Digital Radio UK
FMexit
The 10 most important things
needed to successfully
launch digital radio in your country
1. An agreed cross industry position
amongst broadcasters
2. A clear
Government policy
Switchover criteria:
Digital 50% share of listening
National and local DAB coverage
3. To monitor
digital radio listening
45% of listening is digital
DAB 33% of listening
Online 7% of listening
Share of digital listening
55.3%
50.0%
50% 45.2%
41.7%
37.9%
36.1%
33.0%
29.0%
24.9%