RENCANA BISNIS

USAHA MAKANAN RINGAN

Bandung, 26 Mei 2016

Disusun Oleh:

Selly Ayu Alprila

Pemilik Bisnis (CEO)

Jl. Dr. Setiabudhi, Gg. BP. Eni 00/169 A,RT 05, RW 03 Ledeng, Bandung.

No. Telpon. 081320593920

E-mail: martabak_kusuka@gmail.com
 DAFTAR ISI

I. LATAR BELAKANG PERUSAHAAN ..................................................................2

1.1. DATA PERUSAHAAN ..................................................................................2
1.2. BIODATA PEMILIK ......................................................................................3
II. GAGASAN KREATIF BISNIS ................................................................................4
III. ANALISIS PASAR DAN PEMASARAN ................................................................5
3.1. PRODUK YANG DIHASILKAN ..................................................................5
3.2. GAMBARAN PASAR ....................................................................................5
3.3. TARGET ATAU SEGMEN PASAR YANG DITUJU ..................................6
3.4. SEGMENTASI PEMASARAN ......................................................................7
IV. ANALISIS PRODUKSI ............................................................................................8
4.1. PROSES PRODUKSI .....................................................................................8
4.2. BAHAN-BAHAN DAN PENGGUNAANNYA ............................................9
4.3. KAPASITAS PRODUKSI ..............................................................................9
4.4. RENCANA PENGEMBANGAN PRODUKSI ..............................................10
V. RENCANA PENGEMBANGAN USAHA ...............................................................11
5.1. STRATEGI PEMASARAN ............................................................................11
5.2. STRATEGI PRODUKSI .................................................................................11
5.3. STRATEGI ORGANISASI DAN SDM .........................................................11
5.4. STRATEGI KEUANGAN ..............................................................................11
VI. ANALISIS KEUANGAN ..........................................................................................12
6.1. LAPORAN KEUANGAN ..............................................................................12
VII. ANALISIS DAMPAK DAN RESIKO USAHA .......................................................16
7.1. ANALISIS RESIKO USAHA.........................................................................16
7.2. ANTISIPASI RESIKO USAHA .....................................................................16

LAMPIRAN ........................................................................................................................17

A. ANALISIS LINGKUNGAN BISNIS .............................................................17

B. FOTO PRODUK .............................................................................................17
C. DOKUMENTASI ............................................................................................18