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IT SHALL BE DONE

10 WEEKS STEPPING UP PLAN

TEMPLATE

<SBU>

<COO>

<DATE>
CONTENTS

INTRODUCTION________________________________________________________________________3
INTRODUCTION

10 WEEKS INTERACTIONS CHART__________________________________________________________4


CHART

MEETING/ INTERACTION TIPS_____________________________________________________________5


TIPS

WEEK 1: 5 CRITICAL CONCERNS TO ADDRESS______________________________________________6


ADDRESS

WEEK 1: STOCK TAKING OF VISION 2010_________________________________________________7


2010

WEEK 2: ARTICULATION OF VISION 2015_________________________________________________8


2015

WEEK 3: CAPABILITIES REVIEW_________________________________________________________9


REVIEW

WEEK 4 & 5: IDENTIFY SPACES FOR GROWTH____________________________________________10


GROWTH

WEEK 6: QUANTIFY EXISTING BUSINESS GROWTH_________________________________________11


GROWTH

WITH BUSINESS AS USUAL GROWING @ 2.5 TIMES OF GDP

WEEK 6: QUANTIFY EXISTING BUSINESS GROWTH_________________________________________12


GROWTH

THROUGH EXPLOITATION STRATEGY

WEEK7: EXPLORATION: THE NEXT NEW REVENUE STREAM_________________________________13


STREAM

WEEK 8: QUANTIFY BUSINESS GROWTH_________________________________________________14


GROWTH

THROUGH EXPLORATION STRATEGY

WEEK 8: SUMMING UP EXISTING BUSINESS GROWTH______________________________________15


GROWTH

WEEK 9: COMPLETE THE STEPPING UP PHASE____________________________________________16


PHASE

ANNEX: IT SHALL BE DONE - THE 10 WEEKS ACTION CALENDAR_____________________________17


CALENDAR

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INTRODUCTION

This working document/ manual is provided by the Strategy Support Office (SSO) to facilitate your
preparations for the 10 Weeks Stepping Up. There are week by week programs sequentially arranged to
be followed.

Please use the softcopy and start sharing it with your top team. The quality will be enhanced if relevant
people are engaged and are encouraged to provide their inputs in the process.

Strategy development is a “loop” exercise, i.e., it is not linear but you have to go back and forth while
doing it. There is no short cut.

Also keep in mind that there is some time involvement which must be planned beforehand and
communicated to the team.

Please adhere to the concept of “self audit” which implies that you will not be followed up. However you
will be facilitated so that you can play your expected role.

For more clarity on any point please do not hesitate to call or email the SSO.

You are welcome to suggest further improvements to this manual.

You capture your thoughts in this working document. Please send this to SSO at the end of 10 th Week.

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10 WEEKS INTERACTIONS CHART

Week Interaction/ Topic Date Attendees


Meeting
1 1 Post Strategy Deep-dive Meeting
25 Jan to with MC/ EC
31 Jan 5 Critical Concerns to Address
Stock taking of Vision 2015
2 2 Articulation of Vision 2015
1 Feb to (Round 1)
7 Feb 3 Articulation of Vision 2015
(Round 2)
4 Articulation of Vision 2015
(Round 3)
3 6 Capabilities Review
8 Feb To
14 Feb
4 7 Identify Growth Space – Business
15 Feb to as Usual growing @2.5 times the
21 Feb GDP
5 8 Identify Growth Space –
22 Feb to Exploitation
28Feb
6 9 Quantify Business Growth
1 Mar to
7 Mar
7 10 Exploration – the Next New
8 Mar to Revenue Stream
14 Mar
8 11 Sum up Business as Usual &
15 Mar to Exploitation
21 Mar
9 12 Complete this document & SBU
22 Mar to EC Review
28 Mar
10 Present this at Group Session
29 Mar to Organized by SSO
4 Apr

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MEETING/ INTERACTION TIPS

 Such interactions/ meetings are intended to communicate, involve, review & prepare to ensure
Business Unit step up by next 10 weeks.
 Pre-schedule the interactions. Circulate Agenda with topic, venue, time and attendee names
 Moderate to ensure meeting objectives are meeting within allotted time.
 Only involve those who can contribute. Tell attendees to come prepared.
 Not all interactions will take same amount of time. Some may be completed in 2 hours, some may
take full day
 To save time you may plan to have such interaction with/ after other meetings
 Keep note of such meetings

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WEEK 1: 5 CRITICAL CONCERNS TO ADDRESS

Sl. Existing Critical Concerns of Desirable State to Achieve by 10th Initiatives to be Taken
the SBU Week (in specifics)
1 Experience human resource
a) Conducting regular training for
resource development
b)
c)
2 Quality product
a) RSF collecting information
from field and providing it to RRE
and other accessories producer
to enrich the quality of the
product
b)
3 Lack of grid electricity for
a) Battery charging with solar
battery charging
array
b)
c)
4 Lack of modern banking
a) Agreement with Sonali Bank
facility
for transferring of money to our
central account but SB is not
available in every where
b)
5 Natural disaster
a) RSF shares partial cost of
damages
b)

Tip: Group Level Critical Concerns

1. Inconsistent product quality - rising customer complaints in product & service


2. Declining share in local market
3. Poor market intelligence/competitor information
4. Organizational capability needs
5. Poor focus on cost, increase in opex and excess working capital

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WEEK 1: STOCK TAKING OF VISION 2010

<The SBU Vision 2010 Statement>

Financial Highlights a) NSV


b) GP
c) PBT
d) New Investment
e) ROCE

Market Highlights a) Market Share


 Penetrated market size is 450,000 SHS, 14 organizations are
working in the field and 8 additional organizations are
coming, Market share of majors organizations are GS- 67%,
RSF- 16% BRAC- 5% and all others share is 12% and in terms
of money it is BDT 11,250 M
 Target market size for next three years is 1,000,000 SHS or
BDT 25 Billion. RSF target is 25% of the total market size or
BDT 6.25 Billion
 Potential market 10 M SHS

b) New Products as % of NSV


c) CSI
d) Channel Reach

Other Highlights a) Productivity


b) IT enabling
c) New Technology
d) Sourcing
e) People
f) Alliances/ Partnership
Key Learning a)
b)
c)
d)
What we would do differently today? a)
b)
Overall Vision 2010 Direction

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WEEK 2: ARTICULATION OF VISION 2015

<The SBU Vision 2015 Statement>


To be the leader in rural delivery model for products and services enriching the lives of BOP

Dimension

 Size- from BDT 100 corer to BDT 500 corer


 Geographical scope- All over Bangladesh
 New Products/ Service- Health and Agro (BDT 400 corer)

Criteria

 Should be sufficiently stretched but not impossible to achieve.


 Motivating and inspirational to all concerned
 Simple to understand and easy to communicate
 Maximum 4 lines in 30 - 35 words
 Do it three rounds

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WEEK 3: CAPABILITIES REVIEW

WHAT WE ARE GOOD AT? a)


b)
c)
d)
e)

WHAT WE ARE NOT GOOD AT? a)


b)
c)
d)
e)

WHAT NEW CAPABILITIES ARE REQUIRED a)


TO MATERIALIZE VISION 2015?
b)
c)
d)
e)

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WEEK 4 & 5: IDENTIFY SPACES FOR GROWTH

WITH BUSINESS AS USUAL @ 15% CAGR


PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

THROUGH EXPLOITATION STRATEGY


PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

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WEEK 6: QUANTIFY EXISTING BUSINESS GROWTH
WITH BUSINESS AS USUAL GROWING @ 2.5 TIMES OF GDP

REVENUE STREAM (IN US DOLLAR)


PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

ASSUMPTIONS
PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

* All numbers must be accompanied by assumptions


* Some assumptions are specific, some may be hazy – use best judgment
* Last 3 year Bangladesh GDP average is 6%

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WEEK 6: QUANTIFY EXISTING BUSINESS GROWTH
THROUGH EXPLOITATION STRATEGY

REVENUE STREAM (IN US DOLLAR)


PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

ASSUMPTIONS
PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

* All numbers must be accompanied by assumptions


* Some assumptions are specific, some may be hazy – use best judgment

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WEEK7: EXPLORATION: THE NEXT NEW REVENUE STREAM

IDENTIFY EXPLORATION OPPORTUNITIES IN 1)


ADJACENT AREAS TO EXISTING BUSINESSES NOT 2)
ENTERED YET 3)
4)
5)
6)

PROVIDE QUALITATIVE LOGIC FOR EXPLORATION 1)


CHOICE 2)
3)
4)
5)
6)

IDENTIFY WHAT CAPABILITIES & RESOURCES ARE 1)


REQUIRED 2)
3)
4)
5)
6)

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WEEK 8: QUANTIFY BUSINESS GROWTH
THROUGH EXPLORATION STRATEGY

REVENUE STREAM (IN US DOLLAR)


PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

ASSUMPTIONS
PRODUCTS GEOGRAPHY
1) 1)
2) 2)
3) 3)
4) 4)
5) 5)
6) 6)

* All numbers must be accompanied by assumptions


* Some assumptions are specific, some may be hazy – use best judgment

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WEEK 8: SUMMING UP EXISTING BUSINESS GROWTH

BUSINESS AS USUAL @ 2.5 TIMES THE GDP


DESCRIPTION US$ IN Million
1
2
3
4
5
Total
THROUGH EXPLOITATION STRATEGY
DESCRIPTION US$ IN Million
1
2
3
4
5
Total
THROUGH EXPLORATION STRATEGY
DESCRIPTION US$ IN Million
1
2
3
4
5
Total
Grand Total

* Please take up more rows if you require

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WEEK 9: COMPLETE THE STEPPING UP PHASE

Complete this document and review – by SBU top


team

Review Improvement Status of the 5 Critical Areas


as a lead up to “Right to Grow”

Send this document to SSO

Present to the Group Session organized by SSO

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ANNEX: IT SHALL BE DONE - THE 10 WEEKS ACTION CALENDAR

Week Action Plan

W1 Stock Taking of Vision 2010


25 Jan * Review V2010 status of each business separately in terms of direction
To 31 Jan
W2 What Mgt Team Collectively Wants to Do
1 Feb * Articulate Vision 2015 statement, what kind of company we choose to build
To 7 Feb Where we want to go? Size in value, geography, new product as % total sale
W3 What Capabilities Required to Go from Current State to 2015
8 Feb * Identify what we are good at? We need to leverage these
to 14 Feb * Identify what we are not good at? We need to improve these
* Identify what new capabilities to be developed
W4 Identify Spaces for Growth
15 Feb * Within Business as Usual – Identify business spaces to go within the businesses we
To 21 Feb are already in - where we can go @15% CAGR (Compounded Annual Growth Rate)
& * Clearly spell out and list exploitation spaces of each existing business
W5
22 Feb
To 28 Feb
W6 Quantify the Existing Business Growth Spaces
1 Mar * Put broad numbers with robust assumptions
To 7 Mar
W7 Total Existing Business Including Exploitation
8 Mar Sum up all business numbers in terms of the following:
To 14 Mar * Existing business (Business as usual basis)
* New business (Exploitation strategy basis)

W8 Exploration – Identify the Next Frontier of Growth


15 Mar * Identify exploration opportunities in adjacent areas to existing business
To 21 Mar * Provide qualitative logic for exploration choice
* Put numbers with assumptions applying best of knowledge
* Identify what capabilities & resources are required

W9 Collate All These Together


22 Mar Strategy Support Office (SSO) to collate all these information under three heads:
To 28 Mar * BUSINESS AS USUAL
* EXPLOITATION
* EXPLORATION

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W10 GMD to Communicate the Group Vision 2015 Statement
29 Mar * SSO will develop the common vision statement
To 4 Apr * Hold half day session with the Business Heads
* Group MD to present the Common Vision statement

__________________________________________________ THANK YOU

Prepared by Strategy Support Office 27 January 2010

Minat Terkait