1. Three graduate business students are considering operating a fruit smoothie stand in the Harbor
Springs, Michigan, resort area during their summer break. This is an alternative to summer
employment with a local firm, where they would each earn $6,000 over the three-month
summer period. A fully equipped facility can be leased at a cost of $8,000 for the summer.
Additional projected costs are $1,000 for insurance and $3.20 per unit for materials and
supplies. Their fruit smoothies would be priced at $5 per unit.
b) What is the economic breakeven number of units for this operation? (Assume a $5 price and
ignore interest costs associated with the timing of lease payments.)
2. Assume a perfect competitive market and a total cost given by: TC= 361,250 + 5q = 0.0002q2
In addition, assume a marginal cost MC= 5+0.0004Q
3. Short-run Firm Supply. Florida is the biggest sugar-producing state, but Michigan and
Minnesota are home to thousands of sugar beet growers. Sugar prices in the United States
average about 20¢ per pound, or more than double the world-wide average of less than 10¢ per
pound given import quotas that restrict imports to about 15% of the U.S. market. Still, the
industry is perfectly competitive for U.S. growers who take the market price of 20¢ as fixed.
Thus, P = MR = 20¢ in the U.S. sugar market. Assume that a typical sugar grower has fixed
costs of $30,000 per year. Total variable cost (TVC), total cost (TC), and marginal cost (MC)
relations are:
a) Using the firm’s marginal cost curve, calculate the profit-maximizing short-run supply
curve for a typical grower.
b) Calculate the average variable cost curve for a typical grower, and verify that average
variable costs are less than price at this optimal activity level.
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4. Short-run Market Supply. New England Textiles, Inc., is a medium-sized manufacturer of blue
denim that sells in a perfectly competitive market. Given $25,000 in fixed costs, the total cost
function for this product is described by:
MC = ∂TC/∂Q = $1 + $0.000016Q
where Q is square yards of blue denim produced per month. Assume that MC > AVC at every
point along the firm’s marginal cost curve, and that total costs include a normal profit.
b) Derive the market supply curve if New England Textiles is one of 500 competitors.
c) Calculate market supply per month at a market price of $2 per square yard.
5. Dynamic Competitive Equilibrium. Wal-Mart and other movie DVD retailers, including online
vendors like amazon.com, employ a two-step pricing policy. During the first six months
following a theatrical release, movie DVD buyers are willing to pay a premium for new
releases. Total and marginal revenue relations for a typical newly released movie DVD are
given by the following relations:
TR = $28Q - $0.0045Q2
Total cost (TC) and marginal costs (MC) for production and distribution are:
MC = ∂TC/∂Q = $3 + $0.001Q
where Q is in thousands of units (DVDs). Because units are in thousands, both total revenues
and total costs are in thousands of dollars. Total costs include a normal profit.
a) Use the marginal revenue and marginal cost relations given above to calculate DVD output,
price, and economic profits at the profit-maximizing activity level for new releases.
b) After six months, price-sensitive DVD buyers appear willing to pay no more than $6 per
DVD. Calculate the equilibrium price-output activity level in this situation. Is this a stable
equilibrium?
6. Read the following paper and make a 2 pages summary. Paper: Stigler, G. J. (1957). Perfect
competition, historically contemplated. Journal of political economy, 65(1), 1-17.
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