The Product Design Process

What is Engineering Design?

Product Design Process
Design Requirements
Phases of the Design Process

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 What is Engineering Design?

Engineering Design is the result of a process

An identified need or problem
Involves engineering related activities such as
prototyping, testing, modeling and analyses
Provides a solution for the identified need or problem

The ability to design is both a Science and an Art

The art is best learned by Doing Design!

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 Engineering Design

Design is the product of planning and work

A good design requires both analysis and
synthesis
Analysis involves the use of engineering and
scientific disciplines to characterize product
performance
Synthesis involves the combination of
solutions into a total workable system

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 Engineering Design

A Good Design provides a solution to the

identified need or problem in an innovative
manner and defines a standard for others
to follow

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 Product Design Process

The emphasis of the text and this course is

on Product Design

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 New Products

New products are critical for corporate

prosperity
Approximately 33% of revenues come from
products they did not sell 5 years ago
Successful new products are profitable
– Median achieve 33% ROI or better
– Median have payback of 2 years or less
– Median achieve market share of 35%

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 New Products

Significant R&D expenditures and investment

– $236 billion in US in 1999 or 2.7% US GDP
– Pharmaceutical industry spends 12.3% of sales
– Typical medical device company from 5% to 10%

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 Drivers of Innovation

Technological advances
Changing customer needs
Shortening product life cycles

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 High Odds of Failure

Great majority of new products never make it

to the market
For every 7 new products ideas
– 4 enter development
– 1.5 are launched
– 1 is successful

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 Design Process

Problem-Solving Methodology
Definition of the problem
Gathering of information
Generation of alternative solutions
Evaluation of alternatives
Solution of the problem
Communication of the results

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 Design Requirements

The identification and establishment of

Design Requirements are critical for a Good
Design
Acceptable performance is essential
Performance requirements include
– Functional
– Complementary

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 Design Requirements

Functional performance requirements include

– Forces, Dimensions, Weight, Power, Deflection,
etc
Complementary performance requirements
include
– Quality, Useful Life, Robustness, Reliability,
Safety

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 Design Control

Design and Development Plan – Project Plan

Design Input – translate Design Goals into Design
Requirements
Design Output – design drawings, models,
prototypes, testing
Design Verification – does the design meet intended
specifications
Design Validation – demonstrates that performance
requirements can be consistently met

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