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DAFTAR ISI

HALAMAN JUDUL
KATA PENGANTAR
DAFTAR ISI
BAB I
A.HAKIKAT KEWIRAUSAHAAN ...........................................................1
B.CIRI DAN WATAK WIRAUSAHA ............................................................4
C.KONSEP DASAR KEWIRAUSAHAN...... .................................................5
D.KARAKTERISTIK KEWIRAUSAHAN .....................................................7
E.KEBERHASILAN DAN KEGAGALAN WIRAUSAHA ...........................10

BAB II
A.BERBAGAI MACAM TIPE WIRAUSAHA ...............................................13
B.PROFIL WIRAUSAHA................................... ............................................13
C.JENIS-JENIS KEWIRAUSAHAAN 17
D.PROSES KEWIRAUSAHAAN.....................................................................17
E.FAKTOR-FAKTOR MOTIVASI BERKEWIRAUSAHAAN......................19

BAB III
A.PENTINGNYA PERENCANAAN USAHA (BUSINESS PLAN) ............24
B.PENGERTIAN BUSINESS PLAN...............................................................25
C.KERANGKA RENCANA USAHA..............................................................26
D.MARKETING PLAN.................................................. .................................29

BAB IV
A.PENGERTIAN ETIKA.......................................... ......................................39
B.BUDAYA PERUSAHAAN............................................................................42
C.UKM DAN PENGUSAHA PEMULA...........................................................44
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BAB V
A.PERUSAHAAN KELUARGA (PK).............................................................60
B.PERUSAHAAN KELUARGA DI BELAHAN DUNIA ..............................62
C.KARAKTER PERUSAHAAN KELUARGA (PK) .....................................63
D.KELEBIHAN DAN KEKURANGAN PK....................................................72
E.KELEMAHAN PKA......................................................................................73
F.SUSTAINABILITAS PK...............................................................................73
G.3 SISTEM PENGELOLAAN PERUSAHAAN KELUARGA (PK) ...........73
H.RAHASIA SUKSES INVESTASI.................................................................79
I.TIPS MEMULAI BISNIS YANG SUKSES....................................................83
J.HAL-HAL SEHARUSNYA TIDAK DILAKUKAN.....................................84
K.PENYEBAB KEGAGALAN.........................................................................85

DAFTAR PUSTAKA

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