AIR CARGO FORECASTING, MANAGEMENT, LOGISTICS AND OPERATION IN

SINGAPORE AIRLINE

Author: Azamov Sardor (228660), Mimi Khalidah Ismail (233683)1

Affiliation: Universiti Utara Malaysia

Address: International Business Department, School of International Studies, College of

Law, Government, and International Studies, Universiti Utara Malaysia, 06010
Sintok, Kedah, Malaysia

Telephone: +60174138781, +60137377650

Email: s228660@student.uum.edu.my, mimi_khalidah@sois.uum.edu.my

ABSTRACT

Singapore Airlines Cargo is one of the chief among air freight operators in the world. In order to
improve strategic development initiative, the company has identified importance of forecasting
accuracy as its strategy to its operational effectiveness and efficiency. The main reason behind the
accurate forecasting, permits the company to have the appropriate resources availability, at the
right time and place. The purpose of this paper to take on an evaluation of recent month-to date
forecasting used by Singapore Airlines Cargo. The study comprised of historical data on freight
and cargo operation from 2013 to 2016 covered profitable routes of the company. A research
carried out, using World Air Cargo Forecast (WACF) analysis on the forecasting of Singapore
Airline Cargo freight demand. Data in the form of historical cargo operation over a three-year
period together with most profitable routes included in the study. Initial analysis between years
presents that air cargo forecasting could be problematic, because of the demand instabilities. Those
demand fluctuations, influential especially to economic factors and external market. The study
adds contribution to current literature on air cargo forecasting and examines the problems of air
cargo forecasting.

Keywords: Air Cargo, Forecasting Approaches, Operations

1. Bachelor of International Business Management, School of International Business.

1. Bachelor of International Business Management, School of International Business.