Neopost Guidelines

BRAND IDENTITY GUIDELINES
Dear colleagues,
Please find attached in this CD-Rom our new Brand Identity Guidelines.
It contains Neopost attributes’ main messages and visual appearance.
This new branding positions Neopost as an innovative and engaging partner, for whom mail matters. Inside, you will find all the
elements to present Neopost to its customers, or internally to its employees, with this modern image.
It is now the responsibility of all of us to implement and promote our Brand Identity. Respecting and strictly applying consistently
these guidelines will help to strengthen our market position and our reputation worldwide.
We will soon be informing you of two deadlines: the first one is when this new brand image will have to replace completely our
previous for our websites and the second one for all other materials.
We hope you will appreciate our new Brand Identity as much we do.
Regards
Bertrand Dumazy Marc Diviné

Chief Marketing and Strategy Officer Group Operational Marketing Director
A BRAND IS NOT JUST A LOGO, IT IS A GENERAL ATTITUDE.
Today, we are committed to enhance Neopost brand attributes. By doing so, our intention is to create pride internally, increase
the current client target within our companies, and finally guide all our communication and marketing actions. In short, make
a living brand.
Why now? Because Neopost is mature enough to start such a process; because a brand strategy in our market is a sound
investment; because we need to create awareness; and most important, we want to create preference.
CONTENTS
Brand formula 5
Aim of the Brand formula 6
Neopost Brand formula 7
Graphic guidelines 8
1 Graphic elements 9
Logotype 11
Typography 19
Colors 23
Tagline 33
Graphic system 34
Imagery 36
2 Branding products and registered trademarks 38
Branding products 39
Branding registered trademarks 40
Branding brilliantbasics 41
3 Applications 44
4 Toolkit 86
CONTENTS
4
CONTENTS
Brand formula 5
Logotype 11
Typography 19
Colors 23
Tagline 33
Graphic system 34
Imagery 36
3 Applications 44
4 Toolkit 86
BRAND FORMULA
5
BRAND FORMULA
Here is the Neopost Brand Formula. This formula is composed of different elements. Some of them are already part of our Brand
today, others are what we would like it to be in the future.
This formula should help all of us to better use the Brand. For Marketing and Communication actions of course... but it can also be
a tool in other fields where the Brand is alive: PR, Design, Research & Development, Human Resources, Knowledge Management,
etc.
Read it carefully, on a regular basis, to make it your own, and you’ll better understand what Neopost stands for. Then each time
you need the Brand as a help, chose the key elements that are useful for your situation, whether it is creating an advert, planning
an interview or design a software.
Remember that our brand is arguably the strongest link with our customers. Which means that what is true for us is true for them:
this brand formula is completely reversible.
When we say that we’re engaging and innovative, we should think of our customers the same way and treat them consequently.
If “mail matters” for them, it must matter for us too, even though it might seem very obvious... When we portray those customers
as essential doers, that should be our attitude internally. And if we offer a positive contribution to those who trust us, why doesn’t
each of us try to apply this idea for his daily job at Neopost...
This formula is organic. Its intent is to be fun and flexible, usable by all of us. Again, make it yours, use it, make it come alive!
6
NEOPOST BRAND FORMULA
Who we are Why we are in business Who we target What we deliver
How we pull the market

Where we come from What we want to show to our world How we portray our ideal customers
How we initiate
Our past and present: the facts and Our point of view on our industry and Should mirror who we are or the rythm of business and
myths that explain our situation our products how we want to appear what we offer to our customers
INNOVATIVE & MAIL ESSENTIAL POSITIVE

ENGAGING PARTNER MATTERS DOERS CONTRIBUTION
We have been in business for many years in Mail is important for all our clients Because they are essential doers We demonstrate how mail can create
many countries and we have never strayed they need a pro-active partner value for any organization
away from our core business
We innovate in mail because mail is our Mail is still the official language; it is secure, They keep their organization running We give clients the peace of mind that ‘mail’ will
focus reliable and creates a strong connection not get in the way of their value chain
We share best practices in managing Content sent via mail is more important than They are always on the lookout for innovations We think positively on “routine tasks”
mail strategically content sent via e-mail that will make them and your organization
more efficient
We look for feedback on our machine and
Engaged in our clients businesses, We help clients convince their organization They want updates on new and challenging services to make sure they deliver the right
we tailor needs and offer creative how critical mail is ways of using mail contribution
solutions
They need to have active control of their mail We can demonstrate the positive contribution
We have a pluri-cultural approach and an We are often in contact with our clients as
our systems deliver
‘out of the box’ culture a reminder that mail has a strategic role
for them They like to make a difference within
their organization
We want to give all users a great experience
with our machines, systems and services
7
GRAPHIC GUIDELINES
8
CONTENTS
Brand formula 5
Logotype 11
Typography 19
Colors 23
Tagline 33
Graphic system 34
Imagery 36
3 Applications 44
4 Toolkit 86
1/GRAPHIC ELEMENTS
THE SIX NEOPOST GRAPHIC ELEMENTS
BECAUSE YOUR MAIL MATTERS
Logotype Tagline
Butterfly sign 2 graphic systems frames and stripes
ITC CONDUIT VERDANA

itc conduit verdana
Colors Typography
neopost brand guidelines/elements 10

wordmark
front side
back side
butterfly
STANDARD LOGOTYPE
The new Neopost logotype includes:
- the Neopost wordmark;
- a symbol: a sophisticated “N” which we’ll refer to as “the butterfly”. Please make sure that the word
“butterfly” is only used internally. The butterfly has a front side and a back side.
The wordmark is in maroon (Pantone: Black 5c, CMYK: 0/40/22/87) and the butterfly in metallic grey.
Position, size and color, as well as the special and proportional relationships of the logotype elements,
are predetermined and should not be altered. The artwork is given in the tool kit.

INCORRECT USAGE
The right proportion is already embedded in the artwork provided and should not be resized.

INCORRECT USAGE
The wordmark should never stand-alone.

Flag
Folder Booth Element
BUTTERFLY
In some instances, (booths, folders, goodies, flags...) the ‘butterfly’ can be used as a stand-alone device.
Whenever it is used alone, the butterfly should always be used on a white background, in a closed space.
The front side of the butterfly must be in metallic grey, the back side can be in red, blue or metallic grey.
WHEN WAS THE LAST TIME
YOU LOOKED AT MAIL AS
A POTENTIAL FOR
YOUR COMPANY ?
INCORRECT USAGE
To ensure proper visibility and impact, the butterfly should never be used in combination with any
other graphic elements or information.

CLEAR SPACE
To protect the strength and integrity of the logotype, a minimum clear space area, free of text and other
graphic elements, should be maintained. The recommended clear space is shown here.
The clear space is already embedded in the art work, you won’t have to recreate it.

SPECIFIC USES
A single color version (black 100% and 30%) with- A black and white version, with shading, for special
out any shading or gradation. Useful for faxes, or printing.
equipment applications.
.
The artwork is given in the toolkit

<20 mm / 0.8 inches> <20 mm / 0.8 inches>
MINIMUM SIZE
To ensure proper visibility, the logotype should never be smaller than 20mm / 0.8in.

itc conduit medium verdana regular
TYPOGRAPHY
There are 2 typographies:
- ITC Conduit will be used for ALL advertisements, direct mails and all documents designed by
communication agencies;
- Verdana will be used for other communications, internal and online applications.

ITC Conduit light.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ITC Conduit medium.

1234567890
ITC Conduit bold.

1234567890
ADS, DIRECT MAILS AND DOCUMENTS DESIGNED BY COMMUNICATION AGENCIES

ITC Conduit is the Neopost typography, in all type styles (light, regular, bold).
ITC Conduit has been selected for its efficiency, readability and visibility.
This typography is protected by a licence, which has been purchased by Neopost for limited usage across all
divisions. Please contact headquarter’s marketing group, to obtain access to the typography.

Although the Neopost logotype typeface is ITC Conduit, we have designed a proprietary “t” to obtain a
better link between the wordmark and the butterfly.
This proprietary “t” should only be used as part of logotype, never in body copy. The proprietary “t” is
already designed in the artwork so you don’t have to recreate it.

Verdana regular
1234567890
Verdana bold
1234567890
OTHER COMMUNICATIONS, INTERNAL AND ONLINE APPLICATIONS

Because ITC Conduit is not a standard font available on such applications as Power Point, Word
and Outlook, Verdana should be used as internal typography.
For the same reasons of availability, Verdana should also be used for online applications.

black 5c 1797 c 320 c cool gray 3c
C:0 R:62 web: 3E282B C:0 R:192 web: C00010 C:100 R:0 web: 0099AD C:0 R:223 web: DFE0E1
M:40 G:40 M:100 G:0 M:0 G:153 M:0 G:224
Y:22 B:43 Y:99 B:16 Y:31 B:173 Y:0 B:225
K:87 K:4 K:7 K:17
COLORS
Maroon and metallic grey are the two base colors.
Red or blue can also be used as accent colors.
We have indicated all Pantone equivalents, however all of them can be reproduced in CMYK process.


YOU LOOKED AT MAIL AS
A POTENTIAL FOR
YOUR COMPANY ?
www.neopost.com
INCORRECT USAGE
To ensure proper visibility, red and blue accent colors should NEVER be used in combination.

COLOR USE IN LOGOTYPE
The wordmark can only come in maroon or white. Red and blue accent colors, should NEVER be used.
The front of the butterfly can be white or metallic grey.
The back of the butterfly can be red, blue or metallic grey.
All these combinations are in the art work provided. Artwork should NOT be recreated or designed in new combinations.

Soft Dark Bright Red Blue
LOGOTYPE COLOR ADAPTED TO BACKGROUND

When using a soft background, the logotype should be used as one of the following combinations:
- the wordmark should be in maroon;
- the butterfly should be metallic grey on the front side and accent color on the back side.
When using a dark background:

- the wordmark should be white;
- the butterfly should be metallic white on the front side and accent color on the back side.
When using a bright background, the choice of the combination depends on the background color. You’ll have to choose
the combination giving you the best visibility.
When using red or blue accent colors:

- the wordmark should be white;
- the butterfly should be metallic white on the front side and metallic grey on the back side.

INCORRECT USAGE
When choosing an image, make sure that the background and the density of the imagery should allow for a proper
readability and visibility of the Neopost wordmark and of the butterfly.

USA BECAUSE YOUR MAIL MATTERS
SOLUTIONS SERVICES NEOSHOP ABOUT US NEWS CONTACT US
Who we are
Employment
HELP ME CHOOSE
Vendors
Which mailing machine
ANIMATION SPACE is right for me ?
Chaiman’s Message
��
Neopost Group
�� Which folder/inserter
FIND NEOPOST �� is right for me ?
OFFICE NEAR YOU Simple solutions ��
CUSTUMER SUPPORT
The day to day of business can be complicated but your mailing system Address Change/Meter
should not! Mailing can be simple, easy and efficient. Neopost strives to Move
guarantee that owning a Neopost product will mean a dependable, Postage-On-Call
compliant and streamlined partnership between your company and ours. Service Request
GOVERNMENT Neopost worries about mailing- so you don't have to.
ACCOUNTS NEWS
Neopost, Inc., is a leader in mailing, document handling and mail
management systems for the B2B market. Making your mailing systems
simple and efficient is our #1 goal. Neopost markets a full line of Mailing
Equipment, Mail Management Systems, Document Handling, Direct
Addressing systems, Letter Extractors, Scales and Mailroom Furniture.
Throughout the lifecycle of your product, Neopost, Inc. has the products,
NOMINATE A NEOSTAR service and support that you expect from a global organization.
EMPLOYEE !
SAVE A BUNDLE ON POSTAGE - GUARANTEED

WITH NEOPOST FRANKING MACHINE
Discover the WJ220
do it today >>>
Webmaster . c Neopost. All rights reserved . Site Map . Add to favorites
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www.neopost.de ��www.neopost.de
legal Neopost legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal Neopost legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal legal
LOGOTYPE IN COMBINATION WITH SUBSIDIARY NAME

The subsidiary name can be used one of three ways :
- primary emphasis on subsidiary/country name, in combination with the logotype;
- detailed contact information of the subsidiary, in combination with the logotype;
- detailed contact information of the subsidiary, separated from the logotype.

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In both cases, the name should be all caps and use accent color (blue or red), as illustrated here above. The accent color
should be the same as the back side of the butterfly. The name can also appear in white (depending on the background
color)or in black & white if necessary.
The alignment of the country/subsidiary name or information with the logotype should be as follows:
- primary emphasis: the wordmark and the subsidiary name are placed on the same line, and the space between these two is
the Neopost “t”, in horizontal;
- secondary emphasis : the subsidiary appears in the same size as the rest of contact information, but in an accent color.

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LOGOTYPE IN COMBINATION WITH SUBSIDIARY NAME ��
The subsidiary name is in red or blue. It can also be white or black,

depending on the background color and the printing process.

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INCORRECT USAGE
The subsidiary/country name can’t be in one accent color when the butterfly uses the other one.

Global Yellow Global Blue
C:0 C:46
M:0 R:255 M:0 R:139
Y:100 V:255 Y:0 V:211
K:0 B:0 K:0 B:229
From 100 % to 10 % From 100 % to 10 %
SPECIAL USE OF SECONDARY COLORS

In order to optimise the understanding of documents with heavy content, a range of secondary colors has
been created helping stressing key information and creating new rubrics.
These complementary colors can ONLY be used in MINOR in ADDITION to the 4 brand colors (maroon, grey,
red and blue), for the following applications:
- collateral;
- direct mail;
- e-newsletter;
- equipment brochure: NEVER in the cover;
- web site: NEVER in the home page.
x
y
x
x

minimum
space
UK BECAUSE YOUR MAIL MATTERS

minimum
space
BRAND TAGLINE
The brand tagline can be used in three different ways:
- embedded in the butterfly ribbon;
- combined with the logotype;
- without the logotype.
When it is embedded in the butterfly ribbon, the tagline should be white and all caps.
When combined with the logotype, the tagline should always appear in maroon, all caps.
The artwork is in the tool kit, therefore you should not have to re-create it.
GRAPHIC SYSTEM
There are two graphic systems:
- frames: blue or red, thin or thick;
- ribbons (ribbon frame, butterfly ribbon) with different color combinations

RIBBON’S COLOR COMBINATION
The choice of the combination depends on the composition and the layout of the document.
The artwork is given in the toolkit.

ILLUSTRATIVE IMAGERY DIRECTIONS
Illustrative imagery can be about people to illustrate users or experts. It can also be about objects to show the issue.
Each image should be as simple as possible : one idea per image with clear and purged composition.
Images should be colored, lighted and bright, without heavy saturation of washed out aspect.
Digital manipulation of imagery is avoided.
Imagery has to be reproduced as a full frame. Except objects, imagery should never be silhouetted (cut out) onto a
white background.

EQUIPMENT IMAGERY
In order to maximize impact and visibility of the equipment, all future products beauty shots should be:
- on a white background;
- equipment should be placed on a white Plexiglas support.

CONTENTS
Brand formula 5
Logotype 11
Typography 19
Colors 23
Tagline 33
Graphic system 34
Imagery 36
3 Applications 44
4 Toolkit 86
2/BRANDING PRODUCTS & REGISTERED TRADEMARKS
38
IJ-110 IJ-110
SI-82 SI-82
ITC CONDUIT MEDIUM UPPERCASE ITC CONDUIT BOLD UPPERCASE
LETTER SPACING -20 PTS. LETTER SPACING -20 PTS.
BRANDING PRODUCT
All product names have to be branded the same way:
- use the blue and red accent color (regular or bold). The name can be white depending on the background color,
or black for black & white printing;
- use all caps;
- be alphanumeric, using a dash (with no space) between letters and numbers.
neopost brand guidelines/branding products and registered trademarks 39

BRANDING REGISTERED TRADEMARKS
mix’n Go mix’n Go Currently, registered trademarks are compound names,

some of them containing ’n.
We have defined simple rules to help transition
collect’n Deliver collect’n Deliver branding of current names.
freight’n Tracing freight’n Tracing First word:

- maroon;
- in lower case.
cyberStation cyberStation
Second word:
i-Weigh i-Weigh
- associated to the first word, with no space between;
- first letter in cap;
- red, blue or white depending on the background color
neoGed neoGed (black for black & white printing).
Names containing ’n:

neoPod neoPod - ’n is in lower case;
- ’n is red, blue or white and the rest of the name maroon;
- there is no space before ’n and one space after;
- the butterfly can never be used inside the name.
itc Conduit Verdana
Names can be written in ITC Conduit or Verdana, as shown below.

Hotel basic : soap Hotel brilliant basic:
aromatic soap with bergamot & olive
(softer, good smell...)
THE BRILLIANTBASICS CONCEPT

What is a brilliant basic?
The basic is the most fundamental offer; it’s what you must always have whatever your options are.
A brilliant basic is a way of improving the brand impact by moving the standards to a better level of
quality, service and benefit.

WHAT IS THE NEOPOST BRILLIANTBASICS CONCEPT?
It’s an idea from customer research, meant to communicate insights on ways to improve mail
management.
brilliantbasics concept is a set of customer benefits attached to offers to serve as a springboard to
help launch Neopost’s new brand, a program with marketing support.
It encapsulates a wide segmented range of solutions/services/equipment designed for specific
markets or customers’ needs.
brilliantbasics is a temporary program that will be used to create “buzz” around the Neopost brand.
It can be marketed in combination with market-specific promotions and special offerings.
Distribution companies are invited to be creative and use the brilliantbasics concept.
Examples pointed out during brainstorming sessions :
Feed, weigh and frank faster.

Back to work in four hours. Guaranteed.
A machine that never jams ? No false promises: jams cleared in 5 seconds.
Only good surprises on your invoice.
Diagnostic before breakdown.
Just mail room 911.

brilliantbasics brilliantbasics
simpleas it shouldbe simpleas it shouldbe
itc conduit medium lowercase
letter spacing - 25 pts.
BRANDING BRILLIANTBASICS
In order to distinguish them from special offerings, we’ve developed proprietary rules for
brilliantbasics.
brilliantbasics is written in one word, no space between the words, in lower case and two
colors, as it is represented above.
The concept of “simple as it should be” should be branded as shown above.

CONTENTS
Brand formula 5
Logotype 11
Typography 19
Colors 23
Tagline 33
Graphic system 34
Imagery 36
3 Applications 44
4 Toolkit 86
3/APPLICATIONS
44
Applications
1. Letterhead
2.Envelope
3.Business card
4. Compliment card
5.Power Point
6.Print ad
7. brilliantbasics print ad
8. Collateral (catalogue, folder...)
9.Direct mail
10.Equipment brochure cover
11.Equipment brochure inside
12.User’s manual front and back cover
13.Case study
14.Press release
15.Demo-room poster
16.Web site home page
17.Web site product page
18.Ad banner
19.Internal e-newsletter
20.Customer e-newsletter
21.Software loading
22.Software homepage
23.Equipments
24.T-shirts
25.Booth equipment
26.Vehicle
27.Signage
neopost brand guidelines/applications 45

13 mm 58 mm / 2.2 in
/0.5 in
16 mm / 0.6 in
SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS.
ADRESS ITC CONDUIT LIGHT
UPPERCASE 10 PTS.
PHONE ITC CONDUIT UPPERCASE 10 PTS.
LETTERHEAD
Letterheads need to be laid out as follows. Size: 21 x 29.7 cm (8.5 x 11 in).
All principles reviewed in those guidelines apply in terms of:
- logotype placement, size and color usage;
- relationship between subsidiary name / contact info and logotype.
4 mm / 0.1 in website itc conduit light lowercase 12 pts.
4 mm / 0.1 in legal mentions itc conduit light 6 pts.
8 mm / 0.3 in

13 mm 58 mm / 2.2 in
/0.5 in
16 mm / 0.6 in
LETTERHEAD WITH TAGLINE
SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS. ADRESS ITC CONDUIT LIGHT UPPERCASE 10 PTS.
4 mm / 0.1 in PHONE ITC CONDUIT UPPERCASE 10 PTS.website itc conduit light lowercase 12 pts.
4 mm / 0.1 in legal Neopost SA
8 mm / 0.3 in

13 mm 58 mm / 2.2 in
/0.5 in
16 mm / 0.6 in
x
x SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS.
ADRESS ITC CONDUIT LIGHT
UPPERCASE 10 PTS.
PHONE ITC CONDUIT UPPERCASE 10 PTS.
LETTERHEAD WITH DETAILED INFORMATION

In some cases, depending on the country rules, the logotype and
the contact information can be placed in the right side of the page.
4 mm / 0.1 in website itc conduit light lowercase 12 pts.

4 mm / 0.1 in legal Neopost itc Conduit light lowercase 6 pts.
8 mm / 0.3 in

13 mm 58 mm / 2.2 in
/0.5 in
16 mm / 0.6 in
BICOLORED LETTERHEAD
This version is a low cost back up solution with just two Pantone colors:
Maroon : black 5c
Red : 1797c
Without shading 4 mm / 0.1 in

SUBSIDIARY ITC CONDUIT MEDIUM UPPERCASE10 PTS. ADRESS ITC CONDUIT LIGHT UPPERCASE 10 PTS.
PHONE ITC CONDUIT UPPERCASE 10 PTS.website itc conduit light lowercase 12 pts.
4 mm / 0.1 in legal Neopost SA
8 mm / 0.3 in

26 mm / 1 in 72 mm / 2.8 in
13 mm / 0.6 in
57 BOULEVARD DES BOUVETS

92747 NANTERRE CEDEX
ITC CONDUIT LIGHT UPPERCASE 13 PTS.
10 mm
45 mm / 1.8 in
/ 0.4 in
11 mm / 0.4 in
M. JEAN-MARC DUPONT,
61 BOULEVARD PARISIEN,
ENVELOPE FRANCE

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gary.thomson@neopost.co.uk itc conduit lowercase light ��
neopost limited Itc conduit
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�� South Street Medium 9 pts.
Romford It can be smaller if there’s
Essex RM1 2AR more information
Direct: 01708 714315 / Mobile: 07834 498961
Tel: 01708 746000 / Fax: 01708 714086
www.neopost.co.uk itc conduit light 8 pts.
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PRODUCT MANAGER / CHEF DE PRODUIT
gary.thomson@neopost.co.uk
neopost limited
�� South Street
Romford
Essex RM1 2AR
Direct: 01708 714315 / Mobile: 07834 498961
Tel: 01708 746000 / Fax: 01708 714086
www.neopost.co.uk
��
PRODUCT MANAGER / CHEF DE PRODUIT
gary.thomson@neopost.co.uk
neopost limited
�� South Street
Romford
Essex RM1 2AR
Direct: 01708 714315 / Mobile: 07834 498961
Tel: 01708 746000 / Fax: 01708 714086
www.neopost.co.uk
BUSINESS CARD
Size : 5.5 x 8.5 cm / 2.17 x 3.35 in
Each member of the Neopost Company can chose its business card’s color. Please don’t create any kind of color
segmentation with dedicating one color per country or subsidiary...

13 mm
/ 0.5 in 78 mm / 3 in
17 mm / 0.6 in
FRANCE ITC CONDUIT MEDIUM UPPERCASE 9 PTS.
57 BOULEVARD DES BOUVETS ITC CONDUIT LIGHT UPPERCASE 9 PTS.
TEL +33 1 55 69 64 64
FAX +33 1 47 24 26 77
12 mm
/ 0.4 in
www.neopost-france.fr
Front side 7 mm / 0.2 in

10 mm / 0.4 in
COMPLIMENT CARD
13 mm
Back side / 0.5 in
The preffered color for the back is

red, yet it can be blue or white.

DOCUMENT CHAPTER TITLE
TITLE
Document name - chapter - author - date 02 Document name - chapter - author - date 02
INSIDE PAGE
We can innovate in mail because mail is our focus and our history
we have been in business for many years and many countries
We are a resourceful partner

POWER POINT VERSION 1 we can share best practices in managing mail strategically from our benchmarks case studies
We offer creative solutions

we do not look for one size fits all solutions
The Power Point pattern is given in the toolkit. we have a creative and ‘out of the box’ culture
we have a pluri-cultural approach
We are engaged in what you do

we want you to succeed because your success is our success (our roi is based on long lasting relationship)
we need feedback from you to make our equipment better (more you ask, better we provide)
Document name - chapter - author - date 03

DOCUMENT
TITLE CHAPTER TITLE
INSIDE PAGE
We can innovate in mail because mail is our focus and our history
we have been in business for many years and many countries
We are a resourceful partner

POWER POINT VERSION 2 we can share best practices in managing mail strategically from our benchmarks case studies
We offer creative solutions

we do not look for one size fits all solutions
The Power Point pattern is given in the toolkit. we have a creative and ‘out of the box’ culture
we have a pluri-cultural approach
We are engaged in what you do

we want you to succeed because your success is our success (our roi is based on long lasting relationship)
we need feedback from you to make our equipment better (more you ask, better we provide)

image
Body copy
x
y
www.neopost.com y x
image
image
Body copy
Body copy
x
neopost.com/brilliantbasics
x
www.neopost.com
x
x
X/6
X
PRINT AD VERSION 1
When developing a print ad, you need to include the following four items:
- the logotype appears in the top left corner of the page;
- the message appears in the middle of the page;
- the ribbon, including the tagline, is placed at the bottom of the page;
- the imagery is a full bleed background.
The ribbon, including the tagline, should be placed between one and three times the width of the ribbon
from the bottom of the page.
The site address is directly below the ribbon. Its end is aligned to the butterfly.

INK DELIVERY INK DELIVERY INK DELIVERY
BEFORE YOU BEFORE YOU BEFORE YOU
RUN OUT RUN OUT RUN OUT
www.neopost.com www.neopost.com www.neopost.com
The image can be a full bleed background or it can go to the ribbon; the space under the ribbon can be colored, red or blue or white.

A
TAGLINE
Y Y
TAGLINE BECAUSE YOUR MAIL MATTERS
HEADLINE ITC CONDUIT
UPPERCASE
HEADLINE ITC CONDUIT 2Y/3
UPPERCASE YOU LOOKED AT MAIL AS
A A POTENTIAL FOR
TAGLINE
Y/3
YOUR COMPANY ?
HEADLINE ITC CONDUIT UPPERCASE www.website itc conduit lowercase www.website itc conduit lowercase
www.website itc conduit lowercase
X/6
PRINT AD VERSION 2
In this version of the print ad, you can use one of the following three layouts.
In all cases the imagery should be in the upper portion and the text in the lower portion of the page, on a white background.
A ribbon containing the brand tagline (whose template is provided in the identity toolkit) should be used as the divider between
the text and the imagery.
The text comes in a ribbon frame which size depends on the text density.
The logotype is always in the top left corner.

BRILLIANTBASICS
PRINT AD

X
11 mm
/0.4 in
11 mm / 0.4 in
4 mm / 0.1 in
X/6
LE CATALOGUE SPÉCIALISTE ITC CONDUIT MEDIUM

DU COURIER ET DES COLIS UPPERCASE 54 PTS
NOUVEAU!
OUVRE-LETTRE 1632 NOUVEAU!
COLLATERAL patte arrondie universelle
pour une insertion optimale
NOUVEAU! NEW PICCO 1000
ITC CONDUIT MEDIUM
UPPERCASE 14 PTS
(FOLDER, CATALOGUE..) et un redement machine
maximal!
OUVRE-LETTRE 1632
special secretariat
la première des 6 nou velles
balances
voir p6 voir p35 voir p40/41
The logotype must be in the top left corner. white background

The stripe, with the right proportion, can
be placed anywhere in the layout. itc conduit medium
12 mm / 0.4 in N°24 février - août 2005 uppercase 26/24 pts
tel. 0 825 00 19 19 fax. 0 825 01 50 25 www.neopost.fr
7 mm / 0.2 in itc conduit medium
uppercase 14 pts

DIRECT MAIL
neopost brand guidelines/applications

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60
50 mm / 1.8 in
15 mm / 0.5 in
17 mm / 0.6 in
Perspective imagery
White background
Y
SI-62 PRODUCT NAME SI-62
PERFORMANCE LIKE ITC CONDUIT BOLD PERFORMANCE LIKE
NO OTHER TABLE-TOP UPPERCASE 45 PTS. NO OTHER TABLE-TOP
FOLDER INSERTER
SI-62 take your mail productivity to the highest level, and ITC Conduit light 17 pts.
FOLDER INSERTER
SI-62 take your mail productivity to the highest level, and
tackle all mail with ease tackle all mail with ease
BECAUSE YOUR MAIL MATTERS Y/6 BECAUSE YOUR MAIL MATTERS

www.neopost.com www.neopost.com www.neopost.com
X/6
EQUIPMENT BROCHURE COVER

Size: 21 x 29.7 cm / 8.5 x 11 in
On the back side of the brochure, the logotype should be placed in the left bottom corner.

46 mm / 1.8 in
11 mm / 0.4 in
13.5 mm / 0.5 in
ITC CONDUIT BOLD

UPPERCASE 100 PTS. SI-62
FOR YOUR APPLICATIONS
ITC CONDUIT MEDIUM UPPERCASE 32 PTS Don’t be deceived by its small footprint and quiet operation;
the SI 62 outperforms the most advanced vertical folding and inserting systems. The thought of preparing thousands of mail
Itc Conduit light 12.5 pts. pieces used to cause nightmares for the mailroom staff. Now, with the SI 62’s advanced capabilities, everything from your daily
mail to those large and complex mailings will be simple.
White Background
STANDARD FEATURES
MODELL STARTER STANDART PROFESSIONNAL SPECIFICATIONS
Total number of feeders 2 2 3 Documents

Height: 90-356 mm
Number of feeders 1 2 2 Width: 130-230 mm
max doc. length 356 mm Weight: 60-250 gsm Thickness:
ITC CONDUIT MEDIUM WIDE RANGE OF APPLICATIONS

Does your mail vary in paper size, paper quality etc.? Does it consist of
ENVELOPE OUTPUT OPTIMISATION
Choose the best way to collect your filled envelopes and optimise
Number of feeders
Proven Load Go®
1
Yes
-
Yes
1
Yes
up to 1 mm Feeder capacity : 325
sheets (80 gsm)
UPPERCASE 12 PTS. invoices, cards or reply envelopes?

The SI 62 does it all for you. The unique FlexFeed® feeders, enable you to
space, ergonomics and productivity.
PERSONALISE YOUR MAIL
FlexFeed®
Daily mail
Yes
Yes
Yes
Yes
Yes
Yes
Envelopes Length
Itc Conduit light 9.5 pts. process any document size. Do you always have inserts up to half letter
size? Just use the Short Feeder for optimised accessibility
In case you have a varying number
of pages going to each recipient,
90-162 mm Width : 160-248 mm
EQUIPMENT BROCHURE INSIDE

The logotype is placed in the left top corner.
The product name comes on the top left corner, in red or blue.
For future products, there must be one full product imagery in the central of the document.
The background should be in white.
Secondary colors can be used to stress key information.

6 mm 6 mm 6 mm
/0.2 in 112mm / 4.4 in /0.2 in
/0.2 in
6 mm / 0.2 in 6 mm / 0.2 in
Issue 17/12/2004 - 412690BG / A

156 mm / 6 in 156 mm / 6 in
SI-62
USER’S MANUAL
ITC CONDUIT BOLD
UPPERCASE 136 PTS
ITC CONDUIT BOLD
ITC CONDUIT BOLD UPPERCASE 43 PTS
UPPERCASE 20 PTS BECAUSE YOUR MAIL MATTERS.
12 mm / 0.4 in
21 mm / 0.8 in 21 mm / 0.8 in
8 mm / 0.3 in
19 mm 43 mm / 1.7 in 78 mm / 3 in 44 mm / 1.7 in
/ 0.7 in
USER’S MANUAL BACK AND FRONT COVER

User’s manual back and front cover
Size: 21 x 14.8 cm, to be adapted locally for other formats.
Colors: the document can be in red & black, blue and black or for low cost back up solution in black &white
Typography: ITC Conduit
Background color: white
Equipment imagery: the imagery can be replaced by a drawing

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neopost brand guidelines/applications � 64

10 mm
/ 0.4 in
16 mm 45 mm / 1.7 in
/ 0.6 in
12 mm / 0.4 in
VERDANA BOLD
6 mm / 0.2 in PRESS RELEASE
UPPERCASE 23 PT
�
VERDANA BOLD
VERY GOOD SALES IN 2005 FIRST QUARTER UPPERCASE 17 PT
Sales up 8.9% on a like-for-like basis1 and at constant exchange rates
FORECAST OF FULL YEAR 2005 SALES GROWTH UPGRADED:
Growth close to 7% expected on a like-for-like basis1 and at constant exchange rates.
Paris, 7 June 2005 verdana regular 12pt

Neopost, the European leader and number two world-wide supplier of mailing solutions, today
announced consolidated sales of €194.5m for the first quarter of 2005 (three months ending
verdana regular 10pt
30 April 2005). On a like-for-like basis1 and at constant exchange rates this represented
a growth of 8.9% on the first quarter of 2004. Jean-Paul Villot, Neopost’s Chairman and
CEO, noted, “We enjoyed a very strong first quarter in 2005. This growth confirms both the
competitiveness of recently launched products and the relevance of our new marketing strategy.”
In North America
Growth was 9.4% at constant exchange rates in the first quarter of 2005. Thus Neopost once
again demonstrated its ability to generate above-market growth in the region. This performance
was linked to a particularly highly competitive offering, notably at the top end of the franking
machine market, allowing the company to start benefiting from the 2006 decertification.
white background
� In the UK
Sales showed a slight improvement (+1%) over the first quarter at constant exchange rate.
During the period Neopost saw less benefit from postal rate changes than in the first quarter
of 2004. The UK is expected to return to more visible growth from the second quarter of 2005.
ABOUT NEOPOST VERDANA BOLD

Neopost ranks number one in Europe and number two worldwide in mailroom equipment and UPPERCASE 17PT
logistics systems. The company sells mailing, document and logistics systems, and provides
customized mail processing solutions covering both letters and parcels to a wide range of verdana regular 10pt
customers in the corporate, public and professional sectors. Neopost offers the most advanced
solutions for online or off-line postage, large volume mail insertions, occasional parcel deliver
and logistics management and traceability.
PRESS RELEASE
www.neopost.com ��
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DEMO-ROOM POSTER
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Size: 50 x70 cm / 19.69 X 27.56 in,
to be adapted locally for other
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� 66
neopost brand guidelines/applications
Who we are
Employment
HELP ME CHOOSE
Vendors
Which mailing machine
ANIMATION SPACE is right for me ?
Chaiman’s Message
Neopost Group Which folder/inserter

FIND NEOPOST is right for me ?
OFFICE NEAR YOU Simple solutions
CUSTOMER SUPPORT
The day to day of business can be complicated but your mailing system Address Change/Meter
should not! Mailing can be simple, easy and efficient. Neopost strives to Move
guarantee that owning a Neopost product will mean a dependable, Postage-On-Call
compliant and streamlined partnership between your company and ours. Service Request
GOVERNMENT Neopost worries about mailing- so you don't have to.
ACCOUNTS NEWS
Neopost, Inc., is a leader in mailing, document handling and mail man-
agement systems for the B2B market. Making your mailing systems
simple and efficient is our #1 goal. Neopost markets a full line of Mailing
Equipment, Mail Management Systems, Document Handling, Direct
Addressing systems, Letter Extractors, Scales and Mailroom Furniture.
Throughout the lifecycle of your product, Neopost, Inc. has the products,
NOMINATE A NEOSTAR service and support that you expect from a global organization.
EMPLOYEE !

Discover the IJ-110
do it today >>>
WEB SITE HOME PAGE

IJ-50
MAIL MACHINES Powerful mailing solution that's simple and cost-effective Product Finder
Mailing Machine Finder
Low volume Rapidly expanding businesses need mailing
IJ-25 equipment and solutions that are fast, smart Folder/Inserter Finder
and flexible enough to handle all the growth.
IJ-40 Product Information
The Neopost IJ 50 is the answer. It will help
IJ-50 you boost productivity by combining speed,
intelligence and advanced features into a Request Product Information
Mid volume simple desktop mailing solution. It's the small Peripherals
IJ-60 business solution that delivers enterprise class
IJ-70 performance.
High volume With a Neopost IJ 50 mailing solution, you'll

IJ-80 be able to:
IJ-90
• Quickly process even the largest
IJ-110 mailings at speeds up to 95 lpm FEATURES
• Interface with your PC to export
Peripherals mailing data and reports Process mail at up to 95 letters
per minute
Processes mail up to 1/4" thick Differential weighing
automatically calculates
IJ Dynamic Scale • Boost productivity with differential
Automatically prints labels for Large, LCD display with
Mail accounting for up to 100
Convoyer Stacker weighing and one-touch controls departments parcels simple operation
TRTD • Reduce costs by eliminating postage

waste, reducing operator intervention PC Interface for exporting data Secure meter refills via direct 10 printable customized
slogans and 5 text
and reports modem messages
and lowering cost-per-impression
• Customize your mailings with your Up to 70 lb capacity scale Long-lasting ink cartridge
own logos, slogans or messages
WEB SITE PRODUCT PAGE

WEB SITE
Mandatory elements :
• Minimum compatible screen resolution 800x600px resizable for larger screens.

• Top header including the logo, menu, shape, colors, navigation buttons, and fonts. Its width must be 100% of the screen.
• Country name on the right hand side of the logo.
• Language banner (like English / French) if you have multiple languages on your site.
• Search box if you’re using a search engine. Preferably located at the top left close to the menu.
• Fixed height of the buttons in the top menu. Width can be changed if the text is too wide. The buttons are grey, black or red
with rounded corners at the top left and bottom right, with text in white. When the mouse is over the button, it changes to
a white background with black borders and red text.
• Drop down menu, including colors, fonts and effects when the mouse is over.
• Background of the pages must be white
• Two sets of colors for area backgrounds: a main one and a secondary one. You must use only the main set on the home
page; the secondary one can be used if you need extra colors on internal pages.
• Verdana font used for all texts except some specific ones in image format (Logo, tagline). Text size should be between 18px
and 28px for titles and sub-titles, between 11px and 14px for body texts and 9px or 10px for small texts like legends.
Fully optional / adaptable:
• We recommend you use only a one level menu. If a second level is needed it will be on the left of the page.
• The “More About” box on the right, created to add related content to the current page (eg. For cross selling, Help Me
Choose, Personal information ...)
• The footer with the legal section can be adapted according to your needs and legal requirements.

do it today >>>
AD BANNER

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� � � NEOPOST NETWORK NEWS newsletter - July 2005
MESSAGE FROM THE CHAIRMAN VERDANA REGULAR 15 PTS.

VERDANA REGULAR 8.5 PTS NEWS AND EVENTS
Verdana Regular 8.5 pts. • Neopost rewards its top sales Several factors account our new 2004 products
performers of the year
for this performance, will account for 55% of
• New President at Neopost Inc including everybody's our 2005 placments in
• Inventors win Neopost Industrie efforts, a business value and quantity!
Patent Awards culture increasingly The new products have
• New Neopost Ireland driven by challenges and met with a very positive
performance, the succes- reception from the
market and we've seen
sful sales reorientation
the beginning of their
implemented in late impact on our sales.
OUR CUSTOMERS 2003 (SPG) and, last but
• Neopost & Yorkshire Purchasing certainly not least, our The best is yet to come.
Organization (YPO) delight in new products' popularity. Well done, especially to
success all those who contribu-
• Siemens awards Satas major In 2004, we announced ted to the development
contract eight new products (SI of the new products.
• Neopost Germany secures 62 and 82, IJ 40, 50, 60,
European contract with LIDL All of you must have Now it's time for all of us Verdana regular 9.5 pts.
80, 90 and 110).
found out by now about to make the most of our
our 2004 results: a 6.3% new competitive edge.
rate of organic growth, at That's a record at Neo-
least twice as high as our post and in our industry! Jean-Paul Villot
market's, and a profit In our businesses, a
OUR PRODUCTS
margin equal to 23.4% of year's new products
• New version of PrintMachine
our sales. That's outstan- generally account for
software
ding, and I want to thank 20% of the following
• Neopost Logistics Systems
and congratulate you. year's plac ments, but
launches Collect 'N' Deliver
• Connecting Inserters to Franking
Machines
white background
NEWS AND EVENTS
Neopost rewards its top sales performers of the year
FOCUS ON...
Congratulations to the top sales people in the 2004
INTERNAL E-NEWSLETTER • Interview with Dieter Höfler,

Managing Director, Neopost
GmbH & Co. KG
Neopost Goal 'N Go European Sales Contest. Coming
from eight different Neopost companies and export
distributors, the winners enjoyed an award ceremony
• Focus on . . . Neopost Germany
& Austria and gala dinner in March at the famous cabaret LE
• Interview with Günther Witteler, LIDO in the Champs Elysées in Paris. They were
salesman, Neopost Germany congratulated by Jean-Paul Villot and Gérard Keraval
on their outstanding achievement. Our co-sponsor
and business partner HP also attended the event.
Wim Peels (photo) - Neopost Netherlands - who won
first place in the Professional League for the second
OUR COMMUNITY year running received a standing ovation. The winner
• Red Nose Day 2005 for Comic from the Challengers League was Bojan Zganec from
Relief charity Neopost Germany. From April 2005, a new program
• Neopost Loop One help disabled replaced Goal 'N Go - Neopost International Elite
web users to access the internet Club - in which over 700 Neopost sales people will
• Neopost Belgium tests climate in try to earn one of the 39 coveted Elite titles.
Greenland
Print PDF version

01

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verdana regular 11pt newsletter - July 2005 MAILING ADDRESSING DATA SYSTEMS DOCUMENT HANDLING SERVICE
80% black
SI-62 Folder inserter Verdana Bold 17 pts.

NEW PRODUCTS
Featured Product Verdana Regular 15 pts.
Every December, Neopost
hosts a toy drive that is
sponsored by the local fire
department. Hundreds of toys
are brought in by Neopost
employees and donated to
the fire department sponso-
red charity, Toys for Kids. The
fire department distributes
the toys as Christmas
presents to children in the
The SI 62 is the highest performing desktop folding/inserting Verdana Bold 9.5 pts.
Bay Area. This year, Neopost
system on the market. Designed to fit your needs, 3 different confi-
also received $150 in
gurations are sure to fit your business needs.
children's books from
company. Which configuration is right for you?
1.5 stations - This system features 1.5 multifunctional FlexFeeders. One
for document size documents and one feeder for inserts up to 6". Available Verdana Regular 9.5 pts.
from October 1.
2 stations - This system has 2 FlexFeed feeders, meaning it can process
documents from 3.5" to 14" from both feeders.
2.5 stations - The largest SI62 in the range. It has two FlexFeed feeders
that process documents from 3.5" to 14" and a handy feeder for smaller
documents (up to 6")
All of the SI 62 configurations are equipped with Load 'N Go(insert image).
Just load the documents and envelopes into the SI 62, press the Load 'N Go
button and the system will program itself to process the job! Make sure that
your documents are ready in time for pick-up and arrive at the customer in
CUSTOMER the document order you desire with the SI 62!
HIGHLIGHTS
white background
HP chose Neopost to provide
mailing equipment for its
locations in the US and Canada.
Neopost and HP were able to
Announcements
build upon their established USPS Meter Migration Plan
professional relationship, as all
susceptible to tampering, counterfeit or
Neopost digital mailing systems
misuse to available technology offering
are equipped with HP ink. The
CUSTOMER E-NEWSLETTER first step for Neopost was to

perform comprehensive site
surveys and recommend the
enhanced security. The plan also targets
metering technology that imposes opera-
tions costs that may be avoided with
newer, alternative technology. Phase III
best fit for HP’s needs. Neopost
and Phase IV, the next phases in the USPS
was committed to recommend-
meter migration plan, involve meters with
ing the right equipment based
letter press technology that must be taken
for their offices’ volume and
out of the market by 2006 and 2008,
demand, was more responsive
respectively. Neopost offers cost-effective
to HP’s needs and provided the
programs to move to new technology. Call
best solutions in performance to
The USPS has established a meter 1-888-Neopost for more information.
price ratio. Neopost is pleased
migration plan to ensure secure postage For a list of affected meters please visit
to extend our high level of
meter technology in the US market-
customer service to one of our http://www.usps.com/postage
place. The USPS meter migration plan is
valued professional partners, solutions/_pdf/meterm.pdf
aimed at transitioning the install base of
industry leader HP.
meters from certain technology to be
Neopost, Inc.
30955 Huntwood Ave.
Hayward, CA 94544 If you are unable to view this newsletter, Click Here

neoPack v.2 ®
loading ...
©Copyright 2005 - neopost diva
SOFTWARE LOADING PAGE

The metallic background can be replaced by a gif animation showing the movement
of the shading to stress its metallic aspect.
Typography: itc conduit
Colors: metallic grey, maroon and red or blue

traitement journalier news historiques utilitaires aides administrateur
��
expéditions
jobs & séquences
day end
news
historiques
statistiques
automatique
destinataires
utilitaires
différés & suspendus
SOFTWARE HOMEPAGE
Frame color: metallic grey
quitter
Background color: white
version V 2 11 - n° de série NXP_000000_001
Typography: Verdana
The primary and secondary colors can be used in the layout to stress key information.

CURRENT EQUIPMENT
General rules:
- the Neopost identity (logo + butterfly) is always placed on the main module of the machine;
- there can be one logo and one butterfly per machine;
- specific use: for large equipments, there can be a repetition of the logotype (in a one color version) in the man-machine interface.
This second logotype can be in maroon or in white;
- positioning: the logotype is always in the left top corner and the butterfly in the right bottom corner;
- the standing-alone butterfly is always bigger than the logotype’s butterfly;
- all other graphic symbols about modules functions should be maroon;
- the name of the machine shouldn’t be mentioned on the main module.
Specific rules for current equipments:

- logotype and butterfly have no shading;
- wordmark and butterfly’s front side are maroon (Pantone: black 5c), butterfly’s back side is red (Pantone: 1797c).

CURRENT EQUIPMENT
the display’s keys better be in maroon RAL3007, rather than blue.

monocolored logotype Black 5c 30 %
maroon: black 5c 100% & 30% RAL 7006
main logotype
maroon: Pantone black 5c / RAL 3007
red: Pantone 1797c / RAL 3020
Black 30 %
monocolored logotype RAL 7035
white & 30% black
Pantone 427 C Pantone 431 C
LOGOTYPE WITHOUT SHADING

FUTURE EQUIPMENT
Specific rules for future equipments:
- there is one logo and one stripe (see toolkit S5);
- the logotype and the stripe appears with shading;
- the wordmark is maroon, the butterfly’s front side and the first part of the stripe are metallic grey, the butterfly back side and the sec-
ond part of the stripe are red or blue.

FUTURE EQUIPMENT
Logotype and stripe for future equipment
79
T-SHIRTS

BOOTH EQUIPMENT 1
The logotype should be on the left top corner;
the butterfly stripe containing the brand tagline
should be on the right bottom corner.

BOOTH EQUIPMENT 2
The butterfly can stand-alone in the empty white space.

BOOTH EQUIPMENT 3

VEHICULE

SIGNAGE

CONTENTS
Brand formula 5
Logotype 11
Typography 19
Colors 23
Tagline 33
Graphic system 34
Imagery 36
3 Applications 44
4 Toolkit 86
TOOLKIT
86
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LOGOTYPE
neopost brand guidelines/toolkit 87

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BUTTERFLY

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STRIPE
To enlarge or reduce the stripe, you must select then pull the left two dots as shown above.

l1.eps l2.eps
LOGOTYPE WITH TAGLINE

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GRAPHIC SYSTEMS
In order not to deform the shape of the frame, you must To enlarge or reduce the stripe, you must select
select the three dots of the same side ( as shown above ) then pull the left two dots as shown above.
before enlarging or reducing the frame

92

Neopost Guidelines

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Neopost Guidelines

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BRAND IDENTITY GUIDELINES

Bertrand Dumazy Marc Diviné

How we pull the market

INNOVATIVE & MAIL ESSENTIAL POSITIVE

BECAUSE YOUR MAIL MATTERS

Butterﬂy sign 2 graphic systems frames and stripes

ITC CONDUIT VERDANA

neopost brand guidelines/elements 10

neopost brand guidelines/elements 11

neopost brand guidelines/elements 12

neopost brand guidelines/elements 13

Folder Booth Element

neopost brand guidelines/elements 15

neopost brand guidelines/elements 16

The artwork is given in the toolkit

neopost brand guidelines/elements 17

neopost brand guidelines/elements 18

neopost brand guidelines/elements 19

ITC Conduit medium.

ITC Conduit bold.

ADS, DIRECT MAILS AND DOCUMENTS DESIGNED BY COMMUNICATION AGENCIES

neopost brand guidelines/elements 20

neopost brand guidelines/elements 21

OTHER COMMUNICATIONS, INTERNAL AND ONLINE APPLICATIONS

neopost brand guidelines/elements 22

neopost brand guidelines/elements 23

WHEN WAS THE LAST TIME

neopost brand guidelines/elements 24

neopost brand guidelines/elements 25

LOGOTYPE COLOR ADAPTED TO BACKGROUND

When using a dark background:

When using red or blue accent colors:

neopost brand guidelines/elements 26

neopost brand guidelines/elements 27

SAVE A BUNDLE ON POSTAGE - GUARANTEED

Webmaster . c Neopost. All rights reserved . Site Map . Add to favorites

LOGOTYPE IN COMBINATION WITH SUBSIDIARY NAME

neopost brand guidelines/elements 28

neopost brand guidelines/elements 29

LOGOTYPE IN COMBINATION WITH SUBSIDIARY NAME ���

The subsidiary name is in red or blue. It can also be white or black,

neopost brand guidelines/elements 30

neopost brand guidelines/elements 31

From 100 % to 10 % From 100 % to 10 %

SPECIAL USE OF SECONDARY COLORS

BECAUSE YOUR MAIL MATTERS

UK BECAUSE YOUR MAIL MATTERS

neopost brand guidelines/elements 34

neopost brand guidelines/elements 35

neopost brand guidelines/elements 36

neopost brand guidelines/elements 37

2/BRANDING PRODUCTS & REGISTERED TRADEMARKS

neopost brand guidelines/branding products and registered trademarks 39

mix’n Go mix’n Go Currently, registered trademarks are compound names,

freight’n Tracing freight’n Tracing First word:

Names containing ’n:

neopost brand guidelines/branding products and registered trademarks 40

THE BRILLIANTBASICS CONCEPT

neopost brand guidelines/branding products and registered trademarks 41

Examples pointed out during brainstorming sessions :

Feed, weigh and frank faster.

neopost brand guidelines/branding products and registered trademarks 42

neopost brand guidelines/branding products and registered trademarks 43

LOGOTYPE IN COMBINATION WITH SUBSIDIARY NAME ��