TURNKEY
THE BEST WAY TO BUY RENTALS
GOODSUCCESS.COM
Table of Contents
Financial Freedom ......................................3
The Five Wealth Generators ...................12
Safer With More Controls ........................20
The Active Turnkey Program .................24
From Recent Investors ..............................30
Conclusion .......................................................32
I have broken down the process of reaching any goal you ever
have in life into five easy steps. I don’t care if you are trying
to lose weight or pass an exam. If you follow these steps, you
can succeed! In order to reach the goal of financial freedom,
you have to follow these five steps. I highly recommend doing
these steps in order. First you have to figure out “what.”
1. What
Figure out WHAT you want or WHAT you need in order to be
financially free. Take the me to write out your yearly expenses.
Don’t forget anything. Make sure you include giving, school,
ea ng out, debt, vaca ons, u li es, clothing, savings, birthday
and Christmas gi s etc. on your expense list.
Financial Freedom
I challenge you to write down not only what you spend today
but also what you think your dream lifestyle would look like for
you and how much you es mate it would cost to see that vision
of a dream lifestyle become a reality. Once you figure out this
number, then stop, close your eyes, and imagine the dream as
a reality. How would this make you feel? If you didn’t have to
rely on your (just over broke) JOB to provide for your family,
you could have peace; you could be less stressed; you may be
able to spend more of your me doing what God created you to
do; or you may be like me, feeling as though financial freedom
has given me the courage and the freedom to go and conquer
the world. Now that I am financially free I have an inner peace
that was never there before. For me, it’s not about si ng on a
beach somewhere sipping fruity drinks and soaking in the sun
from sun up ll sun down while being waited on hand and foot,
NO! it’s about the fact that if my life was a castle, I would be
secure because me had been spent building a moat around
my perimeter for my safety, security, and well-being. Financial
freedom for me is the fact that my moat is built; my castle is
taken care of with protec on and security, and I can now have
the liberty to go out and slay the dragon!
This is what excites me!
Once you figure out what goals you would like to meet,
make sure you write them down. Revisit your list as o en as
possible. Look at it. Think about it. Imagine it happening. Our
brain is so powerful that if we focus on our goals, we can trick
Financial Freedom
our brain into believing that we can achieve our goals, and our
brain will subconsciously take ac on on figuring out a way to
make it happen. You will see opportuni es that you have never
seen before because now you are focused. What you focus on
expands, and once you take ac on, things happen!! The most
important step to know is this step. You will never know what
path to take or what plan to put together unless you know
where you want go.
Now once you have figured out WHAT you want, then go on
to step number two.
2. Where
Figure out you are WHERE are now. How close are you to your
financial freedom today? Analyzing your situa on takes some
guts, and it takes honesty and integrity with yourself which I
know is very hard at mes.
3. Why
Figure out WHY you want to achieve your goal. Figuring out
WHY works for every goal, and I think we should always be
evalua ng why we do anything in life. Take some me to think
about this. It may come to you right away. You may know
exactly why you want to become financially free.
So once you have created your perfect life style and figured
out WHERE you are today, and figured out WHY you would
Financial Freedom
like to get to financial freedom, you it is me to move on to
step number four.
4. How
Figure out HOW you are going to achieve financial freedom by
crea ng a plan.
For you strategic thinkers out there, this will be a very easy
task; for others, the HOW may be more difficult. I do think that
the Ac ve Turnkey Program, which I will explain later in this
blog, will help you understand at least one strategy of how to
make financial freedom a reality, but from a larger viewpoint.
There are many ways to reach financial freedom, but you must
put a plan in place to reach your goal in a specific amount of
me. Most people, if they focus, can reach financial freedom in
5 to 7 years. You can too!
Financial Freedom
Figure out when you want to reach your goal and what it will
take to get you there. Then figure out who you need on your
team and what connec ons you s ll need in order to make
it happen. “Good Success” has helped many, many customers
reach financial freedom with our Ac ve Turnkey Program.
What a blessing it would be to work with some of you, but if
not, I hope you will take the knowledge from this blog and use
it in your own financial freedom plan.
Once you have wri en down your plan, revisit your goal every
week un l you have achieved it! You will never grow personally,
spiritually or emo onally without taking ac on. You must be
proac ve! Add me in your schedule to specifically think about
your plan and work on whatever you are trying to achieve.
5. When
Picture ACT: Ac on Changes Things
You can have the best dreams, the best plans, and the best
inten ons, but “you will always lack if you don’t act.”
You CAN take control of your situa on, no ma er what it is! You
CAN enjoy financial freedom. You just have to believe you can
work hard at achieving it and have integrity in reaching it!
As you work toward your goals this year, you may have already
run into some issues or obstacles. Maybe you have been sick;
Financial Freedom
maybe you have had a set back in me or access to money
or access to deals. Well, congratula ons! This is part of the
valuable learning process in achieving your goals, but the
good news is that this is only the beginning of your journey
to financial freedom. In order to start enjoying the rewards of
financial freedom, you have to simply increase your financial
educa on and know where you are now on your financial
freedom journey and where you want to go. Do you need more
educa on or connec ons? DO IT! Do you need to find “boots
on the ground” to help you find deals? DO IT! You may need
to connect with a realtor or wholesaler or a contractor or an
advisor? DO IT! At the end of life, people do not regret the
things they did and didn’t work out, no, they always regret the
things they didn’t do. So DO IT! No one cares how great of a
plan you have or how wonderful your idea is, un l you ACT! So
DO IT! The people that are no ced, the people that succeed
have to act! It’s never the smartest people that win; it’s the
people that DO IT that win. If you want to achieve financial
freedom then DO IT!
I know how scary change can be, but think about it: if you don’t
take ac on now, what does your financial future really look
like? If you have some encouraging words to share with others
about your financial freedom journey, please share them with
us at............... (Insert link for web form that asks quesঞons
about peoples experience or journey to financial freedom)
The Five Wealth Generators
The Five Wealth Generators in Real Estate:
1. Cash Flow
Cash flow is the most important wealth driver. When
considering a leveraged rental, I expect a house to have a
net cash flow, a er all expenses (a er mortgage payment,
taxes, insurance, HOA, management fees, etc.), of at least
$300 per month. This HAS to be the case as cash flow is
what will sustain you over the long haul and keep other
proper es afloat when this par cular property is vacant. If
your financial freedom plan was for you to have $10,000
a month in passive income, then you would need 30
leveraged rentals making $333.33 per month each (very
easy with an ac ve turnkey in the right areas). I focus a lot
on cash flow, as I think you should, but understand there
are four other possible wealth drivers built into residen al
rentals.
2. Instant Appreciation
When you buy under market value and then rehab a
property, you are forcing apprecia on (or making a
property worth more). For example, if I buy a home for
$50,000 that a er repairs is worth $100,000, and I spend
The Five Wealth Generators
$25,000- $30,000 rehabbing the home, then I have
forced apprecia on of $20,000- $25,000. This is instant
apprecia on or instant wealth! The awesome, wonderful
thing about forced apprecia on is there is a form of
deferred tax built into this wealth driver. Your house
doesn’t know that it is now worth 20%- 30% more than
the money you have into it. If you were to refinance that
same property, you would end up with very li le of your
own money into the property (another benefit of instant
apprecia on). You must work with people that know
how to predict what a property is worth a er repaired
appraised value and can rehab to a standard that will get
renters to want to rent your home and also get your home
to appraise without spending too much or too li le on
rehab. I have seen investors go both ways here. I have
seen landlords not want to spend enough, and I have seen
investors make the mistake of over-improving a rental.
You don’t want to over-improve a rental. You will never
get your investment back out of the rental, and when
there is turn over you will be very frustrated if a tenant
does not take care of the home the way you think they
should; so in the end over-improvement on a prospec ve
rental property is just a waste of money.
3. Mortgage Principal Pay Down
Every month that your renter pays you rent and you pay
the mortgage, you are not only ge ng the cash flow that’s
le over each month, but you are also gaining wealth each
month because the principal is being paid down on the
mortgage. This is one of the major wealth drivers in real
estate that most people forget about. Many mes the
paying down of the principal is a greater wealth driver
than the actual cash flow. With amor za on, this is also
a snowball effect as well. You start out paying very li le
toward the principal, but as me goes on you pay more
The Five Wealth Generators
and more on the principal making each month a larger
and larger wealth build. Not to men on that the rents will
probably go up over the years so you could end up with
a higher cash flow down the road plus a higher wealth-
building mechanism built into the mortgage pay down
wealth generator.
A note about deprecia on: You may have heard people use
the word “deprecia on” to describe the decline in value
that occurs as a piece of property endures wear and tear.
This isn’t really true. Deprecia on is about alloca ng the
cost of property, not assessing its value. You’ll depreciate
rental property even if it remains in p-top shape. One
of the unbelievable benefits of deprecia on of rental
proper es occurs when you own a property and you pass
on your proper es to your heirs. They get what is known
as a stepped-up basis. For example, let’s say you bought a
property for $100,000 and appreciated it all the way down
to zero over 30 years; then when the property gets passed
The Five Wealth Generators
on, the market value is $200,000. Your heirs get a stepped-
up basis of $200,000. So if they were to sell the property,
they would only be paying a capital gain on increase from
that amount instead of at zero.
Depreciable Property
To take a deduc on for deprecia on on a rental property, the
property must meet specific criteria. According to the IRS:
• You must own the property, not be ren ng or borrowing
it from someone else
• You must use the property to produce income -- in this
case, by ren ng it
• You must be able to determine a “useful life” for the
property. This means that the property must be one that
would eventually wear out or get “used up.” A house has
a definable useful life; a piece of land does not.
Depreciating Improvements
You don’t just depreciate the cost of buying rental property.
Money spent to improve the property is depreciated as well. An
improvement is anything that enhances the value or usefulness
of a property, restores it to new or like-new condi on or adapts
it to a new use. The list of poten al improvements is endless,
but common improvements include:
• Building new addi ons or garages
• Installing new systems, such as hea ng or air condi oning
• Replacing the roof
• Adding wall-to-wall carpe ng
• Installing accessibility upgrades, such as a wheelchair
ramp
Accidental Landlords
It’s not unusual for someone to become a landlord out of
circumstan al necessity.
“You see people moving out of town or state to go to a be er
The Five Wealth Generators
job. If they can’t sell their house, they rent it.” If you rent your
home for three years out of five, and then sell it, the capital
gain is taxable. However, if you sell it within two years, you
don’t have to claim capital gain. You’re also en tled to the
same deduc ons as any other landlords. As with any rental
property, make sure you have landlord insurance on your
home. It’s deduc ble as an expense, too.” Please refer to IRS
guidelines as they are always changing. And please consult
with your accountant before taking any of these deduc ons.
When choosing an accountant, please make sure they
understand rental property deduc ons and how to properly
depreciate. I find it a good prac ce if you own real estate to
find an accountant that specializes in real estate.
Once we know that you want to get into the program, we put
you into our queue. Once in the queue, we keep sending you
deals un l you choose one. Be very careful because these
deals go very fast! One of the biggest complaints we get is that
people don’t have enough me to look over a deal, but we have
developed a trus ng clientele of investors for which we have
produced tons of cash-flowing proper es. Repeat customers
snatch up recommended proper es very quickly, and let’s face
it, there are only so many deals to go around, and it doesn’t
take a rocket scien st to figure out that we are providing a
tremendous amount of value to our customers. Once you say
you want the house, we put the house under contract and you
send the earnest money to the tle company. Once you close
on the house, my construc on team will manage the rehab,
upda ng you with pictures and weekly updates as the project
goes along. The goal is for you to be all in, purchase plus rehab,
at or around 75% LTV (loan to value). Once we have the house
rehabbed, we turn it over to our rental management company
which will get it rented and then take over the maintenance
and management of the property. Finally, once all that has
happened, you refinance the house for 70%-75% A er the
repaired appraised value, meaning your all-in price, gets mostly
or all refunded by your loan, most of my clients end up with
$5000-$8000 of money into each deal. Essen ally it’s possible
The Active Turnkey Program
that you could end up paying yourself to buy a house or in
other words, you get to “have your cake and eat it too!” This is
not usually the case, but definitely has happened on occasion.
Now I know this all sounds too good to be true, but let me
break it down for you using a real house with real numbers.
Let’s say you start with $100,000 in cash. This is an actual deal
that was available as of 1/26/2016:
The other major risk in doing a deal like this is that it is very
possible that if you refinance the property too soon it may
not appraise at full-market value. There are many reasons
for this. The first reason is that banks really do not like to do
cash-out refinance. The second biggest reason is appraisers
are scared to death of the government cracking down on
them like they did a er the 2008 crash. For example, if you
purchase a $100,000 property for $50,000, three months later
could expect the house to be worth $100,000 because you
put $25,000 worth of work into it. Some appraisers may say,
“Why do you think it’s worth $100,000? Why is it not only
worth $75,000?” In no way, shape or form does this mean the
property is not worth $100,000; it just means at the me the
home may not appraise for that type of loan. Think of your
own house for instance. How many of you have done cash-out
refinance on your own property that you live in? When I talk to
people that have done this, myself included, the property does
not appraise for as high as we could sell it for on the market.
What we have found is that if we wait six months, many of the
underwri ng guidelines fall off and appraisers are much more
willing to appraise the property and it’s real market value. We
do try to be conserva ve with our numbers as we understand
that we are not going to get a house to appraise for full-retail
market value when we do a rental rehab. A good rule of thumb
is a rental-rehabbed property should appraise for 10% to 15%
lower than the fix-and-flip comparable sold homes in the area.
The Active Turnkey Program
This is a fluid target however with an experienced, boots on
the ground person. He ought to be able to predict the a er-
repaired, appraised value (if wai ng 6 months to refinance) a
majority of the me.
This par cular house, with its proximity to Chicago, will pull at
least $1,100 in rent. Below is the breakdown of the expenses.
The rehab for the me period during which the house was
rehabbed.
As you can see, a er refinancing this house for only 70% of the
ARV, you have only put $370 into the purchase of this home.
At this point, your $822 of cash flow covers your mortgage,
The Active Turnkey Program
leaving you with $477 of monthly cash flow if you leverage the
property. Following this property over the following 10 months,
(one year a er the purchase) this home would have produced
a net income of $4,400.35, plus the equity in the house. As an
investor, what I am always looking for in an investment that
carries risk is, “How soon can I get my ini al investment back?”
Once this happens what are my returns? INFINITY!!!! Sure,
cash-on-cash returns of 1000% are great, but don’t ever get
sucked into focusing on yield. Once you get to the point that
you have all your money back and you are making any money
at all, you can make this a repeatable, predictable model The
goal should be to do this as many mes as possible? RIGHT??