Anda di halaman 1dari 14

FOODBYTES

FEBRUARY 2018 | ISSUE 50 | YOUR FREE DATASSENTIAL TREND REPORT

This first installment in our Generations of Change Keynote Series takes a look at what
Millennials’ most-loved flavors and prep methods are as well as what they look for at grocers.
FB

MILLENNIALS
MAKE UP NEARLY

OF THE TOTAL
U.S. POPULATION
DATASSENTIAL’S MILLENNIAL
KEYNOTE REPORT

DATASSENTIAL’S FOODBYTES: MILLENNIAL SNAP! KEYNOTE SNEAK PEEK 2


FB

In this month’s FoodBytes, get a sneak peek of Datassential’s Millennial SNAP! Keynote Report, the first in the
Generations of Change Keynote Series we will be releasing over the course of 2018. Our Millennial Keynote is packed
with insights specific to the demographic and their food and flavor preferences as well as their attitudes regarding
restaurant environments (one-third of their meals in a typical week are purchased away from home compared to just a
quarter of the overall population, making Millennials a demographic worth taking note of) and purchasing decisions at
retail (over half of Millennials are interested in ordering groceries online).

Eating is more than just a necessity for Millennials – 44% consider themselves foodies. The generation also budgets for
dining out differently than the general population, spending 14% more on average on their last meal out, in addition to
often creating a separate budget for groceries. When it comes to foods and beverages, Millennials are fans of novelty too
and, in general, love trying new dishes that sound interesting, even if they aren’t sure the items will actually taste good.
However, it’s worth taking note that a quarter of diners state that reviews on sites like Yelp and social media do indeed
have an impact on where they choose to eat out. Half of Millennials go out of their way to dine at a place that they
already know and love. Compared to the general population, Millennials often have greater loyalty to favorite dining
locales, making it important for operators to make a good first impression to entice repeat customers. In fact many
restaurants do so by offering a unique experience (which is essential to Millennials) that could range from menuing
creative new LTOs (think Shake Shack’s Eel Burger that was available for a limited time at a New York City location last
year) to featuring vintage, nostalgia-inducing games with accompanying foods and beverages (think of barcades that, for
example, showcase Pac-Man-inspired drinks). Although Millennials may be perceived as young, the generation as a whole
has reached adulthood (in 2017 they were all between the ages of 21-35), and many of them have families of their own
and are turning to family-friendly dining venues. The top three segments Millennials visited in-person last month,
according to the report, include QSRs as well as casual and midscale sit-down restaurants.

At retail Millennials are also placing value on products that boast social aspects, such as giving back to the community or
claiming to be better for the environment. While product messaging should confirm to Millennials that the item they’re
purchasing tastes good and is being sold for a good price, those factors alone probably aren’t enough to convince a
Millennial to make a purchase. For instance, Millennials are more likely than the overall population to pay more for
premium product attributes like sustainable, organic, or all-natural. To learn more about what the Millennial generation is
thinking and feeling regarding everything food and beverage-related, ask about our Millennial SNAP! Keynote Report,
which showcases data and insights from over 1,000 Millennial respondents. To order the report, call Brian Darr at 312-
655-0594 or email brian.darr@datassential.com.
FB

FLAVORS MILLENNIALS LOVE

Millennials are much more likely


Items that are visual and use unconventional
than the overall population to love
ingredients in conventional ways are seen as
flavors from around the globe such
very unique. Taking a simple burger and
as cumin, gochujang, and yellow
using eel instead of beef for the patty makes
curry sauce – ingredients that
it stand out in Millennials’ minds.
could add flair to more familiar
dishes like pasta or chicken.
For Halloween 2017, Starbucks
created the Instagram-worthy
LTO Zombie Frappuccino that
IN THE REPORT
73% of Millennials thought was
Discover Millennials’ most-loved flavors, from unique. It featured a green
Inception to Ubiquity on the MAC, as well as base topped with red mocha
how they compare to the overall population. sauce reminiscent of blood
and pink whipped cream made
to look like brains.

Last September Shake Shack


released an Eel Burger for a
OF MILLENNIALS LOVE limited time that 75% of

40%
CINNAMON TOAST CRUNCH Millennials thought was unique,
swapping out a classic ground
CEREAL COMPARED TO 28% beef patty for smoked eel
OF THE OVERALL POPULATION topped with bacon, pickled red
onion, crème fraiche,
horseradish, and watercress.

Tropical Smoothie Café


menued the Avocolada
OF MILLENNIALS LOVE Smoothie in 2016, combining

21%
CHIPOTLE BBQ SAUCE trendy avocado, pineapple,
spinach, kale, coconut, and
COMPARED TO 12% OF THE lime. According to Orlando
OVERALL POPULATION Weekly, the drink tasted
similar to a pina colada. The
Avocolada was thought to be
unique by 72% of Millennials.

OF MILLENNIALS LOVE EEL IN THE REPORT

9%
Not everything on a menu needs to be
SAUCE COMPARED TO 4% OF over-the-top to stand out with Millennials
THE OVERALL POPULATION – items that are nostalgic or have a
vintage factor are seen as more unique to
Millennials than the population overall.

DATASSENTIAL’S FOODBYTES: MILLENNIAL SNAP! KEYNOTE SNEAK PEEK 4


FB

OF MILLENNIALS
WILL TRY A NEW FOOD
SIMPLY BECAUSE IT
SOUNDS INTERESTING
DATASSENTIAL’S MILLENNIAL
KEYNOTE REPORT

DATASSENTIAL’S FOODBYTES: MILLENNIAL SNAP! KEYNOTE SNEAK PEEK 5


FB

Datassential FLAVOR tracks consumers’ interest in various foods, beverages, and ingredients – it even
breaks down demographics so you can determine what Millennials or other generations love most. At the
Inception level on the MAC, factors related to social welfare are most-loved descriptors among Millennials
with prep methods like sous vide (a cooking technique that involves submerging vacuum-sealed products like
meats or fruits in a container of water, typically for up to 48 hours at a controlled temperature) also
prominent and growing on menus.

1 HUMANELY RAISED 2 NON-GMO

3 PROBIOTIC 4 CHARRED

5 ACTIVATED CHARCOAL 6 BRINED

7 PREBIOTIC 8 FOAMED

9 HALAL 10 SOUS VIDE


FB

OF MILLENNIALS ARE

28%
INTERESTED IN HAVING
THEIR GROCERIES
DELIVERED

IN THE REPORT
Millennials are more likely to purchase groceries
Not only do Millennials use from discount supercenters than traditional
grocery delivery-type services supermarkets. They are also more likely than the
more often, their usage of these general population overall to be motivated by
convenience factors such as fast checkout and
services is expected to grow easy parking as well as high-quality center aisle
much faster than the adoption products and bakery items. Learn more about
rate by the overall population. Millennials’ attitudes towards grocery shopping
in our Millennial SNAP! Keynote Report.

Though Millennials are often thought of as highly social, many actually prefer a more
intimate setting when dining out. This is reflected in their last meal eaten away from home
(AFH), which most likely occurred with a spouse or family members rather than friends.
Below are some elements Millennials like about dining out:

53%

39%

25%

24%

23%

DATASSENTIAL’S FOODBYTES: MILLENNIAL SNAP! KEYNOTE SNEAK PEEK 7


FB

OF MILLENNIAL
CONSUMERS VS. 28%
OF THE POPULATION
ARE EXPERIENTIALISTS*
DATASSENTIAL’S MILLENNIAL
KEYNOTE REPORT

*Experientialists look beyond just the


food, taking into consideration the
experiential aspects of dining out –
think a restaurant that features axe-
throwing or a barcade with vintage
games where you can order cocktails
inspired by characters like Pac-Man.

DATASSENTIAL’S FOODBYTES: MILLENNIAL SNAP! KEYNOTE SNEAK PEEK 8


FB

WHAT YOU MISSED IN LAST MONTH’S

TRENDSPOTTING
DINE AROUND INTERNATIONAL
In our January issue of Dine CONCEPTS
Around, we took you to the Last month we explored
second-largest city in Texas, healthy concepts abroad
San Antonio, where we that could translate to U.S.
covered regional favorites menus and product lines like
like the puffy taco and BBQ, functional snacks,
as well as over-the-top convenient-format smoothie
dishes like charcoal-infused and grain bowls, and
loaded bubble tea. flexitarian dishes.
IN MARCH: Toronto, Canada IN MARCH: Poland

ON THE MENU
FOODBYTES
In last month’s issue, we
In last month’s FoodBytes,
showed you how you, too,
we sourced all 70
could leverage trending
TrendSpotting issues
dishes or ingredients that may
Datassential released in 2017
seem daunting to cook or eat
to bring you 100 ideas –
like risotto, octopus, and
thought-starters, menu
artichokes.
inspirations, and more.
IN MARCH: We will cover
IN MARCH: Plant-based
trends ranging from savory
menu ideas for spring
caramel to achiote to muffins.

CREATIVE CONCEPTS
Last month we explored next-
level brewpubs that featured
popsicle beers (and beer
popsicles), new takes on
classic pub grub (banh mi with
your beer, anyone?), pepper-
infused brews, and more.
IN MARCH: Retail Packaging

For information about an issue or to subscribe to a title, contact


Datassential Business Development Manager Susan Cohen at
312-219-6428 or susan.cohen@datassential.com

DATASSENTIAL’S FOODBYTES: MILLENNIAL SNAP! KEYNOTE SNEAK PEEK 9


BE THE TREND EXPERT
70 ISSUES A YEAR. SEARCHABLE IN SNAP. SUBSCRIBE TODAY.
Learn the ABCs of Generation Y with Datassential’s

Millennial Keynote
The first in a series of four in-depth demographic reports,
Datassential’s Millennial Keynote examines what this
generation thinks, feels, and does regarding everything
food-related. Over 3,500 consumers, including more than
1,000 Millennials, weigh in on their eating habits and wants.
Plus, we tapped our FLAVOR database to pull the most-
loved ingredients and analyzed our SCORES ratings to find
highest-rated menu introductions. You’ll learn from the
experts about…
Away-From-Home & At-Home Eating
Uncover the where, what, when, why, and with whom of
Millennials’ experiences dining out. Understand how this
generation cooks at home and the prep methods they use,
including a detailed look at their last at-home meal.

Retail Behavior
Determine where Millennials buy groceries and why, if they shop
with a list, how frequently they browse specific departments,
and their use of online grocery ordering and delivery.

Dietary Habits
Take a detailed look at the diets Millennials are following, what
allergens they avoid, and what foods they are trying to increase
or decrease in their diet.

Finances, Media, & Technology


Shed light on how Millennials think about spending money on
food and whether they budget. Learn where this generation gets
their food-related information and what food apps they use.

Millennials vs. the General Population


Data is indexed against the general population to understand not
only what Millennials say, but how that differs from or is similar
to the population overall.

Detailed Look at Millennial Sub-Groups


Discover how growing differences between Millennials are SNAP! Keynote Reports are priced at
shaping their perceptions of food with analysis of differences by $6,500 per topic.
gender, race, income, employment, education, family structure, Buy all four generational reports for a special price
political views, fitness level, and more.
of $22,000: Millennials, Gen Z, Gen X, & Boomers.

For questions or to purchase the


report, please contact Brian Darr
P : 312-655-0594
E : brian.darr@datassential.com
Datassential serves up well-done insights in the

Meat & Poultry Keynote


The Meat & Poultry Keynote combines the opinions and
behaviors of over 1,000 consumers and hundreds of
restaurant, onsite, and retail operators with insights from
Datassential’s cutting edge SNAP! suite which includes
menu tracking databases MenuTrends and INSIDER and
consumer sentiment trackers SCORES and FLAVOR.

Dive into the meat and poultry landscape in both retail and
foodservice, uncovering consumer and operator habits,
perceptions, and preferences regarding meat and poultry
varieties. You’ll learn more about…
Meat & Poultry Consumption
Explore insights into consumption recency, frequency, and last
meat or poultry occasion; Discover changes in consumption over
the past year, consumption drivers and barriers, and other
attitudes, trends, and tastes that Keynotes always cover.

Meat & Poultry Attitudes


Learn how meat & poultry fit into consumers’ lifestyles;
understand important purchase criteria and motivators; discover
which supermarket areas consumers visit when shopping for meat
and poultry; uncover which varieties and cuts consumers know
and love.

Operator Perspectives
Understand what foodservice operators buy and why, learn which
meat & poultry attributes are most important, pinpoint
operational challenges, and discover what changes are planned
for meat & poultry menuing.

Restaurant Menus
Follow meat & poultry growth over the past decade by restaurant
segment and menu part and take a closer look at the flavors that
are paired with each species. Also, take a closer look at what meat
& poultry varieties test the best in LTOs. MenuTrends Keynote
Perceptions on Hot Issues
Reports are priced at
Understand what consumers and operators know about hot- $6,500 per topic.
button farming terms and food safety issues and how it affects Package pricing is available
their meat & poultry purchasing. Also, learn more about what
consumers and operators think about meat & poultry alternatives with the purchase of
from tofu and tempeh to lab-grown meat. multiple topics.

For questions or to purchase the


report, please contact Brian Darr
P : 312-655-0594
E : brian.darr@datassential.com
datassential.com

888-556-3687
18 S. Michigan Ave.
9th Floor
Chicago, IL 60603