ASSIGNMENT ON ENTERTAINMENT

SECTOR

BY
ALLA ANURAG (1225516102)

G. SWATHIKA PRIYA (1225116212)

Introduction:

Entertainment is a need of everyone weather child or old age people. Whenever people get bore
from their routine work or exhaust from office work they want break and through the
entertainment they get rid of it. People of different ages entertain themselves according to their
choice like: children like to play in park, video games, watch cartoon serials on TV, youth like
to watch movie and go to discotheques and old age people mostly like to read books and watch
TV. Actually entertainment gives relaxation to people.

Indian entertainment has outperformed the economy and it is one of the fastest growing sectors.
After the far-fetched success of information technology and biotechnology, the Indian
entertainment industry is all set to boom in the coming years. Be it the changing distribution
scenario, consolidations within the industry and segments, technological innovations or
changes in regulatory environment, all are contributing to the growth of the sector.

Types of entertainment industry:

Entertainment industry is categorized into three types:

1. Live Entertainment
2. Electronic Entertainment
3. Mass media Entertainment

1. Live Entertainment
 SEGMENT GENRE EXAMPLES
Corporate  Product launches  Ad Asia
 Promotions  Bacardi
 Triangles/ meets  Motivation
 Annual parties seminar
 Exhibitions  Christmas party
 Trade fairs  Auto expo
 Celeb  Lakmefashion
management week
Facilitative/Competitive  Awards  Idea film fare
 Contests wards
 Search  Femina Miss India
 Beauty pageants
Arts  Theatre  Plays
 Music  English, Hindi etc.
 Dance  Discotheque
 Circus  Bombay Circus
 Magic shows  Jadugar Anand
Sports  Sporting events  World cup cricket
 GrandSlam
tournament
Festivals  Govt. sponsored  Goa carnival
 Corporate  Kumbh Fair
sponsored  Rajasthan desert
festival
Personal  Birthday parties
 Weddings
 General parties

Exhibition Entertainment Industry

It is a part of live entertainment industry
 Amusement park
 Funfairs
 Museum
 Trade shows
 Zoo

2. Mass Media Industry

 Film
  Film Studios
 Movie theatres
 Broad casting
 Television
 Radio
 Theme parks
 Discotheques

3. Electronic entertainment industry

 Computer games
 Video games

Trends over Time:

Things always change with time and entertainment industry is an example of it. Though 50
year back and today, Movies were and are the most favorite mode of entertainment, it has gone
through many changes in-between; Black-n-white to color movie, animated movies, 3-D
movies etc. it means impact of technology and globalization are main causes of the changing
trends in entertainment industry.

As we know according to Indian mythological stories God also enjoy entertainment, Indra the
king of Gods having all kinds of entertainment in his courts. Historical kings Akbar the great
Mughal king and Krishna Deva Raya of Vijay Agar Empire were known to have many famous
musicians, magicians, poets in their courts. During the olden days, folks used to entertain
themselves by street plays and snake charming.

But entertainment today has changed from its halcyon days. In today’s age, people simply do
not have time or luxury to go through long sessions of entertainment, be it viewing a cinema
or witnessing a cricket match. Cricket has also introduced 20-20 cricket for more entertainment
in less time. The popularity of football and basketball shows that people can have one hour of
rapid and engrossing entertainment.

Market size:
As discussed earlier Indian media and entertainment industry is one of the fastest growing
industries in the country. The M&E industry, which has various segments such as film,
television, advertising, print media and music among others, is set to enter a golden era.

According to a report jointly published by the federation of Indian chambers of commerce

and industry [FICCI] and audit firm price water house coopers, the Indian M&E industry is
expected to grow at a compound annual growth rate [CAGR] of 18 percent to reach US$
23.81 billion by 2020.

 In 2013, the estimated size of the industry was US$12.45 billion, up from US$ 9.69
billion in 2014.

 The advertising industry recorded a growth of 22 percent in 2014 over 2013 to reach
US$ 4.75 billion in 2014, up from US$ 3.56 billion in 2013. The sector contributed 38
percent of the industry’s revenues.

 For 2014, the report pegged the size of the TV industry at US$ 5.48 billion, print media
at US$3.62 billion, film entertainment at US$ 2.33 billion and radio at US$ 150.52
million.

 Foreign investments in the M&E industry reached a record high of US$ 211 million in
2014 against US$89.18 million in 2013.