is Culture?
Learning, Re-learning and Crea5vity
1
design
x
culture
design
x
culture
What is “Culture”?
4
culture
as
a field of
learning and re-learning
Raymond Williams (1921-1988)
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Reality as we experience it is in this sense a human crea5on…
We “see” in certain ways – this is, we interpret sensory informa)on
according to certain rules – as a way of living. But these ways –
these rules and interpreta)ons – are, as a whole, neither fixed
nor constant. We can learn new rules and new interpreta5ons,
as a result of which we shall literally see in new ways.
>> Williams, “The Crea)ve Mind”, p.36
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Crea5vity and Learning
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Cai Guo-Qiang/蔡國強;
Black Ceremony (in Doha, Qatar, on 5 December 2011) 10
We learn to see a thing by learning to describe it; this is the normal
process of percep)on, which can only be seen as complete when
we have interpreted the incoming sensory informa)on EITHER by
a known configura5on or rule, OR by some new configura5on
which we can try to learn as a new rule.
>> Williams, “The Crea)ve Mind”, p.42
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Crea5vity as an Art of Descrip5on
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old rules
RULES of GAMES
new rules
old rules
x
new rules
old rules
x
new rules
conforming
x
new rules
conforming
x
new rules
conforming
x
transforming
conforming
DESCRIPTION
transforming
Fiona Banner;
Harrier (2010)
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Urs Fischer;
You (2007)
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In 2007, Fischer hired a team of contractors to dig up most of the
floor of a gallery space, crea5ng this 8-foot-deep crater.
art space
X
ruin
art space
X
construc)on site
Crea5vity as an Art of Descrip5on
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Zevs;
Liquidated YES
(2012)
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Zevs;
Liquidated YES
(2012)
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Communica)on is the crux of art, for any adequate descrip)on of
experience must be more than simple transmission; it must also
include recep5on and response.
However successful an ar)st may have embodied his experience
in a form capable of transmission, it can be received by no other
person without the “crea5ve ac5vity” of all percep5on:
the informa5on transmiWed by the work has to be interpreted,
described and taken into the organiza5on of the spectator.
>> Raymond Williams, “The Crea)ve Mind”, p.49
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Crea5ve Communica5on
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Crea5ve Communica5on
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Crea5ve Communica5on
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Ai Weiwei/艾未未; Study of Perspec5ve (1995-2003)
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Ai Weiwei /艾未未; from Bird’s Nest (2005-2008)
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Ai Weiwei/艾未未; Study of Perspec5ve (1995-2003)
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Yohji Yamamoto
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a field of
learning and re-learning
designing
objects
designing
culture
designing
learning
design
x
culture
design should be pedagogic
design
x
crea)vity
a design is crea)ve if,
and only if,
it is pedagogic
Francis Alÿs;
The Green Line (Some5mes Doing Something Poe5c Can Become
Poli5cal, Doing Something Poli5cal Can Become Poe5c) (2005) 52
Francis Alÿs;
Some5mes Making Something Leads to Nothing (1997)
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