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CV and Activities on research and education

What is MOT? Teaching experience of courses
31/03/1973 Completion of Master’s course of electronics of
engineering of Osaka University
Ningenryoku 3 1. MOT focuses on the studies about the management of
01/04/1973 Joining NTT Electrical Communication Laboratory as a 1) International Business and Global Standardization
business that create values by using technologies. researcher
Introduction to MOT ●Research and development of magnetic and optical recordong
2) Entrepreneurship
3) Values Design of Higher Learning
2. For the creation of values, followings are necessary. storage systems 4) Considering Connections between High-level Learning
(1) To manage the creation of innovation. and Occupations
Professor Dr. Hiroshi Nakanishi (2) To manage businesses totally including technologies. 01/04/1993 Launching a new technology business utilizing research
h.nakanishi@utm.my 5) Science and Technology for the future society
(3) To plan business strategies for realizing business continuity results about storage networking technologies as an 6) Design of Sustainable Way for Japan.
Room No. 05.20.01 internal corporate venture of NTT. General manager.
●
and sustainable growth of the organizations and 7) Digital Electronic Circuits
Mobile:011-1424-1151 5 billion yen of annual sales amount, about 70 employees
University: 03-2203-1234 companies. . 8) ICT and Modern Societies
23/02/18 (4) To determine business plan and do business. 9) Science for Environment and Safe and Secure Societies
15/06/2006 Joining Osaka University as a professor.
●Interdisciplinary Research and Education

01/09/2015 Joining MJIIT UTM as a professor.

New product development process from ideas to market-in Novel Prize Winner Prof. Eiichi Negishi’s Thoughts for Discovery
３ Ideas for the Education (Osaka University)
Business stage-gate system Ten Items for Discovery ｜ Comprehensive Understanding,
Gate
｜ Transcultural Communicability Basic
Critical Thinking
The ability to make sound social
Gate Gate Gate Needs Desire The ability to communicate with judgments with broad perspectives
scholastic
1. Sell products/services and get profit Gate
2 Gate
3
4 Gate
5
6 Gate
7
and understand people from
various backgrounds and cultures achievement
1
Strategy Specialized
Pre-stage of Develop- Test & Market-in Knowledge Will Power
knowledge
2. Profit ＞ Invested Money Development ment Verify of
products Indomitable
Systematic
Stage 1 Stage 2
Stage3 Stage4 Stage5
Ideas Research Energy
｜ Synthetic Imagination
3. Profit comes from users Idea
Eternal Optimism The ability to imagine ideas for the future,
Scoping Business creating a network that ties together people
Creation Planning
Judgement
from different fields and social standings
Serendipity
4. Salary for the staff and waorkers, investment Research

for the current business and future business Stage

2004 2005 2006 2009
2007
CSCD Liaison Office for Center for
GLOCOL
Discovery Institute for Higher Center for Study of Interdisciplinary
Global Collaboration
Interdisciplinary
Education Research and Communication- Research and Research and
Souce: Nikkei Morning Paper, 22/10/12 Center
3 4 7 Practice Design Education Education
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Absolute judgment based on the broader Perspectives Broader Perspectives Value of Studies 3 Axes for Thinking about Changes for Human Beeings

Information and Knowledge Value

Thinking events and opinions intellectual society
Energy problems
from several different Recognize Society and Company
Economic growing 1. Sustainable society
perspectives
・
and Industry, National strategy
Social welfare
Absolutely necessary position 2. Safe and secure
・
Global
them in One’s Value Outcomes of society
Possibly necessary
・
Standardization Science & Technology, Society
each
Not necessary Higher Level 3. Information and
・ Value of Creativity
category
Absolutely impermissible Community Safety Nuclear Power Generation Knowledge value
System
Studies intellectual society
Civil life

local Sustainable society

national
View point of the View point of the Power
Victims Corporation Average Value Outcomes of global

Engineered Managemnt Sociological Studies Safe and secure society

perspectives perspectives perspectives Source: “ My final report about nuclear power plant accident”,Kunio Yanagida,
Bugeisyunzyu Sep. 2012
9 10 13 14

Economic system
Problem presentation : How should the lifestyle be? ICT: Infrastructure that connects human society and nature 2 view points for constructing green society by using ICT

products System structure

Scenarios for the sustainable world Companies Expenditure Worker

wages

Footprint of the human race (the pressure to consume) Labor

Human : Human Interface
Resources
Biological production capacity Footprint in case
Waste Nature : Nature Interface Green 2 view points Green
of the earth of continuing about green ICT
Human Inform- Inform- Inform- Power consumption Optimization, Escape
the current lifestyle reduction Recycle from material use
ation ation ation
Ecosphere Sensing Storage processing Less movement
センサー
Sensor
Nature
Debt of environment Ecological perspective of the world
in the earth Biological capacity of Information Information
Circulation is maintained by one way throughput (this is the stream Transfer Visualization
the earth
of natural income).
All energies and many materials that go through the economy are http://www.ntt.com/business/kankyo/data/interview01.html
dispersed in ‘environment’ and never be made use of again.
出所(reference)：http://www.wwf.or.jp/activity/wildlife/news/2008/2008102904.htm
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New product development process from ideas to market-in Classification of new products
What is Technology Management? Roles of discipline of Engineering
stage-gate system high
1. Technology management focuses on the studies about how 2.New product 1.New products
to manage the research and development done by Engineering is a discipline Gate
line among the
Gate 2
Gate Gate
(20%）
(20%） world
organizations and companies in a desirable cost Gate
Gate 4 Gate 6 Gate
7 (10%）
(10%）
3 5
performance. 1.To realize things, systems and services that contribute to 1
fruitful living for human beings. Pre-stage of Develop- Test & Market-in 4. Products 3. Products
2. To do technology management, followings are necessary. ment Verify Newness
Development of added added to the
(1) To have reasonable judgment view points to “start”/”kill” / products in one’s improvement to existing product
“continue” the research and development of the 2.For this, combining many areas of disciplines, such as Stage 1 Stage 2
Company existing line
Stage3 Stage4
technological products that are newly proposed or being mathematics, physics, medicine, engineering and social Stage5 products (26%) (26%)
Idea Scoping Business
done. sciences. 6. Products with 5. Existing
Creation Planning
(2) To manage businesses totally including technologies. cost reduction products put on
Research
(3) To plan technological business strategies for realizing (11%) new market
business continuity and sustainable growth of the Stage low
segment (7%)

organizations and companies. low high

Newness in market
18 21 22

Research in engineering fields Process from research to development of new Management of Technology
products and sales Technology Management
Engineering Results Time
1. Management of R&D under given resources
Products Fundamental Research Management Operational Management of Technology
Research
Pro-
Pro- Develop- Developmental Research & Development 2. Management of product development
posal Re-
Results of posal for Research Management from business success view points
Idea for ment of Users
+ Re-
search develop-
Management of Technology Based Business
New research search
ment products Product Busiess+Development
Development Management including operational management
・Product development
Knowledge
1. Management of R&D under given ・Business planning
Knowledge Knowledge Judge- Judge- Judge- Technology resources
Technology Technology
Technology ment ment ment
・ Investment
Management 2. Management of product development
In In
in ICT 1 2 3 ・Marketing
Electronics Mechanics from business success view points ・ Sales
Combination of Preceding results

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Classification of new products 4 vectors to succeed in innovation

high
2.New product 1.New products
line among the Vector 1: Vector 4:
(20%）
(20%） world Product innovation and Selection of ideas by using
(10%）
(10%） strategy for technology effective portfolio
4. Products 3. Products focusing on correct strategic management
Newness
added added to the areas
in one’s improvement to existing product
Company existing line Success in
products (26%) (26%) innovation
Vector 2:
6. Products with 5. Existing Active company
cost reduction products put on culture and leadership
(11%) new market Vector 3:
segment (7%) Creation of “ big idea “ and
low effective systems from ideas
low high
Newness in market to market-in
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Survey on innovation found over 40 definitions.

Innovation is: production or adoption, assimilation, and
exploitation of a value-added novelty in economic and
social spheres; renewal and enlargement of products,
services, and markets; development of new methods of
production; and establishment of new management
systems. It is both a process and an outcome.
Two main dimensions of innovation were degree
of novelty(i.e. whether an innovation is new to the firm,
new to the market, new to the industry, or new to the
world) and type of innovation.
https://en.wikipedia.org/wiki/Innovation

Novelty: the quality of being new, original, or unusual

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