TAU R E A N M C DA D E

516.983.4408

PROFILE
Self-motivated, goal-oriented, results driven marketing professional with a background in planning and creating
high marketing promotions targeted in achieving the company bottom line. Tenacious with a “can do” attitude
along with expert knowledge of internet technologies, social media and associated tools seeking a professional
marketing position.
AREAS OF EXPERTISE

 Digital Marketing  Social Media Marketing  Digital Design Technology

 Data Analytics  Professional Office Software  Inbound/Outbound Sales
 Training and Development  Operations Management  Market Optimization
 Lead Nurturing  Email Marketing  Mobile Application Marketing
 Marketing Automation

N OTABLE CAREER ACCOMPLISHMENTS

Independently created Tuner vs Stance - a magazine targeting automobile enthusiasts featuring interviews and
how-to tutorials. Utilized several design software publications to maximize professional layout and visibility.
Ranked #1 across 250 stores in positive online customer satisfaction reviews while employed at AT&T.

Championed Life Storage to a 93% and above facility occupancy rate, surpassing the facility average of 85%
monthly.

Launched Farbinder’s social media presence on Instagram, Facebook and YouTube.

Implemented and managed search engine and social media marketing and advertising, and all related online
activities for over 1000 client sites achieving exponential and record traffic growth at Advice Media.

P ROFESSIONAL E XPERIENCE
ADVICE MEDIA/MEDN ET – MELVILLE , NY

SEPTEMBER 2017– Current

DIGITAL MARKETING SPECIALIST
 Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for
strategies to utilize in the future.
 Generated extensive digital marketing analytics including, but not limited to, trend analysis reports,
subscriber engagement reports, growth reports, and ROI tracking.
 Monitored and expedited website traffic growth using Google analytics and AdWords.
 Created PPC and Google AdWords campaigns to be integrated with new website builds.
 Created content for blog and SEO purposes to help drive traffic to the site.
 Developed and implemented diverse brand strategies and consulted with sales team.

ASHLEY FURNITURE HOME STORE – FARMINGDALE , NY

MAY 2017 – CURRENT

Store Operations Team Lead
 Accountable for customer orders assembly and delivery operations.
 Prioritized and scheduled tasks to achieve 100% daily completion.
 Developed and integrated Standard Operating Procedures that improved efficient receipt and shipping of
materials in the Assembly department.
 Developed highly empathetic client relationships.
 Trained and managed a team with diverse backgrounds.

FARBINDER - H ACKENSACK , NJ

DEC. 2015-May 2016

MARKETING INTERN
 Collected, researched, and analyzed data to create visual store portfolios used for company website and
digital application.
 Developed and introduced new marketing strategies intended to boost productivity.
 Participated in executive business level meetings focused on business development and investor
engagement.
 Supported external networking opportunities to meet with local business owners in an effort to promote
services and expand the brand network.
 Utilized social media marketing practices to promote the brand within mobile devices.
 Increased the social media followers leading to the goal of a higher sales volume.
 Supervisor of all social media channels and creator of the inside marketing strategies.

LIFE STORAGE - F ARMINGDALE , NY

JUNE 2016–November 2016

ASSISTANT MANAGER
 Managed day to day operations of the facility in areas of staffing, productivity, and finances.
 Established and consistently maintained a building occupancy of 90%+.
 Managed the property of all tenants occupying space in a facility consisting of over 1000 units.
 Directed monthly storage unit actions on delinquent accounts.
 Oversaw cash drawers and daily bank transactions.

LEADERSHIP & COMMUNITY INVOLVEMENT

Alumni Against Regression – Co-Founder
Black Men’s Alliance – Vice President
Business Leaders of Tomorrow - PR Manager
Investment Club – Member
Superstorm Sandy Relief Effort- Volunteer

E DUCATION & TRAINING

Fairleigh Dickinson University, Teaneck, NJ
Communications Degree Program
Digital Marketing Degree Program

SKILLS & PROFICIENCIES

 Twitter  Facebook  Instagram
 YouTube  Hoot Suite  HubSpot
 Adobe Photoshop  InDesign  PPC
 Google AdWords  Google Analytics  SEO
 Microsoft Office/Suite  Salesforce  SEM
 CRM  WordPress  CMS