EVIDENCIA

TALLER SOBRE PREPOSICIONES Y VOCABULARIO- EXHIBICION COMERCIAL

1.En el objeto de aprendizaje identifique la lista de tipos de material POP (point of purchase)” punto de compra”. Organícelos alfabéticamente y escriba su correspondiente significado en español.

 Collars: Usually found on bottle necks

 collares: generalmente se encuentran en los cuellos de botella.

 Dump bin: A display container, like a large box, which contains goods for sale.

 contenedor de volcado: un contenedor de visualización, como una caja grande, que contiene bienes para la venta.

 Floor graphics: They are made of adhesive material and are pasted to floors.

 gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

 Gondola ends: It promotes your special offers and shows your products through better visibility.

 La góndola termina: promueve tus ofertas especiales y muestra tus productos a través de una mejor visibilidad.

 Impulse strip: It is positioned in product families. It works by associating display products.

 tira de impulso: se coloca en familias de productos. Funciona al asociar productos de visualización.

 Posters: A large printed notice, picture, or photograph, used to advertise a product or service.

 carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar un producto o servicio.

 Shelf talkers: printed card attached to a store shelf.

 habladores de estante: tarjeta impresa unida a un estante de la tienda.

 Standing sing: It combines metal with paper or cardboard.

 Señal de pie: combina metal con papel o cartón.

 Translucent vinyl: large pieces of cardboard found in the upper linear displays of restaurants or shops

 vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas lineales superiores de restaurantes o tiendas.

 Wobbler: A very small, lightweight sign that hangs from a shelf or wire.

 wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

2. Elabore un mapa conceptual sobre la lectura planimetry.


Planogram
Are diagrams of fixtures
and products that
illustrate where retail
products should be
displayed (usually on a
store shelf.
A planogram defines
products location and their
quantity.
PLANIMETRY
Is a measuring instrument
of plane surfaces used for
planning physical areas
because 3D spaces can
be represented in 2D
maps.
Visual Merchandising Store Planning Grid Layout
Is a tool to achieve sales, targets Distribution of products on This organization is common in
and enhance merchandise on the shelves must be made in supermarkets and pharmaceutical
floor. Also, it is a mechanism to accordance with the retailers. It consists in a linear
communicate with customers and necessities and the store’s system of shelving where fixtures
influence their decisions to buy. objectives. can be arranged vertically or
It is important that the store’s horizontally for creating aisles
layout and general through the store.
appearance work together to
attract customers and
motivate them to buy. Disadvantages
Advantages
The linear
 It permits
pattern is
better visibility
repetitive and
of
creates a
merchandise.
monotonous
 Design and
environment.
cost are
efficient
 Loop or racetrack Layout Free Flow Layout

Is useful for discount or Are very flexible, they create an informal and
departmental stores. They friendly environment. Their purpose is to
allow shoppers to walk and differentiate merchandise items, product
explore merchandise as they categories and departments.
follow a perimeter traffic aisle.

Advantages Disadvantages Advantages Disadvantages

-This design -This layout is *It motivates shoppers *The space store has an
facilitates costly to design, to spend more time in inefficient use.
impulse buying. construct and the store and explore
maintain. merchandise. *Traffic flow is not
-The fashion smooth and customers
merchandise is *It generates sales and shopping patterns could
prominently profits through impulse be not predictable.
displayed on shopping.
these main
aisles.
3.Realice el ejercicio dispuesto en la sección “Vocabulary” que se encuentra dentro del objeto de aprendizaje “Commercial Exhibition” sobre completar un párrafo con preposiciones. Al terminar tome una
captura de pantalla y agréguela al archivo.