DAFTAR ISI

KATA PENGANTAR ............................................................................................. i

DAFTAR ISI............................................................................................................. ii

BAB I PENDAHULUAN ...................................................................................... 1

A. Latar Belakang Masalah ...................................................................... 1
B. Rumusan Masalah ................................................................................ 2
C. Tujuan Masalah ................................................................................... 2

BAB II PEMBAHASAN ........................................................................................ 3

A. Pengertian Perilaku Konsumen ........................................................... 3
B. Model dan Faktor-Faktor yang Mempengaruhi Perilaku
Konsumen ............................................................................................. 4
C. Pendekatan Kardinal dan Ordinal ......................................................... 5
D. Elastisitas dan Macam-Macam Besaran Elastisitas........................... 7

BAB III PENUTUP .................................................................................................. 14

A. Kesimpulan .......................................................................................... 14
B. Saran ..................................................................................................... 15

DAFTAR PUSTAKA .............................................................................................. 16

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