Identifying Persuasive
Language
Definition
2
Related terms
Influence
Induce
Convince
3
Why?
4
Propaganda techniques
1. Vagueness
2. Ambiguity
3. Emotive language
4. Euphemism
5. Language of advertising
5
1. Vagueness
6
2. Ambiguity
8
4. Euphemism
9
5. Language of advertising
1. Stereotyping
2. Euphemisms
3. Dysphemisms
11
1. Stereotyping
12
2. Euphemisms
13
3. Dysphemisms
14
Examples
15
Most persuasive words used
in advertising
Suddenly miracle
Now magic
Announcing offer
Introducing quick
Improvement easy
Amazing wanted
Sensational bargain
Remarkable hurry
16
10 minutes task
17