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WWF-Indonesia

STRATEGIC PLAN 2014 – 2018


SUMMARY
To ensure Indonesia's
ecosystems and biodiversity
are conserved, and
sustainably and equitably
managed, for the well-being
of present and future
generations

WWF has been working for and in Indonesia since 1962, when it started with the Javan rhino conservation project in Ujung Kulon. In 1998, WWF Indonesia was
registered as an Indonesian Foundation - Yayasan WWF Indonesia. WWF is currently implementing conservation initiatives in 23 sites in 16 provinces throughout
Indonesia, collaborating and partnering with a wide range of stakeholders and right-holders: communities and Indigenous Peoples, NGOs, media, businesses, local
and national government and universities. With a total staff of almost 500 personnels, WWF Indonesia enjoys the backing of 60,000 supporters. WWF-Indonesia’s
mission is to conserve, restore and equitably manage Indonesia’s ecosystems and biodiversity to secure the bases of sustainability and well-being for all by:

Applying and promoting best conservation practices based on science, innovation and traditional knowledge
Empowering vulnerable groups, building coalitions and partnerships with the civil society, and engaging with government and private sector
Promoting conservation ethics, awareness and action
Advocating and influencing policies, laws, institutions for better environmental governance

WWF Indonesia
Gedung Graha Simatupang
Tower 2 Unit C Lantai 7
Jl. Letjen TB Simatupang Kav 38
Jakarta 12540
Indonesia
www.wwf.or.id

Cover: © WWF-Indonesia/Marius Gunawan

Authors: Budi Wardhana, Cristina Eghenter, Klaas Jan Teule, Nazir Foead, Rudi Permana

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REMARKS FROM THE CHAIRPERSON

50 YEARS, AND KEEP COUNTING


FOR INDONESIA’S BIODIVERSITY

For over 50 years WWF-Indonesia has irresponsible for us to damage this richness and waste it for quick short-
been working to promote sustainability sighted benefits. We have choices to make, to nurture the biodiversity
and help protecting Indonesia’s and keep the balance of our ecological footprint so our live could improve
precious biodiversity. WWF is doing so without harming further the country biocapacity.
for the welfare of the people, not only
the current generation. We are A number of strong sustainability commitments have been made by the
referring to justice across generations. Government of Indonesia and WWF Indonesia is fully committed to help
these being achieved. We work across the nation, from Aceh to Papua, in
Our uniqueness in the ever changing 28 sites hand-in-hand with the communities, civil society, private sector
global environment is diversity. and the government. We listen to people’s aspiration, while thriving to
Though it only covers 1.3 percent of the find the most constructive solutions to solve the environmental and
earth’s land surface, Indonesia is home sustainable development problems.
to 10 percent world’s flowering-plant,
12 percent world’s mammal, 16 percent In the next five years, WWF-Indonesia will be working even more closely
world’s reptile and amphibian, 17 with and for the people of Indonesia.
percent world’s bird, and more than 25
percent world’s fish species. And the
richness also covers the cultural and ethnic diversity, as the nation is
inhabited by more than 500 tribes, speaking 700 languages. Kemal Stamboel

These tremendous values have to be sustainably managed and guarded as Chairman, WWF-Indonesia
Indonesia’s competitive advantage among other nations. It will be

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WWF-Indonesia embraces
local communities and future
generations in our
conservation activities,
balancing between
conservation goals and socio-
economic development for a
sustainable future.

© WWF-Indonesia/Natalie J Tangkepayung

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REMARKS FROM THE CEO

NOT BUSINESS AS USUAL

It is with justified confidence in our provides innovative and integrated solutions to address all three pillars of
mission and our amazing team that I sustainability – economic, environmental and social.
share the new Strategic Plan of WWF-
Indonesia, 2014-2018. The targets we set for ourselves are ambitious and aim to influence
development plans towards equity and green growth, and sustain natural
It took a long 18 months to come to assets and healthy ecosystems for the future well-being of all in Indonesia.
completion, a long and laborious We will do this by ensuring full integration of “place-based” approach and
process by many standards. It was our “strategic interventions,” and by reinforcing our campaign and advocacy
choice to take this lengthier journey work. With our strong team, and the support of other WWF offices,
and forgo considerations of pure supporters and donors, I am confident we will deliver.
efficiency for additional worth and
quality of the outcome. We developed a
strategic plan as a collective document,
through an inclusive, bottom-up
process, based on consultations at
Efransjah
various levels and with all relevant
stakeholders and rights-holders in the
CEO, WWF-Indonesia
priority places where we work.

The outcome is a document with strong ownership by all in our team, a well-
grounded delivery plan that reflects the tough challenges ahead but also

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EXECUTIVE SUMMARY

It is largely recognised that we are living Economies cannot ignore the importance of sustainability commitments of Indonesia to
beyond the earth’s means. A growing the natural capital any longer, and need to reduce GHG emissions and prevent further
population combined with rising economic equip the system with tools to value and biodiversity loss while pursuing growth
growth and consumption, is putting account for natural resources as a basis of with equity.
unsustainable demand on the resources of economic sustainability. This requires
our planet, and is directly undermining our fundamental changes in the way we think Our mission is to conserve, restore and
human well-being. The world is consuming about development and its intersection with equitably manage Indonesia’s ecosystems
more than it is producing, as much as 50% the environment. It raises the need to and biodiversity to secure the bases of
more resources than the earth can regrow intensify and extend the ways in which sustainability and well-being for all by:
on an annual basis. And the ways these policies and public and private investments
resources are produced, shared and can better foster sustainable development Applying and promoting best
consumed are largely inequitable. and advance a greener and more equitable conservation practices based on
system for the economies. It also has science, innovation and traditional
With a large and growing population, future implications for our conservation work by knowledge
generations in Indonesia will face resource pushing the limits of conservation beyond
scarcities and environmental degradation Empowering vulnerable groups,
its traditional domain to embrace broader
not of their making (inter-generational building coalitions and
economic and social dimensions. WWF
inequity) that will increasingly lead to partnerships with the civil society,
Indonesia will therefore adopt two
conflict and insecurity. Governments, approaches, sustaining the importance of and engaging with government
private sector and society have to respond natural biodiversity and ecosystems, while and private sector
to these challenges by “sharing” and transforming the system in which the Promoting conservation ethics,
“curbing the demand”, and addressing natural resources are governed and awareness and action
growing inequities if we are to meet the managed.
development needs of current and future Advocating and influencing
generations, and preserve the natural bases Maintaing the relevance of our 50-year policies, laws, institutions for
of our life. endeavour in Indonesia, we develop the better environmental governance
Strategic Plan 2014–2018 to support the

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THE CONTEXT
The WWF-Indonesia Strategic Plan 2014- the competing human demands on land, biodiversity and ecosystem services for the
2018 aims to reinforce the conservation and energy, water, and ecosystem services. prosperity of current and the next
sustainable development agenda in generations (transformation or attack
Indonesia by supporting various With a large and growing population, future approach).
sustainability commitments made by the generations in Indonesia will face resource
government of Indonesia, such as the 2020 scarcities and environmental degradation Our new 2014-2018 Strategic Plan is
GHG emission reduction target, four-year not of their making (inter-generational designed to achieve conservation goals by:
moratorium policy on licensing new inequity) that will increasingly lead to
concessions in forest and peatland, capping conflict and insecurity. Governments, Supporting Indonesia’s
a certain threshold of forest cover in three private sector and society have to respond sustainable development agenda
major islands (Sumatra, Kalimantan and to these challenges by “sharing” and nationally and regionally
Papua), food security from both land and “curbing the demand”, and addressing
Transforming production and
marine resources, 2025 mixed energy policy growing inequities if we are to meet the
development needs of current and future consumption of key commodities
with 25% renewable energy (an increase of
seven-fold from current uses), and pursuing generations, and preserve the natural bases Securing big conservation wins
growth with equity. of our life. and strengthening equitable and
accountable management of
Much of our natural wealth is dependent on Currently, WWF focuses its work in
natural resources that provide
ecosystem services, such as fish stocks, important centres of high biodiversity,
known as the Global 200 Ecoregions, of social and economic benefits
freshwater flow, genetic pool, carbon
which 19 are in Indonesia. Our conservation especially to local and indigenous
storage, and many of which are provided by
program, highligthing the key landscapes communities that directly depend
areas that contain high biodiversity. The
and seascapes, covers 28 sites in 17 on those resources
latter are also the territories of Indigenous
Peoples and local communities. But human provinces of this vast country. The major Helping build conditions for a
and development activities are increasingly places WWF Indonesia are Coral Triangle,
strong role of civil society and
impacting the continued provision of these Sumatra, Borneo, Papua and
public awareness around issues of
services globally. representations of small island biogegraphy
sustainability
in Nusa Tenggara. Key places in these
Indonesia today is facing the challenge of, regions will be preserved (sustain or defend
on the one hand, to foster development to approach).
close the widening gap between rich and
poor; and, on the other hand, to limit We recognize equally the importance to
excessive consumption and exploitation in transform natural resource governance
order to manage effectively and equitably towards sustainability and equity, and to
collaboratively manage and maintain

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Megabiodiversity Drivers and Challenges for Some key aspects include:

Sustainability in Indonesia Lack of participation of local


Indonesia is known as one of the stakeholders and rights-holders in
megagiodiversity countries with vast the management of protected
richness of flora and fauna. Its tropical Indonesia is rich with natural resources and areas
its exports have been largely dominated by
forest is the one of the largest in the world; Inequity in the ownership,
natural resource-intensive commodities.
most extensive cover is in Papua (81%),
The contribution of such exports like management and flow of benefits
followed by Kalimantan (46%) and Sumatra
agricultural commodities, and mining and from both the use and
(26%). The forests are very important to
minerals has increased from 18 percent in conservation of biological
support livelihoods of millions of people
2000 to 42 percent to the total exports in resources
living around them, sustain water
2010. The “costs” of conservation
regulation which benefit inhabitants in big
low-laying cities and store enormous activities unfairly accruing to the
Being the fourth largest populated country
carbon stock. communities whose livelihoods
in the world, Indonesian economy is heavily
depend on natural resources and
reliant on the domestic market, with around
Being an archipelagic country, with over the local governments who want to
17,000 islands, Indonesia has the highest 60 percent of GDP attributable to domestic
consumption. finance development
coral reef diversity on the planet, of more
than 500 species. The sea supports millions Lack of economic incentives to
For the last ten years, Indonesia has maintain and invest in natural
of people in coastal areas whose livelihoods
developed into a relatively stable and assets
depend on small-scale fisheries for income
decentralized democracy. While the
and food security. Meanwhile, of all the fish Corruption practices among
economy continues to grow at impressive
caught for consumption and economic several business players and
rates and poverty declines, a large part of
purpose, 70-90% inhabits the coral reefs government officials
the population is still vulnerable to shocks
Recognizing the critical links between and natural disasters. The incidence of Limited “collaboration” in
healthy fisheries, forests, food and water poverty in rural areas is 15.1%, higher than conservation area management
poverty rate in urban areas. Regional
security, Indonesia has allocated more than
10% of its territory to conservation areas, disparities are also pronounced. Land use decisions based solely on
including a network of 495 terrestrial economic priorities,
The governance of natural resources and
protected areas (PA) covering 22.7 million Poor social and environmental
vulnerability to climate change have
hectares and 109 marine protected areas practices by the private sector
profound impacts to the economy. Poor
(MPA) spreading over 15 million hectares (logging, oil palm, fisheries)
governance is a direct and indirect cause of
under the Ministry of Forestry and the
habitat, biodiversity, productivity loss by
Ministry of Marine Affairs and Fisheries. Lack of tenure security and weak
preventing or undermining enabling
recognition of rights over access
conditions and incentives for sustainable
and use of natural resources, and
use. It is also a cause and trigger of social
conflicts. related traditional knowledge, by
local and indigenous communities,

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often the most vulnerable groups around the world, scientists have observed combination with devolution or delegation
whose livelihoods largely depend that various aspects of the ecological of fishery management to fishing
on natural resources. This foundation of agriculture are being communities (co-management), can
dimension is linked to conditions undermined. Recent remote sensing motivate fishing communities to self-
of poverty and vulnerability surveys indicate that about 20% of regulate towards sustainability.
cultivated land has been degraded resulting
Poor harmonisation of sectoral in reduced productivity. These conditions
policies, and risk of privatisation Across Indonesia, with an intense focus on
prompt the intensified use of chemical
of essential natural resources like delivering impact at three major seascapes,
fertilizers and other quick measures to
water WWF is now working with the tourism and
restore soil nutrients with the consequence
seafood industries to invest in the
of further degrading the soil over long-term
The continued depletion of the natural protection of important marine and coastal
and increasing drastically production costs.
capital is not being offset by commensurate areas; piloting rights-based management
investments in human or productive One of the main impediments for rational (RBM) strategies in key fisheries, including
capital. The National Medium-Term management of fisheries remains open community, traditional fisheries and setting
Development Plan (2010-2014) access. Restrictions on effort or gear require up finance mechanisms such as payments
acknowledges that environmental fisher folks to forfeit short-term income, for ecosystem services and conservation
challenges threaten the sustainable whereas long-term stock and ecosystem concessions.
development of the country. benefits are only realized over time – a
situation that does not encourage fishing
Challenges in agricultural development
communities to sustainably manage fish
include declined fertility of the soil and
stocks in the near term. Limiting access
scarcity of water. From several studies
through exclusive use rights, in

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Population and Ecological Footprint

Figure 1– Population growth and ecological footprint

Thanks to a strong domestic demand driven consumers’ expenditure per household is The causes are many. The rate of natural
by the expansion of the middle class, the projected to grow by 39.2% in real terms; forests conversion is still high, the acreage
Indonesian economy is largely insulated whilst per household disposable income by of abandoned, degraded and idle land
from external shocks of the global economic 40.5% in the same direction. continues to increase so does the per capita
downturn. Nonetheless, unless specific acreage needed for CO2 and waste
steps and measures are taken to start Indonesia's current per capita ecological assimilation, and the ground water
managing the natural capital in more footprint of 1.2 gha (global hectare) is discharge is not comparable to recharge. At
sustainable ways, the ecological footprint below the world’s average of 1.8 gha. this rate, Indonesia’s footprint will reach
will grow. The population will continue to However, if consumption and production 2.4 gha, giving us an ecological deficit of -
grow significantly over the coming decade. patterns persist, its footprint will increase 0.6 gha.
Moreover, over the 2012-2020 period, beyond the biocapacity line by 2017.

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Poverty Although the poverty rate has been (2005-2025) and medium-term (2010-
declining (reaching 11.6% in 2011), the 2014) development plans, and supporting
absolute number is still large, with budgets increased every year. While good
In Indonesia, more than 28 million live on
malnutrition among children common in progress has been made in some areas (e.g.,
less than US$2/day. The poverty threshold
some areas, and widespread health-related % of population below US$1/day ;
based on national definitions and measures
needs. As part of Indonesia’s broader education and literacy, and gender equality
of poverty is an income per capita of about
development strategies, its Millennium in education), special attention and hard
IDR 238,000 per month (the equivalent of
Development Goals (MDGs) have been a work is still needed in some others
US$0.85/day).
priority on the government’s agenda. MDGs (environmental sustainability, especially
were mainstreamed in both the long-term forest cover, CO2 emissions and energy).

Figure 2– Poverty distribution in Indonesia (BPS 2011)

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Food Security

The global demand for food is projected to land; fisheries exhaustion) has been reached, cultivation; converting areas like wetlands
rise by 50% by 2030. In Indonesia, according or the inefficiency and inequality of food and peatland to intensive agricultural
to data, import for rice, the staple food, has production and consumption are real production; or intensifying production in
already reached 2.8 million tons in 2011. problems. . If scarcity is “regarded” as the root lands and coastal areas currently used and
cause, then the overall agenda of food security managed sustainably in traditional and
Opinions differ whether a “physical” limit to is likely driven by how to increase supply – customary ways by local and indigenous
agricultural production (e.g., amount of arable e.g., by opening more natural forests for peoples.

Figure 3– The food and vulnerability atlas of Indonesia 2009

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Energy Security

The latest World Bank report “Turn Down with oil reserves estimated to last only for has 5.3% uptake in the national energy mix.
the Heat: Climate Extremes, Regional the next 23 years, and gas and coal for 55 A larger share of renewable energy shall
Impacts, and the Case for Resilience” and 83 years respectively, based on current mean greater resilience in national energy
contains forecasts of unprecedented heat exploitation rates. Indonesia is already the security and shall benefit the country
extremes – between 2 and 4 degrees Celcius net importing country for crude oil and fuel development pathway that is climate and
warming – that are far more frequent and since 2005, and as a consequence domestic environmental friendly, more sustainable
that cover much greater land areas within economy has been considerably affected by and economically viable in the longer term.
South East Asia and beyond. These will have the fluctuation of international crude oil The National Energy Policy (Presidential
significantly adverse effects on both humans price. The exploitation of fossil fuels in some Regulation No. 5/2006) mandates to have
and ecosystems. places has also posed direct threats to the primary energy of at least 19% from new
preservation of biodiversity. renewable energy sources by 2030, while a
For more than three decades, Indonesia has vision of 25/25 to reflect 25% renewable
been dependent on fossil fuel (oil, gas and The situation implies an obvious solution, energy target in 2025 was introduced in
coal) to meet the growing energy demand, that of gradually switching to renewable 2011 by the Ministry of Energy and Mineral
both domestic and overseas. This constant energy to fulfil the demand for fuel and Resources.
extraction of fossil fuels has left Indonesia electricity. By 2011, renewable energy only

Figure 4– Energy mix target 2030

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OUR ACHIEVEMENTS

Progress highlights in the delivery of WWF-Indonesia is advocating for a academics and civil society to encourage
conservation achievement and creation of sustainable energy sector in Indonesia, and acceleration of exploration for geothermal
enabling conditions under the strategic providing technical inputs. On a smaller yet potential and exploitation. With the ultimate
approaches are as follows. significant scale, WWF has showcased micro- objective of having optimum share of
hydro electricity generation as an effective geothermal in the national energy mix, while
renewable energy option to both increase keeping at a minimum the negative impact on
Sustainable Land/Sea and
community access to cleaner energy and biodiversity, a vision report was released
Resource Use (Water and support the protection of catchment areas. featuring problems and potential solutions,
Energy) and setting the scene for interventions and
Today, WWF-Indonesia is directly involved in advocacy to influence the development of
WWF-Indonesia has been facilitating the implementing Marine Protected Area (MPA) geothermal energy in Indonesia.
commitments of the national and provincial management activities in 4.9 million hectares
governments to sustainable management of of MPAs out of the 15.8 million hectares in
conservation landscapes and economic Indonesia. WWF supported the establishment
Conservation Management
development in key provinces as well as at the of 1.52 million hectares of new MPAs in the Through our extensive field programme,
island level, from Sumatra to Papua. Several past decades and continues to partner with covering twelve million hectares of terrestrial,
initiatives launched and developed were the government communities, NGOs, scientists and six million hectares of marine,
Heart of Borneo tri-national declaration in and private sector to build capacity for ecosystems, WWF-Indonesia has worked with
2007, the Coral Triangle Initiative in 2007, effective management and integration with local stakeholders and right-holders to
the Sumatra roadmap towards ecosystem- fisheries objectives in approximately 6 million protect key species and habitats, and help
based land use planning in 2010, the Papua hectares of MPAs. Through WWF-Indonesia’s develop effective and equitable governance
sustainable development vision in 2010 and Seafood Savers strategy, 508.5 tons of structures (collaborative and community-
subsequent international and national seafood production is in an improvement based management) of protected areas. Our
biodiversity plans of action. Relevant trajectory as a stepwise approach to Marine conservation interventions have taken a
institutions and implementation frameworks Stewardship Council certification. Today, this broader landscape perspective to pay
were also set up, including the national and involves 7,141 fishers and 512 farmers and attention to the management of corridors and
provincial working groups for Heart of covers about 2.8% of the Indonesian seafood buffer zones, and high value biodiversity
Borneo, the taskforce for sustainable production. landscapes. We have developed innovative
development in Papua, the national
tools and approaches, and partnered with
secretariat for Coral Triangle, and the Through its Ring of Fire Programme, WWF-
Indigenous Peoples and local communities to
Governors’ Forum on the Sumatra roadmap. Indonesia is bringing together stakeholders
recognise and protect their rights as stewards
from government, geothermal industry,

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of natural resources and ecosystem services in programmes that redesign products Social Development for
upon which their livelihoods depend. and supply chains to achieve a more Conservation
transformative change
Sector Reform (Market WWF-Indonesia has taken on the challenge of
Promote sustainable business equity and development in more consistent
Transformation Indonesia)
practices throughout the supply ways. Social development is institutionalized
WWF-Indonesia has developed chains in our organisation and increasingly
initiatives to push the transformation of mainstreamed in all of our interventions by
Support programmes that protect means of position papers, guidelines, social
key sectors (forestry, agriculture,
areas of high biodiversity and natural development strategies, tools, sharing and
fisheries) for the management of natural
carbon storage capacity building. In view of growing calls for
resources and economic development in action and rising challenges at international
Indonesia to reduce natural resource Invest in and promote sustainable and national levels, conservation targets and
depletion and adopt more sustainable urban planning and integrated land- policy advocacy efforts need to be more
economic and social practices. use management consistently integrated with a social and
development agenda, and equity, equality,
The world’s leading international Promote more sustainable good governance and rights perspectives
conference, Business for the consumption patterns in Indonesia. adopted if we aim to help WWF deliver on its
Environment (B4E) Global Summit, took mission to conserve, sustain, and share
place in Indonesia and was jointly equitably the natural resources of the planet,
Sustainable Financing and and ensure transformational change.
organized by WWF, Ministry of
Environment, Indonesia’s Investment Development of Economic
Coordinating Board and Chamber of Instruments Regional Collaboration for
Commerce, and Global Initiatives. In the Sustainability
Since 2009, WWF has worked towards
B4E 2011 Business Declaration,
creating innovative financial As a result of WWF’s seven years of work with
participants, business actors,
mechanisms for conservation and partners at the regional and global platforms,
government representatives and civil
sustainable development at island and the importance of oceans for food security
society, committed to: and livelihoods is increasingly being
landscape levels. In 2010, the Sumatera
Sustainability Funds (SSF), an recognised. Ocean conservation is now at the
Support Zero Net Deforestation by forefront of both national and regional policy
2020 by phasing out products independent funding mechanism for
agendas in Indonesia. Likewise, the
Sumatra, was established.
derived from deforestation of environmental NGOs with critical major
ecologically important forests partners are mobilizing resources for ocean
conservation and fisheries reform.
Reduce our resource intensity by
investing heavily in energy and
resource efficiency programmes, and

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HOW WE MAKE A DIFFERENCE

VISION
The vision of WWF-Indonesia for biodiversity conservation is:

Indonesia's ecosystems and biodiversity are conserved, and


sustainably and equitably managed, for the well-being of
present and future generations.

PRINCIPLES “Integrated solutions” oriented. Deliver


MISSION better, more credible and measurable
WWF-Indonesia is an independent, national results through building synergy and
WWF-Indonesia’s mission is to conserve,
civil society organisation devoted to the adopting a multi-dimensional approach
restore and equitably manage Indonesia’s
conservation of nature in support of based on integration of field
ecosystems and biodiversity to create the
sustainable development agenda. As part of programmes, socio-economic
bases of sustainability and well-being for all
a global network, WWF-Indonesia embraces perspectives, policy advocacy, market-
by:
the principles as expounded in the “One based initiatives and public awareness
Applying and promoting best WWF Compact” document, and is campaigns.
committed to consistently applying them in
conservation practices based on science,
all our programmes.
innovation and traditional knowledge
Empowering vulnerable groups,
building coalitions and partnerships VALUES
with the civil society, and engaging with
government and private sector The values strongly inform the perspective
of the organisation as well as guide its
Promoting conservation ethics,
approach and actions. The following are
awareness and action
recognised as collectively-held values within
Advocating and influencing policies, WWF-Indonesia that help establish
laws, institutions for better consistency and a “one voice” approach, and
environmental governance define our organisational culture as that of
an independent civil society organisation in
Indonesia and member of a global network.

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Collaborative in partnerships for Equitable, committed and innovative. economic, and social benefits, as
success. As an independent, multi- WWF Indonesia is committed to the basis for well-being.
cultural organisation in a global constructive and inclusive dialogues to 2) WWF Indonesia is recognised as a
network, and rooted in the Indonesian solve problems and avoid conflicts. Our leading civil organisation in
society, success in achieving our goals organisation is also committed to promoting conservation, and
rests on working together in partnership adopting and implementing our social sustainable, equitable
with other civil society organisations, policies and principles (e.g., indigenous development by means of
Indigenous Peoples groups and peoples and conservation, community leveraging appropriate financial
communities, as key rights-holders and empowerment guidelines) to ensure that resources and partnerships, and
stakeholders in the management of we work with equity, tolerance and engaging active public
natural resources. It depends on fruitful respect, both internally and externally, participation in the
collaborations with the government and and that the same principles and values transformation of consumption
public institutions, as well as are also respected by our partners. We ethics and lifestyle towards
professional open engagement with the believe passion and innovation inspire sustainability and fairness
corporate sector committed to our commitment to achieving our
transforming management practices mission.
towards sustainability.

Credible, accountable and relevant. We GOALS


will at all times conduct ourselves in a
transparent, responsible and respectful In consideration of current dynamics of
manner which brings credit to our increasing consumption, pressing
development needs and inequity, and the
organisation and our partners. We will
challenge of maintaining key ecosystem
be careful and honest custodians of the
services while securing access to food, water
funds placed in our care, and constantly
and energy to a fast growing population in
seek the most cost-effective solutions
Indonesia and the region over the next few
without, however, compromising the
years, WWF-Indonesia has identified
quality of our work nor the relations priority areas for as described in the two
upon which our success is built. We will related goals:
always value the trust bestowed upon us
by partners, communities and local 1) Natural assets, [including]
constituencies, collaborators and biodiversity and ecosystem
supporters, and strive to ensure that our services in key landscapes and
work and approach is relevant to our seascapes in Indonesia are
goals, mission and role as a civil society. conserved and valued, effectively
and sustainably used, and
equitably governed, to secure
long-term environmental,

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MUST WINS

Places

Vision of Places Size Percentage Key Species


(hectares)
Sumatra Vision
Forested land 13,407,381 30% of the island Orangutan, Rhino,
4,459,586 33% of the vision Elephant, Tiger,
Areas WWF will be working
Orangutan
Kalimantan Vision
Forested land 24,109,483 45% of the island Orangutan
Areas WWF will be working 6,588,664 27% of the vision
Papua Vision
Forested land 29,015,785 70% of the island
Areas WWF will be working 13,828,460 47% of the vision
Nusa Tenggara Vision
Forested land 2,532,426 42% of the islands
Areas WWF will be working 572,892 23% of the vision
2nd population Javan Rhino 150,000 Javan rhino
Total terrestrial places WWF
25,599,063
will be working

Coral Triangle
Sunda Banda Seascape 30% of major sites for fish spawning and Cetaceans
nursery grounds protected
Birds Head Seascape Critical habitats protected Leatherback Turtles
Sulu Sulawei ME Critical turtle habitats protected Green Turtles

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Species

Species Targets

Javan Rhino 2nd habitat Ujung Kulon


Sumatran Rhino Populations stablelized BBS
Tigers 50% population stablelized RIMBA, Leuser, BBS
Elephants 50% population stablelized RIMBA, Nunukan
Bornean Orangutan 40% of population stablelized Sebangau, Danau Sentarum-
Betung Kerihun
Sharks and sting rays Populations stablelized SBS
Turtles Populations stablelized Derawan, Birds Head

Transformation
Policies Markets
Responsible mining policy Fisheries 10% are sourced from sustainably
Green economy guidelines Pulp and paper 60% are produced responsibly
Leveraging $500 million for Palm oil 25% are RSPO certified
conservation and environmental
protection

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TARGETS

Cluster 1. Sustainable and customary land and sea use, Cluster 2. Good governance of ecosystem goods and services for
maintenance of ecosystem services, habitat and water, food, and energy security and wellbeing,
species conservation management in priority places green/blue economic models, polices and regulations
and key conservation landscapes and seascapes, for sustainability.
protected areas (PAs), indigenous community
conserved areas (ICCAs) and high conservation value Natural assets and services are valued and their
areas (HVCAs). good governance is secured at local, island and
national levels, to help secure food, water,
renewable energy for all.
Priority places and related essential ecosystems and
services in Kalimantan (45%), Sumatra (30%), Green/blue economy model and key
Tanah Papua (at least 70%), and Nusa Tenggara legislation/policies on equitable natural resource
(42%) are maintained through land use planning management, renewable energy and sustainable
and improved island wide spatial plans. development goals (SDGs) are advocated at
national, provincial and district levels.
Well-connected systems of established and new
protected areas and other effective and equitable
area-based conservation measures, are advocated
and integrated into the wider landscape. Cluster 3. Best management and social practices for key
commodities (oil palm, timber, seafood, carbon and
Integrity and connectivity of marine ecosystems are energy, etc) to transform production and distribution
maintained and improved in line with government system towards sustainability.
endorsed seascape visions for Sunda-Banda, Best management practices are adopted for key
Birdshead and SSME as part of the Coral Triangle. commodities (timber, pulp and paper, palm oil, fish,
Population viability of key species identified in mining) at the level of the primary producers
national action plans (tigers, elephants, rhinos, Relative availability of sustainably produced
orangutans, sharks, turtles, dugongs, and cetaceans) commodities, energy friendly products and eco-
and species of local concern is increased in their friendly tourism services/products at domestic
natural habitat. major retailers is up to at least 10%.

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Cluster 4. Transformation of consumption ethics and lifestyle
towards lower footprint, engagement of the public and
education of the youth for leadership in conservation
and sustainable development.

Public and media critical awareness and actions in


support of sustainable practices are increased.

Educational programmes and platforms for


development and creation of youth leadership on
conservation and sustainable development are
established.

Cluster 5. Influencing public and private funding to support


economic transformation and empowerment of the
role of civil society in conservation and sustainable
development

At least 75% increase in public sector funding


secured and well managed for conservation and
sustainable development.

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STRATEGIC INTERVENTIONS

To achieve WWF-Indonesia’s mission to Adopting the WWF global theory of change, conservation priorities and footprint
restore and equitably manage Indonesia’s the result chains are developed to ensure the framework adopted by the network.
ecosystems and biodiversity to create the objectives and strategies align to targets and
bases of sustainability and well-being, WWF impacts being sought to deliver the Goals. It The strategic interventions are:
focuses its efforts on two broad areas, i.e. is also to assist in demonstrating relevance Wise resource use choices (land,
biodiversity and footprint, and adopting two and how project site workplans feed into, ocean, water, energy) towards
appraoches, “sustain or defend” and align and are contributing to the delivery of effective and equitable biodiversity
“transform or attack”. The former is to the Strategic Plan (see Figure 5). management.
ensure that the earth's web of life –
Development of economic models
biodiversity –stays healthy and vibrant for Using conceptual modelling and results
and incentives to value natural
generations to come. WWF is strategically chains is needed to and to validate the
theory of change; consider the economic and capital.
focusing on conserving critical places and
critical species that are particularly social climate and realities on the ground; Initiation of social equity and rights,
important for the conservation of our earth's and ensure it can be effectively measured empowering CSOs and CBOs
rich biodiversity (defend). The latter is to and monitored. coalitions.
reduce the negative impacts of human Transformation of production and
activity – human ecological footprint. We WWF-Indonesia has identified five strategic
interventions to support delivery of specific consumption systems of key
are working to ensure that the natural
roadmaps and guiding actions to make sure commodities
resources required for life – land, water, air
– are managed sustainably and equitably in that targets are achieved and the expected Mobilisation of public and financial
the fair system (attack). impact is produced (see Figure 6). The resources for conservation
interventions are aligned with the

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Fair terms of engagement for
conservation, production and exploitation
of natural resources developed
Improved good governance and related
safeguards for equitable and sustainable use Models of improved governance
of natural resources (forestry, fisheries, demonstrated
energy)
DEFENSE
Civil society and public participation in
monitoring and improving governance of
natural resources
Biodiversity and
ecosystem services in Policy reform and development at local
key landscapes and
Pro-poor, pro-equity and pro-green policies and national levels
seascapes are
ATTACK
conserved and valued,
Coalition and mobilization with civil society
effectively and
and local/IPs communities for advocacy
sustainably used, and
equitably governed

Demands for sustainably certified products


and goods increased

Shift in financial investment and fiscal


incentives towards sustainability
Models for improved enterprises and preferences from financial communities
production
ATTACK
Community enterprises developed and
community/civil society participation in
economic models improved

Best environmental and social corporate


practices implemented and monitored

Figure 5– Alignment mechanism for places and strategies (in analogy with Truly Global and GPF)

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Figure 6– Strategic interventions and support mechanism for programme implementation

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ORGANISATION STRUCTURE

The Conservation Programme Division, being ground. The place-based teams will therefore will also ensure that pro-sustainability, good
the main delivery unit, is developed using be empowered and supported to function and governance, social equity policies and best
matrix structure, combining the management work even more effectively, based on efficient practices are developed, analysed,
patterns of place-based and cross-cutting management coordination. Three place- implemented and monitored at all levels. As
units. based directorates to deliver the conservation Indonesia is playing more important role in
targets on the ground are: the global policies (CBD, CITES, UNFCC etc),
In particular, the Strategic Plan strongly PST team will also ensure that the aspiration
exposes the following principles as the spirit 1) Coral Triangle, including hosting the of our partners and programmes are well
of programme-division in the organisation CT GI echoed in Indonesia’s position.
structure: 2) Sumatra-Borneo, including hosting the
Key functions to ensure proper coordination
HoB GI
1) Strong and direct coordination between and cohesion will be managed by the Senior
strategies and places 3) Papua Management Team from Jakarta; these
2) Team of individuals with strong include network alignment, programme
To ensure effective performance and the development coordination, donor
expertise/substance and place-based achievement of our targets, the place-based coordination, public relation and
team accountability for stronger impact directorates will work in strong coordination communication, corporate and institutional
3) Full integration of WWF with the strategic interventions leaders. The partnerships, branding, fund-raising, overall
International Global Initiatives as relevant activities in achieving milestones monitoring, evaluation, and quality
part of the national organisation could be directly supervised, in terms of the assurance, national policy advocacy.
delivery, well anchored in regional substance, by the strategic intervention
priorities leaders. The place-based directors assume Given the need to engage the public and
the overall managerial supervision. convey conservation and sustainability
4) Full alignment with the GPF and the
messages more effectively to various
spirit of Truly Global, and the
The ‘think-tank,’ function, and addressing all constituencies, the Programme Division will
network strategies and
cross-cutting critical issues for sustainability work closely with the specific directorate
programmatic initiatives
and transformation are with the directorate overseeing communication, campaign and
of Policy, Sustainability and Transformation advocacy work. They will ensure that the
It is fully recognised that the conservation (PST) which coordinates the work of strategic campaign strategy is designed consistently
delivery in priority biodiversity places is and effectively implemented, fully
intervention leaders. Apart from working
spearheaded by the commitment, passion coordinated.
directly with the priority place-based teams
and innovation of the people working on the to ensure delivery of the SP, the PST team

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Figure 7– Organisation structure

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OUR STRENGTHS

The WWF Network Working with partners and the civil Monitoring and Evaluation

With almost five million supporters and society


Measuring impacts is to measure
working in more than 100 countries around
Our approach is to work with others – sustainability or the level/rate at which
the world, the WWF Network is a powerful
business, government, and the civil society , outcome of conservation and other
force for change. Being part of this global
and the public to achieve our common interventions are sustained over time, beyond
network means we can work collaboratively,
objectives. Our reputation for being the project lifetime (and WWF presence in
pooling our collective resources and talents,
accountable, inclusive and constructive the field). It amounts to measuring change
and focusing on activities that have the most
means we can bring a broad range of towards desired conditions as brought about
impact worldwide. Our priorities for the
stakeholders to the discussion table as well as by specific interventions. Therefore, rather
coming five years are rooted in this joined-up
contribute to the debate in a positive way. It than a rigid and pre-determined set of
approach.
also means that on global issues we join in indicators, an impact monitoring framework
coalitions with other civil society groups to will identify common areas and indicators
A credible record in fieldwork and have a stronger voice and impact. It also that are relevant to the local context. Above
policy advocacy means that when a more challenging stance all, the monitoring process will be owned by
is needed, our views are given greater weight. all stakeholders and the monitoring
We have a worldwide reputation as a leading framework will be outlined from the initial
environmental organization, yet rooted in Funding our program stage of project development. This way, the
Indonesia as a Yayasan, with prominent monitoring results can be effectively used for
Board Members. Our work is based on a firm adaptive management and advocacy
We have developed a robust fundraising
foundation of scientific evidence, and purposes.
strategy to deliver our ambitious plans for the
learning from others, practical experience
coming five years. We will invest to increase For progress monitoring, WWF-Indonesia
and strong field presence. We give global
our supporter numbers, and improve the uses the Project Planning Progress
voice and offer practical solutions for
relations with both existing and potential
environmental problems. We successfully Monitoring Matrix (P3M2). The matrix
donor agencies in Indonesia and the key measures progress of each of the main steps
advocate policies to improve sustainable
partners of Indonesia. As an active member and milestones of Strategic Plan 2014-2018.
natural resource governance. People are our
of WWF Network, we will develop join fund-
biggest asset in delivering our mission. We Every six months, the essential progress is
raising programmes targeting important captured on a matrix so allowing the teams to
will continue working hard to ensure that all
donors. review achievements against targets and
our staff are valued.
discuss the necessary adjustments to their
main steps and work plans. It also keeps the

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management informed of progress, and activities are being monitored against measuring actual against the targets. This set
where additional resources or interventions objectives both in terms of outcome and of results will then be used by the senior
may be needed. impact to beneficiaries, biodiversity as well as management team to make implementation
footprint targets and sub-targets. adjustments, as necessary.
Based on the P3M2 report, the Conservation
Programme produces a Programme Evaluation is key to improving the The final evaluation is to gauge specific
Summary and Technical Progress Reports effectiveness of programmes. The improved achievements, including impact on
(TPRs) for sharing with donors and partners. planning, monitoring and reporting beneficiaries, biodiversity and footprint, as
Each Director is the primary person processes combined with the final evaluation well as how the results contribute to Global
responsible for the report. will be the learning cycle of WWF-Indonesia. Programme Framework. This set of results
There will be two regular assessments will be used for our next Strategic Plan
WWF-Indonesia has also set up an “Impact conducted by external evaluator, one during development.
Monitoring Working Group” (IMWG) to implementation’s midway point and the
develop the Impact Monitoring Framework other, during its last year.
in addition to the integration of a regular
PME process within the core programmatic The mid-term review/evaluation will help
operations of the organisation. Project determine the programme effectiveness by

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Whale shark
(Rhincodon typus) with diver
Beny Ahadian Noor, the
project leader of the WWF-
Indonesia Teluk Cenderawasih
Project.

© WWF-Indonesia/Jürgen Freund 29 | P a g e
1961 1962
WWF was founded in 1961 WWF started working
in Indonesia

+5M +54,000
WWF has over 5 millions WWF-Indonesia is supported
supporters worldwide by more than 54,000
supporters since 2006

WWF-Indonesia
Graha Simatupang
th
7 Floor, Tower 2-Unit C
Jakarta, 12540, Indonesia

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)
Phone: +62 21 7829461
® “WWF” is a WWF Registered Trademark. Fax: +62 21 7829462
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