Nia A. Martin
Howard University
LET’S TALK BUSINESS 1
Table of Contents
Abstract 2
Intended Audience 3
HBCU Business 5
Academic Journal’s 7
Key Terms 10
Important Features 12
Finance Opportunities 17
References 20
LET’S TALK BUSINESS 2
Abstract
This resource guide was developed to educate diverse incoming freshman on the various
opportunities in Finance. Many students are unaware of the countless jobs that can be obtained
with a business degree and are discouraged to pursue a career in Finance because of the lack of
diverse representation in corporate America and the business world. Throughout this resource
guide, students will learn about the benefits of majoring in Finance, how Historically Black
Colleges and Universities help better prepare business students for a career in Finance, various
Intended Audience
This Resource Guide was developed specifically for African American students
interested in Business. In high school, I struggled with determining which major was right for
me. I constantly researched traditional careers in medicine and law, but eventually I came across
the vast opportunities available for Business majors and found that Business was more aligned
with my passions. I was originally reluctant to declare Finance as my major because I was
nervous that I would struggle with obtaining a job because of the lack of representation of black
mind. Throughout this resource guide, incoming freshman will not only learn about Finance, but
➔ Although this Resource Guide is specifically about how Historically Black Colleges and
Universities help develop diverse business students please keep in mind other college and
➔ This Resource Guide does not discourage Predominately White Institutions, but is meant
➔ Academic Journals are included to give insight on what is going on in the Finance World.
Please read these journals and take note of the language, style, big ideas, issues and more
pertaining to Finance.
➔ Although various job and internship opportunities will be mentioned, please do your own
research as there are many more opportunities to achieve a job in the Business world.
➔ Keep in mind that this Resource Guide does not include everything about Finance or
Business, but will provide only a basic representation of Business careers and majors.
➔ Once you finish reading the guide, reflect on if Finance is the career for you.
● {A: Almost every industry from Wall Street to Twitter, needs financial
guidance.}
This Resource Guide will primarily introduce you to Finance as a career and major, but there are
many other Business majors that are available. Listed below are a few:
● Finance
● International Business
● Marketing
● Accounting
● Business Communication
● Business Law
● Information Systems
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HBCU Business
Howard University has one of the best business schools in the nation. This is due in part
to the development of the 21 CAP Program. This program introduces the School of Business
students to the business world beginning the first week on campus during orientation. At
Howard, every business student is required to take Business Orientation for two semesters and
Career Counseling for one semester. These three classes set Howard Business students apart
In Business Orientation, students are put into teams of ten to twenty students where they
will work on presentations, group projects, case study competitions, and more. This allows for
students to develop team work skills which is essential to any career in and out of business. In
your business career, more than likely you will be placed on a team that will range from 3-5
people to a team of 30-35 people. These teams vary based on the career you are in, the industry
you represent, and the company you work for. With that in mind, it is outstanding that Howard
University students can learn how to work with an eclectic group of people.
One of the biggest benefits of the Howard University 21 CAP program is the corporate
and McKinsey & Co. Companies not only financially sponsor teams, but participate in the
growth of the students. From my experience with Moody’s Investors Service (my corporate
sponsor), I was given the opportunity to attend a workshop on personal branding and resume
building. Not only did perfect my resume, but I began to develop a personal branding promise
that represents who I am and how I would like myself to be perceived by others. Other than
workshops, some teams have even had the opportunity to travel for free to the company’s
headquarters. An example of this occurred in the fall of 2017 when AT&T took their entire team
LET’S TALK BUSINESS 6
to their headquarters in Texas for free. I could not only witness the growth of many of my
Aside from the Howard University School of Business 21 CAP Program, many
companies have professionals who focus on Diversity and Inclusion Recruitment. When I first
got to Howard University, I did not understand how important Diversity and Inclusion Recruiters
would impact my life. Howard University is one of the best Historically Black Colleges and
Universities (HBCUs) in the world and companies know that. So, when businesses are searching
for more African Americans at their companies to increase diversity percentages, they come to
Howard University and other HBCUs first. Companies will come on Howard University’s
campus to influence students to work for them. Despite the perception, Howard University
students are not just in college to have fun, but they take advantage of opportunities provided on
Academic Journals
The Journal of Real Estate Finance and Economics will provide you with insight
on topics currently being discussed in the real estate finance world. In this journal you
will find many articles that discuss controversial topics and issues within the real estate
industry. In the article, “How Do the Location, Size and Budget of Open Space
Conservation Affect Land Values?” you will experience one of the issues currently being
discussed in the real estate world and what you should keep in mind if you chose a career
in real estate finance. From this summary, you will see that the real estate industry is so
much more than simply buying and selling homes. The factors that surround a building
must be taken into consideration before the purchasing process can begin.
Issues currently being discussed in the real estate world deal with the impact a
specific building has on a community. One of the articles within, Journal of Real Estate
Finance and Economics, talks about a major factor in the decision-making process when
purchasing real estate. Included in the article, “How Do the Location, Size and Budget of
Open Space Conservation Affect Land Values?” is an analysis of the impact of land and
fiscal value on public open-space conservation in cities that are confined by budgets. The
fiscal impact of land conservation is a current topic and debate that you would consider if
you chose a career path in real estate finance. Below you will find a citation of this article
so that you can begin your educational journey to understanding current conversations in
real estate.
Wu, J., Xu, W., & Alig, R. J. (2016). How do the location, size and budget of open space
conservation affect land values? Journal of Real Estate Finance and Economics, 52(1), 73-
97. http://dx.doi.org.proxyhu.wrlc.org/10.1007/s11146-015-9506-3
Academic Journals
LET’S TALK BUSINESS 8
Cato Journal
The Cato Journal is a peer-reviewed academic journal that focuses on politics and
economics. Although Cato Journal does not directly link to Finance and Corporate America, this
journal is used by many professionals in the Finance world to understand public policy as it
relates to the economy. If you choose to enter the world of Finance, you would use this journal to
understand some of the policies effecting the company you work for or even own. Economics
and Finance go hand and hand because understanding how the economy in society is functioning
The article, “The Market for Cryptocurrencies.” is a great example of how the Cato
Journal provides useful insight for finance majors. One of the issues currently being discussed in
the finance world is the emergence of Cryptocurrency and how it’s influence on the economy.
firms. This article goes into detail about how Cryptocurrency is affecting our economy,
analyzing a market of competing monies, and the affects cryptocurrency will have on the future.
When you go into your first Business Orientation class at Howard, one of the major topics will
be Cryptocurrency and the emergence of a possible paperless society. Cato Journal will help
White, L. H. (2015). THE MARKET FOR CRYPTOCURRENCIES. Cato Journal, 35(2), 383-
com.proxyhu.wrlc.org/docview/1690790445?accountid=11490
Academic Journals
In any industry or career you decide to go into, technology will impact your everyday
conversations and duties. This is because technology is not only transforming society, but
LET’S TALK BUSINESS 9
eliminating jobs, creating new industries, and overall effecting the economy in a substantial way.
In the journal, Technology Innovation Management Review, you will learn about how technology
is impacting the financial world and the impact it is having on the expectations of workers.
The article, “Q. is internal audit ready for block chain?” discusses how the emergence of
block chain has affected the job expectations of internal auditors. An internal auditor’s job is to
ensure companies are acting appropriately towards policy, while also finding ways to improve
effectiveness and efficiency. Block chain has created a new challenge for internal auditors to find
ways to capitalize on the Block chain opportunities. Based on this information, it would be
important to begin to familiarize yourself with Block chain so that you can be a key factor in the
Rooney, H., Aiken, B., & Rooney, M. (2017). Q. is internal audit ready for block chain?
http://proxyhu.wrlc.org/login?url=https://search-proquest-
com.proxyhu.wrlc.org/docview/1963139722?accountid=11490
LET’S TALK BUSINESS
10
Key Terms
Assets: Resources owned by a company that contribute to the value of a business. These
resources include any property such as furniture or buildings, all products in inventory, and any
owned trademarks or copyrights. Assets are available to meet commitments, debts, legacies, and
more.
Expenses: The operating costs of a company. Business expenses represent the cost monthly and
include utilities, rent, legal costs, marketing costs, employee salaries, and more. It is important to
Cash Flow: The movement of funds throughout a business each month. Cash flow includes
income and expenses that companies track to determine solvency. Determining cash flow is done
by the comparison of cash balance from the beginning to end of a specified period.
Bottom Line: The last financial figure on a ledger which represents a business’ total amount
Financial Report: Used for either internal or external sources, a financial report is an account of
matters.
Income Statement: Income Statement or Profit and Loss Statement provides information on the
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Liabilities: Any debt collected during the starting, growing, and maintaining of operations. The
two main types of liabilities are: current debts and long-term debt.
Shareholders’ Equity: Once all obligations have been met, Shareholders’ equity is the value of
a business to its owners, generally reflecting the amount of capital that was invested plus all
Balance Sheet: Provides information on a company’s assets, liabilities, and shareholders’ equity
at a given moment.
LET’S TALK BUSINESS
12
Important Features:
Like with any other major, business professors require various writing assignments to be
completed. From term essays to research papers, writings will be assigned to help develop your
understanding of various business and finance topics to prepare you for the working world. The
research used to further craft, develop, and provide evidence for your essays must be cited using
the American Psychological Association’s (APA) format. Guidelines for APA format is provided
below:
The Basics:
❏ Clear Font
❏ Title Page:
❏ Author’s Name beneath title (First name, Middle initial, Last name)
❏ Page Header
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abbreviations
❏ Abstract
❏ Main Body
❏ References
Abstract:
❏ Page Header
❏ Do not indent
❏ Include: research topic, research questions, participants, methods, results, data analysis,
and conclusions.
❏ Single paragraph
❏ Double-spaced
Contributors' names (Last edited date). Title of resource. Retrieved from http://Web address for
OWL resource
Example:
Angeli, E., Wagner, J., Lawrick, E., Moore, K., Anderson, M., Soderlund, L., & Brizee, A.
http://owl.english.purdue.edu/owl/resource/560/01/
LET’S TALK BUSINESS
14
College
The Howard University Finance and Investment Club provides workshops, career
exposure, soft skill development and more so that students can develop their professionalism and
obtain a job and/or internship. As a member of the Finance and Investment Club, I have been
given various opportunities to network with professionals in the Finance field, but one of the
major things I have learned as a member is the importance of negotiating salaries to match my
$250,000 of Howard University’s money. This organization meets every week to discuss the
market and potential investment opportunities, while educating on things to look for when
investing money and overall providing guidance on the decision-making process. At the end of
the semester, each student will be able to pitch an investment idea to the Howard University
Student Association and possibly have a large amount of money invested that will potentially
“MLT’s distinctive model provides the know-how, navigation systems and network to
ensure talented underrepresented minorities are able to get on and stay on the path to
senior leadership. MLT’s Rising Leaders benefit from exceptional coaching, skills
training, and a powerful, professional network unlike any other – peers, mentors and
LET’S TALK BUSINESS
15
senior leaders who share experience, trust and a commitment to helping each other
advance.”
underrepresented students to gain one-on-one guidance when entering a finance world that lacks
diversity. MLT guides students into deciding which career is best for them, consults students on
professional development, and connects members to companies looking for new hires.
SEO Career
undergraduate students that provides opportunities to help students grow in the corporate
America and beyond. Through workshops, resources, internship opportunities, and more, SEO
Career
“The Association for Financial Professionals (AFP) is the professional society committed
to advancing the success of its members and their organizations. AFP established and
Professional credentials, which set standards of excellence in finance. Each year, AFP
hosts the largest networking conference worldwide for over 6,500 corporate finance
professionals.”
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The Association for Financial Professionals (AFP), is a professional society that connects
thousands of finance professionals together to discuss current issues going on in the economy
and developing innovative ways to help create change and productivity. This is a necessary
organization that will help you stay connected and learn from other brilliant professionals on
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Job/Career Opportunities
Careers in Finance
Investment Banking
on how to act in a capital market. Investment Bankers are known for early mornings and late
nights, but receive a large salary for their hard work. From raising money in the capital markets
to assisting clients in mergers and acquisition activity, Investment Bankers play an essential role
in our economy.
Consulting/Advisory
Financial Consultants or Financial Advisors help companies or individuals plan for their
financial futures by offering various services to help guide their success. As a consultant, you
would offer information on taxes, investments, insurance and other decisions that could affect
the company. If you love working with people then this is the job for you, as being a Financial
Internal Audit
with policy. Your job would be to evaluate internal control processes, risk management, and
governance to ensure effectiveness. If you are the type of person that is capable of objectively
reviewing an organization’s business processes then Internal Audit may be the job for you!
LET’S TALK BUSINESS
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➢ The Economist – Look here if you are interested in an editorial stance of classical
➢ Financial Times – Learn about various business and economic views from an
international lens.
➢ New York Times Deal Book – Stay up to date on current Financial News
➢ CNBC – For more information on stock markets, financial & earning, and more.
➢ Power Lunch – Sit back and watch some television that shows you the heart of a
business day, breaking news, market coverage, stock information and more.
➢ Bloomberg – Delve into the economy, markets, and more through this resource.
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References
https://owl.english.purdue.edu/owl/resource/560/01/
finance/2/financial-statements/balance-
sheet.aspx?ad=dirN&qo=investopediaSiteSearch&qsrc=0&o=40186
management/15-financial-terms-every-business-needs-to-know/
Rooney, H., Aiken, B., & Rooney, M. (2017). Q. is internal audit ready for block chain?
http://proxyhu.wrlc.org/login?url=https://search-proquest-
com.proxyhu.wrlc.org/docview/1963139722?accountid=11490
White, L. H. (2015). THE MARKET FOR CRYPTOCURRENCIES. Cato Journal, 35(2), 383-
com.proxyhu.wrlc.org/docview/1690790445?accountid=11490
Wu, J., Xu, W., & Alig, R. J. (2016). How do the location, size and budget of open space
conservation affect land values? Journal of Real Estate Finance and Economics, 52(1),
73-97. http://dx.doi.org.proxyhu.wrlc.org/10.1007/s11146-015-9506-3