AN INDUSTRIAL VISIT REPORT

ON

“ELLORA TIME PVT. LTD.”

Name :- Miss Dolly Tanna

Year :- F.Y.B.B.A

Roll No. : - 55
Seat No. :-
Academic : - 2004-2005
Year
College :- J.H.Bhalodia women’s college

SUBMITTED TO
Saurashtra University

GUIDED BY
Prof. Smita C. Vyas
 DECLARATION
I undersigned Dolly Tanna, a student of F.Y.B.B.A.,
hereby declare that this Project Report is my own work and
have been carried out under the supervision of my Professor
Smita Vyas.

The work has not been previously submitted to any

other university for any examination.

Place : Rajkot
Dolly Tanna
 ACKNOWLEDGEMENT
I, Dolly Tanna, a student of F.Y.B.B.A. feel great pleasure
to present this report. I am thankful to all the persons who
directly or indirectly helped me in the preparation of this
report.

I am very much thankful to Mr. Rajiv Ranjan

(Corporate Manager) for being a helping hand in
understanding all the details for preparation of this report.

I also thank my principal Shri R.M.Fuletra for project

accomplishment. I am greatly obliged to my Professor
Smita Vyas for helping me.

I hereby present this report with the best foot front.

Any mistake on my part may be kindly forgiven.

Place : Rajkot

Dolly Tanna
 PREFACE
India is a developing country in the world. Industrial
activity plays an important role in economic development of
our country, so it is very crucial to study the same.

“Education begins where classroom teaching ends.

This thought is applicable exactly on our education in
B.B.A course as it is having a practical subject wherein we
visit the industry and prepare a project report based on the
visit.

Management is not only limited to the theory, it also

implies practical application of the theoretical knowledge.
So, this subject is very vital from the viewpoint that it keeps
us in touch with the way the things are managed in the
business world. So, it widens our knowledge helping us to
understand management in a better way.
 INDEX
No. CONTENTS PAGE NO

1 General information

2 Production Department

3 Personnel Department

4 Financial Department

5 Marketing Department

6 Future Plans

7 Swot Analysis

8 Unit’s contribution

9 Conclusion & Suggestion

 INDEX
No. CONTENTS PAGE NO

1 History of the unit

2 Location

3 Bio-data of unit

4 Managing Body

5 Organization Structure
 HISTORY
M/S, ELLORA TIME Pvt. Ltd more known by the brand
AJANTA as well as ORPAT has been started in 1991 by Shri
Odhavjibhai Ravjibhai Patel – more popularly known as Shri
O.R.Patel, who was later accompanied by his sons. Initially, the
company started with timepiece and then diversified to calculators
and telephone. Even the company has entered into the Home
Appliance Segment with a full range of products like Irons, Water
Filter, Water Dispenser, Water Purifier, Water Sterilizer, Room
Heater, Table Fan, Wall Mounting Fan, Mixer Grinder, Kettle,
Emergency Light, Ice Shaver, Air Cooler, etc.
 LOCATION
LOCATION: - “Ellora Time Pvt. Ltd.”
Orapat Industrial Estate,
Morbi – Rajkot Highway,
Morbi – 363641

Reasons for selection of location: -

Orpat has selected such a location because here

labour is easily available, transport facilities are also favorable. As
far as marketing factors are concerned, Morbi is a big local market
and in Saurashtra, Rajkot is a big market. For international market,
Kandla Port is nearer to Morbi. As it is situated in an industrial
estate, It gets some government subsidies also. So, We can say that
the location of the company is the best one for distributing its
products cost – wise and convenience – wise.
 BIO-DATA
Form of Organization : - Pvt. Ltd.
Size of Unit : -Large Scale Unit
Brand Name : -ORPAT
AJANTA
REWA
Chairperson : -Shri Odhavjibhai Ravjibhai Patel
Telephone : -91-2822-231444/45/46
Fax : -91-2822-230125/230599
E-mail Address : -info@orpatgroup.com
Website : - www.orpatgroup.com
Registered office : -Ellora Time Pvt. Ltd
Orpat Industrial Estate,
Morbi-Rajkot Highway,
Morbi-363641
Accounting year : -April to March
Bankers : -SBS Morbi-Industrial Branch
Auditor : -Finava & Co. Rajkot.
Weekly off : -Wednesday
Infrastructure : -Built-up area of 15,00,000 Sq.ft. and an
overall
Carpet area of 10,00,000 Sq.ft.
Employment : -Company Provides employment
to around 6000
Employees(90% of which are female
employees)
Machineries : -Company has already installed essential
machineries, such as water sawing Machine,
Automatic Coil, Winding Machine,
Ultrasonic Ware Bonders, and CNC Plastic
Injection Mouldings Machine
Wholesalers-Retailers : -Around 300 wholesalers and 50,000 retail
dealers
Facilities provided by Co.: -Medical, Cantin, Buses, Housing, Leave,
Marriage Gift, Bonus, Uniform, Breakfast
Achievements : -Co. has been winning the ESC award for the
excellence in exports in the field of electronics
 by the ministry of communication and
information technology for consecutive 8 yrs.
World Record : -Co. has achieved a world record of
manufacturing 1,36,92,872 clocks during 2002-
2003
Annual Turn Over : -Exceeds Rs.110 crore
 MANAGING BODY
BOARD OF DIRECTORS

1 Mr. Odhavjibhai Ravjibhai Patel (Chairman)

2 Mr. Pravinbhai Odhavjibhai Patel (Managing Director)

3 Mr. Jaysukhbhai Odhavjibhai Patel (Director)

4 Mr. Ashokbhai Odhavjibhai Patel (Director)

ORGANIZATION CHART

Chairman
⇓
Board of Directors
⇓
 INDEX
No. Contents PAGE NO

1 Introduction

2 Organization chart

3 Product mix width

4 Production Management

5 Raw materials, Machines, &Equipments

6 Production process

7 Product Quality control

8 Packing and Labelling

 INTRODUCTION

‘Production’ means creation of utilities and covers all the

activities utilization of resources such as labour, energy, materials,
equipment, machinery, etc, requires satisfying ‘customer is the king’
and their satisfaction leads to success of the organization.

Production function is an important function as most of

other activities revolve around this function.

“Ellora Time Pvt. Ltd.” Is a company, which is engaged

in manufacture of clocks, telephones, calculators, timepieces,
educational toys, and home appliances with a full range of products
like irons, water filter, water dispenser, and many other as mentioned
earlier.

Company has achieved a world record of manufacturing

1,36,92,372 clocks during 2002-2003.

At present company is manufacturing around 100 models

of wall clocks, 40 models of timepiece, 25 models of telephones, 30
models of calculators & 3 different varieties of educational toys with
6 different colures, Even after wide range of models in each of the
products, new models are introduced every month to be always ahead
and unbeatable in the Global Market.
ORGANIZATION CHART
FACTORY DEPARTMENT
⇓
PRODUCTION MANAGER
⇓
SUPERVISOR
⇓
FOREMAN
⇓
WORKERS
PRODUCT MIX WIDTH
WALL CLOCK

1 Simple clock
2 Office clock
3 Wooden clock
4 Musical clock
5 Musical Pendulum clock

TIMEPIECE

1 Wooden
2 Plastic

TELEPHONE

1 Basic
2 Featured
3 Liquid Crystal Display
4 Advanced Featured

CALCULATOR

1 Basic
2 Check & Correct
3 Scientific
 EDUCATIONAL TOYS

In nearer future ORPAT is launching Wrist

watches, Digital Directory.
 PRODUCTION MANAGEMENT

It is the process of effectively programming, co-ordinating and

controlling production. i.e. Operations of that part of an enterprise
which is responsible for the actual transformation of materials into
finished products. It deals with man-machine organization to
accomplish both productivity and satisfaction – the desirable end
results.

Here in Ellora Time Pvt. Ltd, most of these decisions are

undertaken by the top management. There is a minimum percentage
of bottom level’s voice.
 PRODUCTION MANAGER
Calculator – Kamleshbhai
Telephone – Rameshbhai
Timepiece – Ashokbhai
Home Appliances – Nayanbhai

There are approximately 95-100 workers working in each

department of production.

Here, first they forecast the demand, then they set

manufacturing plan, then its implementation, then compare actual
outputs with planned outputs, then they analyse deviations if any, if
necessary they replant, otherwise plan for next cycle. It can be well-
shown by this chart.

Forecasting of demand
⇓
Manufacturing plan
⇓
Implementation of plan
⇓
Compare actual output
With planned outputs
⇓
Analyse deviations
(If deviations replant if not – plan for next cycle
 RAW MATERIALS, MACHINES
& EQUIPMENTS

RAW MATERIALS: -

Raw materials forms the basic component of the product.

For the production of wall clocks, time pieces, telephones, wrist
watch, calculator & home applications – it requires the following
materials
- Plastic
- Metal
- Glasses
- All Electronic item

The company gets its raw material imported from

U.S.A., Germany and Japan.

MACHINES: -

It is the only company which has installed more than 130

imported injection moulding machines with micro-process based
control system.

TECHNOLOGY: -

Company is using most advanced and sophisticated

machineries to give best international standard products.
 PRODUCTQUALITY CONTROL
The company is ISO 9001-2001 and CE certified and has a
multi stage quality control from the raw material to the finished
products to provide zero defect products to the ultimate consumer.

It does not give importance only to the quality of its product,

but also to the quality of its advertising, services, delivery, after sale-
service, etc.

Main extra-ordinary feature of its products are the colours,

sweep and physical look. It makes changes in features after
surveying market. Moreover, it has to consider the cost element in
changing the feature as it has to maintain balance between cost and
features.

Even looking to the young generation choice, it manufactures

its clocks in the same manner.
 PACKING & LABELLING
PACKING: -

Products of “Ellora Time Pvt. Ltd,” are packed primarily in the

glass packaging. It covers and protects the movement and case from
damage and dust.

Then the secondary package is the plastic bags. Then the

products are packed in corrugated boxes and they are packed in
cartoons, which are sent to different depots and Kandla port for
disposal.

The company spends 4% of gross profit for packing to reduce

the wastage.

LABELLING: -

After packaging, the next important part is to Label the

package. Labelling consists of printed information that decide the
product appearing within the package.
Products are packed in corrugated boxes on which following
important information is given:-
BRAND NAME:
SIZE;
NO.;
TOTAL WEIGHT:
MODEL NO.:
MANUFACTURING DATE:
 INDEX
NO. CONTENTS

1 Introduction

2 Organization chart

3 Personnel Management

4 No. Of employees &working hours

5 Recruitment and selection

6 Training and Development

7 Wages and salary

8 Promotion policy

9 Employee benefits & services

10 Personnel records
 INTRODUCTION
In all business concerns, there is one common element i.e.
human resource; work force of an organization is one of the most
important inputs of components. It is rightly said that people are our
single – most important asset. Because of the unique importance of
human resources and its complexity due to ever changing psychology
behavior and attitudes of men and women at work, personnel
function i.e. manpower management function is becoming increasing
specialized.

Personnel function is particularly interested in personnel

relationships and interaction of employees – human relations.
ORGANIZATION CHART
Personnel Manager
⇓
Director
⇓
Dept. Manager
⇓
Supervisors
⇓
Workers
 PERSONNEL MANAGEMENT
“Personnel management is the planning, organizing, directing
and controlling of procurement, development, compensation,
integration and maintenance of people for the purpose of contributing
to organization, individual and social goals.”
Flippo : Principle of
Personnel
Management.

Labour is an important element of cost and we can very easily

reduce the cost of labour by the best utilization of human resources
and therefore it is necessary to seek the co-operation of the human
forces to get the maximum benefits out of the efforts it puts in.
Labour being an important factor of production needs motivation and
proper guidance from the side of management to get the desired
result. It is the task of the management to deal with the human forces
effectively and to lead then to work properly and in the right way of
procurement right person can be appointed on the job.

So far as Ellora Time Pvt. Ltd, is concerned the company has

employed various categories of managerial and technical personnel
and have assigned their areas in
order to make-work easy. There is healthy relationship between
employees and employers, which can be said with the strong proof
that the company has not faced any labour problems. There are no
labour unions because every problem is solved individually and as
fast as possible.
NO. OF EMPLOYEES &WORKING
HOURS
NO. OF EMPLOYEES :-

The company currently provides employment to

around 6000 employees (90%of which are female
employees). There are approximately 95-100 employees
working in each department of production.

WORKING HOURS: -
Their work profile is from 7:30 a.m. to 6:15 p.m.
They break (lunch time) from 12:00 p.m. to 1:00 p.m.
 RECRUITEMENT & SELECTION
Well qualified ad skilled workforce can enable the
company to climb ladders after ladders of success.
Therefore, it is the primary duty of personnel department to
procure right person for the right job from right source at
the right cost.

Here, in Ellora Time Pvt. Ltd, they select the persons

mainly by judging them from the oral interview and from
their educational qualification. In the interview the
candidates are asked about their interest, hobbies, abilities,
job stability, experience requirement about job, etc.
TRAINING & DEVELOPMENT
Training is an organized procedure for increasing the
knowledge and skill of the employees for the better
performance of job. It attempts to improve their
performance on current job and prepare them for an
interested job.

Development is a relative process. It covers not only

those activities which, improve job performance but also
which brings growth of the personality, helps, an individual
grow towards maturity and actualization of their potential
capacity.

“Ellora Time Pvt. Ltd,” provides either in house

training to its workers or department wise. For the
development of their personnel’s, they provide a
challenging atmosphere for work, provides job –
satisfaction. They boost up their enthusiasm by providing
increments.
TRAINING TECHNIQUES
 WAGES & TECHNIQUES
Wages are the payments made to the employees as
compensation for the organization. Although wages
includes salaries yet slight difference is there in wages and
salaries. Wages have direct relationship with the production
while salaries on other hand are remuneration for the
quantum to be measured such as remuneration paid to
clerical managerial supervisory staff. The main objective of
such wages and salary administration is to control the cost
to establish affairs and equitable remuneration to all.

Here, in “Ellora Time Pvt. Ltd,” it wage structure is

divided acc to 3 categories unskilled, semiskilled and
executives. Salary scale is fixed but at times it increases or
decreases according to the performance of employees.

Semi skilled workers are paid minimum Rs. 2000

• Executives are paid minimum Rs. 10,000
 PROMOTION POLICY
In every organization there is sound base promotion
so that industrial relation may be promoted. It is the
responsibility of personnel department of organization to
develop a sound promotion policy to reduce the personnel
problems regarding promotions and ensure that the
employee gets a fain chance of advancement.

So far as Ellora Time Pvt. Ltd, is concerned,

employees are given promotion on seniority basis.

Transfer is not considered here because they do not

have any other branch.

• For welfare of employees and his family. It is one

of the saving scheme.
 EMPLOYEE BENEFITS &
SERVICES
As mentioned earlier, labour is most important
part of any organization. Therefore, to retain them
organization provides certain benefits and services to them.

The company has its own township situated in

Morbi for the employees who are non-local residents and
also provides daily bus service. At the time of any festival,
company provides bonus along with gifts.

Provident fund act was passed in 1952 in factories

employing 50 or more. For welfare of employees and his family.
It is one of the saving scheme. According company has this
provision.

EMPLOYEE SAFETY PROVISION :-

In case of any injury company provides first aid

to its employees. It also provides gloves & other necessary
accessories required for employees’ safety.
 PERSONNEL RECORDS
Personnel records mean history of the employees.
Each & every organization has to maintain a systematic
record of its employees which includes the information
about personnel regarding their job analysis, evaluation,
description, recruitment, selection, training, transfer,
promotion, test score, periodical appraisal, wages, salary,
pensions, provident fund contribution, employee service
and benefits, safety provisions, labour disputes, etc.

Ellora Time Pvt. Ltd. Co. maintains a separate

register of employees where every information regarding
workers is provided.
 INDEX
NO. CONTENTS PAGE NO

1 Introduction

2 Sources of finance

3 Organization structure

4 Financial planning

5 Capitalization

6 Capital structure

7 Copy of P&L A/C

8 Copy of Balance sheet

 INTRODUCTION
“Finance is that administration area or set of
administrative functions in an organization which relate
with the arrangement of cash and credit, so that the
organization may have the means to carry out its objectives
as satisfactorily as possible.”

Finance is the life-blood of business. We need

finance for establishing, running and also for, the expansion
of organization. It is also needed for the production of
goods and services as well as their distribution. It is
available in the form of working capital or fixed capital. It
can be for short term, medium term or long term.

Financial management is that specialized

function of general management of finance and its effective
utilization for the achievement common goal of
organization. It covers functions of acquisition funds as
well as its allocation the main concern of a finance manager
is the efficient and wise allocation of funds for various uses.
Thus, it is viewed as an integral part of over-all
management.
 SOURCES OF FINANCE
“Ellora Time Pvt. Ltd,” has not faced any financial
problems since its inception.

Being an ISO 9001-2000 and CE certified company, it

has introduced innovative processes in the areas of inventory
management, Finance, Marketing and Research and
Development. As a result of which the groups dependency on
working capital assistance from commercial banks is virtually
nil.
 ORGANIZATION
STRUCTURE
Organization structure finance department, structure of
finance department where the work is classified and divided is
performed by finance department. As we know finance is one of
the most essential element, all the areas are affected by financial
decisions like wages policy, inventory policy, labour policy, etc.

BOARD OF DIRECTOR
BOARD OF DIRECTORS

MANAGING DIRECTOR

Finance Manager Account Manager Co. Secretary

Officers Officers

Assistants Assistants

Here, finance manager is Mr. ANIL MANIAR B.O.D. takes all

the financial decisions with the help of finance manger. All the
financial affairs of every department are looked after by finance
manager.
 FINANCIAL PLANNING
Financial planning is done to perform financial activities
in order to achieve the basic objectives. A business is started
with an aim to earn maximum profit and that to with less input.
Financial planning is done so that the sufficient quantities of
funds are used wisely.

So far as Ellora Time Pvt. Ltd, is concerned, its financial

planning is so sound that it can achieve its long term and short
term objectives and it is also confident of staying ahead.
 CAPITALISATION
“The term capitalization or the valuation of capital includes
the capital stock and debt.”
- A.S.DEWING

Capital is the most required thing for any business.

Sufficient quantity should be made available, not more or less. In
both the cases, no one else, but the company will be a loser. If we
want a successful business proper capitalization is necessary and a
pre-requisition. Capitalization includes both the ownership and
borrowed capital.

Ellora Time Pvt. Ltd, is completely a self-reliant company.

As mentioned earlier, dependency for working capital on
commercial banks is virtually nil.
 CAPITAL STRUCTURE
ACC to Gerstenberg, “Capital structure or financial
structure of a company is the make-up or form or composition of
capitalization i.e. type of securities to be issued and the relative
proportion of each type of securities in the total capitalization. It
also includes loans, bonds, share issue reserve, etc.

Capital structure of Ellora Time Pvt. Ltd is perfectly

maintained. There is no shortage of capital as there are enough
capital resources whenever required. So, company has no problem
about capital structure.
 INDEX
NO CONTENTS PAGE NO

1 Introduction

2 Organization chart

3 Marketing from ORPAT point view

4 Product planning

5 Pricing policy

6 Channel of distribution

7 Sales promotion

8 Global marketing network

9 Advertising

10 Market share analysis

11 Service
 INTRODUCTION
“Marketing is the process of planning and
executing the conception, pricing, promotion and distribution of
ideas, goods and services to create exchanges that satisfy
individual and organizational goals.
Philip Kotler defines a market as an area for
potential exchanges.

The process of marketing starts with identifying the

customer’s needs and then developing a marketing program
suiting the needs of the customer. Hence, customer is at the
centre of any marketing plan. It involves the process of
designing the products in such a way that it is acceptable to the
consumers. Marketing includes four P’S of management i.e.
product, price, promotion and place or physical distribution.

Generally in a small or medium scale unit the

function of marketing is carried out by the owners of business or
the marketing manager.

Ellora Time Pvt. Ltd is a large scale unit. It has already

explored the internet. The company has stared
communicating through internet for building marketing
channels and for communicating with its clients, industry’s
website is www.orpatgroup.com
Its distribution network currently covers over 140
wholesale depot and 25,000 retail cutlets.
ORGANIZATION CHART
MARKETING DEPARTMENT

MARKETING EXECUTIVE

ZONAL MANAGER

AREA MANAGER

SALES PERSONNEL
 MKTG, FROM ORPAT POINT
OF VIEW

Product
demanded

Mktg. Successful Product

research to mktg. produced by
know By consumer organization

Product sold
to customer
 PRODUCT PLANNING
Product planning means to plan the product in such a way
that it will yield more sales and profitability. Planning is
necessarily for re-designing and improving the product and also
making some changes according to market consumer demand.
There are 3 aspects of product developing, modifying and
discontinuing.

In Ellora Time Pvt. Ltd while product planning; some points

are taken into consideration.

1 Last decision of product planning is taken by the managing

directors after notifying all the points of marketing managers.

2 After analysis of market demand, product plan is developed.

3 While planning the product, availability of raw

material is considered.

PRICING POLICY
 Pricing is very critical decision in marketing
management. The main objective of the firm that is to earn
maximum profit is very much depended upon the correct price
decision. In competitive market economy, price is determined
by free play of demand and supply.

Ellora Time Pvt. Ltd has following pricing decisions:-

1 Market penetration
2 Product quality leadership
3 To cover the cost

Thus it determines the price on the basis of economic rule i.e.

price should be equal to the utility the consumer derives from
that product.

It has adopted cost plus pricing method. This

method includes various costs like material cost, labour cost,
overhead expenses, sales tax, etc, and 8 to 10% margin of profit.
This percentage changes year to year.

The company using a distribution channel has to prepare

price list which it has to circulate to dealers, retailers and
consumers.

“Ellora Time Pvt. Ltd,” prepares the price list with the
help of top management
PAYMENT PERIOD:-

ORPAT has a well goodwill as well as has a popular

name, so they can get half payment in advance and remaining
amount is collected within 25 to 30 days. This is considering
only distributors.

DISCOUNT:-

ORPAT gives 20% discount to dealers and also at Diwali

time, gives surplus gift to its distributors. This policy motivates
the distributors and ultimately increases sales volume.

ALLOWANCE:-

Allowances are another reduction from prices that are

given to dealers to promote the sales.

ORPAT gives fix margin of allowance to its dealers. It

depends upon the relation of dealers with the company.
Sometimes, dealers are given extra allowances for great effort of
increasing sales.
 CHANNEL OF
DISTRIBUTION
Channel of distribution indicate the route through which
goods or services flow from producer to consumer. The term
channel of distribution is used to denote the middleman engaged
to move the goods from one place of production to the place of
consumption. It means employed by their manufacturers to get
their product to the market and into the hands of users.

ORPAT’S distribution network currently covers over 140

wholesale depot and 25,000 retail outlets and 4 own showroom
in Morbi, Rajkot, Baroda, Bombay through which company
sells its product easily.

ORPAT’S CHANNEL OF DISTRIBUTION:-

Manufacturer → Wholesaler → Consumer

Manufacturer → Wholesaler → Retailer →Consumer

Manufacturer → Consumer
 CHART OF DISTRIBUTION
Chart of distribution of ORPAT is divided into 2 parts :
- Chart for national market
- Chart for international market
 SALES PROMOTION
It is that kind of marketing activity that increases
sales volume. Today sales promotion is a necessity and not
merely a luxury or a fashion.

It consists of those activities that are designed to bring a

company’s goods services to the favorable attention of
consumers. Its main purpose is to stimulate consumers and
dealers effectively. It includes activities such as displays, shows,
exhibition, demonstration and many other routine selling efforts.

Sales promotion includes :-

1. Dealers Aids :-

Dealers aids means any benefits allowed to dealers on

making the sales of products as determined by the company.
As regarding ORPAT it gives

- Buying allowance and quantity discount

- Advertisement allowance and display allowance
- Trade discount and other special discount
- Sales scheme

This in turn attracts the dealers to do more business.

CONSUMER AIDS :-

Consumer aids means any benefits allowed to consumers

on purchasing the company’s products. It encourages the
customer to purchase more goods.

As regarding ORPAT, it gives to its customers.

- Seasonal discount
- Festival discount
- Marriage discount

ORPAT also gives gifts to its customer on over-purchase of

its products. Gifts are pen sets, purses, carry bags and bags,
etc.
In this way, ORPAT has systematic and efficient sales
promotion policy. Thus, it is rightly said that “After gaining
an entry in the customer home, smart marketers aim for a
space in the customer hearts too”
 GLOBAL MARKETING
NETWORK

INTERNATIONAL MARKET: -

The company has best and strong distribution network

existing in the nation and is exporting to more than 45
prominent countries all over the world.

Out of total quantity manufactured every year nearly

15% is exported to the market of Middle East, Africa,
Europe and Asia among its biggest export places is the
Azaan Alarm clock that is programmed to ring the Namaaz
prayer an enormously successful product in the Muslim
countries.

TRANSPORT: -

ORPAT uses 2 ways of transport road transport and

water transport.

For national market it uses road facility because it is

cheap and fast.

Now a day 45 trucks daily distribute its products.

For international market it uses water transport,
because it is slow but safe means of transport. It sends its
goods at Kandla port for exporting.
WAREHOUSING:-

Warehousing function for ORPAT is very powerful

and efficient company has total six warehouse one is
centralized and 5 are individual

INVENTORY MANAGEMENT:-

In ORPAT there is computerized inventory

management because company has mass production of
clocks and other electronic goods. It has to keep records of
every dealer and has to supply goods regularly to every
dealer.
 ADVERTISEMENT
In the present day marketing advertisement has
become an inseparable part of business. The purpose of
marketing is to sell a product service as much as possible
and advertising is effective communication be producers
and consumers. There are various types of media of
advertising such as press publicity outdoor advertising
direct mail advertising and most popular and effective way
of advertising that is on television or radio.

“Ellora Time Pvt. Ltd” is giving advertisement in T.V

channels like Sony, Set max, Star plus and also in
newspaper, outdoor posters wall printing, etc. It gives 3
different types of advertisement in T.V channels.

ADVANCE BUDGET:-

It is the advance planning of how much fund will be

allocated in agencies media and in other ways. While
determining the budget, many factors like type of
advertisement type of media, competitors, season, business
cycle, etc, are taken into consideration.

In ORPAT advance budget is prepared and top

management makes necessary changes.
PUBLIC RELATION:-

It is believed to be the indirect marketing tool that

means smooth public relation can create a good image in
the market
“Ellora Time Pvt. Ltd.” has special public relation
department. It is known as publicity & public department.
 MARKET SHARE ANALYSIS
Analysis of market share is needed to compare the
company’s sales with the industry’s sales.

ORPAT has a national & international market. It also

faces big competition. But due to its quality ORPAT gets
strong position in market.

It occupies 40% market share in wall clock, 20% in

telephone, 70% in time piece, and 70% in calculators.
 SERVICE
In ORPAT after sale service is provided during the
guarantee period, which is of 1 year. During 1 year if any
problem arise, e.g. Glass is broken, functions are not
working properly, music is not sounding effectively,
company will replace the piece without any cost. If any
damage is occurred after the guarantee period than company
will take nominal charge.
 FUTURE PLANS
It is rightly said that development is an ongoing
process. All the companies whether they are developing or
developed in nature, has some or the other future plans for
expansion and divers ification
ORPAT has already reached heights. As far, it has
already entered into FMCG sector like in shampoo, soap,
toothpaste, etc.

Nearer future ORPAT will be launching wrist-

watches, Digital directory.
WE
WANT
TO
→ Be one of the longest players in the electronics
industry with total industry with total in-house
production processes.
→ Become the highest employment provider in Gujarat
by providing equal employment opportunity for the
upliftment of the needy people.
→ Remain pioneers in QUARTZ Technology &
manufacturing of calculators.
→ Harness the latest technology for simplification of
processes rapid expansion.
 SWOT ANALYSIS
STRENGTHS:-

- Company is one of the largest calculators manufacturer.

- Company is only company, which has installed injection
moulding techniques with micro process based control
system
- Company is only manufacturer of educational toys in
India
- Products are leaders in market due to wide range and
economic prices.
- High degree of brand awareness.

WEAKNESSES:-

- At present, company offers less no of models of

telephone and timepieces as compared to Samay.
- Company has to face stiff competition with Samay and
other clock manufacturing companies
- High employee turnover.

OPPORTUNITIES:-

There are so many opportunities which company can

capture envisages starting production of following
electronic items in near future.
- Wrist watches
- CD players
- Digital diaries
- Other electronic items
THREATS:-

- In today’s competitive area there is always a risk

associated. More risk more glory is the call of the day.
- Some threats are there with ORPAT. There is a chance
of duplication of the products stiff competition is also a
major threat of there is even a possibility of entry of new
competitor
 UNIT’S CONTRIBUTION
“ETL” provides employment to round about 6000
employers among which 90% are female employees. So
from social view point, it increases women esteems by
giving them earnings.

Here, process of producing electronic items is totally

dry so, there is no question of water pollution.

It has created a charitable trust, it helps needy

students gives medical and clothing help to needy people
helps effected people during natural calamities.

MOTTO OF “ETL”IS:-

- Save water, save nation

- Stop wastage of water
- Divert water into the well

ORPAT is a mark of quality and excellent marketing.

 CONCLUSION &
SUGGESTION
It is rightly said that “No study is fully complete in itself,
Even then, not taking the shelter in this proverbial saying, the
visit that I have undertaken can be expanded to a more
efficient and highly useful study on the company as a whole.

In the end after having a visit at AJANTA Industry, I

concluded that it was a great experience to visit AJANTA
Industry and know about the functioning of an industry. As
regarding ORPAT there is no voice of middle or bottom
level. It would be better if they are also included low price is
not a winning formula because also people may believe that it
will not be good quality. Overall, it is a far better managed
company.

The training/visit created an “Academic fun” for me and

served as a great learning experience.
 BIBLIOGRAPHY
1. Management of business organization
- Sherleker

2. www. orpatgroup.com