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Original Article (Pages: 4457-4467)

Predictors of Exclusive Breastfeeding among Nulliparous Iranian


Mothers: Application of the Theory of Planned Behavior
Fatemeh Jamei1, Afshin Ostovar2, *Homamodin Javadzade31
1
MSc Student, Department of Health Education and Health Promotion, Bushehr University of Medical Sciences,
Bushehr, Iran. 2Associated Professor, The Persian Gulf Tropical Medicine Research Center, The Persian Gulf
Biomedical Sciences Research Institute, Bushehr University of Medical Sciences, Bushehr, Iran.
3
Assistant Professor, Department of Health Education and Health Promotion, Bushehr University of Medical
Sciences, Bushehr, Iran.

Abstract
Background
Although exclusive breastfeeding (EBF) is highly emphasized by the experts, nulliparous women do
not adhere to this behavior at a desirable level. Since it seems that mothers’ beliefs and values play an
important role in their adherence to these behaviors, the present study, aimed to perform a careful
analysis of the behavior and evaluation of factors associated with the EBF in nulliparous women
referring to healthcare centers in Bushehr using theory of planned behavior.
Materials and Methods
This is a cross-sectional study, which was conducted on 400 nulliparous mothers with children less
than six-months who referred to healthcare centers in Bushehr, Iran. Stratified random-sample was
used and data were collected using a researcher-made questionnaire and were later analyzed using
statistical tests, including Pearson, Spearman, linear regression and logistic regression in SPSS
version 22.0 Software.
Results
The results showed that 62.5% of infants were exclusively breast-fed. Variables such as infant'
gender, father's occupation and type of pregnancy were significantly related with EBF behavior.
Constructs, including attitude (P< 0. 001, r=0.295), subjective norms (P< 0. 001, r=0.376) and
perceived behavioral control (P< 0. 001, r=514) were significantly correlated with the EBF intention.
Subjective norms, perceived behavioral control and behavioral intention predicted 13.8% changes in
mothers' breastfeeding behavior.
Conclusion
The theory of planned behavior is an appropriate framework to identify factors associated with the
EBF behavior among nulliparous Iranian mothers. Therefore, designing interventions based on this
theory seems to have the potential to improve the EBF practice.
Keywords: Exclusive Breast Feeding, Theory of Planned Behavior, Nulliparous women.

*Please cite this article as: Jamei F, Ostovar A, Javadzade H. Predictors of Exclusive Breastfeeding among
Nulliparous Iranian Mothers: Application of the Theory of Planned Behavior. Int J Pediatr 2017; 5(3): 4457-67.
DOI: 10.22038/ijp.2016.20815.1748

*Corresponding Author:
Homamodin Javadzade, Bushehr, Bahmani, Bushehr University of Medical Sciences Campus, Faculty of
Health.
Email: sh.javadzadeh@bpums.ac.ir
Received date Dec.13, 2016; Accepted date: Jan. 22, 2017

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Predictors of Nulliparous Exclusive Breastfeeding

1- INTRODUCTION Although Exclusive Breast Feeding (EBF)


can have significant effects on children's
Breastfeeding is one of the most
health and is also seriously recommended
important strategies for improving
by the International Organization to
children's health status in different
achieve optimal development,
societies. Breast milk is the best food and
unfortunately, in most countries (both
nutrition for optimal growth and
developed and developing), the EBF is less
development of children and will have a
practiced up to six months of age (9).
significant emotional and mental effects on
the children's health (1, 2). Indeed, Breast-feeding pattern is different in
breastfeeding from birth to six-month and different communities and its rate is
continuing breastfeeding with generally between 1% and 90% worldwide
complementary foods until the end of two (10). Exclusive-breast feeding rates of
years is the best feeding method and has 20% and 44% in infants less than 6 months
beneficial health effects on mother and old were reported in the countries of
baby (3). The World Health Organization Central and Eastern Europe and South
(WHO) has put special emphasis on the Asia (9). Although, 70% of American
exclusive breast feeding until the end of 6 mothers start breastfeeding after delivery,
months. According to the WHO exclusive about 42% breastfeed their infants up to
breast feeding refers to breastfeeding six weeks and only 32% of them continue
without adding any food except water and breastfeeding until six months of age (11).
juice, allowed vitamins and minerals (4). According to the report presented in 2000
Breastfeeding protects babies against many and 2006, only 28% of mothers in
diseases. Cholesterol in human breast milk Pakistan, 16% in Iraq, 25% in Saudi
contains large amounts of antibodies and Arabia and 38% in Egypt have been have
nutrients that protect babies against many practiced EBF (12). While according to
diseases including infectious diseases such Demographic Health Survey (DHS) (2000)
as diarrhea, pneumonia and allergic and Integrated Monitoring Evaluation
disorders such as asthma and eczema. System Survey (IMESS) (2004) in Iran,
Studies have shown that breastfeeding exclusive breast feeding up to 6th month
within the first hour of birth, decreases the has been reported 44% and 27%,
infant mortality rate by 19% to 22% (1, 5, respectively (10). The results of the study
6). conducted by Olang et al. also showed that
Breastfeeding not only protects children 56% and only 28% of Iranian babies were
against many diseases and plays an breastfed up to 4 and 6 months of age,
important role in improving their health respectively (13). The results of the only
status, but also plays a key role in maternal study that was conducted in 2001 in
health so that breast-feeding can protect Bushehr also showed that despite the fact
mothers against breast and ovarian cancer, that 96% of mothers have practiced
osteoporosis and postpartum bleeding (7). breastfeeding from birth, the EBF has been
On the other hand, the positive physical, reported only in 47% of cases (14). In fact,
psychological and economic effects of according to past studies, even if the EBF
breastfeeding can also be effective in begins at birth, continued breastfeeding,
reducing costs in the health care system. especially EBF is ignored in many cases.
The available evidence shows that breast- Therefore, it is necessary to achieve a
feeding advantages and benefits have the better understanding of behavioral patterns
potential to reduce health care costs in the and factors affecting the breastfeeding
United States of America by 6.3 billion behavior of mothers in order to adopt
dollars annually (8). proper strategies to promote this behavior.

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Jamei et al.

Previous studies investigated the information for understanding this


relationship between demographic, behavior. TPB is one of the most well-
physical, mental and social variables and known theories for understanding the
the initiation and continuation of behavior by considering the role of one's
breastfeeding in mothers (15). For beliefs. Moreover, some direct experiences
example, in European countries, younger are self-originated and others are obtained
mothers and mothers who had less through information and direct experiences
education practiced the breastfeeding of others. In this theory, the behavioral
behavior less than other mothers. Planned intention is the most important structural
pregnancies, maternal education level, determinants of behavior, which is affected
birth weight and sex have been reported as by three independent constructs, including
other factors affecting breastfeeding attitude, subjective norm, and perceived
behavior of mothers (16). Postpartum behavioral control. One's attitude toward
anxiety and depression are also behavior is a reflection of the resultant
significantly effective in reducing positive or negative evaluation towards
breastfeeding behavior of Australia's adopting that behavior (21).
mothers (17). Most studies on factors Subjective norms are also affected by a
affecting the breastfeeding behavior of person's beliefs about the expectations of
mothers have been done in high-income or others and his/her motivation to fulfill
developed countries. Thus, using the these expectations. So, these norms often
findings from these studies in lower- serve a useful means to understand social
income and less developed countries does pressures to decide to do or not to do the
not seem very practical. In addition to the behavior. Normative beliefs are defined in
above factors, different studies have the form of confirmation or rejection of the
emphasized the role of mothers' beliefs in intended behavior by other individuals
adhering to the breastfeeding behavior. who are deemed important from the
For example, a study showed that some person's perspective. One's motivation to
maternal beliefs such as self-efficacy and follow the will of others and accept others'
intention have been effective in promoting expectations is known as motivation to
the breastfeeding in America (15). Other meet others' expectations. Perceived
studies have emphasized the opinions of behavioral control also refers to the degree
others and cultural norms as well as of how one feels about the fact that to what
resources to support the mother's decision- extent doing or not doing the behavior is
making process regarding practice of the under his/her voluntary control, which may
breastfeeding behavior (18, 19). directly and indirectly affect the behavior
Undesirable attitudes are one of the most through intention. This construct is
important factors affecting mother's affected by one's belief about how easy or
intention to breastfeed their children in difficult the behavior is and often
America (20). Considering that various originates from real control (21).
studies showed that different factors could Considering the critical role of
be associated with the breastfeeding
breastfeeding in the evolution of infants
behavior of mothers and whereas and also identification of the major factors
behavioral theories can be helpful in affecting the breastfeeding behavior,
understanding this behavior, so, after which can achieve applied scientific
considering the key role of mothers' beliefs findings to change and modify this
along with other variables, it seems that behavior by applying the principles of
the Theory of Planned Behavior (TPB) and theoretical principles and guide
its constructs can provide proper breastfeeding promotion programs in any

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Predictors of Nulliparous Exclusive Breastfeeding

society; therefore the present study aimed Four attitude questions with 3 to 9
to determine the most important factors Semantic Differential (SD) 5 pointed
affecting the breastfeeding behavior of measures mother’s reactions to stimulus
mothers with children less than six months words and concepts in terms of ratings on
who referred to healthcare centers in bipolar scales defined with contrasting
Bushehr, Iran by using the theory of adjectives at each end such as "Feeding my
planned behavior. The results of the child with my milk is pleasant/
present study can help, by identifying unpleasant", 12 questions to measure
important factors affecting the subjective norms with answers in Likert
breastfeeding behavior of mothers, design five-option from strongly disagree to
appropriate educational interventions and strongly agree, such as "Most people who
strategies to promote EBF and the are important to me, want me to feed my
prevention of early cessation of EBF. baby with my milk". Five questions were
related to perceived behavioral control
2- MATERIALS AND METHODS with answers in Likert five-option from
2-1. Study design and population strongly disagree to strongly agree such as
"If I want, I can feed my baby with my
The present research was a cross- milk". Five questions on the behavioral
sectional study, which was conducted on intention and answers about the intention
400 nulliparous women referring health with answers in Likert five-option from
centers in Bushehr city, South West of strongly disagree to strongly agree such as
Iran. "I'm going to breastfeed my baby to the
2-2. Methods end six months". The third part included
question on breastfeeding behavior
In this study the stratified random assessment that was developed based on
sampling was done in all Healthcare the definition of EBF.
centers (11 centers) in Bushehr. In the
implementation phase, subjects were Content validity was assessed using two
randomly selected in proportion to the methods: qualitative and quantitative. In
number of mothers with records registered the qualitative method, the prepared
in each center. The researcher attended to instrument was given to 14 health
healthcare centers within May and June education and health promotion experts
2016, and research questionnaires were after performing library research,
completed by mothers after obtaining their searching valid scientific resources and
informed consent letter. other questionnaires approved in this field;
and they were asked to investigate
2-3. Measuring tools: validity and questionnaires according to criteria,
reliability including compliance with grammar, use
Data collection tool included a researcher- of appropriate terms, necessity of placing
made questionnaire and consisted of three phrases in the right place, good scoring
parts. The first part consists of 8 and provide the necessary feedback. The
questions related to demographic questionnaire was modified based on the
characteristics (age, family size, spouses’ feedback and comments provided by
job, type of delivery, infant sex, spouses’ experts and their coordination.
level of education, type of pregnancy and In the quantitative analysis content
household income). The second part validity, two indices, including content
related to the theory of planned behavior validity ratio (CVR) and content validity
constructs. The following questions were index (CVI) were calculated. To determine
considered in this part: the content validity ratio (CVR), experts

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Jamei et al.

participating in the previous step (n = 14) 2-6. Data Analyses


were asked to judge any question relating The collected data was entered using SPSS
to the content, from which was derived in Windows version 22.0 for analysis.
three forms, including necessary, useful or Descriptive statistics and logistic
unnecessary. CVR values calculated for regression analysis was carried out to
questions were higher than 0.51, which describe the variables and to determine
was acceptable according to Lawshe table. their relationship with the outcome
Content validity index (CVI), which variable. Odds ratio (OR) with 95 %
represents the judgment of the validity or confidence interval (CI) at P < 0.05 was
enforceability of the final questionnaire, used to determine the significance level of
was calculated values above 0.79% were association between predictors and
obtained for the relevant questions. outcome variable.
Reliability of the questionnaire was also Also, Chi-square test was carried out to
determined using internal consistency and determine variables relationship with the
by calculating Cronbach's alpha behavior (EBF), Spearman correlation test
coefficient. In this regard, the instrument was carried out to correlation between
was completed by 30 mothers of children
constructs theory of planned behavior,
less than six months who were not entered linear regression analysis is carried out to
in the final study. The alpha value was predict intention and logistic regression
acceptable in all parts (above 0.7) and was analysis is carried out to predict EBF
calculated 0.76, 0.725, 0.77 and 0.755, behavior.
respectively for the attitude, subjective
norms, perceived behavioral control, 3- RESULTS
behavioral intention domains.
Overall, 400 nulliparous mothers with
2-4. Ethical consideration children less than 6 months were studied.
The present study was approved by the The average age of mothers was 26.56±
research ethics committee of Bushehr 5.16 years. Minimum and maximum age
University of Medical Sciences study included 17 and 40 years, respectively. A
under the Code of Ethics of total of 23% and more than half (51.8%) of
IR.BPUMS.REC.2016.18. All of the study mothers were employed and had a college
participants were informed about the education, respectively. A total of 52% and
purpose of the study and oral consent was 80.8% of mothers had Cesarean delivery
obtained before interview. The information and planned pregnancy, respectively. Most
provided by each respondent was kept of participants were mothers of 4 months
confidential. old babies. A total of 62.5% of mothers
participating in the study practiced the
2-5. Inclusion and exclusion criteria exclusive breast-feeding.
Inclusion criteria included nulliparous There was a significant relationship
mothers, having children less than six between exclusive breastfeeding and infant
months, willingness to participate in the sex and type of pregnancy (Table.1). This
study, lack of a specific disease (kidney, means that the rate of exclusive
heart, liver, mania and severe burns of breastfeeding was higher in mothers who
both breasts that lead to disability and have daughters and mothers whose
impaired lactation diagnosed or confirmed pregnancy was wanted. The results of
by the physician), lack of taking lactation Spearman correlation test showed that
suppression medications. Exclusion there was a significant positive
criteria included incomplete relationship between exclusive
questionnaires.

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Predictors of Nulliparous Exclusive Breastfeeding

breastfeeding behaviors and constructs of Linear regression analysis was used to


attitudes, subjective norms, perceived evaluate the predictive value of the theory
behavioral control and behavioral of planned behavior constructs. Among the
intention. Also, all structural variables of construct, perceived behavioral control (B
the theory of planned behavior were = 0.636) was the strongest predictor of
correlated (Table.2). mothers' intention (Table.3). The results of
logistic regression test showed that theory of
Among the theory of planned behavior
planned behavior constructs also predicted
constructs, there was highest correlation 13.8% of changes in mothers' breastfeeding
between perceived behavioral control and behavior. Among the constructs of this theory,
intention to exclusive breastfeeding behavioral intention (P<0.00, B= 0.223%),
(P<0.001 and r=0.514%); and then and perceived behavioral control (P<0.00,
Subjective norm was highly correlated with B=0.191%) had the highest impact on the
the intention to exclusive breastfeeding exclusive breast-feeding behavior
behavior (P<0.001 and r=0.376%). (Table.4).

Table-1: Comparing the demographic characteristics between mothers who practiced breastfeeding
and those who didn't practice exclusive breastfeeding
Variables With exclusive Without exclusive P-value
breastfeeding breastfeeding
N (%) N (%)
Wanted 176 (54.5) 28 (36.4)
Type of pregnancy 0.003
Unwanted 147 (45.5) 49 (63.6)
Vaginal delivery 103 (53.6) 89 (46.4)
Type of delivery 0.3
Caesarean section 101 (48.6) 107 (51.4)
Less than two months 14 (58.3) 10 (41.7)
Infant age Two months 93 (49.7) 94 (50.3) 0.562
Four months 89 (47.1) 100 (52.9)
Boy 87 (45.1) 106 (54.9)
Infant gender 0.02
Girl 117 (56.5) 90 (43.5)
Housewife 160 (51.9) 148 (48.1)
Mother's job 0.283
Employed 44 (47.8) 48 (52.2)
Illiterate 4 (100) 0 (0)

Level of education Primary school 7 (36.6) 4 (36.4) 0.8


middle or high school 94 (53.9) 84 (46.1)
College education 97 (46.9) 110 (53.1)

Table-2: Matrix of correlation between constructs theory of planned behavior and the exclusive
breastfeeding behavior in nulliparous mothers with children less than six months in Bushehr
Variables Attitude Subjective Behavioral Behavioral
norm control intention
Attitude 1
Subjective norm *0.391 1
Behavioral control *0.464 *0.437 1
Behavioral intention *0.295 *0.376 *0.514 1
*P<0.01.

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Jamei et al.

Table-3: Linear regression analysis of effects of TPB constructs on intention to exclusive


breastfeeding
Likelihood
Variables B SE P-value
Ratio Chi-Square
Attitude 0.040 0.0187 0.033
Subjective Norms 0.040 0.0257 0.118 200.935
Perceived Behavioral Control 0.636 0.0526 000
SE: Std. Error of the Estimate; B: Slope of a line (power).

Table-4: Logistic regression analysis of effects of TPB constructs on behavior of exclusive


breastfeeding
Variables Hosmer and
B SE P-value
Lemeshow test
Attitude -0.014 0. 014 0.306
Subjective Norms 0. 032 0. 020 0.108
13.8
Perceived Behavioral Control 0. 191 0. 054 0.000
Intention 0.223 0. 044 0.000
SE: Std. Error of the Estimate; B: Slope of a line (power).

4- DISCUSSION months in Bangladesh. A total of 53.9%


and 43.7% of mothers practiced the
The present study aimed to evaluate
exclusive breastfeeding for 4 and 6 months
factors associated with exclusive
in Brazil (25). In Taiwan, only 16.7% of
breastfeeding based on the theory of
mothers had practiced exclusive
planned behavior. Preliminary results
breastfeeding for three months after
revealed that 51% of nulliparous women in
delivery (26). However, previous studies
Bushehr practiced the exclusive
by McDonald revealed that the exclusive
breastfeeding. Although the prevalence of
breastfeeding was practiced in 61.6% of
exclusive breastfeeding in mothers
Canadian population (27). In a study in
Bushehr was 47% according to a study
Scotland, Nielsen et al. showed that the
carried out in 2004, and the was showed a
mean breastfeeding behavior prevalence
few percent increase in the present study,
15 and 25 weeks after birth was higher
and somehow represents the average
than other countries (28). The probable
proportion of exclusive breastfeeding
cause of differences in the prevalence of
among babies in Bushehr, it is important to
exclusive breastfeeding in different studies
consider the fact that nearly half of babies
in different populations may indicate the
are not still fed exclusively with breast
impact of cultural, economic, social
milk. The prevalence of exclusive
differences on the breastfeeding behavior
breastfeeding practice is different in other
of mothers in different communities. In the
cities in Iran and has been reported 55.4%
present study, there was a relationship
(22), 66.4% (23) and 41.5% in some
between intention and breastfeeding
studies (24). In general, the prevalence of
behavior and infant's sex so that mothers
breastfeeding behavior in less developed
who had given birth to a baby girl and
countries are much lower than the
mothers whose pregnancy was wanted and
developed countries. In this regard, the
previous planning, were more willing to
results of a research showed that only 36%
breastfeed, and this behavior was more
of infants were breastfed in the first 6

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Predictors of Nulliparous Exclusive Breastfeeding

prevalent among them. This finding has study, there was a relationship between
also been reported in other studies (16). It mothers' intention on their exclusive
seems that mothers' tendency to breastfeed breastfeeding practice and the
their baby girl more than their baby boys is breastfeeding behavior was seen more in
related with mothers' culture and beliefs in mothers who intended to breastfeed.
various communities. Probably the According to the theory of planned
mother's perception that baby girls may be behavior, the behavioral intention is
more vulnerable in this regard and thus affected by other factors such as attitudes,
more likely to need extensive care was subjective norms, and perceived
more effective on their breast-feeding behavioral control. In the present study,
attitudes and behaviors. On the other hand, there as a relationship between
this behavior can be attributed to mothers' breastfeeding behavior and constructs,
cultural belief that baby boys have more including attitudes, perceived behavioral
diverse nutritional needs and breastfeeding control and behavioral intention (the desire
can't satisfy their nutritional needs; to breastfeed), which predicted 13.8% of
therefore, it is stopped in them sooner than changes in the behavioral intention. In line
the baby girls and they are fed with other with the results of the present study, the
foods. However, although there is such research conducted by Ismail et al. showed
notion, it must be acknowledged that it is that constructs of theory of planned
true and must be corrected by raising behavior predicted 51% of changes in the
maternal awareness about the importance exclusive breastfeeding behavior (30).
and effect of breastfeeding mothers on In a study, McMillan et al. showed that
babies regardless of their gender. In this constructs of attitudes, subjective norms,
study, mothers who had wanted pregnancy and perceived behavioral control, along
were more willing to practice the exclusive with some other factors predicted the
breastfeeding behavior. In line with the breastfeeding intention. Generally,
results of this study, the research constructs of theory of planned behavior
conducted by Haughton et al. showed that (subjective norms, perceived behavioral
women who had wanted pregnancies were control and behavioral intention) predicted
twice as likely to practice the breastfeeding 21% of changes in the breastfeeding
behavior (29). behavior of nulliparous mothers. The
In a study, Hamade et al. also showed that results showed that attitude had no direct
wanted pregnancy affected breastfeeding effect on the breastfeeding behavior and
adherence rate among mothers (7). It this construct affected the behavior only
seems that designing and providing through affecting their intention. However,
appropriate prevent unwanted pregnancy, subjective norms directly affected the
providing appropriate training to prevent breastfeeding behavior of mothers and not
unwanted pregnancy and to increase through the intention. In a study, Bai et al.
wanted pregnancies, can be effective in showed that constructs of theory of
improving breastfeeding behavior among planned behavior had a significant role in
mothers. Based on behavioral theories, predicting the breastfeeding behavior of
although it is difficult to create many mothers and factors related to the theory,
health-oriented behaviors, it is assumed predicted 50% of changes in the
that if individuals have a strong intention breastfeeding behavior. Among constructs
to perform a special behavior, they are of theory of planned behavior, the
more likely to perform the desired behavioral intention and then perceived
behavior than when the intention of the behavioral control, were stronger
above behavior is weak. In the current predictors of breastfeeding behavior of

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Jamei et al.

mothers (31). Since the present study was also play an effective role in improving
conducted in the city of Bushehr, it is mothers' performance. Overall, constructs
impossible to generalize its results to other of theory of planned behavior are
societies due to of cultural, social and recommended as a framework for
economic differences. Also, the implementing educational interventions to
breastfeeding behavior was measured correct and improve the maternal
using self-report manner in the present performance.
study; therefore, there is a probability of 6- CONFLICT OF INTEREST: None.
error rate in the results.
7- ACKNOWLEDGEMENT
4-1. Limitation of study This study was part of a M.Sc. thesis
This study only determined predictors of (Project ID: IR.BPUMS.REC.1395.18)
intention to exclusive breast feeding and supported by the Bushehr University of
exclusive breast feeding behavior so there Medical Sciences. Hereby, authors
is need educational intervention to increase appreciate the research vice chancellor,
exclusive breast feeding in primipara healthcare center staffs, and mothers who
women. participated in this study.

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