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Counterfeit products are subjected to very less difference in the genuine products

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If the consumer reference groups have expert knowledge about the

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copy or duplicate products that have been subjected to patents and trademark by manufactures of

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The duplicate products includes packaging, labelling and trademarks similar to the original products (Kay

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original products are of the same manner as it both refers to the reproduction of

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2.2 Attitude towards the counterfeit products Attitude refers to characteristic of a person to

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Attitude is highly correlated with the person intentions which is a direct connection to

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purchase the counterfeit product and if a consumer has a negative attitude towards the counterfeit
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2.3 Consumer behavior towards the counterfeit products Social attributes that influence and effects an

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Information awareness influences the consumer behavior on the opinions of the experts so that

2.1 Counterfeit Products over the original products Cordnell in his research explained that any unauthorized manufacturing of goods whose
special variables have been protected as an intellectual property rights (trademarks, patents and copyrights) gives rise to product counterfeiting It
is seen that counterfeiters usually copy or duplicate products that have been subjected to patents and trademark by manufactures of the original
products. Counterfeit products are subjected to very less difference in the genuine products. The duplicate products includes packaging, labelling
and trademarks similar to the original products (Kay 1990, Ang et al 2001 and Chow 2000). Lai and Zaichkowsky (1999) in his research
explained that counterfeiting and duplication of the original products are of the same manner as it both refers to the reproduction of identical
copies. 2.2 Attitude towards the counterfeit products Attitude refers to characteristic of a person to behave in a favorable or unfavorable manner
with respect to a chosen item. (Schiffman and Kanuk 19970). Attitude is highly correlated with the person intentions which is a direct connection
to one’s behavior. (Aizen and Fishbein, 1980) in their research explained that if the consumer attitude towards the counterfeit products is positive
then it is possible that the person is considering to purchase the counterfeit product and if a consumer has a negative attitude towards the
counterfeit product then the person will not consider purchasing the counterfeit product. 2.3 Consumer behavior towards the counterfeit products
Social attributes that influence and effects an individual consumer behavior, the 2 influences on the consumer behavior are information and
normative awareness. Information awareness influences the consumer behavior on the opinions of the experts so that their opinions plays a vital
role in purchase decision of the customers. If the consumer reference groups have expert knowledge about the

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