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Sam Bonham

Digital Radio UK
FMexit
The 10 most important things
needed to successfully
launch digital radio in your country
1. An agreed cross industry position
amongst broadcasters
2. A clear
Government policy
Switchover criteria:
Digital 50% share of listening
National and local DAB coverage
3. To monitor
digital radio listening
45% of listening is digital
DAB 33% of listening
Online 7% of listening
Share of digital listening
55.3%
50.0%
50% 45.2%
41.7%
37.9%
36.1%
33.0%
29.0%
24.9%

2010 2011 2012 2013 2014 2015 2016 2017 2018


Other trends
4. Great national and local
DAB coverage
Digital radio has to be
available where FM is
DAB coverage:
97% national
90% local
5. Great exclusive
digital radio content
Digital radio has to be
better than analogue
BBC
DAB Network
Commercial
national
network
6. A transition path for
smaller radio stations
Aldershot Smaller stations
Portsmouth Beats
Portsmouth Aldershot
7. Strong commitment from
the vehicle industry
8. To pull as much
car conversion forward
as possible
9. To drive digital radio sales
at retail
Digital radio has to be
available at
a range of prices
10. To produce
cross-industry communications
Digital radio needs regular consistent
and coordinated communications
promoting the benefits
11. Also...
you need to keep focussed on
the changing market
The 10 most important things
needed to successfully
launch digital radio in your country
1. An agreed cross industry position amongst broadcasters
2. A clear government policy
3. To monitor growth in digital radio listening
4. Great national and local coverage
5. Great exclusive digital radio content
6. A path to transition for smaller stations
7. Strong partnerships with the vehicle industry
8. To pull as much car conversion forward as possible
9. To help drive digital radio product sales at retail
10. Engaging cross industry consumer communications
11. Also, you need to keep focussed on the changing market
Sam Bonham
Digital Radio UK
sam.bonham@digitalradiouk.com

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