RESEARCH METHODOLOGY

SAMPLING

Research Design:

Descriptive research: it includes surveys and fact-finding enquiries of different kind. The
major purpose of descriptive research is description of the state of affairs.

- The sampling plan taken is probabilistic approach - stratified random sampling.

Here the sample plan employed is the probabilistic one because it is possible to pre-
specify every potential sample of a given size that could be drawn from the population. And it is
possible to specify the probability of selecting any particular sample of a given size. Moreover,
it also evaluates in quantitative terms, the relative efficiency of alternative sampling techniques
in a given situation and requires relatively little universe knowledge i.e. --- a way of identifying
each universe element uniquely and the total number of universe elements.

•Why was this type of design used?

In this research design, the researcher is able to define the population clearly and got
the adequate method for measuring the responses, and this design gives enough protection
against bias and maximizes the reliability of the study.
STRATIFIED RANDOM SAMPLES:

In a stratified random sample, the population is first divided into relatively

internally homogenous groups, or strata, from which random samples are drawn.
This stratification results in greater representativeness.

Data collection methods were used:

Primary data collection- questionnaires

A questionnaire consists of a number of questions printed in a definite

order on a form. It is free from the bias of the interviewer.

Questionnaire: This device is appropriate for this project as this project

emphasizes on the advertising and salespromotion technique adopted by nokia
, more over it is free from the bias of the interviewer as answers are in
respondent’s own words.

Respondents have adequate time to give well thought answers.

Respondents, who are not easily approachable, can also be reached
conveniently.

Large samples can be made use of and thus the results can be made
more reliable and dependable.

Secondary data collection –

-Reference books, journals, reports, records statistics and other sources of
published information.

The population defined:

Its geographic bound is limited to the area of faridabad

Its demographic bound is age, sex, and occupation

Other bounds

Sampling units were employed- business executives

SAMPLE SIZE- 100

Pre-testing of the questionnaire is done.

Difficulties experienced in contacting designated sample elements – some

of the problems we had faced were lack of time, tracing the people according to
the selection of the employees.