PORFIRIO G.

COMIA MEMORIAL NATIONAL HIGH SCHOOL

Barcenaga,Naujan

A Mini Market Plan

For Establishing Ara's
Flower Shop
A Partial Requirement

For the Subject Principles of Marketing

PRESENTED BY:
Arabella A.Familara
Porfirio G. Comia Memorial National High School

PRESENTED TO:
Francis G. Hernandez
Teacher II

I.INTRODUCTION

Ara's Flower Shop is the first flower shop established in Barangay

Barcenaga,Naujan.Owned and operated by Arabella A. Familara. The flower shop
offers various kinds of flowers that is suitable for any kinds of occasions. It also offers
special arrangements.
Ara's flower shop aims to provide and present good quality of flowers for the
customers.It aims to give a good quality of service through arrangements and
delivery services.
One of the reasons on its establishment is to satisfy the customers .The owner
believes that the shop will give customer's satisfaction about the products
.Besides,the flower shop will also offer retail products, self-selection ,and self
arrangement .Regarding with the self-arrangement ,the shop will also offer free
tutorial on how to make a simple bouquet of flowers.
Second objective on its establishment is to provide the customer's needs. There
are times and seasons that people are looking for a good quality of flowers for their
special occasions. Flowers are common during February and November and even in
ordinary months ,it is the main reason why the owner decided to established the
business.
The demand of flowers during the month of February,November and even in
ordinary months is very high,that the owner believes that it will bloom faster like a
flower.
II BUSINESS GOALS
Ara's flower shop serves and suits for all kind of occasion. This business will
bloom faster and it will mark in our customer's mind. This business will start from
small stand at small communities, and as this bloom faster the proprietor will expand
and add more braches from other municipalities of Oriental Mindoro especially in the
cities.
This shop offer variety of flowers. For wedding, For any kind of parties, for
special occasions, for special someone and for lovers.
In the operation of the business the shop will hire 2 Flower Arrangers,1
Cashier,1Sales Staff and 1 Delivery man who will be involved in the business.
To add more customers, we accept Special Orders, Product Customization,
Special Arrangements and delivery of our products and discount for big number of
orders. We also accept any kind of payment like cash and through credit car

III.CUSTOMER’S NEEDS AND WANTS

TABLE 1
Sample Population of Barangay Barcenaga for the past Five (5) years

2012 2013 2014 2015 2016 2017

4,498 5,081 5,451 6,165 6,942 7,183

TABLE 2
Expected Population of Barangay Barcenaga for the next Five (5) Years
 2017 2018 2019 2020 2021 2022
7,183 8,738 10,293 11,848 13,403 14,958

Table 2 shows the expected population of the Barangay Barcenaga were there
are 14,958 expected populations in the year 2022.The proprietor is looking forward
for this increase in opportunity for the increase in demand for Flower Products.

IV. PRODUCTS

Initial products of the business are the following.

 Roses
 Tulips
 Bougainvillea
 Canna Lily
 Chrysanthemum
 Crown of Thorns
 Dama de Noche
 Lisianthus
 Lily of the Valley
 Hydrangea
 Gloriosa
 17th Century Tulip Bulb
 Saffron Crocus
 Gold of Kinabalu Orchid
 Shenzhen Nongke Orchid
 Juliet Rose
 Kadupul Flower

The following products were considered bestselling products of Ara's Flower

Shop. However, the Flower Shop also offer special offers.
Aside from various kinds of flowers, Ara’s Flower Shop will also offer different
styles of flower pots, paper wrapper and plastic wrappers for bouquet.

V.PLACE
 To Sta Maria

To Nauja To Calapan

ARA’S
FLOWER To Pinahan
SHOP

The proprietor will establish her business at the corner of Barcenaga.

This shop is near in populated area and many passers will see this hop.
The map above will point out the exact location of the shop.

VI.THE PRICE

As initial price,each product will increase by 20% to 35% of the actual price so
that the expense for production and other expenses will be covered.
Prices for retail products will increase by 20%.
Prices for Bouquet will increase by 25%.
Special arrangements will be increase by 35%.
Tg saud increases are ideal for the shop to earn and to introduce the products to
customers.

The table below shows the products and prices increased for each group/set of
products.

SET OF PRODUCTS PRICE

RETAIL PRODUCTS
Roses ₱150.00
Tulips ₱150.00
Bougainvillea ₱180.00
Canna Lily ₱210.00
Chrysanthemum ₱300.00
Crown of Thorns ₱380.00
Dama de Noche ₱450.00
 BOUQUET FLOWERS
Lisianthus ₱500.00
Lily of the valley ₱500.00
Hydrangea ₱450.00
Gloriosa ₱400.00
17th Century Tulip Bulb ₱550.00
Saffron Crocus ₱550.00
Gold of Kinabalu Orchid ₱600.00
Shenzhen Nongke Orchid ₱780.00
Juliet Rose ₱880.00
Kadupul Flower ₱600.00
SPECIAL ARRANGEMENTS
Passion Love ₱1,600.00
Joyful Red ₱2,750.00
In Love with You ₱2,000.00
Kisses ₱1,900.00
Special Love ₱1,750.00
Sweet Passion ₱1,600.00
Unforgettable ₱7,500.00
Red Rose Day ₱3,250.00
Love Serenade ₱3,000.00

VII.PROMOTION

Ara's Flower Shop will attach signage and store label in the front area to let
customers identify and be familiar with the store. Facebook account and website and
considered.
The store will also conduct an opening for the store with free products and
flowers to the first 20 visitors of the store and free special bouquet for the first 10
visitors of the store. For the first customer who will come will receive the special
bouquet of flower worth of ₱ 7,500. And for all attended customers will receive roses
for free.
Websites on Internet and Facebook will be used for promotional strategies to
promote the store and to earn customers.

VIII.THE SALES TARGET

During the operation, Ara’s flower shop will have the daily quota of
₱20,000. This is to cover the expenses on raw materials, salary of the personnel
taxes, promotional expenses, electricity, water and internet connection fees and
transportation expenses.
Average sales every month will be at least ₱600.000 to cover all
expenses. However, if there’s special orders and special arrangements the target
sales of the shop will increased depending on the demand of the products.
During the month of February and November, sales target will be
increased to₱900,000 since the demand of the flowers is high.

The pie below shows the division of ₱20,000 daily sales.

TABLE 3

Supply of Flowers in Barangay Barcenaga

Ed’z Flower Shop Millanes Flower Shop Justine Klein Flower Shop
18.16% 20.14% 25.70%

Other Flower Shop Supply Gap

16.40% 19.60%

Based on the table, the supply for Ara’s Flower Shop is 19.60% that is
considered basis for establishing this Flower Shop. The proprietor foresee that
there’s a big gap for the supply of flower shop in Barangay Barcenaga.