ElectronicBazar
A. STORES INFORMATION
B. SALES VOLUMES/REVENUE
C. GROSS MARGIN
Average margin % on category-1 products
D. FINANCE
E. OVERHEADS
(1) Rent
Average fit out size of a store (square feet)
Average rent cost per square foot per month:
Class A
Weighted average rent cost per square foot per month
Average cost of rent per store per year
(2) Labour
Store manager annual salary (likely to be the franchisee)
Average nos of staff per store
Average cost per staff member per year (include all on costs & commissions)
Average salary cost per store per year
(14) Interest
Total value of initial investment
Initial working capital
Total value of finance required
% borrowed
Value of borrowings
Average annual interest rate
Annual interest payable
13
13
100%
100%
0%
0%
100%
2
2
1
2
2
2
2
13
13
5%
35%
60%
100%
2,000.00
313
626,000
31,300
219,100
375,600
626,000
8,138,000
25,000
15,000
10,000
406,900
2,848,300
4,882,800
8,138,000
10,172,500,000
42,724,500,000
48,828,000,000
101,725,000,000
782,500,000
3,286,500,000
3,756,000,000
7,825,000,000
4.0%
33%
0
50000
250
250
150,000,000
0
40
360000
14400000
0.8%
0.2%
321,575,342
0.5%
1,607,877
240,000
600,000
5%
7,500,000
600,000
600,000
300,000
240,000
15%
1.5%
7,825,000,000
17,606,250
41,295,873
46,500,000
37,550,000
84,050,000
0%
0
15%
0
Category
Comments
1st Rs150k is tax free. Provident fund and state insurance does not apply
To cover property & stock. 0.5% of the value of stock covers everything
includes security deposit & advance rent on leased premises
Will be focussed on cashed up franchisees who can fully fund the initial investment plus working capital
secirity deposit and advanced rent on lease part of initial working capital
ElectronicBazar
FRANCHISEE ANNUAL PROFIT & LOSS STATEMENT
YEAR
1
Rs
REVENUE: (Ex VAT)
Category-1 product sale 7,825,000,000
COST OF SALES:
Category-1 product 7,512,000,000
OVERHEADS:
Rent 150,000,000
Labour Costs (including commissions) 14,400,000
Royalty 62,600,000
Marketing contribution 15,650,000
Merchant Fee - credit cards 17,606,250
Insurance 1,607,877
Light & Power 600,000
Govt charges 0
Repairs & maintenance 7,500,000
IT 240,000
Telephone 600,000
Travel (including conference costs) 300,000
Postage, printing & stationery 600,000
Other expenses 240,000
EBIT 41,295,873
Income Tax
Interest 0
Average income paid to ElectronicBazar per franchisee (ie royalty or stock rebates) 62,600,000 60.3%
ElectronicBazar
YEAR
1
Rs
A. INCOME
Royalty:
Royalty % of net sales payable to master franchisee 0.80%
Annual Network Sales based on full year of operations for all stores 101,725,000,000
% of year in which new stores came on 26.00%
Annual value of royalty to SDFZ - all stores 211,588,000
Annual value of franchisee gross profit - all stores 4,069,000,000
Royalty income as % of franchisee of gross profit 5.20%
Franchise Fee:
Up front franchise fee payable to master franchisee 45,000
Nos of stores opened in year 13
Annual value of franchise fees 585,000
Training Fees :
(a) New franchisees
Cost of training per franchisee 600,000
Nos of stores opened in year plus 1st month of following yr 63
Annual training of new franchisees 37,800,000
B. OPERATING EXPENSES
Equipment Lease:
Nos of items being leased/site (photocopier) 1
Average annual lease cost per item of equipment 48,000
Nos of offices 8
Total nos of items leased 8
Total Lease cost per year 384,000
Insurance:
Total value of group assets 21,232,000
Value of working capital 393,472,877
Insurance as % of assets 0.50%
Insurance annual cost (assuming assets held for complete yr) 2,073,524
Portion of year that holding assets on average 74.0%
Insurance cost per year 1,533,959
Legal fees:
(a) General Legal Advice re Franchise Agreement
Nos of states operating in 7
Nos of legal retainer relationships required 7
Average cost of retainer per month 8,000
Total General Advice Legal Costs 672,000
(b) Litigation
(i) Hearings
Nos of matters 1
Nos of hearings 4
Average cost/hearing 10,000
Legal cost for hearings 40,000
Mystery Shopper
Nos of mystery shops visits per store per year 2
Nos of stores 13
Nos of visits 26
Average cost per store visit 1,000
% of year stores operating for 26.0%
Total Cost 6,760
Rent - offices:
Head Office:
Nos of Offices 1
Average rent per month per square foot 100
Average office size (in square feet) 2,000
Full year annual rent cost 2,400,000
% of year occupy the office for 100%
Lease cost for year - head office 2,400,000
State Offices:
Nos of Offices 0
Average rent per square foot 50
Average office size (in square feet) 1,000
Annual average rent per office 600,000
Full year annual rent cost 0
% of year occupy the office for 75.0%
Lease cost for year - state office 0
Technology cost:
Ongoing IT costs 2,527,000
Trade Shows:
Nos of shows attended 1
Average cost per show 1,000,000
Total cost 1,000,000
Travel - Domestic
(a) Head office staff
Nos of staff 10
% of staff travelling 90%
Average nos of trips per staff member per year 12
Total nos of trips per year - all staff 108
Average Cost per trip 7,500
% of year employed 92%
Total domestic travel - Head office 746,719
Travel - International
Nos of trips per year 0
Average cost per trip 0
Total International Travel 0
Depreciation:
Capital cost of additions for year 21,232,000
Capital costs brought forward from prior year 0
% of year additions held for 50.0%
Average depreciation rate 33.0%
Annual charge 3,503,280
C. CAPITAL COSTS:
Legal:
Nos of legal hours used 60
Average charge rate 7,500
Total cost 450,000
Recruitment Costs:
(a) Head Hunting
Nos of recruitments 114
% of staff where recruitment fee payable 25.0%
Average salary cost 508,333
Recruitment fee % 12%
Head Hunting Costs 1,738,500
Lease deposits
Head Office 2,000,000
State Offices 0
Warehouse Lease deposit 180,000
Total lease deposits 2,180,000
Warehouse
No of Warehouse
Average Space per godown (SF)
Average price per square feet
Annual Lease Rental per godown
Total Lease Rental
% Space taken thru the year
Effective Annual lease rental
Number per
Labour location
Supervisor 1
Helper 1
% Employed thru the year
Total Labour Cost
Telephone
No of Employees
Cost per junior staff member per month
% of the year employed
Total Cost - Junior Staff
CAPITAL COSTS:
Phone system
Fax & Printer
Computers & printers (IT to confirm)
Fit out on leased office premises (includes furniture) Cost per SF
Total furniture cost
Total Capital cost
Working capital:
Warehouse Lease deposit
Transportation
No. of Category-1 products sold per day
Stock carrying days (inventory level at outlet)
No of units dispatched
No of units per carton
Cartons Required
Cost of 1 carton dispatch
Cost per dispatch
Cost of dispatch per store per year
Total outlets
% of year in which new stores came on
Total Cost
Grand Total
4
500
15
90000
360000
75%
270000
CTC
144000
42000
75%
558000
270000
35%
94500
13
4
20
10
800
41600
8
550
75%
39600
1629600
0.5%
8148
1629600
100%
5%
81480
180000
15904928
Inventory
Total Value of Category-1 products sold per year all store 9,521,460,000
Average effective value of stock @ any given time all warehouses 391,292,877
Assuming stock holding @ warehouse is equal to outlets
Total
Item No Rates Capital
Cost
Once in a
Cost Heads
year cost
Warehouse lease deposit 180000
Lease rental
State Staff Recruitment Cost (State Head sourced from HR agency & others thru' NP ad. & assuming
20% attrition NP Ad cost = 50000 & Interviewing cost = 10000) 192000
Employee wages etc
Utilities
Courier
Telephone
Insurance 8148
Repair & Maintainence 27160
Transporation
TOTAL 407308
LOGISTICS ACTIVITIES
daily dispatch control
transporters performance mointoring
State documentation control
delivery quality mointoring
warehouse control
tracking analysis
route fixation
distance calculation
Operating Cost
(assuming 10% of
total capital cost)
Actual
720
0
5600
800
1000
400
3600
750
4000
300
1800
800
600
200
1750
1000
23320
ongoing cost
7500
435000
2625
800
4400
366167
816492
839812
Marketing spend ElectronicBazar
General assumptions:
Year 1
Cost head Television advt.
frequency desired per state per day 4
Total Ads per state per month 120
Total ads per year 480
average cost per advt. 100000
Total cost on yearly basis 48000000
News Paper
frequency desired per state per month 4
Total Ads in year 1 336
average cost per advt. 100000
Total cost on yearly basis 33600000
Radio FM
frequency desired in a month per town per day 2
frequency of releases per town per year 730
Total towns to be covered on an average 2
Total no of releases 1460
average cost per FM broadcast 10 second slot 5000
Total cost 7300000
Hoardings:
No of locations per city average 1
No of towns in year 1 10
Per location average cost per year 1200000
Total cost 12000000
Newsletter
Frequency of the newsletters per store per month 1
no of units required per year 1092
rate per unit for a 8 page letter 25
total cost 27300
Catalogue
Frequency of catalogue printing/year per store 2
No of units required 2184
average cost per catalogue on A4/B5 50
Total cost for catalogue 109200
Literature
No of units required per store/month average 300
Total units required in year 1 327600
cost per literature/avg folded A4 5
Total cost 1638000
Web marketing
number of Ad impressions on web portals per day 20
Total impressions in year 1 7300
avg cost per thousand impressions 125
total cost 912.5
Public Relations PR
no of PR activities per state per year 4
Total PR activities in year 1 12
cost per PR activity 75000
Total cost 900000
Seminars
No of seminars to be conducted per town per year 1
Total seminars in year 1 1
Cost per seminar 50000
Total annual cost 50000
Events/road shows
no of events to be organized per town per year 4
Agency fee
national agency 1
One time fee 0
Reccuring payment per month 400000
Total fee to national agency 4800000
Once in 6 months
Once in 6 months
once in 6 months
10 lit / day
0nce in a quarter
assuming 2.5 outlets per town for 1st 6 No of outlet % time
months & 4 outlets in next 6 months per town present
1st 6
months 2.5 50%
2nd 6
months 4 50%
WAV 3.25
ElectronicBazar
MASTER FRANCHISEE ANNUAL PROFIT & LOSS STATEMENT
YEAR
1
Rs
INCOME:
Royalty: 211,588,000
Stock Rebates
Franchise Fee 585,000
Training Fees : 37,800,000
Project Management fees on Store Construction: 0
Store Transfer Fees: 0
OPERATING EXPENSES:
Depreciation 3,503,280
Interest
Income Tax
CASHFLOW ADJUSTMENTS:
Depreciation add back 3,503,280
Capital (21,232,000)
Working capital (393,472,877)
TBC
Total no
of %
months employed
CEO
12 100
CFO & Legal
Compliance 2 17
GM accounts
12 100
Franchising &
SENIOR Marketing
STAFF Manager 12 100
Product Manager
12 100
SENIOR
STAFF
IT Manager 5 42
Training & HR
Manager 12 100
Supply Chain
Manager 5 42
State Manager 87 55.7692
159
WAV % employed 89.58
PEON-HO 12 100
PEON-STATE 30 83.33
42 88.0929
Total no of %
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 months employed
1 1 1 1 1 1 1 12 100
1 1 2 17
1 1 1 1 1 1 1 12 100
1 1 1 1 1 1 1 12 100
1 1 1 1 1 1 1 12 100
1 1 1 1 1 1 1 12 100
1 1 1 1 1 5 42
1 1 1 1 1 1 1 12 100
1 1 1 1 1 5 42
1 1 1 1 1 1 1 12 100
7 7 9 9 9 10 10 96 92.19
Total no of %
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 months employed
7 8 9 10 11 12 13 87 55.77
7 8 9 10 11 12 13 87 55.77
7 8 9 10 11 12 13 87 55.77
7 8 9 10 11 12 13 87 55.77
7 8 9 10 11 12 13 87 56
7 8 9 10 11 12 13 87 55.77
7 8 9 10 11 12 13 87 55.77
7 8 9 10 11 12 13 87 55.77
56 64 72 80 88 96 104 696 55.77
Total no
of %
months employed
Executive
Accounts 12 100
Training
Officers 87 56
Accounting &
Finance
(includes
admin) 87 56
MIDDLE
& Distribution
JUNIOR 87 56
STAFF Franchise
consultants 87 56
MIDDLE
&
JUNIOR
STAFF
Marketing 87 56
IT
87 56
Peon 42 88
576
WAV % employed 59.05
CTC PA PM Year 1 Payout
7,200,000 600,000 7,200,000
3,600,000 300,000 600,000
2,400,000 200,000 2,400,000
360,000 30,000 360,000
3,600,000 300,000 3,600,000
1,800,000 150,000 1,800,000
1,500,000 125,000 625,000
2,400,000 200,000 2,400,000
2,400,000 200,000 1,000,000
120,000 10,000 120,000
25,380,000 2,115,000 20,105,000