Logos Reference: Danielle Barranca

Wednesday, September 21, 2011

 What is a Logo?
A Name
A Symbol
Or a Trademark

Used by companies or organizations to project the

company’s intended image or brand
Wednesday, September 21, 2011
 Why use a Logo?
People tend to process an image in their mind more easily
than solely words or text
A logo triggers an audience’s memory
It has become the most direct and even simplest way to
promote (i.e. a company, business, or a brand)
Provides recognition to a brand and adds visual appeal to
any communication document (i.e. advertisements)
Wednesday, September 21, 2011
 Five Principles of Effective Logo Design
Simple
Memorable
Timeless
Versatile
Appropriate
Wednesday, September 21, 2011
 Three Types of Logos

Text
Symbol
Text and Symbol

Wednesday, September 21, 2011

 Text Logos
Different font types will create varying impressions on a
audience
A THICK font will convey power and strength
A Script font will convey elegance

An Italic font will convey movement

A Serif font tends to feel old fashioned
A Sans Serif font tends to feel more modern
Wednesday, September 21, 2011
 Text Logos

Wednesday, September 21, 2011

 Symbol Logos

A symbol incorporates an image or images to help convey

either an actual or abstract representation of a business

The use of a symbol alone is less effective than text as it

allows for a wider interpretation of what the business is all
about

Wednesday, September 21, 2011

 Symbol Logos

Wednesday, September 21, 2011

 Using a Symbol in your logo has several
possibilities...

Choosing a symbol from the actual Company name

Example: Apple Computers

Or it may create an entirely new symbolic meaning

Example: Nike Swoosh

Wednesday, September 21, 2011

 Symbol and Text Logos

A limited amount of text or even an abbreviation is best

This will both compliment the symbol and provide that

extra bit of clarity as to what the business is all about

Wednesday, September 21, 2011

 Text and Symbol Logos

Wednesday, September 21, 2011