LAPORAN RESMI PRAKTIKUM

KEWIRAUSAHAAN

JUDUL :
SAP 1. Wawancara Pemilik ...................
SAP 2. Survei Produk di ........................

Disusun oleh :

PROGRAM STUDI S-1 AGRIBISNIS

DEPARTEMEN PERTANIAN
FAKULTAS PETERNAKAN DAN PERTANIAN
UNIVERSITAS DIPONEGORO
SEMARANG
2018

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 LEMBAR PENGESAHAN

Judul : LAPORAN RESMI PRAKTIKUM

KEWIRAUSAHAAN

Kelompok/Kelas :

Program Studi : S1-AGRIBISNIS

Departemen : PERTANIAN

Fakultas : PETERNAKAN DAN PERTANIAN

Tanggal Pengesahan :

Mengetahui,

Adik Bagus Anugerah Asmara Putra

Asisten Pembimbing
Praktikum Kewirausahaan

NIM. 23040115130071

Menyetujui,

Koordinator Umum
Praktikum Kewirausahaan

................................................

RINGKASAN

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KELOMPOK.................................. Laporan Resmi Praktikum Kewirausahaan.
(Asisten Pembimbing : ............................).

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Kata kunci:.

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 DAFTAR ISI

Halaman

LEMBAR PENGESAHAN.........................................................................
RINGKASAN..............................................................................................
KATA PENGANTAR...................................................................................
DAFTAR TABEL........................................................................................
DAFTAR LAMPIRAN................................................................................
BAB I. PENDAHULUAN.......................................................................
BAB II. TINJAUAN PUSTAKA..............................................................
2.1. Kewirausahaan..........................................................................
2.2. Jenis Usaha................................................................................
2.3. Karakteristik Wirausahawan.....................................................
2.4. Marketing mix...........................................................................
2.5. Kendala Usaha..........................................................................
2.6. Modal........................................................................................
2.7. Pendapatan................................................................................
2.8. Pasar Modern............................................................................
2.9. Pasar Tradisional.......................................................................
2.10. Harga.........................................................................................
2.11. Packaging Produk.....................................................................
2.12. Layout Penataan Produk............................................................
2.13. Strategi Promosi........................................................................
BAB III. MATERI DAN METODE ..........................................................
3.1. Wawancara Pemilik ..................................................................
3.1.1. Materi............................................................................
3.1.2. Metode...........................................................................
3.2. Survei Produk di Tradisional dan Pasar Modern.......................
3.2.1. Materi............................................................................
3.2.2. Metode...........................................................................
BAB IV. HASIL DAN PEMBAHASAN ..................................................
4.1. Wawancara Pemilik ..................................................................
4.1.1. Gambaran Umum Usaha...............................................
4.1.2. Karakteristik Wirausahawan..........................................
4.1.3. Produk...........................................................................
4.1.4. Harga.............................................................................

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 4.1.5. Tempat...........................................................................
4.1.6. Promosi..........................................................................
4.1.7. Keuntungan...................................................................
4.1.8. Pengalaman Berwirausaha............................................
4.1.9. Inovasi Yang Dibutuhkan..............................................
4.2. Survei Produk di Tradisional dan Pasar Modern.......................
4.2.1. Harga Produk.................................................................
4.2.2. Packaging Produk.........................................................
4.2.3. Layout Produk...............................................................
4.2.4. Promosi..........................................................................
4.2.5. Kelebihan......................................................................
4.2.6. Kelemahan.....................................................................
BAB V. SIMPULAN DAN SARAN........................................................
5.1. Simpulan...................................................................................
5.2. Saran..........................................................................................
DAFTAR PUSTAKA ..................................................................................
LAMPIRAN.................................................................................................

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 DAFTAR TABEL

Nomor Halaman

1. Harga Produk di Pasar Tradisional dan Pasar Modern..............

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 DAFTAR LAMPIRAN

Nomor Halaman
1. Kuesioner..................................................................................
2. Harga Produk dan Perbandingan di Pasar Tradisional
(Pasar Damar) dan Pasar Modern (Transmart Setiabudi).........
3. Dokumentasi Wawancara Tokoh Wirausahawan......................
4. Dokumentasi Survei Produk di Pasar Tradisional
(Pasar Damar) dan Pasar Modern (Transmart Setiabudi).........

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Tabel 1. Harga Produk di Pasar Tradisional dan Modern

Produk Harga di Pasar Harga di Pasar Modern
tradisional
.........................................
........................................
.......................................dst

Sumber: Data Primer Praktikum Kewirausahaan, 2018.