Herb Lubalin biography graphic design.

a. Place and date of birth

Born on March 17, 1918, in New York City.

b. Names of his/her parents, brothers or sisters (if possible).

No information was found about his family circle. Research done in English and
Spanish.
b. Academic studies: What and where.
Herb Lubalin go Cooper Union at the age of seventeen, and quickly became
entranced by the possibilities presented by typography as a communicative
implement. Lubalin was p struck by the differences in interpretation one could
impose by changing from one typeface to another, always “ecxited by the look and
sound of words expanded their message with typographic impact.

After graduating in 1939, had a difficult time finding work; Lubalin would eventually
land at Reiss Advertising, and later worked for Sudler & Hennessey, where he
practiced his considerable skills and attracted an array of design, typographic and
photographic talent that included George Lois, Art Kane and John Pistilli. Pistilli
Roman (1964) was Lubalin's first typeface. Lubalin served with Sudler for nineteen
years before leaving to start his own firm, Herb Lubalin, Inc., in 1964
d. Family: married or single, children.
No information was found about his family circle. Research done in English and
Spanish.

e. Names of some of the most important works.

Herb Lubalin, Inc in 1964. In his private studio working variety of art projects. He
excelled in a number of projects including poster designing, magazine designing and
packaging and identity solutions. Lubalin’s talent was best manifested when he
designed Ralph Ginzburg’s succession of magazines; Eros, Fact and Avant Garde.

Ginzburg first launched Eros which was dedicated to beauty and emerging sense of
sexuality in the counterculture. It had a large format, similar to a regular book rather
than a quarterly magazine, with no advertisement. Lubalin’s editorial design for the
magazine is considered one of the brilliant of its kind. However, following an
obscenity case filed by the US Postal Service against the magazine it immediately
folded. In response to the treatment Eros received, Ginzburg and Lubalin launched
a second magazine, Fact.

Lubalin applied an elegant design to the magazine with minimalist palette, based on
dynamic serifed typography and exquisite illustrations. Notwithstanding the fact that
the magazine received great reviews, it followed the lead of its predecessor and
folded. It was a consequence of their publication of an article on the Republican
presidential candidate Barry Goldwater, titled “The Unconscious of a Conservative:
A special Issue on the Mind of Barry Goldwater” . Goldwater sued the magazine
repeatedly and put it out of business eventually.
However, Lubalin and Ginzburgthey released another magazine one by the name
Avant Garde. Lubalin created ITC Avant Garde typeface for the magazine. During
the last ten years of his life, Herb Lubalin supervised various projects. His most
distinguished works include his typographic journal U&lc and the foundation of
International Typographic Corporation.
The second part of the participation will have to be done in Spanish (unless you think
you can do it in English as well), that it is, what the author conveys with his/her work,
and what your point of view is about the use and conservation of resources and
sustainable development, culture, democracy, communication, society, sport.
Herb Lubalin dies May 24, 1981

The impressions of my research in Spanish

Lubalin estudió en la Cooper Union School of Arts, actualmente ‘The Herb Lubalin
Center for Design and Typography‘, y muy pronto comenzó a trabajar como director
creativo en diferentes agencias y en 1964 crear su propio estudio. Esto le dio alas
para realizar muchos e interesantes proyectos en, publicidad, diseño editorial y
diseño de tipografías.

Así fue como Herb Lubalin se convirtió en el más conocido, sobre todo por su trabajo
con una serie de revistas publicadas conjuntamente con Ralph Ginzburg.
También fue un diseñador comprometido políticamente. Fue un liberal progresista
en momentos en que tales simpatías eran, sin duda, ‘malas para el negocio’. Esto,
combinado con su trabajo con Ralph Ginzburg, lo colocó como estandarte de la
libertad de expresión y los movimientos anti-censura en la década de 1960.
Era partidario del senador George McGovern, el “candidato de la paz” que estaba
en contra de Richard Nixon en la carrera presidencial de EE.UU. de 1972. Junto a
un puñado de escritores e ilustradores, Lubalin produjo el periódico contra la guerra
de Vietnam, McGraphic , con una marcada tendencia anti Nixon.

Bibliografia:
http://www.famousgraphicdesigners.org/herb-lubalin
http://www.designishistory.com/1960/herb-lubalin/
http://www.paulamastra.com/blog/2014/12/16/herb-lubalin-diseno-grafico-
americano/