbucks stores retail sales distribution worldwide 2005-2017
16 Income of Starbucks from 2007 to 2017
17 Starbucks: advertising spending worldwide 2011-2017

Starbucks stores
19 Number of Starbucks locations worldwide 2003-2017
20 Number of international and U.S. Starbucks stores from 2005 to 2017
21 Countries with the largest number of Starbucks stores worldwide as of October 2017
22 Number of Starbucks stores in the U.S. from 2005 to 2017
23 Number of Starbucks stores in China from 2005 to 2017
24 Number of Starbucks stores in Canada 2005-2017
25 Number of Starbucks stores in the UK from 2005 to 2017
26 Cities with the largest number of Starbucks stores worldwide as of May 2014

The Starbucks customer

28 American customer satisfaction index: Starbucks in the U.S. 2006-2017
29 Most popular limited-service beverage/snack restaurants in the U.S. in 2015
30 Restaurant chains U.S. consumers have visited in the last year 2016
31 People who visited Starbucks in the U.S. 2017
32 Share of visitors to Starbucks in the last six months U.S. 2016, by ethnicity
33 Most expensed restaurants by North American business travelers in 2017, by quarter
Starbucks

Coffee chain industry overview

 Coffee chain industry overview 6

Most valuable fast food brands worldwide in 2017

Brand value of the 10 most valuable fast food brands worldwide in 2017
(in million U.S. dollars)

data

0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 110000

McDonald's 97,723

Starbucks 44,230

Subway 21,713

KFC 13,521

Pizza Hut 8,133

Domino's Pizza 6,289

Tim Hortons 5,893

Chipotle 5,722

Taco Bell 5,388

Burger King 5,116

Brand value in million U.S. dollars

Note: Worldwide; 2017

Further information regarding this statistic can be found on page 35.

Source: Millward Brown ID 273057

 Coffee chain industry overview 7

Leading coffeehouse chains worldwide 2015, by revenue

Revenue of selected leading coffeehouse chains worldwide in 2015 (in
million U.S. dollars)

data

0 5000 10000 15000 20000 25000

Starbucks 21,095

Costa Coffee 1,809

McCafe 1,462

Doutor Coffee Shop 718

Coffee Bean & Tea Leaf 520

Caffè Nero 442

Tully`s 440

Ediya Espresso 361

Caribou Coffee 311

Gloria Jean`s Coffees 303

Revenue in million U.S. dollars

Note: Worldwide; 2015

Further information regarding this statistic can be found on page 36.

Source: Euromonitor ID 270091

 Coffee chain industry overview 8

Coffee house chains ranked by number of stores worldwide 2015

Leading coffee house chains ranked by number of stores worldwide in
2015*

data

0 5000 10000 15000 20000 25000

Starbucks 22,557

McCafé 5,044

Costa Coffee 3,036

Ediya Espresso 1,240

Doutor Coffee Shop 1,108

Coffee Bean & Tea Leaf 925

Caffè Nero 683

Gloria Jean`s Coffees 666

Tully`s 605

Caribou Coffee 522

Number of stores

Note: Worldwide; 2011 to 2015

Further information regarding this statistic can be found on page 37.

Source: Euromonitor ID 272900

 Coffee chain industry overview 9

Key players in the U.S. coffee shop market 2016

Market share of the leading coffee chains in the United States in 2016

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

Starbucks Corporation 39.8%

Dunkin' Brands Inc. 21.9%

Other 38.3%

Percentage share

Note: United States; 2016

Further information regarding this statistic can be found on page 38.

Source: IBISWorld; LinkedIn ID 250166

 Coffee chain industry overview 10

U.S. coffee market: leading vendors of regular ground coffee 2017

Leading vendors of regular ground coffee in the United States in 2017,
based on sales (in million U.S. dollars)

data

1400

1,211.8
1200

1000
Sales in million U.S. dollars

800 754.3

600

419.7
400 348.9
286.8

200

0
The Folger Coffee Co. Kraft Heinz Co. Starbucks Coffee Co. Private label The J.M. Smucker Co.

Note: United States; 52 weeks ended January 22, 2017

Further information regarding this statistic can be found on page 39.

Source: IRI; Grocery Headquarters ID 188313

Starbucks

Starbucks financials
 Starbucks financials 12

Revenue of Starbucks worldwide from 2003 to 2017

Revenue of Starbucks worldwide from 2003 to 2017 (in billion U.S.
dollars)

data

25

22.39
21.32

20 19.16

16.45
Revenue in billion U.S. dollars

14.9
15
13.3

11.7

10.4 10.7
9.8
10 9.4

7.8

6.4
5.3
5 4.1

0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: Worldwide; 2003 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 40.

Source: Starbucks ID 266466

 Starbucks financials 13

Quarterly revenue of Starbucks Corporation worldwide 2009-2017

Quarterly revenue of Starbucks Corporation worldwide from 2009 to 2017
(in billion U.S. dollars)*

Chart Title

2009 2010 2011 2012 2013 2014 2015 2016 2017

6 5.73 5.66 5.71

5.7
5.37 5.29 5.24
4.99 4.91
4.8 4.88
5
4.56
Revenue in billion U.S. dollars

4.24 4.15 4.18

3.79 3.87 3.8

4 3.74
3.56
3.44 3.36
3.3
3.2
2.95 3.03
2.93 2.84
3 2.72 2.79
2.62 2.53 2.61
2.33 2.4 2.42

0
First Quarter Second Quarter Third Quarter Fourth Quarter

Note: Worldwide; 2009 to 2017

Further information regarding this statistic can be found on page 41.

Source: Starbucks ID 218404

 Starbucks financials 14

Revenue distribution of Starbucks by product type from 2009 to 2017

Revenue distribution of Starbucks from 2009 to 2017, by product type (in
billion U.S. dollars)*

Chart Title

Beverage Food Packaged and single-serve coffees and teas Other**

25

2.76
2.57
20
2.88
2.34
2.87
Revenue in billion U.S. dollars

2.62 3.83
2.11
15 3.49
1.71
2.37 3.09
1.37 2.17 12.92
12.38
1.02 2 2.51
2.42 11.12
10 0.95 1.45
0.89 1.13 2.09
2.01 9.46
0.97 1.88 8.59
1.68 7.84
7.22
6.75
6.24
5

0
2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: Worldwide; 2009 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 42.

Source: Starbucks ID 219513

 Starbucks financials 15

Company-operated Starbucks stores retail sales distribution worldwide 2005-2017

Retail sales distribution of company-operated Starbucks stores
worldwide from 2005 to 2017*

Chart Title

Beverages Food Packaged and single-serve coffees and teas Other

120.0%

100.0%
4% 5% 5% 4% 3% 2% 2% 2% 3% 5% 5% 4% 4%
3% 4% 4% 4% 3%
4% 3% 3% 3% 4% 3% 3% 3%
17% 18% 19% 19% 19% 20% 19% 20%
15% 15% 17% 18% 19%

80.0%
77% 77% 76% 76%
75% 75% 75% 75% 74% 74%
73% 73% 73%
Share of sales

60.0%

40.0%

20.0%

0.0%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: Worldwide; 2005 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 43.

Source: Starbucks ID 218397

 Starbucks financials 16

Income of Starbucks from 2007 to 2017

Income of Starbucks from 2007 to 2017 (in billion U.S. dollars)*

data

3.5

3 2.88
2.82
2.76

2.5
Net income in billion U.S. dollars

2.07

1.5 1.38
1.25

0.95
1

0.67

0.5 0.39
0.32

0.01
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: Worldwide; 2007 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 44.

Source: Starbucks ID 219502

 Starbucks financials 17

Starbucks: advertising spending worldwide 2011-2017

Starbucks Corporation's advertising spending worldwide in the fiscal
years 2011 to 2017 (in million U.S. dollars)

data

300
282.6

248.6
250
227.9

205.8
198.9
200
Spending in million U.S. dollars

182.4

150 141.4

100

50

0
2011 2012 2013 2014 2015 2016 2017

Note: Worldwide; October 2010 to September 2017

Further information regarding this statistic can be found on page 45.

Source: Starbucks ID 289363

Starbucks

Starbucks stores
 Starbucks stores 19

Number of Starbucks locations worldwide 2003-2017

Number of Starbucks stores worldwide from 2003 to 2017

data

30000

27,339

25,085
25000
23,043

21,366

19,767
20000
18,066
16,680 16,635 16,858 17,003
Number of stores

15,011
15000

12,440

10,241
10000
8,569
7,225

5000

0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: Worldwide; 2003 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 46.

Source: Starbucks ID 266465

 Starbucks stores 20

Number of international and U.S. Starbucks stores from 2005 to 2017

Number of international and United States Starbucks stores from 2005 to
2017

Chart Title

U.S. International

30000

13,409

25000
11,913

10,522

9,404
20000
8,310
Number of stores

7,021
5,113 5,507 5,727 6,216
15000
4,327
13,930
13,172
3,544 12,521
11,567 11,962
11,128 11,131 11,457
10,684 10,787 11,045
10000 2,939
8,896
7,302

5000

0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: Worldwide; 2005 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 47.

Source: Starbucks ID 218366

 Starbucks stores 21

Countries with the largest number of Starbucks stores worldwide as of October 2017
Countries with the largest number of Starbucks stores worldwide as of
October 2017*

Chart Title

Company operated stores Licensed stores

0 2000 4000 6000 8000 10000 12000 14000 16000

United States

China

Japan

Canada

United Kingdom

Thailand

South Korea

Mexico

Philippines

Turkey

Germany

United Arab Emirates

Indonesia

Malaysia
Number of stores

Note: Worldwide; as of October 1, 2017

Further information regarding this statistic can be found on page 48.

Source: Starbucks ID 306915

 Starbucks stores 22

Number of Starbucks stores in the U.S. from 2005 to 2017

Number of Starbucks stores in the United States from 2005 to 2017*

Chart Title

company-operated stores licensed stores

16000

14000
5,708
5,292
12000 4,962
4,659
4,329 4,408
4,364 4,424 4,189
3,891 4,082
10000
Number of stores

3,168
8000 8,222
7,880
2,435 7,559
7,238 7,303
6,856 7,049
6,793 6,764 6,707 6,705
6000
5,728
4,918
4000

2000

0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: United States; 2005 to 2016; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 49.

Source: Starbucks ID 218360

 Starbucks stores 23

Number of Starbucks stores in China from 2005 to 2017

Number of Starbucks stores in China from 2005 to 2017

Chart Title

company-operated stores licensed stores

3500

3000
1,396

2500

1,110
Number of stores

2000

785

1500 1,540
544
1,272

1000
403 1,026

823
292
500 614
283 250 218
269 408
212
223 278
185 178 191 220
141
0 38
24
2005 2006 2007* 2008 2009 2010** 2011 2012 2013 2014 2015 2016 2017

Note: China; 2005 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 50.

Source: Starbucks ID 277795

 Starbucks stores 24

Number of Starbucks stores in Canada 2005-2017

Number of Starbucks stores in Canada from 2005 to 2017

Chart Title

licensed stores company-operated stores

1600

983 1,083
1400
1,035
940 1,009

1200
874
836
799
1000 775
Number of stores

731

627
800

508
600
434

462
400
397 377
349 364
284 300
262 274
200 234 231
178
118
0
2005 2006 2007* 2008* 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: Canada; 2005 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 51.

Source: Starbucks ID 218392

 Starbucks stores 25

Number of Starbucks stores in the UK from 2005 to 2017

Number of Starbucks stores in the United Kingdom from 2005 to 2017

Chart Title

licensed stores company-operated stores

1000

345
900
366

428
800
506
593 549
700 600
666 601
664
600
Number of stores

606
580

500 514 532

467
400 414

300
285

200 215
168
100 128
102

46
0
2 6
2005 2006 2007* 2008* 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: United Kingdom; 2005 to 2017; Fiscal years end on the Sunday closest to September 30.

Further information regarding this statistic can be found on page 52.

Source: Starbucks ID 218388

 Starbucks stores 26

Cities with the largest number of Starbucks stores worldwide as of May 2014
Cities with the largest number of Starbucks stores worldwide as of May
2014

data

0 50 100 150 200 250 300

Seoul 284

New York City 277

Shanghai 256

London 202

Chicago 164

Toronto 160

Mexico City 160

Seattle 142

Beijing 137

Las Vegas 136

Houston 135

San Diego 127

Calgary 121

Taipei 109

Vancouver 108

Number of stores

Note: Worldwide; as of May 2014

Further information regarding this statistic can be found on page 53.

Source: Starbucks; Quartz ID 306896

Starbucks

The Starbucks customer

 The Starbucks customer 28

American customer satisfaction index: Starbucks in the U.S. 2006-2017

American customer satisfaction index scores of Starbucks in the United
States from 2006 to 2017*

data

90

80 80
77 78 77 78 77
80 76 76 76
74 75

70

60

50
ACSI score

40

30

20

10

0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Note: United States; 2006 to 2017

Further information regarding this statistic can be found on page 54.

Source: ACSI ID 216719

 The Starbucks customer 29

Most popular limited-service beverage/snack restaurants in the U.S. in 2015

Most popular limited-service beverage and snack restaurants in the
United States in 2015*

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Smoothie King 67%

Krispy Kreme Doughnuts 64.5%

Peet`s Coffee & Tea 63.8%

Starbucks Coffee 62.3%

Cinnabon 61.5%

Tropical Smoothie Café ** 60.9%

Caribou Coffee ** 59.5%

Jamba Juice 59.2%

Mrs. Fields Cookies 57.5%

Great American Cookies 57.5%

Score***

Note: United States; 2015; 4,805

Further information regarding this statistic can be found on page 55.

Source: Nation's Restaurant News; WD Partners ID 294888

 The Starbucks customer 30

Restaurant chains U.S. consumers have visited in the last year 2016
Which of these restaurant chains have you visited during the last year?

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

McDonald's 79%

Subway 69%

Burger King 56%

Taco Bell 56%

Wendy's 54%

KFC 50%

Pizza Hut 48%

Olive Garden 47%

Starbucks 45%

Domino's Pizza 39%

Applebee's 39%

Dunkin' Donuts 38%

Panera Bread 36%

Chili's 35%

Chick-fil-A 32%

Share of respondents

Note: United States; November 16 to 23, 2016; 18 years and older; 716 Respondents

Further information regarding this statistic can be found on page 56.

Source: Statista Survey ID 659674

 The Starbucks customer 31

People who visited Starbucks in the U.S. 2017

Number of people who visited Starbucks within the last 30 days in the
United States from autumn 2009 to spring 2017 (in millions)

data

0 5 10 15 20 25 30 35 40

Autumn 2009 22.39

Spring 2010 21.71

Autumn 2010 21.56

Spring 2011 21.71

Autumn 2011 22.58

Spring 2012 23.6

Autumn 2012 24.34

Spring 2013 27.75

Autumn 2013 30.95

Spring 2014 31.64

Autumn 2014 33.13

Spring 2015 34.16

Autumn 2015 34.61

Spring 2016 35.72

Autumn 2016 37.09

Number of people in millions

Note: United States; Spring 2008 to spring 2017; 18 years and older; approx. 250,000*

Further information regarding this statistic can be found on page 57.

Source: Nielsen Scarborough ID 230985

 The Starbucks customer 32

Share of visitors to Starbucks in the last six months U.S. 2016, by ethnicity
Share of people who have visited a Starbucks restaurant in the last six
months in the United States as of April 2016, by ethnicity

data

60.0%

49%
50.0%

40.0%
Share of respondents

33%

30.0% 28%

21%
20.0%

10.0%

0.0%
Asian-American Hispanic White African-American

Note: United States; April, 2016; 18 to 64 years; 1,381

Further information regarding this statistic can be found on page 58.

Source: ThinkNow Research ID 670844

 The Starbucks customer 33

Most expensed restaurants by North American business travelers in 2017, by quarter

Most expensed restaurants by business travelers in North America in
2017, by quarter

data

0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5%

Starbucks 4.95%

McDonald's 3.02%

Panera Bread 1.68%

Subway 1.53%

Chick-Fil-A 1.42%

Dunkin' Donuts 1.3%

Wendy's 0.79%

HMS Host 0.76%

Burger King 0.73%

Jimmy John's 0.71%

Expense percentage*

Note: North America; Q3, 2017

Further information regarding this statistic can be found on page 59.

Source: Certify ID 294035

Starbucks

References
 References 35

Most valuable fast food brands worldwide in 2017

Brand value of the 10 most valuable fast food brands worldwide in 2017
(in million U.S. dollars)

Source and methodology information Notes:

n.a.
Source Millward Brown

Conducted by Millward Brown; Kantar Worldpanel; Bloomberg

Survey period 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Millward Brown

Publication date June 2017

Original source Brandz - Top 100 most valuable global brands 2017,
page 4

Website URL visit the website

 References 36

Leading coffeehouse chains worldwide 2015, by revenue

Revenue of selected leading coffeehouse chains worldwide in 2015 (in
million U.S. dollars)

Source and methodology information Notes:

n.a.
Source Euromonitor

Conducted by Euromonitor

Survey period 2015

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Euromonitor

Publication date April 2016

Original source euromonitor.com

Website URL visit the website

 References 37

Coffee house chains ranked by number of stores worldwide 2015

Leading coffee house chains ranked by number of stores worldwide in
2015*

Source and methodology information Notes:

* Leading coffee house chains in terms of 2015 sales.
Source Euromonitor

Conducted by Euromonitor

Survey period 2011 to 2015

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Euromonitor

Publication date April 2016

Original source euromonitor.com

Website URL visit the website

 References 38

Key players in the U.S. coffee shop market 2016

Market share of the leading coffee chains in the United States in 2016

Source and methodology information Notes:

n.a.
Source IBISWorld; LinkedIn

Conducted by IBISWorld

Survey period 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by LinkedIn

Publication date August 2016

Original source Dunkin' Brands: Company Valuation, page 51

Website URL visit the website

 References 39

U.S. coffee market: leading vendors of regular ground coffee 2017

Leading vendors of regular ground coffee in the United States in 2017,
based on sales (in million U.S. dollars)

Source and methodology information Notes:

Total U.S. sales through supermarkets, drugstores, mass market retailers,
military commissaries and select club and dollar retail chains for the 52 weeks
Source IRI; Grocery Headquarters ended January 22, 2017.

Conducted by IRI

Survey period 52 weeks ended January 22, 2017

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Grocery Headquarters

Publication date April 2017

Original source State of the Industry Almanac 2017, page 54

Website URL visit the website

 References 40

Revenue of Starbucks worldwide from 2003 to 2017

Revenue of Starbucks worldwide from 2003 to 2017 (in billion U.S.
dollars)

Source and methodology information Notes:

Figures have been rounded.
Source Starbucks

Conducted by Starbucks

Survey period 2003 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 20

Website URL visit the website

 References 41

Quarterly revenue of Starbucks Corporation worldwide 2009-2017

Quarterly revenue of Starbucks Corporation worldwide from 2009 to 2017
(in billion U.S. dollars)*

Source and methodology information Notes:

* Fiscal years as reported by Starbucks Figures have been rounded.
Source Starbucks

Conducted by Starbucks

Survey period 2009 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Starbucks

Publication date October 2017

Original source investor.starbucks.com

Website URL visit the website

 References 42

Revenue distribution of Starbucks by product type from 2009 to 2017

Revenue distribution of Starbucks from 2009 to 2017, by product type (in
billion U.S. dollars)*

Source and methodology information Notes:

* In 2014, ready-to-drink beverage revenues were moved from "Food" to
"Other" and packaged and single-serve teas (previously in "Other") were
Source Starbucks combined with packaged and single-serve coffees. Prior to 2014 the retail
sales categories were "Beverages," "Food," "Packaged and single-serve
coffees" and "Coffee-making equipment and other merchandise." ** Other
Conducted by Starbucks includes royalty and licensing revenues, beverage-related ingredients, ready-
to-drink beverages and serveware, among other items. Figures have been
rounded.
Survey period 2009 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 82

Website URL visit the website

 References 43

Company-operated Starbucks stores retail sales distribution worldwide 2005-2017

Retail sales distribution of company-operated Starbucks stores
worldwide from 2005 to 2017*

Source and methodology information Notes:

* In 2014, ready-to-drink beverage revenues were moved from "Food" to
"Other" and packaged and single-serve teas (previously in "Other") were
Source Starbucks combined with packaged and single-serve coffees. Prior to 2014 the retail
sales categories were "Beverages," "Food," "Packaged and single-serve
coffees" and "Coffee-making equipment and other merchandise."
Conducted by Starbucks

Survey period 2005 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 4

Website URL visit the website

 References 44

Income of Starbucks from 2007 to 2017

Income of Starbucks from 2007 to 2017 (in billion U.S. dollars)*

Source and methodology information Notes:

* Fiscal 2010 results include pretax restructuring charges of 53 million U.S.
dollars. Fiscal 2013 results include a pretax charge of 2.78 billion resulting
Source Starbucks from the conclusion of arbitration with Kraft Foods Global, Inc. Figures have
been rounded.

Conducted by Starbucks

Survey period 2007 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 20

Website URL visit the website

 References 45

Starbucks: advertising spending worldwide 2011-2017

Starbucks Corporation's advertising spending worldwide in the fiscal
years 2011 to 2017 (in million U.S. dollars)

Source and methodology information Notes:

* Fiscal year ends on the Sunday closest to September 30.
Source Starbucks

Conducted by Starbucks

Survey period October 2010 to September 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 58

Website URL visit the website

 References 46

Number of Starbucks locations worldwide 2003-2017

Number of Starbucks stores worldwide from 2003 to 2017

Source and methodology information Notes:

n.a.
Source Starbucks

Conducted by Starbucks

Survey period 2003 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 3

Website URL visit the website

 References 47

Number of international and U.S. Starbucks stores from 2005 to 2017

Number of international and United States Starbucks stores from 2005 to
2017

Source and methodology information Notes:

n.a.
Source Starbucks

Conducted by Starbucks

Survey period 2005 to 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 4 and 6

Website URL visit the website

 References 48

Countries with the largest number of Starbucks stores worldwide as of October 2017
Countries with the largest number of Starbucks stores worldwide as of
October 2017*

Source and methodology information Notes:

* Data comes from the countries which were reported in the Starbucks Annual
Report. Not all countries were reported by the publication.
Source Starbucks

Conducted by Starbucks

Survey period as of October 1, 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 4 and 6

Website URL visit the website

 References 49

Number of Starbucks stores in the U.S. from 2005 to 2017

Number of Starbucks stores in the United States from 2005 to 2017*

Source and methodology information Notes:

* Store data has been adjusted for 2012 and 2013 by reclassifying historical
information from company-operated stores to licensed stores, and to exclude
Source Starbucks Seattle's Best Coffee and Evolution Fresh.

Conducted by Starbucks

Survey period 2005 to 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 4 to 6

Website URL visit the website

 References 50

Number of Starbucks stores in China from 2005 to 2017

Number of Starbucks stores in China from 2005 to 2017

Source and methodology information Notes:

* Store data has been adjusted for the acquisition of the Beijing operations by
reclassifying historical information from Licensed stores to Company-operated
Source Starbucks stores. ** Estimated figure for licensed stores. Source only provides number
of stores for "Greater China" (525 stores), which includes China, Hong Kong
and Taiwan.
Conducted by Starbucks

Survey period 2005 to 2017

Region China

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 4 and 6

Website URL visit the website

 References 51

Number of Starbucks stores in Canada 2005-2017

Number of Starbucks stores in Canada from 2005 to 2017

Source and methodology information Notes:

* Store data has been adjusted for the fiscal 2008 acquisition of assets and
development rights for the Company's Quebec and Atlantic Canada
Source Starbucks operations by reclassifying historical information from Licensed stores to
Company-operated stores.

Conducted by Starbucks

Survey period 2005 to 2017

Region Canada

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 4 and 6

Website URL visit the website

 References 52

Number of Starbucks stores in the UK from 2005 to 2017

Number of Starbucks stores in the United Kingdom from 2005 to 2017

Source and methodology information Notes:

* The source does not provide information regarding the number of licensed
stores in 2007 and 2008.
Source Starbucks

Conducted by Starbucks

Survey period 2005 to 2017

Region United Kingdom

Number of respondents n.a.

Age group n.a.

Special characteristics Fiscal years end on the Sunday closest to September

30.

Published by Starbucks

Publication date November 2017

Original source Starbucks Annual Report 2017, page 4 and 6

Website URL visit the website

 References 53

Cities with the largest number of Starbucks stores worldwide as of May 2014
Cities with the largest number of Starbucks stores worldwide as of May
2014

Source and methodology information Notes:

The source does not provide a date of survey. The date of survey given is the
publication date.
Source Starbucks; Quartz

Conducted by Starbucks; Quartz

Survey period as of May 2014

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Quartz

Publication date May 2014

Original source qz.com

Website URL visit the website

 References 54

American customer satisfaction index: Starbucks in the U.S. 2006-2017

American customer satisfaction index scores of Starbucks in the United
States from 2006 to 2017*

Source and methodology information Notes:

* The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale
at the national level with 100 being the highest and best possible score. The
Source ACSI ACSI is an economic indicator based on modeling of customer evaluations of
the quality of goods and services purchased in the United States and
produced by both domestic and foreign firms with substantial U.S. market
Conducted by ACSI shares. Subjects of investigation are 10 economic sectors, 47 industries
(including e-commerce and e-business), more than 225 companies, and over
200 federal or local government services. Limited Service Restaurant -
Survey period 2006 to 2017 Establishments whose patrons generally order or select items and pay before
eating. Food and drink may be consumed on premises, taken out, or
delivered to customers' locations.
Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by ACSI

Publication date July 2017

Original source theacsi.org

Website URL visit the website

 References 55

Most popular limited-service beverage/snack restaurants in the U.S. in 2015

Most popular limited-service beverage and snack restaurants in the
United States in 2015*

Source and methodology information Notes:

* The Consumer Picks 2016 survey yielded a total of 37,339 customer ratings.
Multiple answers were possible. ** 120 -149 responses. *** Average of
Source Nation's Restaurant News; WD Partners attribute scores weighted by attribute importance. Attributes used in this
statistic were: atmosphere, cleanliness, craveability, food quality, likelihood to
recommend, menu variety, reputation, service and value.
Conducted by Nation's Restaurant News; WD Partners

Survey period 2015

Region United States

Number of respondents 4,805

Age group n.a.

Special characteristics n.a.

Published by Nation's Restaurant News

Publication date April 2016

Original source Consumer Picks 2016, page 38

Website URL visit the website

 References 56

Restaurant chains U.S. consumers have visited in the last year 2016
Which of these restaurant chains have you visited during the last year?

Source and methodology information Notes:

Multiple answers were possible.
Source Statista Survey

Conducted by Statista Survey

Survey period November 16 to 23, 2016

Region United States

Number of respondents 716

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date November 2016

Original source statista.com

Website URL visit the website

 References 57

People who visited Starbucks in the U.S. 2017

Number of people who visited Starbucks within the last 30 days in the
United States from autumn 2009 to spring 2017 (in millions)

Source and methodology information Notes:

Base total population (18 years and older): spring 2017: 249.64 million
autumn 2016: 248.28 million spring 2016: 246.84 million autumn 2015:
Source Nielsen Scarborough 245.40 million spring 2015: 244.19 million autumn 2014: 242.98 million spring
2014: 241.53 million autumn 2013: 240.09 million spring 2013: 238.56 million
autumn 2012: 237.02 million spring 2012: 236.61 million autumn 2011: 236.2
Conducted by Nielsen Scarborough million spring 2011: 235.02 million autumn 2010: 233.84 million spring 2010:
232.96 million autumn 2009: 232.08 million spring 2009: 230.98 million
autumn 2008: 229.87 million spring 2008: 228.48 million The data have been
Survey period Spring 2008 to spring 2017 rounded to provide a better understanding of the statistics.

Region United States

Number of respondents approx. 250,000*

Age group 18 years and older

Special characteristics n.a.

Published by Nielsen Scarborough

Publication date September 2017

Original source Scarborough USA+ 2017 Release 1

Website URL visit the website

 References 58

Share of visitors to Starbucks in the last six months U.S. 2016, by ethnicity
Share of people who have visited a Starbucks restaurant in the last six
months in the United States as of April 2016, by ethnicity

Source and methodology information Notes:

This question was phrased by the source as follows: "Which of the following
fast food restaurants have you been to in the past 6 months?". Base:
Source ThinkNow Research Hispanics (n=615), Whites (n=252), African Americans (n=258), Asians
(n=256). Multiple answers were possible.

Conducted by ThinkNow Research

Survey period April, 2016

Region United States

Number of respondents 1,381

Age group 18 to 64 years

Special characteristics n.a.

Published by ThinkNow Research

Publication date August 2016

Original source Fast Food Restaurants Report 2016, page 13

Website URL visit the website

 References 59

Most expensed restaurants by North American business travelers in 2017, by quarter

Most expensed restaurants by business travelers in North America in
2017, by quarter

Source and methodology information Notes:

* The expense percentage represents the number of expenses divided by the
total number of expenses for the expense type. The figures are compiled from
Source Certify actual expense data submitted in expense forms.

Conducted by Certify

Survey period Q3, 2017

Region North America

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Certify

Publication date November 2017

Original source certify.com

Website URL visit the website