ANNA UNIVERSITY :: CHENNAI – 600 025.

CURRICULUM 2002
MASTER OF BUSINESS ADMINISTRATION
Full Time - (4 semesters)

Code No. Course Title L T P M

I SEMESTER
Theory
BA100 Statistics for Management 3 0 0 100
BA101 Economic Foundations of Business Environment 4 0 0 100
BA102 Applied Operations Research for Management 4 0 0 100
BA103 Organizational Behaviour 3 0 0 100
BA105 Accounting for Management 4 0 0 100
BA106 Legal Aspects of Business 3 0 0 100
BA116 Principles of Management* 3 0 0 100*

* This course shall be offered only to the students possessing qualification other than
B.E./B.Tech. It is a zero-credit course and respective institutions shall conduct the examinations
and furnish a certificate of completion to the university.

Practical
BA104 Business Application Software 0 0 4 100

II SEMESTER
Theory
BA107 Production Management 3 0 0 100
BA108 Financial Management 3 0 0 100
BA109 Marketing Management 4 0 0 100
BA110 Human Resource Management 3 0 0 100
BA111 Management Information System 3 0 0 100
BA112 Systems Management 3 0 0 100
BA113 Research Methods in Business 3 0 0 100

Practical
BA114 Communication Skills 0 0 4 100

III SEMESTER
Theory
BA231 International Business Management 3 0 0 100
BA232 Business Policy and Strategic Management 3 0 0 100
E1*** Elective I 3 0 0 100
E2*** Elective II 3 0 0 100
E3*** Elective III 3 0 0 100
E4*** Elective IV 3 0 0 100
E5*** Elective V 3 0 0 100
E6*** Elective VI 3 0 0 100

Practical
BA115 Practical Training (6 to 8 weeks during previous 0 0 0 100
summer vacation)
Code No. Course Title L T P M
IV SEMESTER
Theory
BA244 Project Work 0 0 24 400

LIST OF ELECTIVES

BA031 Strategic Marketing 3 0 0 100

BA032 Relationship Marketing 3 0 0 100
BA033 Service Marketing 3 0 0 100
BA034 Advertising & Sales Promotional Management 3 0 0 100
BA035 Security Analysis and Portfolio Management** 3 0 0 100
BA036 Advanced Financial Management 3 0 0 100
BA037 Industrial Finance 3 0 0 100
BA038 International Finance 3 0 0 100
BA039 Merchant Banking and Financial Services 3 0 0 100
BA040 Management Control Systems 3 0 0 100
BA041 Decision Support Systems 3 0 0 100
BA042 Relational and Object Oriented Data Base 3 0 0 100
Management systems
BA043 Industrial Relations and Labour Welfare 3 0 0 100
BA044 Labour Legislation 3 0 0 100
BA045 Enterprise Resource Planning for Managers 3 0 0 100
BA046 E-commerce Technology and Management 3 0 0 100
BA047 Managerial Behaviour and Effectiveness 3 0 0 100
BA048 Entrepreneurship Development 3 0 0 100
BA049 Logistics and Supply Chain Management 3 0 0 100
BA050 Software Quality Management 3 0 0 100
BA051 Risk Management 3 0 0 100
BA052 Environment Management 3 0 0 100
BA053 Infrastructure Management 3 0 0 100
BA054 Web enabled Marketing Management 3 0 0 100
BA055 System Analysis and Design 3 0 0 100
BA056 Project Management for Software development 3 0 0 100
BA057 Investment Management** 3 0 0 100
BA058 Consumer Behaviour 3 0 0 100
BA059 Industrial Marketing 3 0 0 100
BA060 Rural Marketing 3 0 0 100
BA061 Marketing Research 3 0 0 100
BA062 Stress Management 3 0 0 100
BA063 Creativity and Innovation Management 3 0 0 100
BA064 Total Quality Management 3 0 0 100
BA065 Materials Management 3 0 0 100
BA066 Value-engineering 3 0 0 100
BA067 Modeling and Simulation 3 0 0 100
BA068 Business Process Re-engineering 3 0 0 100
BA069 Computer aided Production Management 3 0 0 100
BA099 Special Elective (Need based) 3 0 0 100

** A student can take either ‘BA057 Investment Management’ or ‘BA035 Security Analysis &
Portfolio Management’ and not both.
BA 100 STATISTICS FOR MANAGEMENT 3 0 0 100

1. SAMPLING DISTRIBUTION: 5
Sampling Distribution Concepts - Normal Distribution - t-Distribution - Sample Size - Standard
Error.

2. ESTIMATION: 5
Point and Internal Estimates of Proportions and Mean - Qualities of a Good Estimator.

3. TESTING OF HYPOTHESIS: 6
Hypothesis Testing of Proportion and Mean - Single and Two Tailed Tests - Errors in
Hypothesis Testing - Measuring the Power of Hypothesis Test.

4. CHI - SQUARE ANALYSIS: 5

Estimation of Chi - Square and Interpretation - Chi - Square Distribution Chi - Square Tests for
Independence and Goodness of Fit.

5. ANOVA: 5
Estimation and Interpretation of F Statistic - F Distribution - F Hypothesis Tests.

6. NON PARAMETRIC METHODS: 6

Sign Test of Paired Data - Rank Sum Tests - Mann-Whitney U Test-Kruskal - Wallis Test- One
Sample Run Test - Rank Correlation- Kolmogorov -Smirnov Test.

7. REGRESSION AND CORRELATION: 6

Estimation of Regression Line - Correlation Analysis – Measuring Reliability of the Estimating
Equation - Making Inference About Population Parameters.

8. TIME SERIES ANALYSIS: 7

Time Series - Variations in time series - Trend analysis - Cyclical, seasonal and irregular
variations - Dealing with All Four Variations of Time Series.

TOTAL : 45

TEXT BOOKS
1. Amir D. Aczel, Complete Business Statistics, 5th edition, Irwin McGraw-Hill,
2001.
2. Richard I.Levin and David S.Rubin, Statistics for Management, 7th edition,
Prentice Hall of India Pvt. Ltd., New Delhi, 1997.
3. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson “Business Statistics: A First
Course”, Pearson Education Asia, 2nd edition, New Delhi, 2000.

REFERENCES
1. Bruce L. Bowerman, Richard T.O’Connell and Michael L.Hand, Business Statistics
in Practice, 2nd Edition, McGraw-Hill / Irwin, 2001.
2. Hooda,R.P., Statistics for Business and Economics, Macmillan India Ltd., 2nd education,
2001.
3. David F. Groebner, Patrick W. Shannon, Phillip C. Fry and Kent D. Smith, “Business
Statistics”: A Decision making approach, 5th edition, Prentice Hall, 2001.
4. Chandan.J.S., Statistics for Business and Economics, Vikas Publishing House Pvt. Ltd.,
1998.
5. Lawrence B.Morse, Statistics for Business and Economics, Harpercollins College
Publishers, New York, 1993.

BA 101 ECONOMIC FOUNDATIONS OF BUSINESS ENVIRONMENT 4 0 0

100

1. NATURE AND SCOPE OF MACRO ECONOMIC ISSUES: 5

Growth, employment, inflation, balance of payment exchange rate - circular flow of income -
national income concepts - measurement of national income - the role of economic planning -
Indian economic planning.

2. ANALYSIS OF NATIONAL INCOME, EMPLOYMENT AND INFLATION 15

Keynesian perspective multiplier - accelerator – Business Cycle - the role of fiscal policy -
Indian fiscal policy and Experience.

3. ANALYSIS OF MONETARY SECTOR: 10

Demand and supply of money - equilibrium of money market - the role of monetary policy -
Indian perspectives.

4. INTEGRATION OF COMMODITY AND MONEY MARKET : 15

Analysis of Inflation and unemployment - the role of economic policies - Indian experience.

5. ANALYSIS OF EXTERNAL SECTOR: 15

International trade - trade multiplier - linkage model - the role of trade policy - analysis of
performance of Indian economy in external sector.

TOTAL : 60

TEXT BOOK
1. Sloman, John, Economics, Prentice - Hall of India Pvt. Ltd., New Delhi, 1998.
2. Paul A. Samuelson & William D. Nordhans, Economics, Tata McGraw-Hill Publishing
Company Limited, New Delhi, 1998.
3. Dwivedi D.N., Macroeconomics- Theory and Policy, Tata McGraw-Hill Publishing Co.
Ltd, New Delhi, 2001.

REFERENCES
1. Ruddar Dutt and K.P.M. Sundaram, Indian Economy, S. Chand and Co., Ltd.,
New Delhi, 2002.
2 Irvin B.Tucker, Macroeconomics for Today, Thomson Learning, 2001.
3. Government of India, Economic Survey (Annual Publication, New Delhi).
4. Business dailies like Economic Times, Financial Express and Business Line.
5. Economic and political weekly.
6. World Bank and IMF Reports.
7. Kirit S.Parikh (ed.), Indian Development Report, 1999-2000, Oxford University Press,
New Delhi, 1999.
8. CMIE Reports.
BA102 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT 4 0 0 100

1. LINEAR PROGRAMMING TECHNIQUES: 10

Graphical and Simplex solution for maximizing and minimizing problems – A case of
degeneracy in Simplex method – Post optimality analysis, Sensitivity Analysis, Parametric
programming – Revised Simplex problem – primal / dual relationship – Goal programming

2. LINEAR PROGRAMMING EXTENSIONS: 15

Transportation problem – North / West corner Solution, stepping stone method, Vogel’s
approximate method, Modi method – Degeneracy, imbalance matrix. Assignment model:
Branch and Bound Technique, Hungarian method,Trans-shipment problem, Travelling salesmen
problem.

3. INTEGER LINEAR PROGRAMMING / GAME THEORY 9

Branch and bound Algorithm, Cutting plane algorithm, the fractional Algorithm, the mixed
algorithm, zero-one Integer problem techniques – the additive algorithm, zero-one polynomial
programming. Two person – zero sum games: Graphical and L.P. Solutions.

4. DYNAMIC PROGRAMMING AND PROJECT SCHEDULING: 15

Dynamic programming models: Deterministic case. Maximization and Minimization problem.
Use of the D.P. techniques to solve the L.P. problems. C.P.M. and P.E.R.T. for Project
Scheduling. Resource levelling, crashing, Resource planning.

5. DECISION THEORY: 6
Decision under risk, Decision trees, Decision under uncertainty. Use of Simulation technique for
decision making. Case studies for the use of Simulation techniques for decision making. Optimal
Simulation run.

TEXT BOOKS
1. R. Panneerselvam, “Operations Research”, Prentice Hall of India, 2002.
2. P.C.Tulsin, “Quantitative Techniques: Theory and Problems”, Pearson Education, 2002.
3. Ronald L. Rardin, “Optimization in Operations Research” Pearson Education, 1998.
4. Hillier and Lieberman, “Introduction to Operations Research”, McGraw-Hill
International Edition, Seventh Edition, 2001
5. Hamdy A Taha, “An Introduction to Operations Research, Prentice Hall, Sixth edition,
2000.
6. Ravindran, Phillips, Solberg, “Operations Research: Principles and practice”, Second edition,
John Wiley, 1987.

REFERENCE BOOKS
1. U.K. Srivastava, G.V. Shenoy, S. C. Sharma, “ Quantitative Techniques for Managerial
Decision”, Second Edition, Prentice Hall of India, 2001
2. P. K. Gupta, D.S.Hira, “ Problems in Operations Research”, S. Chand & Company, 2002.
3. P.K. Gupta and D.S. Hira, “Operations Research”, S. Chand & Co. Ltd., New Delhi, 2002.
4. J. K. Sharma, “Operations Research: Theory and Applications”, Macmillan, 1997.
5. C.K. Mustafi, “Operations Research: Methods and Practice”, New Age International (P) Ltd.
Publisher, 2000.
6. S. Kalavathy, “ Operations Research”, Vikas Publishing House (P) Ltd., 2000
 BA103 ORGANISATIONAL BEHAVIOUR 3 0 0 100

1. FOCUS AND PURPOSE 5

Definition, need and importance of Organisational Behaviour - Nature and scope - Framework -
Organisational Behaviour Models.

2. INDIVIDUAL BEHAVIOUR 12
Personality - Types - Factors influencing personality -Theories. Learning - Types of Learners -
The Learning Process - Learning Theories - Organisational Behaviour Modification. Attitudes -
Characteristics - Components - formation – measurement. Perception - Importance - Factors
influencing perception - Interpersonal perception. Motivation - Importance - Types - Effects on
work behaviour.

3. GROUP BEHAVIOUR 10
Organisation Structure - Formation - Groups in Organisations - Influence - Group Dynamics -
Emergence of informal leaders and working norms - Group Decision Making Techniques -
Interpersonal relations - Communication - Control.

4. LEADERSHIP AND POWER 8

Meaning - Importance - Leadership styles - Theories - Leaders vs Managers - Sources of Power
- Power Centers -Power and Politics.

5. DYNAMICS OF ORGANISATIONAL BEHAVIOUR 10

Organisational Climate - Factors affecting Organisational climate - Importance. Job Satisfaction
- Determinants - Measurement – Influence on behaviour. Organisational change - Importance -
Stability vs change - Proactive vs Reactive change - The change process - Resistance to change -
Managing change. Organisational Development - Characteristics - Objectives - Team building.
Organisational Effectiveness - Perspectives - Effectiveness vs efficiency - Approaches – The
Time Dimension - Achieving organisational effectiveness.

TOTAL : 45

TEXT BOOKS
1. Stephen P. Robbins, Organisational Behavior, Prentice Hall of India, 9th Edition, 2001.
2. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson
Learning, 9th edition, 2001.

REFERENCES
1. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7th edition, 2001.
2. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt. Ltd, 2nd edition, 2001.
3. Fred Luthans, Organisational Behavior, McGraw-Hill Book Co., 1998.
4. New Strom and Davis, Organisational Behaviour, McGraw-Hill, 2001.
5. Jeff Harris and Sandra Hartman, Organisational Behaviour, Jaico, 2002.
 BA104 BUSINESS APPLICATION SOFTWARE 0 0 4 100

1. Business Application Software – MS Office – Accounting Packages – Tally, Ex, SAPM,

Metastock etc., Marketing packages – SPSS etc., Production Management Packages –
ORSTAT and an introduction to latest packages. 20

2. Database Management Packages – Dbase, Foxpro, Foxbase, Visual Fox Pro, Visual Fox
base, Ingress, Sybase, Oracle, Power builder, Developer 2000, Designer 2000. 20

3. In-house Development of a package. 20

TOTAL : 60

TEXT BOOKS
1. Winston, Practical Management science: Spreadsheet Modeling and applications, Thomson
learning, 2001
2. Carver, Doing Data analysis with SPSS 10.0, Thomson Learning, 2001
3. Namrata Agrawal, Financial Accounting using Tally 6.3, Dreamtech Press, New Delhi, 2002.
4. Lucas, Information Technology for Management, Tata- McGraw-Hill, New Delhi, 2001.
5. Alexis Jeon, Introduction to computers with MS Office 2000, Tata- McGraw-Hill, New
Delhi, 2001.

REFERENCE BOOKS
1. Norman Gaither and Greg Frazier, Production and operations management, South-
Western College Publishing, An International Thomson publishing company, 1999.
2. V. K. Jain, Database management systems, Dreamtech Press, New Delhi, 2002.
3. Vikas Gupta, Comdex computer course kit, Dreamtech Press, New Delhi, 2001.
4. Vikas Gupta, Comdex computer programming course kit, Dreamtech Press, New Delhi,
2002.
5. Dreamtech Software team, cracking the code: peer-to-peer application development,
Dreamtech Press, New Delhi, 2001.
6. Stephanie Cottrell, Bryant, Teach yourself HTML 4 with XML, DHTML and JavaScript,
Dreamtech Press, New Delhi, 2001.
7. David Crowder and Rhonda Crowder, Web Design with HTML/ Flash/ JavaScript, E-
Commerce, IDG Books India (P) Ltd., New Delhi, 2001.
 BA105 ACCOUNTING FOR MANAGEMENT 4 0 0 100

1. BASIC ACCOUNTING MODEL 12

Accounting as an Information System, Recording Business Transaction, Measuring Business
Income, Completing the Accounting Cycle, Accounting for Merchandising transactions.

2. ACCOUNTING FOR ASSETS 12

Liabilities and Shareholder’s equity, Internal control systems, cash and receivables, Inventories,
Fixed Assets and Depreciation, Liabilities, Shareholder’s equity.

3. ANALYSIS OF ACCOUNTING INFORMATION 12

Financial Statement Analysis, Statement of Cash flows.

4. COST VOLUME RELATIONSHIP 3

Relevant costs in decision making

5. COST ACCOUNTING AND BUDGET OR CONTROL 10

Cost determination, cost accounting systems, job costing, process Costing, allocation of
overheads.

6. MANUFACTURING COST CONTROL 6

Budgets, flexible budgets, control of programme expenses profit Budgeting and analysis, Zero
base budgeting.

7. STANDARD COSTS 5
Historical and combination cost systems, differential cost and Direct costing, variance analysis
and evaluation of divisional Performance.

TOTAL : 60

TEXT BOOKS
1. M.Y.Khan & P.K.Jain – Management Accounting Tata McGraw-Hill Publishing
Company Ltd.
2. M.A.Sahaf - Management Accounting (Principles & Practice): 2000 edition Vikas
Publishing House Pvt. Ltd., New Delhi.

REFERRENCES
1. R.S.N.Pillai and Bagavathi – Management Accounting, S.Chand & Co. Ltd., New Delhi
(2002 edition).
2. R.Narayanaswamy – Financial Accounting – A Managerial Perspective-1997. Prentice
Hall India Pvt. Ltd., New Delhi.
3. Bhattacharya S.K. John Dearden – Accounting for Management Text and cases (2000
edition) – Vikas publishing House, New Delhi.
4. Charles T.Horngren – Introduction to Management Accounting (2001 edition) Prentice
Hall, New Delhi.
BA106 LEGAL ASPECTS OF BUSINESS 3 0 0 100

1. INTRODUCTION 5
Nature and function of legal rules, The courts and the process of Adjudication, The Trial Stage,
Judicial Law Making, Law built on procedures, Law making by Legislature, Interpretation of
Statutes, Interpreting the Constitution, Law making and adjudication by Administrative agencies,
Law in Society.

2. MERCANTILE LAW 15
Contracts: Nature and Classification of contracts, The agreement- Offer and Acceptance, Reality
of Assent - The effect of mistake, Fraud or duress, consideration, Legal capacity of partners,
Illegal Agreements, contracts in writing, Assignment of contractual rights and duties,
Performance and discharge of contractual obligations Remedies and damages for breach of
contract. Sales: Sales contract, Transfer of title and risk of Loss, Warranties In Sales contract,
Performance of sales contracts, conditional sales. Negotiable Instruments Nature and requisites
of Negotiable Instruments, Transfer of Negotiable Instruments and liability of parties,
Enforcement of secondary Liability, Holder in due course, Special rules for cheques and banks
Discharge of Negotiable Instruments. Agency Nature of agency – How created, Agent’s
authority and Liability of Principal and third party, Rights and duties of principal, Agent and
Third party, Liability of Principal or Agents Torts, Termination of agency.

3. COMPANY LAW 10
Major principles – Types of Companies, Memorandum and Articles of Association, Prospectus,
Powers, duties and liabilities of directors.

4. INDUSTRIAL LAW 10
An overview of Factories Act, Payment of wages Act, Payment of Bonus Act, Minimum Wages
Act, Industrial Disputes Act.

5. INCOME TAX ACT AND SALES TAX ACT 5

Corporate Tax Planning, An overview of Sales Tax Act

TEXT BOOKS
1. N.D.Kapoor, Elements of Mercantile Law – Sultan Chand and Company, New Delhi –
1998.
2. Sen & Mitra, Arun Kumar Sen & Jitendra Kumar Mitra – Commercial and Industrial
Law – The World press, Private Ltd., Calcutta – 1996.

REFERENCES
1. P.P.S.Gogna, Mercantile Law, S.Chand & Co. Ltd, New Delhi, 1999
2. Dr.Vinod K.Singhania – Direct Taxes Planning and Management (1997 edition).
3. Respective Acts
BA107 PRODUCTION MANAGEMENT 3 0 0 100

1. INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT:

15

Types of production systems – Job shop industry, Process Industry, Project type of industry,
Mass production Industry with product layout, process layout and cellular manufacturing system
etc. Pre-planning, Planning, Staffing, Directing, Monitoring and Control activities in Shop floor
Management for resources like Men, Machines, Money, Material, Minutes and Methods. The
concept of strategic planning, transactional planning and tactical planning as applicable to
Production functional areas. The sub functional areas of Production function, such as: Materials
Management, Maintenance Management, Quality Management, Production, Planning and
Control etc. Inter relationship among other functional and sub-functional areas. A typical
organizational structure for the Production functional areas etc.

2. PRODUCT DESIGN AND PROCESS SELECTION: 10

Product design and Process selection – Evaluation and Selection of appropriate Production and
Operations technology. Product Design and process selection. Make or buy decision using the
Break- even – analysis. Determination of Product and / or Process layout, Cellular manufacturing
systems. Impact of Marketing decision (Varieties / Market segmentation) on Production
function, Tolerance specification - Determination of Machine tool requirements, Layout design,
Preparation route chart etc.

3. MANAGING THE SUPPLY CHAIN 7

Supply chain Management – Forecasting Techniques – Aggregate planning – Inventory
Management for dependent and independent demands – MRP-I, MRP-II, ERP and use of
Simulation technique for decision making in inventory management – Computer Integrated
Manufacturing systems in Manufacturing.

4. QUALITY MANAGEMENT 7
Statistical Quality Control for Acceptance Sampling and Process Control – Concepts of O.C.C.
Curve – Use of the O.C. Curve – Concept of Type I and Type II error – Quality movement –
Quality circles – Suggestion scheme for quality improvement – Concept of Quality as a mission
– Total Quality Management Concept – ISO Quality Certifications and types – Quality
assurance. Quality movement in India.

5. DESIGN OF FACILITIES AND JOBS 5

Capacity Planning – Just-in-time production systems. Facility location – Facility layout – Job
design and work measurement – Value Analysis – Business Process Re-engineering – Cellular
Manufacturing systems - Use of CPM and PERT for Project scheduling – Man power planning
and resource leveling – Crashing.

TEXT BOOKS
1. R. Panneerselvam, “Production and Operation Management”, Prentice Hall of India, 2002.
2. Edward S. Buffa and Rakesh Sarin, “Modern Production and Operations Management”, John
Wiley & sons, 1987.
3. Lee J. Krajewski and Larry P. Ritzman, “Operations Management: Strategy and Analysis”,
Addison Wesley, 2000.
4. Chase, Aquilano & Jacobs “Production and Operations Management”, Tata McGraw- Hill,
8th Edition, 1999.
 5. Gaither, “Production and Operations Management (with two CDs)”, Thomson Asia (P) Ltd.,
Bombay, Ninth Edition, 2002.

REFERENCES
1. Arjan, J.Van Weele, Purchasing and Supply Chain Management, Vikas Thomson
Learning, 2001.
2. Everett E Adam Jr. and Ronald J. Ebert, “Production and Operations Management,
Prentice Hall of India, 1992.
3. Seetharama L. Narasimhan, Dennis N Mc Leavey and Peter J.Billington, Production
Planning & Inventory Control, Prentice Hall of India, 2000.
4. Manoj Kumar Sarkar, “Production Management”, Crest Publishing House, New Delhi,
2000.

BA108 FINANCIAL MANAGEMENT 3 0 0 100

1. INTRODUCTION 3
Scope and goal of Finance function

2. TECHNIQUES OF INVESTMENT ANALYSIS 12

Payback period method, Accounting Rate of Return, Introduction to Discounting and cash flows
estimation, DCF methods, IRR, NPV, PI, Discounted payback methods, DCF method compared-
conflicts resolution-Leasing and Lease evaluation.

3. FINANCING DECISION 15
Cost of capital, cost of equity, Debt, convertible Debentures, preference share capital, Minimum
rate of return, capital structure, Optimum capital structure, Traditional theory, MM theory,
corporate debt capacity, Indifference point.

4. DIVIDEND DECISION 5
Dividend policy, Gordon's dividend Growth model, Walter's model, MM dividend Irrelevance
Model, Practice in Industry.

5. WORKING CAPITAL MANAGEMENT 10

Current asset and liability decisions, estimation of working capital requirements, cash and
marketable securities, Management of accounts receivables, financial aspects of investment,
spontaneous financing, short term borrowings.

TOTAL : 45

TEXT BOOKS:
1. I.M.Pandey – Financial Management, Vikas Publishing House Pvt. Ltd., 8th Edition,
1999.
2. Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw-Hill
Publishing Company Ltd, 5th Edition, 2001.

REFERENCE BOOKS
1. Aswat Damodaran, Corporate Finance Theory and Practice, John Wiley & Sons, 2000.
2. Hrishikes Bhattacharya – Working Capital Management, Strategies and Techniques,
Prentice – Hall of India Pvt.Ltd., New Delhi 2001.
3. James C Vanhorne - Financial Management and Policy – Pearson Education Asia
(Low priced edition) 12th edition 2002.
4. Khan and Jain – Basic Financial Management & Practice – Tata McGraw Hill – 5 th
edition 2001.

BA109 MARKETING MANAGEMENT 4 0 0 100

1. Marketing conceptual framework - Marketing environment - customer oriented

organization- Marketing interface with other functional areas-marketing in a globalised
environment. 10

2. Product Planning and Development - Product Life Cycle- Brand management,

Developing New Product - Market segmentation-targeting and positioning. Pricing
decisions - Channel design and Management - retailing and wholesaling. Promotion
methods: Advertising, personal selling, Public relations. 15

3. Understanding Buyer Behaviour - Influencing factors - responding buyer behaviour -

Building customer satisfaction - marketing to organizations and marketing of services.
10

4. Marketing Research: Types, Process - Tools and Techniques - application of Marketing

research- Product launching, demand estimation, advertising, brand preference, customer
satisfaction, retail stores image, customer perception, distribution, Customer
Relationship, Competitor analysis and related Aspects- preparation of marketing research
report - sample case studies. 15

5. Information Technology impact on marketing decisions: Online marketing- Web based

marketing programmes - Emerging new trends and challenges to marketers. 10

TOTAL : 60

TEXT BOOKS
1. Philip Kotler: Marketing Management (Millennium edition), Prentice-Hall of India (P)
Ltd., New Delhi –2001.
2. Zikmund d’Amico, Marketing, South Western, Thomson Learning, 2000.

REFERENCES
1. Michael R. Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson
Learning, 2001.
2. Douglas J.Darymple, Marketing Management, John Wiley & Sons, 2000.
3. NAG, Marketing successfully A professional perspective, Macmillan 2001.
4. Boyd Walker, Marketing Management, McGraw-Hill, 2002.
5. Aakar, Day and Kumar, Essentials of Marketing Research, John Wiley & Sons, 2001.
6. Keith Flether, Marketing Management and Information Technology, Prentice Hall, 1998.
7. R.L.Varshney, S.L.Gupta, Marketing Management Indian Perspective, Sultan Chand,
2000.
BA110 HUMAN RESOURCE MANAGEMENT 3 0 0 100

1. PERSPECTIVES IN HUMAN RESOURCE MANAGEMENT 5

Evolution of Human Resource Management – The Importance of the Human Factor – Objectives
of Human Resource Management – Role of Human Resource Manager – Human Resource
Policies – Computer Applications in Human Resource Management.

2. THE CONCEPT OF BEST FIT EMPLOYEE 8

Importance of Human Resource Planning - Forecasting Human Resource requirements – Internal
and External sources. Selection Process – Screening - Tests – Validation – Interview - Medical
Examination – Recruitment. Induction – Importance – Practices – Socialisation benefits.

3. TRAINING AND EXECUTIVE DEVELOPMENT 10

Types of training methods – Purpose – Benefits – Resistance. Executive development
programmes – Common practices – Benefits – Self Development - Knowledge Management.

4. SUSTAINING EMPLOYEE INTEREST 12

Compensation Plans – Rewards – Motivation – Theories of motivation – Career Management –
Developing Mentor – Protégé Relationships.

5. PERFORMANCE EVALUATION AND CONTROL PROCESS 10

Methods of Performance Evaluation – Feedback – Industry practices. Promotion, Demotion,
Transfer and Separation – Implications of job change. The control process – Importance –
Methods – Requirements of Effective Control System. Grievances – Causes – Implications –
Redressal Methods.

TOTAL : 45

TEXT BOOKS
1. Decenzo and Robbins, Human Resource Management, Wiley, 6th edition, 2001.
2. Biswajeet Pattanayak, Human Resource Management, Prentice Hall of India, 2001.

REFERENCES
1. Eugene Mckenna and Nic Beach, Human Resource Management, Pearson Education
Limited, 2002.
2. Dessler, Human Resource Management, Pearson Education Limited, 2002.
3. Mamoria C.B and Mamoria S., Personnel Management, Himalaya Publishing Company,
1997.
4 Wayne Cascio, Managing Human Resources, McGraw-Hill, 1998.
5. Ivancevich, Human Resource Management, McGraw-Hill, 2002.

BA111 MANAGEMENT INFORMATION SYSTEM 3 0 0 100

1. INTRODUCTION 7
Information Systems – Establishing the framework – Business models – Information System
Architecture – Evolution of Information Systems.
2. SYSTEM DEVELOPMENT 8
Modern Information System – System development Life Cycle – Structured Methodologies –
Designing Computer based methods, procedures, control, Designing structured programs.

3. INFORMATION SYSTEMS 10
Functional Areas, Finance, Marketing, Production, Personnel – Levels, DSS, EIS, ES –
Comparison, Concepts and knowledge representation - Managing International Information
System.

4. IMPLEMENTATION AND CONTROL 10

Control – Testing Security – Coding Techniques – Detection of error – Validating – Cost Benefit
Analysis – Assessing the value and risk of information system.

5. SYSTEM AUDIT 10
Software engineering qualities – design, production, service, software Specification, software
metrics, software quality assurance – systems methodology – objectives – Time and Logic,
Knowledge and Human Dimension – software life cycle models – Verification and Validation.

TOTAL : 45

TEXT BOOK
1. Kenneth C. Laudon and Jane Price Laudon, Management Information Systems –
Managing the Digital firm, Pearson Education, Asia, 2002.

REFERENCES
1. Gordon B.Davis, Management Information System: Conceptual Foundations, Structure
and Development, McGraw-Hill, 1974.
2. Joyce J Elam, Case series for Management Information Systems’, Simon and Schuster
Custom Publishing, 1996.
3. Steven Alter, Information Systems – A Management Perspective – Addison -Wesley,
1999.
4. James A O’Brein, Management Information Systems, Tata McGraw-Hill, New Delhi,
1999.
5. Turban, Mc Lean and Wetherbe, Information Technology for Management -
Making connections for strategic advantage, John Wiley, 1999.
6. Ralph M. Stair and George W. Reynolds, Principles of Information Systems - A
Managerial Approach, Thomson Learning, 2001.

BA112 SYSTEMS MANAGEMENT 3 0 0 100

1. SYSTEM ANALYSIS FUNDAMENTALS 8

Role of Systems Analyst – Understanding Organisational style and its impact on information
systems – determining feasibility and managing analysis and design activities.

2. SYSTEM ANALYSIS TOOLS 8

Data flow diagrams, Decision Tables – Warnier Orr diagrams – Hierarchical Input Process
Output Charts – Process flow charts – System flow chart.

3. ESSENTIAL OF DESIGN 7
Designing effective input and output – designing database and files – designing user interface –
designing accurate data entry procedures
4. DATABASE SYSTEM 12
Database system and evolution of database technology – Database systems in organisation-
Objectives – Conceptual data modelling – Entities and Attributes – Schema and subschema

5. DATABASE DESIGN 10
Data models – Entity Relationship models – Hierarchical, Network and Relational models –
Distributed Databases – Homogenous and Heterogeneous DBMS – Concurrency Control.

TOTAL : 45

TEXT BOOK
1. Hawryszkiewycz , ‘Introduction to Systems Analysis and Design’, Prentice Hall, 1994.
2. Yourdon and Constantine, ‘Structured Design: Fundamentals of a Discipline of Computer
Program and system Design’, Prentice Hall, 1995.
3. Hofter, Joey F. George, Joseph. S Valacich, Modern Systems Analysis and Design,
Addison Wesley, 2001.

REFERENCES
1. Jeffrey L.Whitten, Lonnie D. Bentley and Kevin C. Dittman, Systems Analysis and
Design Methods, McGraw-Hill, Irwin, 2001.
2. Page Jone, ‘Practical guide to structured systems design’, 2nd Ed., Prentice Hall, 1995.
3. James Martin, ‘Computer Database Organisation’, Prentice Hall, 1993.
4. David M.Kroenke, ‘Database Processing: Fundamentals, Design and Implementation’,
Prentice Hall, 1995.

BA113 RESEARCH METHODS IN BUSINESS 3 0 0 100

1. INTRODUCTION TO RESEARCH 8
The hallmarks of Scientific research – the Building blocks of Science in Research – The
Research Process for Applied and Basic Research – The need for theoretical frame work –
Hypothesis development – Hypothesis testing with quantitative data. The Research design. The
purpose of the study: Exploratory, Descriptive, Hypothesis Testing (Analytical and Predictive) –
Cross sectional and Longitudinal studies.

EXPERIMENTAL DESIGNS 7
The laboratory and the Field Experiment – Internal and External Validity - Factors affecting
Internal validity. Measurement of variables – Scales and measurements of variables. –
Developing scales: Rating scale and attitudinal scales. Validity testing of scales developed.
Reliability concept in the scales being developed. Stability Measures.

2. DATA COLLECTION METHODS 10

Interviewing, Questionnaires etc. Secondary sources of data collection. Guidelines for
Questionnaire Design – Electronic Questionnaire Design and Surveys. Special Date Sources:
Focus Groups, Static and Dynamic panels. Review of the Advantages and Disadvantages of
Various Data-Collection Methods and When to use each. Sampling Techniques. Probabilistic
and non-probabilistic samples. Issues of Precision and Confidence in Determining Sample Size.
Hypothesis testing. Determination of Optimal sample size.
3. A REFRESHER ON SOME MULTIVARIATE STATISTICAL TECHNIQUES
15
Factor Analysis – Cluster Analysis – Discrimnant Analysis – Multiple Regression & Correlation
– Canonical Correlation – Application of SPSS Package.

4. THE RESEARCH REPORT 5

The purpose of the written report – concept of audience – Basics of written reports. The integral
parts of a report – The title of a report, The table of contents, The synopsis, The introductory
Section, Method of sections of a report. Results Section – Discussion Section –
Recommendations and Implementation section.

TEXT BOOKS
1. Donald R. Cooper and Ramela S. Schindler, Business Research Methods, Tata McGraw-
Hill Publishing Company Limited, New Delhi, 2000
2. Uma Sekaran, Research Methods for Business, John Wiley and Sons Inc., New York,
2000.
3. C.R.Kothari, Research Methodology, Wishva Prakashan, New Delhi, 2001.

REFERENCES
1. Donald H.McBurney, Research Methods,ThomsonAsia Pvt. Ltd. Singapore, 2002.
2. G.W.Ticehurst and A.J.Veal, Business Research Methods, Longman, 1999.
3. Ranjit Kumar, Research Methodology, Sage Publications, London, New Delhi, 1999.
4. Raymond-Alain Thie’tart, et.al., Doing Management Research, Sage Publications,
London, 1999.

BA114 COMMUNICATION SKILLS 0 0 4 100

1. ORAL COMMUNICATION 20
Verbal communication, body language, one to one communication, one to many and many to
many communications, making presentations, communicating to mass media, listening
techniques- interview techniques.
The students are required to identify topics of interest and to make oral presentation in the class.
The course instructor shall evaluate the student's presentation skills and suggests methods for
improvement.

2. WRITTEN COMMUNICATION 20
Characteristics of business letters / Electronic communication - graphic and visual Aids,
generating business reports, Structuring analytical reports. Preparing tenders, Quotations,
Comparative statements.
The students are required to submit a written report on the topics as per the schedule suggested
by the Course instructor. The report is evaluated on various dimensions of written
Communication and suggestions for improvement will be offered.

3. GROUP COMMUNICATION 20
Effective Group Discussion, essentials - role playing, Team building, Integrated Communication,
In-basket exercises.
Group Communication exercise will also be given and evaluated by the Course Instructor.

TOTAL : 60
REFERENCES
 1. Lesikar, Pettit and Flatley, Lesikar’s Basic Business Communication, Tata McGraw-Hill,
2001.
2. Mattukutty, M.Monippally, Business Communication Strategies, Tata McGraw-Hill,
2001.
3. Courtland L Bovee & John V Thill, Business Communication today, Prentice Hall, 2000.
4. R.K.Madhukar, Business Communication and Customer Relations, Vikas Publishing
House, 2001.
5. Joseph D.Andrew, Claire B May & Gorden S.May, Effective writing -A handbook for
finance people, Prentice Hall, 1999.
6. A.C.Krizan, Business Communications, Thomson Asia Pvt. Ltd., 2002.
7. Shirley Taylor, Communication for Business, Pearson Education 1999.
8. Teri Kwal Gamble and Michael Gamble, Communication Works, McGraw-Hill, 2002.

BA231 INTERNATIONAL BUSINESS MANAGEMENT 3 0 0 100

1. INTRODUCTION 8
Definition - Trade and Investment flow - Economic theories - forms of international business.

2. INTERNATIONAL BUSINESS ENVIRONMENT 10

Globalization of business - WTO and trade liberalization - emerging issues-implications for India
- Regional Trade Blocks - Inter- regional trade among regional groups.

3. GLOBAL BUSINESS STRATEGIC MANAGEMENT 10

Structural design of MNEs – Strategic planning – Strategic considerations – National vs Global
competitiveness.

4. CONTROL AND EVALUATION OF INTERNATIONAL BUSINESS 10

Control for MNEs- approaches to control - the role of information systems – performance
measurement- mechanics of measurement - various performance indicators- Evaluation and
Evaluation systems.

5. CONFLICT IN INTERNATIONAL BUSINESS AND NEGOTIATIONS 7

Factors causing conflict- Conflict resolution actions - the role of negotiations in international
business – the role of international agencies in conflict resolution.

TOTAL : 45

TEXT BOOK
1. John D. Daniels and Lee H.Radebangh, International Business, Pearson Education Asia,
New Delhi, 2000.
2. Richard M.Hodgetts and Fred Luthans, International Management, Irwin McGraw-
Hill, New York, 2000.

REFERENCES
1. Charles W.L.Hill, International Business, Irwin McGraw Hill, New York, 2001.
2. Anand K.Sundaram and I. Stewart Black, the International Business Environment,
Prentice Hall of India, New Delhi, 2001.
3. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffeff, International
Business, Harcourt Thompson Learning, Singapore, 2002.
4. Don Ball and Wendell McCulloch, International Business, Irwin McGraw-Hill, New
York, 1999.
5. Roger Bennett, International Business, Pearson Education, 1999.

BA232 BUSINESS POLICY AND STRATEGIC MANAGEMENT 3 0 0 100

1. INTRODUCTION 5
The Strategic Management process, Mission and Goals; Corporate Governance and social
responsibility.

2. COMPETITIVE ADVANTAGE 8
External Environment, Porter’s Five Forces Model, Strategic Groups Competitive changes
during Industry Evolution, Globalisation and Industry Structure, National Context and
Competitive advantage Resources, Capabilities and competencies, Low cost and differentiation
Generic Building Blocks of Competitive Advantage, Distinctive Competencies, Resources and
capabilities Durability of competitive Advantage, Avoiding failures and sustaining competitive
advantage.

3. STRATEGIES 8
Building competitive advantage through functional level strategies, Business level strategy,
Strategy in the Global Environment, Vertical Integration, Diversification and Strategic Alliances,
Building and Restructuring the corporation.

4. IMPLEMENTATION 8
Designing organisational structure, Designing Strategic Control Systems, Matching structure and
control to strategy, Implementing Strategic change; Politics, Power and Conflict.

5. OTHER STRATEGIC ISSUES

8
Managing Technology and Innovation, Entrepreneurial ventures And small business, Not for
Profit organisations.

6. CASES IN STRATEGIC MANAGEMENT 8

TOTAL : 45

TEXT BOOKS

1. Charles W.L.Hill & Gareth R.Jones – Strategic Management Theory, An Integrated

approach – Houghton Miflin Company, Princeton New Jersey, All India Publisher and
Distributors, Chennai, 1998.
2. Thomas L.Wheelen, J.David Hunger – Strategic Management Addison Wesley Longman
Singapore Pvt. Ltd., 6th Edition, 2000.

REFERENCES
1. Azhar Kazmi – Business Policy & Strategic Management, Tata McGraw-Hill Publishing
Company Ltd., New Delhi – Second Edition 1998.
2. Harvard Business Review – Business Policy – Part I & II, Harvard Business School.
3. Saloner, Shepard, Podolny – Strategic Management – John Wiley 2001.
BA116 PRINCIPLES OF MANAGEMENT 3 0 0 100

1. FOUNDATIONS OF MANAGEMENT
5
Definition – Management Science concept – Management Practice – Technical, Human and
Conceptual Requirements – Principles of Management – Nature of Managerial Job – Managers
vs. Entrepreneurs – Managers vs. Leaders – Guidelines for Managerial Excellence and success.

2. HISTORICAL EVOLUTION OF MANAGEMENT THEORY 8

Schools of Management – Management Practice – Planning – Organising- Coordinating -
Controlling – Management Process – Universality of Management.

3. PLANNING AND ORGANISING 10

Objectives – Nature of objectives – Types of Plans - Strategy and tactics –Implementation of
Plans – Resistance to plans - Standards – Budget – Program – MBO –SWOT -Management by
Exception- Organisational Structure and Design – Authority and Responsibility Relationships –
Delegation – Informal Organisations – Decision making – Styles of Decision Making - Conflict.

4. DIRECTING AND CONTROL 10

Nature of Evaluation Design and Problems – Appraising Techniques– Developing Compensation
Plans – Direction – Co-ordination - Quantitative and Qualitative measures of Control – Feed
back Management.

5. CONTEMPORARY MANAGEMENT ISSUES 12

Globalisation and Managers – Technology Enhanced Management- Social Responsibility –
Managing Innovation -Ethical Dilemmas - Stress Management.

TOTAL : 45

TEXT BOOKS
1. Stephen P. Robbins and David A. Decenzo, Fundamentals of Management, Pearson
Education, Third Edition, 2001.
2. J.S.Chandan, Management Concepts and Strategies, Vikas Publishing House, 2002.

REFERENCES
1. Tim Hannagan, Management Concepts and Practices, Macmillan India Ltd., 1997.
2. Hellriegel, Jackson and Slocum, Management: A Competency-Based Approach,
South Western, 9th edition, 2002.
3. Stewart Black and Lyman W. Porter, Management – Meeting New Challenges, Prentice
Hall, 2000.
4. Koontz, Essentials of Management, Tata McGraw-Hill, 5th Edition, 2001.
5. Bateman Snell, Management: Competing in the new era, McGraw-Hill Irwin, 2002.

BA031 STRATEGIC MARKETING 3 0 0 100

1. New Paradigms in Marketing - Corporate strategy vs marketing strategy - strategic

marketing and marketing management. 5
 2. Marketing environmental audit- Assessing internal environment - mission-Vision-Core
competence-Strategic intent - studies of excellence. 5

3. Customer analysis - grouping of customers - adoption process- brand loyalty analysis –

Market analysis - broad market characteristics - segment -Selection-structural market
changes - technology assessment- product analysis-cost dynamics-experience curve.

10

4. Competitor analysis - different models of competition - Porter's Five Force Model -

Value chain analysis - competitive advantage - Global competition - information
technology enabled competition - competitive intelligence - competitive strategies.

10

5. Strategy formulation - strategic market planning - three Cs framework-generic strategies-

strategic position and action evaluation- growth strategies - Intensive, integrative and
diversification growth-survival strategies - strategic alliances -strategies for domestic
players-strategies for global players. 15

TOTAL : 45

TEXT BOOKS
1. David A.Aaker, Strategic Market Management, John Wiley, 2001.
2. Orville C.Walker,Jr.,Marketing Strategy, Tata McGraw Hill,2001.

REFERENCES
1. Linda E.Swayne, Cases in Strategic Marketing, Prentice Hall, 2000.
2. Donald J.Bowersox, Strategic Marketing Channel Management, McGraw-Hill, 2000.
3. Glen L. Urban and Stevan H.Star, Advanced Marketing Strategy, Phenomena, Analysis,
Decision, Prentice Hall, 1999.
4. M.J.Xavier, Marketing in the New Millennium, Vikas Publishing House, 2001.

BA032 RELATIONSHIP MARKETING 3 0 0 100

1. Conventional marketing approach - drawbacks – emerging challenges in the marketing

front- Relationship marketing - definition- concepts - relevance of relationship marketing
approach- significance. 10

2. Understanding buyers expectations - building customer loyalty - types of loyalty-

influencing factors-loyalty ladder-significance of loyal customers-impact of lost
customers - computing cost of lost customers. 10

3. Creating customer database - process and approaches to database marketing - application

of database marketing in relationship building. 10

4. Concept of customer-Driven organisations - learning organisations - internal Marketing.

Customer satisfaction audit, Developing relationship strategies for different types of
business under different competitive environment. 10

5. Information Technology application in building customer relationship - emerging new

trends.
 TOTAL : 45

REFERENCES
1. Jagadish N.Sheth and Atul Parvatiyar, Hand book of Relationship Marketing, Response
Books, 2002.
2. Daragh O' Reilly, Building Buyer relationships, Macmillan India Limited, 2001.
3. Knapp, A guide to Customer Service Skill, Thomson Learning, 2001.
4. Gosney, Customer Relationship Management Essentials, Prentice Hall, 2000
5. Angus Jenkinson, Valuing your customers, McGraw Hill, 2001.
6. Ken Burnett, Key Customer Relationship Management, Pearson Education, 2001.

BA033 SERVICES MARKETING 3 0 0 100

1. Foundations of services marketing- concepts - scope and dimensions- services marketing

environ ment –global and national perspectives. 5

2. Classification of services-distinctive features of services - service market potential -

factors contributing to the growth of service marketing in the Indian context. 10

3. Assessing service marketing opportunities – service market segmentation - targeting

service users-positioning strategies- developing brand new services - pricing of service-
issues relating to distribution. 10

4. Designing communication mix for promoting services - advertising and publicity for
services - personal selling in relation to services-Information Technology impact on
service marketing. 10

5. Building marketing strategy for hospitality, tourism, travel, medical, information

technology, educational, financial, entertainment services. 10

TEXT BOOKS
1. Christian Gronroos, Service Management and Marketing, John Wiley & Sons Ltd, 2000.
2. Valarie A. Zeithaml, et al, Service Marketing, Tata McGraw-Hill, 2000.
3. Christopher Love Lock, Service Marketing, Pearson Education Asia, 2001.

REFERENCES
1. Kruise, Service Marketing, John Wiley & Sons Ltd, 2000.
2. Tom Powers, Marketing Hospitality, John Wiley & Sons Inc.2000.
3. Philip Kotler, Marketing of non-profit organization, Prentice Hall, 2000.
4. Helen Woodruffe, Services Marketing, Macmillan, 2001.

BA034 ADVERTISING AND SALES PROMOTIONAL MANAGEMENT 3 0 0 100

1. ADVERTISING 5
Advertising Concept – Economics, Social and Legal Aspects – Major Institutions Involved in
Advertising.

2. ADVERTISING CAMPAIGN 5
Campaign Planning, Execution and Evaluation Advertising Objectives Budget – Appropriation.
3. ADVERTISING MEDIA AND MEDIA PLAN
10
Media Structure – Characteristics – Media Decision – Media Buying – Media Strategy and
Scheduling – Media Plans – McDonalds – MEDIAC – ADMOD – Media Research.

4. COPY DECISION 5
Copy Structure – Creative Approaches and Styles – Copy Testing – Validity and Reliability

5. ADVERTISING PRODUCTION 10
Design – Layout – Visualization – Visual Elements – Production of Print – Radio and T V
Commercials. Productions of Advertising Films – Fundamentals of Production.

6. COORDINATION OF ADVERTISING 5
Coordination of Advertising with Personal Selling, Distribution Channels, Sales Promotion and
Public Relations- Advertising and Product Management.

7. ADVERTISING BUSINESS 5
Full Service Advertising Agencies – In house Agency – Special Service Groups – Research
Suppliers

TOTAL : 45
TEXT BOOKS
1. David A.Aaker, Rajeev Batra and John G.Myers, Advertising Management, Prentice Hall
of India Pvt. Ltd., New Delhi, 2001.
2. BELCH, Advertising & Promotion, Tata McGraw-Hill, 2002.

REFERENCES
1. U.C.Mathur, Advertising Management, New Age International Publishers 2002.
2. William F.Arens, Contemporary Advertising, McGraw-Hill, 2002.
3. Mahendra Mohan, Advertising Management, Tata McGraw-Hill Publishing Company
Ltd., New Delhi, 2001.

BA035 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 3 0 0

100

1. MONEY AND CAPITAL MARKETS 8

Trends of savings and financial flow the Indian money market and capital market institutions.

2. STOCK EXCHANGES 10
Structure and functioning: The stock market in India, listing of securities in stock exchange-
OTCE-New Issue Market-mechanics of trading in stock exchanges.

3. INVESTMENT ANALYSIS 8
Common forms of investment, types of securities, Government securities, Government securities
market, economic and financial data for investment.

4. PREDICTION OF SHARE PRICES 10

 Factors influencing share prices, forecasting stock prices - Fundamental analysis technical
analysis-Efficient Market Theory - Risk and Returns.

5. PORTFOLIO MANAGEMENT 9
Portfolio theory, portfolio management, Practical aspects.

TOTAL : 45

TEXT BOOKS
1. Donald E.Fischer & Ronald J.Jordan, Security Analysis & Portfolio Management
Prentice Hall of India Private Ltd., New Delhi 2000.
2. V.A.Avadhani – Securities Analysis & Portfolio Management – Himalaya Publishing
House, 1997.

REFERENCES
1. Punithavathy Pandian, Security Analysis & Portfolio Management – Vikas Publishing
House Pvt. Ltd., 2001.

BA036 ADVANCED FINANCIAL MANAGEMENT 3 0 0 100

1. INVESTMENT DECISION 16
Appraisal of Risky Investments, certainty equivalent cash flows and risk Adjusted discount rate,
risk analysis in the context off DCF methods using Probability information, nature of cash flows,
sensitivity analysis: Simulation. And investment decision, Decision tree approach in investment
decisions, Capital asset pricing mode (CAPM) context. Evaluating project in terms of The total
risk of the firm, reconciliation of the above two approaches.

2. FINANCING DECISION 14
Simulation and financing decision, fixing norms for investment in Working Capital, discounting
of current ratios, cash inadequacy and cash insolvency, determining the probability of cash
insolvency, Financing decision in the Context of option pricing model and agency costs. Leasing
as an investment and financing decision, Inter-dependence of investment, financing and
Dividend decisions.

3. COST OF CAPITAL 5
Weighted average cost of capital, company's cost of capital and divisions Cost of capital.

4. MANAGEMENT OF ACCOUNTS RECEIVABLE 3

Credit and collection policies, evaluating credit applicants.

5. CASH MANAGEMENT 3
Application of some inventory models to cash management, dynamic Programming.

6. Emerging areas in Financial Management 4

TOTAL : 45

TEXT BOOKS
1. I.M.Pandey, Financial Management, Vikas Publishing House Pvt. Ltd., 8th Edition 1999.

REFERENCES
1. Hrishikesh Bhattacharya, Working Capital Management, Prentice Hall India Private
Ltd., New Delhi, 2001.
2. Thomas E.Copeland and J.Fred Weston – Financial Theory & Corporate Policy, Addison
–Wesley Publishing Company.
3. Raj Aggarwal – Capital Budgeting under uncertainty. Prentice Hall Englewood Cliffs,
New Jersey, 1993.
4. Cooley – Advances in Business Financial Management, The Dryden Press – 1990.
5. James C.T.Mao – Quantitative Analysis Financial Decision – The Macmillan Company,
New York.

BA037 INDUSTRIAL FINANCE 3 0 0 100

1. FINANCE AND DEVELOPMENT 2

Indian Financial System - Basic problem of Industrial Finance in India.

2. LONG TERM FINANCE 6

Debt finance-Institutional arrangements-Role of All India Financial Institutions, Reserve Bank of
India, Investment Institutions, Mutual Funds, Indigenous Bankers.

3. APPRAISAL OF PROJECTS 10
Different schemes of finance Components of loan arrangements.
4. EQUITY-DEBENTURE FINANCING 6
Guidelines from SEBI procedures, advantages and disadvantages and cost of each.

5. LEASE FINANCING, HIRE PURCHASE FINANCING 4

6. SHORT TERM-WORKING CAPITAL FINANCE 4

Estimating working capital requirements- Approach adopted by Commercial banks, Commercial
paper.

7. FINANCE FOR REHABILITATION OF SICK UNITS 2

8. PUBLIC DEPOSITS AND INTER-CORPORATE INVESTMENTS 2

9. Finance from International Sources and Financing of exports- Role of EXIM bank and
Commercial banks. 3

10. Recent Developments- Merchant banking - Functions of a Merchant bank- Securitisation of

Govt./Public Sector Dept. in India-Institutional structure for merchant bank in India.

TOTAL : 45

TEXT BOOKS
1. Machiraju, Introduction to Project finance, Vikas Publishing House P.Ltd.2001
2. Machiraju, Indian Financial System, Vikas Publishing House P.Ltd. 2nd edition, 2002
 REFERENCES
1. Economic Dailies like Economic Times, Financial Express.
2. Periodicals like Journal of Institute of Company Secretaries, India.
3. Annual Reports of IDBI, ICICI, IFCI, etc.
4. Report on currency and banking, Reserve Bank of India, Mumbai (Annual
Publication.)
5. Report on Development Banking in India- Industrial Development Bank of India,
Mumbai (Annual Publication.)
BA038 INTERNATIONAL FINANCE 3 0 0 100

1. INTRODUCTION 3
The International monetary system, the internationalisation process.

2. FOREIGN EXCHANGE 7
Balance of payments, exchange rates, the basic equations, foreign exchange markets, theories
and empiricism on exchange rate movements, definitions of foreign exchange risk, financial
accounting and foreign exchange.

3. HEDGING 9
Principles of exposure management, internal techniques of exposure management, external
techniques of exposure management.

4. DERIVATIVES 8
Swaps, Financial futures and foreign exchange, currency options, interest rate risk, financial
engineering.

5. INTERNATIONAL CAPITAL BUDGETING 9

Exchange controls and corporate tax in International investment, International capital budgeting
framework, International capital budgeting model, International investment, political risk.

6. INTERNATIONAL FINANCING 9
International debt instruments, financing the multinational and its overseas subsidiaries, project
finance, financing international trade and minimizing credit risk, other issues in international
finance.

TOTAL : 45

TEXT BOOK
1. Adrian Buckley, Multinational Finance, Prentice Hall of India, 3rd edition-1998.
2. Levi, International Finance, Tata McGraw-Hill, 3rd Edition, 1997.

REFERENCES
1. Shapiro, Multinational Financial Management, Prentice Hall of India, 4th edition, 2001.
2. Madura, International Financial Management, South Western, 6th edition, 2001.
3. Adrian Buckley-International Capital Budgeting, Prentice Hall of India Pvt., Ltd., New
Delhi-1996.
4. P.G.Apte, International Financial Management, Tata McGraw-Hill, 2000.
5. Eun Resnick International Financial Management, McGraw-Hill Irwin, 2001.

BA039 MERCHANT BANKING & FINANCIAL SERVICES 3 0 0 100

1. Merchant Banking in India – An overview-Recent developments and challenges ahead –

Institutional Structure – Functions of Merchant Banking – Legal & regulatory framework
relevant Provisions of Companies Act, SERA, SEBI guidelines, FERA, Etc. – Relation
with stock exchanges, OTCEI and NSE. 5
2. Issue Management – Appraisal of projects, Designing capital Structure and instruments –
issue pricing – preparation of Prospectus – offer for sale – Selection of Bankers,
Advertising consultants, etc. – Role of Registrars - underwriting Arrangements,
Placement with FIs, MFs, FIIs, etc. Issue Marketing – Advertising strategies – Brokers &
Investors, NRI Marketing – Dealing with Bankers to the issue Underwriters, Registrars,
brokers, etc.– Post issue activities- Private placement – Bought out deals – off – shore
issues GDRs, etc. 12

3. Mergers and Acquisitions, Portfolio Management services Leasing and hire purchase,
Bills discounting credit syndication. 10

4. Financial Services – Recent developments in factoring and Forfeiting, consumer finance,

credit cards venture capital, Mutual funds, real estate financing, credit rating. 18

TOTAL : 45

TEXT BOOKS
1. M.Y.Khan, Financial Services – Tata McGraw-Hill, 2nd Edition, 2001.
2. Machiraju, Indian Financial System – Vikas Publishing House, 2nd Edition, 2002.

REFERENCES
1. J.C.Verma, A manual of merchant banking, Bharath Publishing House, New Delhi,
2001.
2. K.Sriram, Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad, 1992.
3. Economic Dailies, Relevant Publications of AMFS.

BA040 MANAGEMENT CONTROL SYSTEMS 3 0 0 100

1. INTRODUCTION 12
The Nature of Management control, Control, Control and Organisational Behaviour, Goals and
Strategies – Management Control view, Information.

2. THE MANAGEMENT CONTROL STRUCTURE 10

Responsibility Centres: Revenue and Expense Centres, Profit Centres, Transfer pricing,
Investment Centres.

3. THE MANAGEMENT PROCESS 12

Programming, Budget preparation, Analyzing and Reporting financial Performance, the budget
in the control process, executive incentive Compensation plans.

4. SPECIAL MANAGEMENT CONTROL SITUATIONS 11

Multinational Companies, Service Organisations, Non-Profit Organisations, Management
Control of Projects.

TOTAL : 45

TEXT BOOK
1. Robert N.Anthony & V.Govindarajan – Management Control Systems – Tata McGraw
Hill – 10th edition, 2002.
 REFERENCE BOOKS
1. Joseph A Maciariello & Calvin J-Kirby, Management Control System –Prentice Hall of
India, Second Edition (Second Printing) 1999.
2. Ramanathan Kavassari, Management Control in Non profit organization, John Wiley &
Sons, New York, 1996.

BA041 DECISION SUPPORT SYSTEM 3 0 0 100

1. DECISION SUPPORT SYSTEM 6

Decision Concept - Steps-Decision Support System-Components- Characteristics-Classification
and Applications.

2. MODEL MANAGEMENT 15
Models - Modeling Process-Types of Models-Optimization - Simulation-Heuristic-Descriptive-
Predictive-Model Base - Modeling Languages-Model Directory-Model Base Management
System-Model Execution, Integration and Command Processing - Model Packages.

3. DATA MANAGEMENT SYSTEM 7

Data Base-Sources of data-Data Directory-Data Structure and Data Base Languages-Query
Facility- Data Management System - DBMS as DSS Development Tool.

4. DIALOG MANAGEMENT 7
User Interface-Graphics – Multimedia - Visual Interactive Modeling - Natural Language
Processing-Speech Recognition and Understanding - Issues in User Interface.

5. DEVELOPMENT OF DECISION SUPPORT SYSTEM 10

Development Process-Software and Hardware and Data Acquisition - Model Acquisition-Dialog
Development-Integration - Testing and Validation-Training and Implementation.

TOTAL : 45

TEXT BOOK
1. Efraim Turban and Jay E. Aronson, Decision Support Systems and Intelligent Systems,
Prentice Hall International, 1998.

REFERENCES
1. Janakiraman V.S. and Sarukesi. K, Decision Support Systems; Prentice Hall of India,
1999.
2. Lotfi, Decision Support System and Management, McGraw-Hill Inc., International
Edition, New Delhi, 1996.
3. Maraks, Decision Support System, Prentice Hall International Paperback Edition, Delhi,
1998.
 BA042 RELATIONAL AND OBJECT ORIENTED DATABASE MANAGEMENT
SYSTEM 3 0 0 100

1. Data models - Conceptual Data Modelling – ER diagrams – Hierarchical Network and

Relational Models – Normalisation – Boyce Codd Normal Form- Case Studies. 10

2. Query processing and concurrency management – Strategies – Representation –

Transformation – Relations – Improvements – Concurrent transaction – Controls –
Atomicity, Recovery. 8

3. Object orientated modelling – Object oriented concepts, principles – Object structure –

business process and transaction modelling – object interaction modelling – object life
cycle modelling 12

4. Object oriented development process – Feasibility analysis – requirements – Objects,

classes and patterns – Business Analysis – Testing and Acceptance. 8

5. Analysis and guidelines – Identifying Relationships - inheritance – Aggregation –

Operations – design pattern – guidelines for quality design. 7

TOTAL : 45

TEXT BOOKS
1. Gary W.Hansen and James V.Hansen, Database Management and Design, Prentice Hall,
1996.
2. Ronald J.Norman, Object oriented Systems Analysis and Design, Prentice Hall, 1996.

REFERENCES
1. Bipin C.Desai , An Introduction to Database systems, Galgothia Publications, 1996.
2. Carlo Batini, Stefano Ceri and Sham Kant B.Navathe, Conceptual Database Design – An
Entity Relationship Approach, Benjamin Cummings Publishing, 1992.
3. Fred R.McFadden, Jeffrey A Hoffer and Mary B.Prescott, Modern Database
Management, Addison Wesley, 2000.
4. Edward Yourdon, Katherine Whitehead, James Thumann, Peter Nevermann and Karin
Opel, Mainstream Objects: An analysis and Design approach for Business, Prentice Hall,
1995.
5. James Rumbaugh, Michael Blake, William Lorensen, Frederick Eddy and William
Premelani, Object oriented modelling and design, Prentice Hall, 1991.

BA043 INDUSTRIAL RELATIONS AND LABOUR WELFARE 3 0 0 100

1. INDUSTRIAL RELATIONS 7
Concepts – Importance – Industrial Relations problems in the Public Sector – Growth of Trade
Unions – Codes of conduct.

2. INDUSTRIAL CONFLICTS 12
Disputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government Machinery –
Conciliation – Arbitration – Adjudication.

3. LABOUR WELFARE 8
Concept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Welfare
Measures – Labour – Welfare Funds – Education and Training Schemes.

4. INDUSTRIAL SAFETY 9
Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene –
Importance – Problems – Occupational Hazards – Diseases – Psychological problems –
Counseling – Statutory Provisions.

5. WELFARE OF SPECIAL CATEGORIES OF LABOUR 9

Child Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour
– Disabled – Statutory Provisions – Social Assistance – Social Security – Implications.

TOTAL : 45

TEXT BOOKS
1. Mamoria C.B. and Sathish Mamoria, Dynamics of Industrial Relations, Himalaya
Publishing House, New Delhi, 1998.
2. Dwivedi. R.S. Human Relations & Organisational Behaviour, Macmillan India Ltd., New
Delhi, 1997.

REFERENCES
1. Pylee. M.V. and Simon George, Industrial Relations and Personnel Management, Vikas
Publishing House(P) Ltd., New Delhi, 1995.
2. N.G.Nair, Lata Nair, Personnel Management and Industrial Relations, S.Chand, 2001.
3. Srivastava, Industrial Relations and Labour laws, Vikas, 4th edition, 2000.
4. C.S.Venkata Ratnam, Globalisation and Labour Management Relations, Response
Books, 2001.

BA044 LABOUR LEGISLATIONS 3 0 0 100

Legal Provision relating to

a) Wages
b) Working Conditions and Labour Welfare
c) Industrial Relations
d) Social Security

Contained in the following acts are to be studied.

1. The Factories Act, 1948 5
2. The Trade Unions Act, 1926 5
3. The Payment of Wages Act, 1936 4
4. The Minimum Wages Act, 1948 2
5. The Industrial Disputes Act, 1947 5
6. The Workmen’s Compensation Act, 1923 2
7. The Payment of Gratuity Act, 1972 3
8. The Payment of Bonus Act, 1965 3
9. The Employee’s Provident Fund and Miscellaneous Act, 1952 3
10. The Employees State Insurance Act, 1948 4
11. The Industrial Employment (Standing Orders) Act, 1946 3
12. The Apprentices Act, 1961 2
 13. The Equal Remuneration Act, 1976 2
14. The Maternity Benefit Act, 1961 2
------
45
-------

TEXT BOOKS
1. Kapoor N.D. Elements of Industrial Law, Sultan Chand, 1998.
2. Srivastava, Industrial Relations and Labour laws, Vikas, 4th edition, 2000.

REFERENCES
1. Respective Acts.
2. Dhandapani, Commercial and Industrial Law, Sultan Chand, 1998.
3. Das Gupta, Maintaining Industrial Discipline, Response Books, 2002.

BA045 ENTERPRISE RESOURCE PLANNING FOR MANAGERS 3 0 0

100

1. Enterprise Resource Planning: Principle – ERP framework – Business Blue Print –

Business Engineering vs Business process Re-Engineering – Tools – Languages – Value
chain – Supply and Demand chain – Extended supply chain management – Dynamic
Models – Process Models 10

2. Technology and Architecture: Client/Server architecture – Technology choices – Internet

direction – Evaluation framework – CRM – CRM pricing – chain safety – Evaluation
framework. 10

3. ERP System Packages: SAP, People soft, BAAN and Oracle – Comparison – Integration
of different ERP applications – ERP as sales force automation – Integration of ERP and
Internet – ERP Implementation strategies – Organisational and social issues. 10

4. Oracle: Overview – Architecture – AIM – applications – Oracle SCM SAP: Overview –

Architecture – applications -Before and after Y2k – critical issues – Training on various
modules of IBCS ERP Package - Oracle ERP and MAXIMO, including ERP on the NET.
7

5. ERP Procurement Issues – Market Trends – Outsourcing ERP – Economics – Hidden

Cost Issues – ROI – Analysis of cases from five Indian Companies. 8

TOTAL : 45

TEXT BOOKS
1. Alexis Leon, ERP Demystified, Tata McGraw–Hill Publishing company limited, New Delhi,
2002
2. Brady, Enterprise Resource Planning, Thomson Learning, 2001

REFERENCES
1. Sadagopan.S, ERP-A Managerial Perspective, Tata McGraw-Hill, 2001.
2. Jose Antonio Hernandez, The SAP R/3 Handbook, Tata McGraw-Hill, 2001.
3. Vinod Kumar Crag and Bharat Vakharia, Enterprise Resource Planning Strategy, Jaico
Publishing house, Mumbai, 1999
 4. ERPWARE, ERP Implementation Framework, Garg & Venkitakrishnan, Prentice Hall,
1999.
5. Vinod Kumar Grag and N.K.Venkitakrishnan, Enterprise Resource Planning, Prentice
Hall of India, New Delhi, 2001.

BA046 E-COMMERCE – TECHNOLOGY AND MANAGEMENT 3 0 0 100

1. E-commerce Technology: Principles – Potential – Data Warehousing – Temporal

Coherency – Networking Infrastructure – Software Tools – IP, TCP HTTP, HTML –
Cryptography – Consumer Interface Technologies – OALP & Data mining – Case
studies. 10

2. E-commerce: Effect on job, growth, trade, international co-operation – Tax problems

-Application of E-commerce in different sectors – service, industry, domestic etc., -
multidisciplinary approach to E-commerce – Software’s – case studies. 7

3. E-commerce Management: Net Centrism – Navigation – Digital Design – Web Metrics –

Business models – Hyper Markets – Intelligent Agents – Auctions – Design, Protocol –
Case Studies. 8

4. Channel conflict management: Security and Encryption – Abuse and Netiguette – Internet
Governance – Economics of E Commerce – Equilibrium price – Electronic Marketing –
Taxing – E business – Road map for success – case studies. 10

5. E-commerce – Legal Issues: Software Intellectual property law – Contract law for E-
commerce, Warranties and New Products – Cyber law issues – Privacy and Transborder
flows, Fraud – Security of Information and Risks – Electronic Highway Robbery –
Consumer Protection – Case Studies. 10

TOTAL : 45

TEXT BOOKS
1. Kalakota & Whinston, Frontiers of Electronic Commerce, Addison Wesley, 2001.
2. Efraim Turbon, Jae Lee, David King, H. Michael Chung, Electronic Commerce, A
Managerial Perspective, Pearson Education Asia, 2001.

REFERENCES
1. Nabil R.Adam, Oktay Dogramaci, Aryya Gangopadhyay and Yelena Yesha, Electronic
Commerce, Amazon, 1999.
2. Nabil R.Adam and Oktay Dogramaci , Electronic Commerce: Technical Business and
Legal Issues, Prentice Hall USA, 1998.
3. Doernberg, Richard L and Hinnekens Luc, Electronic Commerce and International
Taxation, Peachpit Press, USA, 1996.
4. Greenstein Firsman, Electronic Commerce, Tata McGraw Hill, 1999.
5. Charles Trepper, E-Commerce strategies, Microsoft, Eastern Economy Edition,
1999.
6. Napier, Judd, Rivers and Wagner, Creating a winning E-Business, Thomson
Learning, 2000.
BA047 MANAGERIAL BEHAVIOR AND EFFECTIVENESS 3 0 0 100

1. DEFINING THE MANAGERIAL JOB 8

Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in
Managerial Jobs – Effective and Ineffective Job behaviour – Functional and level differences in
Managerial Job behaviour.

2. DESIGNING THE MANAGERIAL JOB 12

Identifying Managerial Talent – Selection and Recruitment – Managerial Skills Development –
Pay and Rewards – Managerial Motivation – Effective Management Criteria – Performance
Appraisal Measures – Feedback – Career Management – Current Practices.

3. THE CONCEPT OF MANAGERIAL EFFECTIVENESS 7

Definition – The person, process, product approaches – Bridging the Gap – Measuring
Managerial Effectiveness – Current Industrial and Government practices in the Management of
Managerial Effectiveness- The Effective Manager as an Optimizer.

4. ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS 8

Organisational Processes – Organisational Climate – Leader – Group Influences – Job Challenge
– Competition – Managerial Styles.

5. DEVELOPING THE WINNING EDGE 10

Organisational and Managerial Efforts – Self Development – Negotiation Skills – Development
of the Competitive Spirit – Knowledge Management – Fostering Creativity.

REFERENCES
1. Reddin W.J. Effective Management, Tata McGraw-Hill Company, New Delhi, 1998.
2. Timpe D.A. (ed.) The Art and Science of Business Management: Performance, Jaico
Publishing Company, New Delhi, 1996.
3. Frances A.Clark, Total Career Management, McGraw-Hill / Henley Management Series,
1994.
4. Helga Drummod, Effective Decision Making, Wheeler Publishing, 1995.
5. Rao, S.L. Successful Negotiation, Wheeler Publishing, 1998.
6. Chakraborthy, Managerial effectiveness and Quality of Work life: Indian Insights, Tata
McGraw-Hill, 2000.

BA048 ENTERPRENEURSHIP DEVELOPMENT 3 0 0 100

1. ENTREPRENEURIAL COMPETENCE 6
Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneur – Personality
Characteristics of Successful. Entrepreneur – Knowledge and Skills Required for an
Entrepreneur.

2. ENTREPRENEURIAL ENVIRONMENT 12
Business Environment - Role of Family and Society - Entrepreneurship Development Training
and Other Support Organisational Services - Central and State Government Industrial Policies
and Regulations - International Business.
 3. BUSINESS PLAN PREPARATION
12
Sources of Product for Business - Prefeasibility Study - Criteria for Selection of Product -
Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the
Project - Feasibility Report Preparation and Evaluation Criteria.

4. LAUNCHING AND DEVELOPMENT OF SMALL BUSINESS 15

Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection
- Growth Strategies - Product Launching - Monitoring and Evaluation of Business - Preventing
Sickness and Rehabilitation of Business Units.

TOTAL : 45

TEXT BOOKS
1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2. P. Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai
-1997.
3. S.S.Khanka, Enterpreneurial Development, S.Chand and Company Limited, New Delhi,
2001.

REFERENCES
1. Prasama Chandra, Projects - Planning, Analysis, Selection, Implementation and Reviews,
Tata McGraw-Hill Publishing Company Limited, 1996.
2. P.C.Jain (ed.), Handbook for New Entrepreneurs, EDII, Oxford University Press, New
Delhi, 1999.
3. Staff College for Technical Education, Manila and Centre for Research and Industrial
Staff Performance, Bhopal, Entrepreneurship Development, Tata McGraw-Hill
Publishing Company Ltd., New Delhi, 1998.

BA049 LOGISTICS AND SUPPLY CHAIN MANAGEMENT 3 0 0 100

1. OVERVIEW OF SUPPLY CHAIN MANAGEMENT 5

Role of Supply Chain Management: Scope and Importance, Customer Driver Strategies,
Logistics and Competitive Strategy: Systems view.

2. CO-ORDINATION AND MANAGEMENT OF TRANSPORTATION 5

Inventory, Order Processing, Purchasing, Warehousing, Materials Handling, Packaging,
Customer Service Management.

3. INTERFACES WITH OTHER AREAS 5

Marketing and Supply Chain Interface, Finance and Supply Chain Interface.

4. DISTRIBUTION REQUIREMENT PLANNING 10

Distribution Network Planning and Warehouse Location, Integrated Supply, Production,
distribution Policies and Plans.

5. INTERNATIONAL LOGISTICS 10
Ocean Carrier Management, Import-Export Logistic Management.

6. DECISION MODELS 10
Decision support models of supply chain management: Transportation Systems, Warehouse
Design, Distribution Inventory Policies, Transshipment, etc. Information Systems.

TOTAL : 45

TEXT BOOKS
1. Donald J. Bowersox & David J. Closs, Logistical Management, Tata McGraw-Hill Editions,
New Delhi, 2000.
2. Jeremy F. Shapiro, Modelling and Supply Chain, Thomson Learning, 2001.
3. Martin Christopher, Logistics and supply chain management, Financial times management,
2000.

REFERENCES
1. David Taylor and David Brunt, Manufacturing Operations and Supply Chain
Management, Vikas Thomson Learning, 2001.
2. Philippe - Pierre Dornier, Global operations & logistics, John Wiley & sons Inc, New
York, 2002.
3. Monczka / Trend / Handfiled, Purchasing and Supply chain management, Thomson
south- western college publishing, 2000.
4. B.S. Sahay, Supply chain management for global competitiveness, Macmillan India
Ltd, Delhi, 2000.
5. David Hutchins, Just in Time, Jaico Publishing House, Mumbai, 2001
6. David Simchi – Levi & Philip Kaminsk, Designing and Managing the supply chain,
McGraw-Hill Companies Inc., 2000.

BA050 SOFTWARE QUALITY MANAGEMENT 3 0 0 100

1. SOFTWARE QUALITY 6
Quality Management – Principles – Software Quality – Software IQUE (Inplant Quality
Evaluation) – Software Configuration Management – Software Life Cycle Model – Software
Quality standards – Strategic Planning for Software Quality Improvement – Case studies.

2. QUALITY METRICS 7
Fundamental measures, size, effort, defects, Software Quality metrics, Complexity metrics,
FURPS + (Functionality, Usability, Reliability, Performance, Supportability) model, Defect
identification & removal efficiency – Economics of software quality Improvement – New
metrics – Research proposals – Case studies.

3. SOFTWARE QUALITY MANAGEMENT TOOLS 10

Management Quality Control tools (7 New QC Tools) – Poke Yoke – Statistical Quality Control
for software – Quality Function Deployment (QFD)- Failure Mode and Effect Analysis (FMEA)
– Benchmarking of Software Quality metrics – Continuous Improvement Tools – Case studies.

4. SOFTWARE QUALITY ASSURANCE 12

Software Quality and Reliability – Reliability models – Quality Manual – ISO 9000 series
standards – Program Installation – Software Risk Identification & mitigation Software Testing
and Acquisition Management – Zero defect software development – Case studies.
5. CAPABILITY MATURITY MODEL 10
Capability Maturity Model (CMM) for Software – Personal CMM – Levels and Road Map –
CMM structure – Operational features – Capability evaluation methods – Certification
procedures – TQM for Software – System and Human Components – Case studies

TOTAL : 45

TEXT BOOK
1. Gordon Schulmeyer G and James L.McHanus, Total Quality Management for Software,
International Thomson Computer Press, USA, 1990.

REFERENCES
1. W.S.Humphrey, Managing the Software Process, Addison Wesley, Reading, MA,
1989.
2. Grady Robert B, Practical Software Metrics for Project Management and Process
Improvement, NJ Prentice Hall, 1992.
3. Dunn Robert M., Software Quality: Concepts and Plans, Englewood Cliffs, Prentice
Hall Inc., 1990.
4. Grant RE and Leavenworth RS, Statistical Quality Control, 6th Ed, McGraw-Hill
Inc., NY, 1988.
5. Burrill, Claude W. and Ellsworth, Leon W., Quality Data Processing,
Tenafly:Burrill-Ellsworth Associates, Inc., 1982.
6. Mordechai Ben Menachem and Garry S. Marliss, Software Quality-Producing Practical,
Consistent software, Thomson Learning, 2001.

BA051 RISK MANAGEMENT 3 0 0 100

1. INTRODUCTION 5
Process of Decision Making – Nature of Major Decisions – Nature of Decision Making – Risk
Ranking and its application.

2. RISK ASSESSMENT 5
Approaches to Risk Assessment – Financial Institutional viewpoint of risk – Methods to assess
risks acceptability – Assessment of risks in lending to foreign countries, Investment risk in a
company.

3. PROBLEMS OF ASSESSING RISK 15

Theoretical Considerations – Theoretical concerns – Uncertainty of Assessment – Application of
fuzzy data analysis, problems of assessing Risk – Technical – Economic – Sociopolitical.

4. ASSESSING RISK ACCEPTABILITY 12

Risk Ranking Technique – Alternative methods like Review by experts Public debate – Systems
analysis – Statistical techniques including Simulation – Cognitive Mapping – Game Theory –
Multivariate Analysis Decision theory etc. – Comparison of the efficiency of alternate methods
of analysis

5. METHODS OF ASSESSING DECISION OPTIONS 8

Comparison of Risk Ranking technique with the methods used by Financial Institution, Methods
used by Insurance Industry.
 TOTAL : 45

TEXT BOOKS
1. C.Arthur Williams, Jr & others – Risk Management and Insurance, McGraw-Hill
International Editions, 2000.
2. James T.Gleason, Risk: The New Management Imperative in Finance, Jaico Publishing
House, 1999.

REFERENCES
1. John C.Chicken, Managing Risks & Decision in Major Projects – Chapman & Hall,
London, 1994.
2. Ian M.Johnstone & Bryden, Managing Risk, Avebury, England, 1995
3. Kevin Dowd – Beyond value at Risk, John Wiley & Sons, West Sussex, England, 1998.
4. Bob Ritchie & David Marshall – Business Risk Management, Chapman & Hall,
London, 1996.
5. J.Woodhouse – Managing Industrial Risk – Chapman & Hall, London, 1993.

BA052 ENVIRONMENT MANAGEMENT 3 0 0 100

1. INTRODUCTION 5
The greening of business – Commercial Aspects of green competitiveness Environment Review
– Physical environment of business: Resources, Effluents, Waste.

2. ENVIRONMENTAL CONCERNS 5
Science / Technology / Academia, Media, Environmental Groups, Local Communities,
International Agencies, Political arena

3. GOVERNMENT REGULATION 5
National – International – ISO 14000 series

4. ENVIRONMENTAL REVIEW & AUDIT 10

Environmental Impact Assessment (EIA) – Environmental Survey – Eco auditing – Eco Labeling
– Supplier Audit – Local Authorities – External Audit.

5. LIFE CYCLE ANALYSIS & ASSESSMENTS 5

6. Waste Minimisation, R&D and Investment in cleaner Technologies Control of Energy

Costs – Cost of Waste – Package & Recycling 5

7. ISSUES IN GREENING OF FINANCE & MARKETING 10

TOTAL : 45

TEXT BOOKS
1. Linda J.Speeding – Environmental Management for Business, John Wiley & Sons,
England, 1996.
2. Forest L.Reinhardt & Richard H.K.Victor, Business Management and the Natural
Environment, South Western College Publishing, Ohio, USA, 1996.
 REFERENCES
1. Suzanne Pollack – Improving Environmental performance, Routledge, London, 1995.
2. Gray – Accounting for the Environment – The Chartered Association of Certified
Accountants, London, 1993.
3. John F.Wasik, Green Marketing & Management – Black Well, Cambridge, USA, 1996.
4. George Winter – Blue print for Green Management – McGraw-Hill, England, 1995.

BA053 INFRASTRUCTURE MANAGEMENT 3 0 0 100

1. INTRODUCTION 5
Demand supply Gap and Resource Requirements – Issues in Infrastructure Development.

2. TELECOMMUNICATION 6
Privatisation – Unbundling Strategies – Tendering and Bidding – Role of Judiciary and Telecom
Regulatory Authorities.

3. POWER 6
Role of Government – Political Economy

4. TOURISM 2
Project Structuring

5. TRANSPORTATION 8
Privatisation – Unbundling of Strategies – BOT and BOLT schemes Environmental Concern.

6. URBAN INFRASTRUCTURE 6
Appraisal and Financing

7. INFRASTRUCTURE FINANCING 12
Project financing concepts, Appraisal & Financing

TOTAL : 45

TEXT BOOKS
1. G.Raghuraman, Rekha Jain et al, Infrastructure Development and Financing – Macmillan
India Ltd, First Edition, 1999.

REFERENCES
1. World Development Report, Infrastructure for Development, World Bank, Oxford
University Press, New York, 1994.
2. UNIDO – Guidelines for Infrastructure Development Through Build Operate
Transfer (BOT) Projects, Vienna, 1996.
3. Brockman, Royston A.C, Williams Allen – Urban Infrastructure Finance, Asian
Development Bank, Manila, 1996.
4. IBRD – Financing Private Infrastructure, World Bank, Washington D.C. 1996
5. Infrastructure Leasing & Financial Services Ltd., Multimedia Information Highway,
A conceptional Framework, New Age International, New Delhi, 1996.
BA054 WEB ENABLED MARKETING MANAGEMENT 3 0 0 100

1. Web enabled Marketing features - structural requirements – specific characteristics and

components of Marketing mix under web enabled environment. 6

2. Organizational and environmental scanning and designing of marketing programmes.

3. B2B Marketing – focus, scope - organizational buyer behaviour - different forms of B2B-
organizational buying decision process- marketing mix relevant to B2B. 10

4. Collaborative product commerce – customised product design – supply chain

management-product data management-introduction to CAD/CAM-Product – Centric
Business Solutions. 10

5. B2C – Focus & scope - Individual buyer behaviour - decision process – factors
influencing process – customer relationship management. 8

6. On-line marketing – On-line retail – On-line sales promotion – Web enabled

advertisements – Web based Marketing research. 6

TOTAL : 45

REFERENCES
1. David Whiteley, E-commerce Strategy, Technologies and Applications, McGraw-Hill,
2000.
2. Henry Chan, E-Commerce, John Wiley Sons, 2001.
3. Thomas J.Kuegler, Jr., Web Advertising and Marketing, Prentice Hall India Ltd.
4. Michael H. Morris, Industrial and Organisational Marketing, Mac Millan-1999.
5. Leon G. Schiffman, Consumer Behaviour, Prentice Hall India Ltd., 2001.
6. F.Robert Dwyer John F.Tanner, Business Marketing, McGraw-Hill, 2001.
7. Nabil R.Adam, et.al. Electronic Commerce, Amazon-2000
8. Rafia. Mohammed, Internet Marketing, McGraw Hill, 2001.
9. David Ferris and Larry Whipple, Building an Intelligent E-Business, Prentice Hall of
India, 2001.

BA055 SYSTEM ANALYSIS AND DESIGN 3 0 0 100

.
1. FOUNDATIONS OF SYSTEMS DEVELOPMENT 8
Analysis, fundamentals, Players in the systems game, System Characteristics, Information
System building block, Creativity vs Diversity, Development, project initiation, project
management.

2. MAKING THE BUSINESS CASE 10

Systems Analysis, Gathering information, Discovery, Feasibility - Economic, technical,
operational, schedule, Analysis, Cost Benefit Analysis, Risk Analysis, System Proposal.

3. ANALYSIS 10
Data Modelling and Analysis, Process Modelling, Logic Modelling, Conceptual Modelling,
Alternative Design Strategy, Distributed data Modeling.

4. DESIGN 9
Systems Design, Application Architecture and Modelling, Forms and Reports, Interfaces and
Dialog, Logical data modeling, Database design, Output design and prototyping, Input design
and phototyping, User Interface design, Designing distributed systems.

5. IMPLEMENTATION, MAINTENANCE & OBJECT APPROACH 8

Systems construction and Implementation, Maintenance, Systems Operations and Support,
Object Oriented Analysis and Design, Rapid Application development.

TOTAL : 45

TEXT BOOK
1. Hofter, Joey F. George, Joseph.S Valacich, Modern Systems Analysis and Design,
Addison Wesley, 2001.
2. Alan Dennis and Barbara Haley Wixom, ‘ Systems Analysis and Design’, John Wiley &
Sons, Inc., 2000.
3. Jeffrey L.Whitten, Lonnie D. Bentley and Kevin C. Dittman, Systems Analysis and
Design Methods, McGraw-Hill, Irwin, 2001.

REFERENCES
1. Hawryszkiewycz, I.T, ‘Introduction to Systems Analysis and Design’, Prentice Hall,
2001.
2. Yourdon and Constantine, ‘Structured Design: Fundamentals of a Discipline of Computer
Program and system Design’, Prentice Hall, 1995.
3. Ivar Jacobson, Object Oriented Software Engineering, Addison Wesley, 2000.
4. Alan Pennier and Barbara Haley Wixom, Systems Analysis and Design - An Applied
Approach, John Wiley, 2002.
5. John W. Satzinger, Robert B.Jackson and Stephen D. Burd, Systems Analysis and Design
in a changing World, Thomson Learning, 2001.

BA056 PROJECT MANAGEMENT FOR SOFTWARE DEVELOPMENT

3 0 0 100

1. INTRODUCTION 6
Product Life Cycle, Project Life Cycle models, Process models.

2. UMBRELLA ACTIVITIES IN SOFTWARE PROJECT MANAGEMENT 9

Matrix, Software configuration Management, Software Quality Assurance, Risk Management.

3. PROJECT MANAGEMENT PROCESSES AND ACTIVITIES 10

Project Initiation, Project Planning and Tracking, Project closure.

4. ENGINEERING ACTIVITIES 10
Software requirements, Gathering, Estimation, Design and development Phase, Project
Management in the testing phase and maintenance phase.

5. IMPLEMENTATION ACTIVITIES 10
Implementation of various types of CMM (Capability Maturity Model) ISO 9000.

TOTAL : 45

TEXT BOOKS
1. Gopalaswamy Ramesh, Managing Global Software Project, Tata McGraw-Hill
Publishing Company Limited, New Delhi, 2002.
2. Roger S.Pressman, Software Engineering, A Practitioner’s approach, McGraw-Hill
International Edition, New Delhi, 2001.

REFERENCES
1. Walker Royce, Software Project Management, A Unified frame work, Pearson Education
Asia, New Delhi, 2000.
2. Steve McConnel, Rapid Development, WP Publishers & Distributors (P) Limited,
Microsoft Press, Bangalore, 1996.
3. Bob Hughes and Mike Cofferell, Software Project Management, Tata McGraw-Hill
Publishing Company Limited, New Delhi,1999.
4. Kieron Conway, Software Project Management, Coriolis Group, Dreamtech Press, New
Delhi, 2000.

BA057 INVESTMENT MANAGEMENT 3 0 0 100

1. INVESTMENT SETTING 6
Securities & Securities Markets, Financial System in India, Investment avenues and their
features, Tax and transaction costs in investment

2. MONEY & CAPITAL MARKETS & INSTITUTIONS 9

Over view of capital market, Institutional structure in capital market, Reforms and state of capital
market, New issue market and problems, Securities & Exchange Board of India (SEBI).

3. STOCK MARKET & INSTITUTIONS 9

Securities Trading regulation, Instruments of issue and trading, Stock markets in India, over the
counter Exchange of India, NSE, Stock market operations & functions, trading in the stock
market.

4. SECURITY ANALYSIS 12
Factors influencing share prices, forecasting stock prices, Fundamental analysis, Technical
analysis, efficient market theory – Risk and returns.

5. PORTFOLIO MANAGEMENT 9
Portfolio theory, Portfolio management, some practical aspects.

TOTAL : 45

TEXT BOOKS
1. V.K.Bhalla, Investment Management, S.Chand & Company Ltd., Seventh Edition 2000.
2. V.A.Avadhani, Investment Management, Himalaya Publishing House, Third revised
edition, 2000.
 REFERENCES
1. V.N.S.Raman, Investment Principles & Techniques, Vikas Publishing House Pvt. Ltd.,
2001.
2. Ham Levy, Introduction to investments, South Western College Publishing, 1996.
3. Sharpe, Alexander & Bailey – Investments, Prentice Hall of India, 2000.

BA058 CONSUMER BEHAVIOUR 3 0 0 100

1. APPROACHES 10
Approaches to the study of consumer behaviour – significance – comprehensive models of
consumer decision process – different buy situations – programmed and non-programmed
buying decisions.

2. INTERNAL INFLUENCES 10
Internal influences on consumer behaviour – needs and motives – personality – demographic and
psychographics factors – buyer as perceiver – as learner – Attitude formation – change of
attitude – influencing factors – measurement of Attitude – Life style influence – Life cycle
influence.

3. EXTERNAL INFLUENCES 10
External influences on consumer behaviour – family – reference group – social and cultural
aspects – opinion leaders – role relationship – post purchase behaviour of consumers

4. COMMUNICATION STRATEGY 10
Developing communication strategy to influence the adoption process – strategic marketing
decisions in response to consumer behaviour

5. ON-LINE BUYER BEHAVIOUR 5

On-line buyer behaviour - difficulties and challenges in predicting consumer behaviour.

TOTAL : 45

TEXT BOOKS
1. Schiffman, Consumer Behaviour, Prentice Hall of India, 2001.
2. Roger D. Blackwell, Consumer Behaviour, Vikas Thomson Learning, 2001.

REFERENCES
1. Laudon & Albert Della, Consumer Behaviour, Tata McGraw-Hill Publishing, 2001.
2. J.Paul Peter & Jery C.Olson, Consumer Behaviour & Marketing Strategy, McGraw-Hill,
2002.
3. S.L.Gupta & Smitra Pal, Consumer Behaviour: An Indian perspective, Sultan
Chand, 2001.
4. Assael, Consumer Behaviour, Thomson Learning, 2001.
5. Matin Khan, Consumer Behaviour, New Age International, 2001.
BA059 INDUSTRIAL MARKETING 3 0 0 100

1. NATURE AND SCOPE 10

Nature and scope, difference between consumer marketing and industrial marketing, Distinctive
characteristics of industrial marketing – Understanding industrial marketing environment - Inter
relationship with other functions.

2. INDUSTRIAL BUYER BEHAVIOUR 10

Industrial buyer behaviour – different buying situations – organizational procedures and polity
aspects in industrial buying decisions – industrial buying practices – buying center – models of
industrial buyer behaviour.

3. INDUSTRIAL PRODUCTS 10
Industrial Products - Development – Product life cycle – Segmentation – experience curve-
positioning strategy - Personal selling – industrial sales force management – sales force
selection – training and control – evaluation.

4. SELECTION OF VENDORS 5
Selection of vendors - evaluation - industrial product and service pricing methods - Competitive
bidding – Negotiation skills.

5. DISTRIBUTION 10
Industrial products distribution Channels – Physical Distribution – Logistics – Communicating
with industrial customers

TOTAL : 45

TEXT BOOKS
1. Michael H.Morris, Industrial & Organisational Marketing, Mac Millan, 1999.

REFERENCES
1. Krishan K Havaldar, Industrial Marketing, McGraw-Hill, 2001.
2. Reeder, Industrial Marketing, Prentice Hall, 2001.
3. F.Fobert Dwyer John F.Tanner, Business Marketing, McGraw-Hill, 2001.

BA060 RURAL MARKETING 3 0 0 100

1. CHARACTERISTICS 8
Indian rural market environment – demographic details – Characteristic features specific to rural
markets – Marketing opportunities and challenges under rural setting.

2. RURAL BUYERS 10
Understanding rural buyer behaviour - Purchase Decision making process – Influencing factors
– Changes in the behavioral pattern

3. SEGMENTATION 8
Rural market segmentation – Targeting – Positioning products in rural market
4. MARKETING MIX 10
Marketing mix relevant to rural market – Pricing methods – Rural marketing channels.

5. COMMUNICATION & RESEARCH 9

Advertising and sales promotion under rural settings – Conduct of marketing research in rural
markets.

TOTAL : 45

TEXT BOOK
1. C.S.G. Krishna Macharyulu and Lalitha Ramakrishnan, Rural Marketing, Pearson
Education, 2002.

REFERENCES
1. T.P.Gopalaswamy, Rural Marketing Environment, Problem and Strategies, Wheeler
Publications, 1999.
2. R.L.Varshney & S.L.Gupta, Marketing Management, An Indian Perspective, Sultan
Chand, 2000.
3. V.S.Ramasamy & Namakumar, Marketing Management, Planning Implementing and
Control, An Indian Context, McMillan, 1999.

BA061 MARKETING RESEARCH 3 0 0 100

1. RESEARCH PROCESS 10
Marketing Research Process – Research designs - exploratory – Descriptive – Casual – Problem
definition-objectives.

2. DATA COLLECTION 10
Primary and secondary data sources – designing of data collection tools – sampling techniques.

3. DATA ANALYSIS 10
Quantitative and qualitative analysis – Statistical techniques – testing hypothesis - correlation-
regression – Discriminant - factor and cluster analysis – Multi dimensional scaling.

4. PREPARATION OF RESEARCH REPORT 5

Coding and editing and presentation-essentials - Application of IT tools.

5. APPLICATION OF MARKETING RESEARCH 10

Market potential – product launching – customer satisfaction – advertising - Customer
Relationship Management – Distribution.

TOTAL : 45

TEXT BOOKS
1. Aaker, Kumar, Day, Marketing Research, John Wiley, 2000.
2. Boyd, Marketing Research, Macmillan, 1999.
3. Kinnear and Taylor, Marketing Research, McGraw-Hill, 2000.
 REFERENCES
1. Joseph F.Hair,Jr, Marketing Research, McGraw-Hill, 2000.
2. G.C. Beri, Marketing Research,Tata McGraw-Hill, 2000.
3. Paul E.Green Donald S. Tull, Gerald Albaum, Research for Marketing Decisions,
Prentice Hall, 2001.

BA062 STRESS MANAGEMENT 3 0 0 100

1. UNDERSTANDING STRESS 6
Meaning-Symptoms-Work Related Stress-Individual Stress –Reducing Stress - Burnout.

2. COMMON STRESS FACTORS TIME AND CAREER PLATEAUING 12

Time Management – Techniques – Importance of planning the day – Time management schedule
– developing concentration – Organising the Work Area - Prioritizing – Beginning at the start –
Techniques for conquering procrastination – Sensible delegation – Taking the right breaks –
Learning to say ‘No’.
Career Plateauing – Identifying career plateaus – Structural and content plateauing – Making a
fresh start – Importance of sabbaticals – Counseling out – Executive leasing – Sustaining a
marketable career.

3. CRISIS MANAGEMENT 10
Implications – People issues – Structure issues – Environmental issues – Psychological fall outs
– Learning to keep calm – Preventing interruptions – Controlling crisis – Importance of good
communication – Taking advantage of crisis – Pushing new ideas – Empowerment.

4. WORK PLACE HUMOUR 5

Developing a sense of Humour – Learning to laugh – Role of group cohesion and team spirit –
Using humour at work – Reducing conflicts with humour.

5. SELF DEVELOPMENT 12
Improving Personality – Leading with Integrity – Enhancing Creativity – Effective Decision
Making – Sensible Communication – The Listening Game – Managing Self - Meditation for
Peace – Yoga for Life.

TOTAL : 45

REFERENCES
1. Bhatia R.L., The Executive Track: An Action Plan for Self Development, Wheeler
Publishing, New Delhi, 1996.
2. Charavarthy S.K., Human Values for Managers, Wheeler Publishing, New Delhi,
1996.
3. Frances A Clark, Total Career Management, McGraw-Hill/Henley Management
Series, 1995.
4. Jeff Davidson, Managing Stress, Prentice Hall of India, New Delhi, 1998.
5. Swami Ranganathananda, Eternal Values for a changing society, Bharatiya Vidya
Bhavan, 1995.
BA063 CREATIVITY AND INNOVATION MANAGEMENT 3 0 0 100

1. THE WINNING EDGE 10

Concepts of Creativity and Innovation – Importance – Characteristics Common to Creative
people and Innovators – Steps to develop Creativity – Provocation and Creativity – Creative
Personality Creative Period – Group Creativity Theories – Creativity and Innovation –
Significance to Competition Barriers to Creativity and Innovation.
Meaning of Intrapreneuring – Qualities of an Intrapreneur – Identifying intrapreneurship –
Opportunities and Intrapreneurship.

2. LATERAL THINKING 10
Basic Nature of Lateral Thinking – Use – Techniques – Generation of Alternatives – Challenging
Assumption – Attitudes towards Lateral Thinking – Suspended Judgement – Dominant Ideas and
Crucial Factors – Synectics – Morphological Analysis – Brainstorming – Computer Aided
methods.

3. CORPORATE IMAGINATION 10
The Creative Planning Process – Imaginative Strategic Thinking – Taking Creative Leaps –
Building Strategic Concepts – Strategic Decision Making and Implementation – Leading
Creative Teams – Creating the Competitive Difference – Leveraging the Organisation – Creative
Corporate Restructuring.

4. IMPROVEMENT MANAGEMENT 7
Coping with change – Customer Focus – Employee Focus – Focus on quality – Focus on
Productivity – Focus on Cost – Sharing and Learning.

5. THE LEARNING ORGANISATION 8

Meaning – New Paradigm of Management – Core Issues and Themes – Fostering Knowledge
and Learning – Role of Information Technology in knowledge Management – Leveraging
Organisational Knowledge – Knowledge Management Practices at Leading Companies – Change
and the Learning Organisation.

TOTAL : 45

REFERENCES
1. Bhatia R.L., The Executive Track: An Action Plan for Self Development, Wheeler
Publishing, New Delhi, 1996.
2. Edward De Bono, Lateral Thinking, Pelican Books, 1995.
3. Kewal K.Nohria, Painless Transformation, Macmillan India Ltd, 1999.
4. Tony Proctor, The Essence of Management Creativity, Prentice Hall of India, New
Delhi, 1998.
5. Rastogi P.N., Building a Learning Organisation, Wheeler Publishing Co. New Delhi
1998.

BA064 TOTAL QUALITY MANAGEMENT 3 0 0 100

1. PRINCIPLES OF QUALITY MANAGEMENT 10

Definitions of Quality, Quality Philosophies of Deming, Crossby and Miller, Service vs Product
Quality, Customer focus, Quality and Business performance leadership for quality management,
Quality planning, Designing for Quality and Manufacturing for Quality, Vision, Mission
Statements and Quality Policy.

2. TOTAL QUALITY MANAGEMENT 10

Evolution of TQM, TQM models, Human and System Components, Continuous Improvement
Strategies, Deming wheel, Internal External Customer concept, Customer satisfaction Index,
Customer retention, Team work and team building, Empowerment, TQM culture, Quality Circle,
5S principle, Top Management commitment and involvement.

3. QUALITY MANAGEMENT TOOLS FOR BUSINESS APPLICATIONS 10

Principles and applications of Quality Function Deployment, Failure Mode and Effect Analysis,
Taguichi Techniques, Seven old QC tools, Seven New Management tools, Statistical Quality
Control techniques, Mistake proofing, Benchmarking, 8D methodology, JIT, and Kanban

4. QUALITY IMPERATIVES FOR BUSINESS IMPROVEMENT 10

Dimensions of Quality, Reliability prediction analysis, Total productive maintenance, Costs of
quality, Business process reengineering, Process Capability analysis, Quality assurance and
ISO9000 and QS9000 certification

5. TQM IMPLEMENTATION STRATEGIES 5

Organisational structure and mindset of individuals, Motivational aspects of TQM, Change
Management Strategies, Training for TQM, TQM Road map, Quality improvement Index

TOTAL : 45

TEXT BOOK
1. Rose J.E., Total Quality Management, Kogan Page India Pvt., Ltd., 1993.

REFERENCES
1. William J.Kolarik, Creating Quality, McGraw-Hill, Inc., NY, 1995.
2. Jill A.Swift, Joel E.Ross and Vincent K.Omachonu, Principles of Total Quality, St.Lucie
Press, US, 1998.
3. Samuel K.Ho, TQM, An Integrated approach, Kogan Page India Pvt Ltd, 2002.
4. Dale H.Besterfield et al, Total Quality Management, Pearson Education Asia, 2001.
5. P.L.Jain, Quality Control and Total Quality Management, Tata McGraw-Hill, 2001.
6. John Bank J.E., Total Quality Management, Prentice Hall, India, 1993.

BA065 MATERIALS MANAGEMENT 3 0 0 100

1. Objectives of materials management, organization of material function, materials planning,

codification & standardization, value analysis in material management. 7

2. Warehousing management, purchasing cycle, materials handling, vendor rating, contract

management 10

3. Legal aspects of buying, spare parts management, material requirement planning, capacity
management 8

4. Forecasting, Products & Processes, Just-in-time manufacturing, TQM, Incoming material

quality 10
5. Cost- effectiveness & performance management, material management information system,
stores management, material management-cases 10

TOTAL :45

TEXT BOOKS
1. J. R. Tony Arnold & Stephen N. Chapman, Introduction to materials management,
Pearson Education Inc, 2001.
2. P. Gopalakrishnan, Purchasing and materials management, Tata McGraw-Hill Publishing
Company Limited, New Delhi, 2001.

REFERENCES
1. P. Gopalakrishnan & M. Sundaresan, Material management an integrated approach, prentice-
hall of India private limited, New Delhi, 2001.
2. A.K. Datta, Materials management, inventory control and logistics, Jaico Publishing house,
Mumbai, 2001.
3. A.K. Datta, Materials management procedures, Text and Cases, Prentice-Hall of India private
limited, New Delhi, 2001.
4. P. Gopalakrishnan & A.K. Banergi, Maintenance and spare parts management, Prentice Hall
of India Private limited, New Delhi, 2001.

BA066 VALUE ENGINEERING 3 0 0 100

1. INTRODUCTION 10
History, development and scope of value management, value analysis Vs Value engineering,
principles of costing &cost estimation, benefits

2. BASIC CONCEPTS OF VALUE ENGINEERING 10

Selection of project, team members, general phase, information phase, Creation phase,
evaluation phase, investigation and implementation phase, audit

3. PROJECT WORK: work sheets, objectives, techniques, guidelines, Checklist, cost

worth model, role of creativity. 8

4. VALUE ENGINEERING CASES: Value Engineering raises production and

productivity, Value Engineering is intensive cost search, Value Engineering prevents
unnecessary uses of resources. 8

5. Methodology, Industrial cases - Product manufacturing, Chemical processing, Automated

Production, Semi –Automated production.

TOTAL :45

REFERENCES
1. S.S. Iyer, Value Engineering, New Age International (P) Ltd, New Delhi, 2000.
2. A. K. Datta, Materials Management, Inventory Control and Logistics, Jaico Publishing
House, Mumbai, 2001.
3. Miles. L. D, Techniques of Value Analysis and Value Engineering, McGraw-Hill, 2000.
 BA067 MODELLING AND SIMULATION 3 0 0 100

1. INTRODUCTION 5
Systems, Modeling, General Systems, Theory, Concept of simulation, simulation as a decision
making tool, types of simulation.

2. RANDOM NUMBERS 10
Picado random numbers, methods of generating random varieties, discrete and continuous
distribution, testing of random numbers.

3. DESIGN OF SIMULATION EXPERIMENTS 10

Problem formulation, data collection & reduction, time flow mechanism, key variables, logic
flow chart, run size, experimental design consideration output analysis and interpretation
validation.

4. SIMULATION LANGUAGE 10
Comparison & selection of simulation languages, study of any one simulation languages.

5. DEVELOPMENT OF SIMULATION MODELS 10

Development of Simulation models using the simulation language (GPSS, EXTEND V, etc)
studies for systems like, queuing systems, production system, inventory systems, maintenance &
replacement systems, investment analysis & network.

TOTAL : 45

TEXT BOOKS
1. Jerry Banks & John S.Carson, Barry & Nelson, David M Nicol, Discrete system
simulation, Pearson Education, Delhi, 3rd edition 2001.

REFERENCES
1. Shanon R.E. Systems Simulation, the art and science, Prentice Hall, 1975.
2. Thomas, J.Schriber, Simulation using GPSS, John Wiley, 1991.
3. Wayne L.Winston, Simulation Modeling using at risk, Thomson – Learning
Publisher, New Delhi, 2001.
4. Averill M.Law and W.David Kelton, Simulation Modeling and Analysis, McGraw-
hill International series, New Delhi, 2000.

BA068 BUSINESS PROCESS RE-ENGINEERING 3 0 0 100

1. INTRODUCTION 9
Productivity concepts – Macro and Micro factors of productivity, productivity benefit model,
productivity cycles

2. PRODUCTIVITY MODELS 8
Productivity Measurement at International, National and organization level, total productivity
models. Productivity Management in manufacturing and service sector. Productivity evaluation
models, productivity improvement model and techniques.
3. ORGANISATIONAL TRANSFORMATION 8
Principles of organizational transformation and re-engineering, fundamentals of process re-
engineering, preparing the workforce for transformation and re-engineering, methodology,
guidelines, DSMCQ and PMP model.

4. RE-ENGINEERING PROCESS IMPROVEMENT MODELS 10

PMI model, Edosomwan model, Moen and Nolan strategy for process improvement, LMICIP
model, NPRDC model.

5. RE-ENGINEERING TOOLS & IMPLEMENTATION 10

Analytical and process tools and techniques – Information and communication technology –
Enabling role of IT, RE – opportunities, process redesign – cases. Software methods on BPR –
Specification of BP, Case study – order, processing, user interfaces maintainability and
reusability.

TOTAL : 45

REFERENCES
1. Sumanth, D.J., Productivity engineering and management, Tata McGraw-Hill, New Delhi
1990.
2. Edsomwan, J.A., Organisational transformation and process re-engineering, British
Library Cataloging in Pub.data 1996.
3. Rastogi, P.N., Re-engineering and re-inventing the enterprise, wheeler publications, New
Delhi 1995.
4. Premvrat, Sardana, G.D. and Sahay, B.S., Productivity Management – Systems approach
Narosa Publications, New Delhi, 1998.

BA069 COMPUTER AIDED PRODUCTION MANAGEMENT 3 0 0 100

1. AUTOMATION AND CONTROL TECHNOLOGIES 7

Introduction to automation – Industrial control systems - Numerical control – Industrial robotics.

2. MATERIAL HANDLING AND IDENTIFICATION TECHNOLOGIES 8

Material handling – An over view, principles and considerations – Material transport systems –
storage systems – Automatic data capture.

3. MANUFACTURING SYSTEMS 10
Components, Classification and overview of manufacturing systems – Group technology and
cellular manufacturing – FMS (flexible manufacturing system) – Manual Assembly lines.

4. QUALITY CONTROL SYSTEMS 10

Quality assurance, statistical process control, inspection principles and practices, inspection
technologies.

5. MANUFACTURING SUPPORT SYSTEM 10

Product design and CAD/CAM in the production system, process planning and concurrent
engineering, production planning and control system – Lean production and agile manufacturing.

TOTAL : 45
 TEXT BOOKS
1. Mikell P.Groover, Automated Production Systems and Computer – Integrated
Manufacturing, Pearson Education Asia, 2nd edition, New Delhi, 2001.

REFERENCES
1. Lee J.Krajewski and Larry P.Ritzman – Operations Management Strategy and
Analysis, Pearson Education Asia, 5th edition 1999, New Delhi.
2. V.Ramtmirov, FMS and Control of machine tools, MIR Publishers, 1990.
3. Radhakrishnan, P., Computer Numerical Control Machines, New Central Book
Agency. 1992.