INTERNAL STAFF
OF
POLYHEDRON
PHUNG TU HAI 12DH490409 BUI YEN NGOC 12DH490459
TRAN MY QUAN 12DH490483 PHAM NGOC HAN 12DH490413
TRAN CAM SAN 12DH490488
INTERNAL STAFF
OF
POLYHEDRON
PHÙNG TỤ HẢI 12DH490409
BÙI YẾN NGỌC 12DH490459
TRẦN MỸ QUÂN 12DH490483
PHẠM NGỌC HÂN 12DH490413
TRẦN CẨM SAN 12DH490488
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TABLE OF CONTENTS
Title Page
Advisor’s Assessment
Table of contents .............................................................................................................. 1
I. EXECUTIVE ........................................................................................................... 3
II. STRATEGIC COMMUNICATION PROBLEM (SWOT) ................................ 4
2.1. Internal ............................................................................................................... 4
2.1.1. Strength ........................................................................................................ 4
2.1.2. Weakness ...................................................................................................... 4
2.2. External .............................................................................................................. 5
2.2.1. Opportunity ................................................................................................... 5
2.2.2. Threat ............................................................................................................. 6
2.3. Problem .............................................................................................................. 6
2.4. Recommendations .............................................................................................. 6
III. POSITIONING STORY ......................................................................................... 7
IV. STAKEHOLDER ANALYSIS ............................................................................... 8
4.1. Directors of departments ................................................................................... 8
4.1.1. Definition ...................................................................................................... 8
4.1.2. The role of directors of departments ............................................................. 8
4.1.3. The importance of directors of departments in this project .......................... 8
4.2. Team leaders ...................................................................................................... 9
4.2.1. Definition ...................................................................................................... 9
4.2.2. The role of team leaders ................................................................................ 9
4.2.3. The importance of team leaders in this project ............................................. 9
4.3. Employees .......................................................................................................... 9
4.3.1. Definition ...................................................................................................... 9
4.3.2. The role of employees ................................................................................... 9
4.3.3. The importance of employees in this project ............................................... 10
V. STRATEGY OVERVIEW .................................................................................... 11
VI. THE CAMPAIGN .................................................................................................. 12
6.1. Tactic 1: Workshop chain: “Getting closer” ................................................... 12
6.1.1. Objective ...................................................................................................... 12
1
6.1.2. Time ............................................................................................................. 12
6.1.3. Key message ................................................................................................. 12
6.1.4. Execution plan .............................................................................................. 12
6.2. Tactic 2: Campaign: Smile, and "Have a nice day” ....................................... 16
6.2.1. Objective ...................................................................................................... 16
6.2.2. Time ............................................................................................................. 16
6.2.3. Key message ................................................................................................. 16
6.2.4. Execution plan .............................................................................................. 16
6.3. Tactic 3: Team buildings: “Amazing Race – PurpleTravel Version”............ 17
6.3.1. Objective ...................................................................................................... 17
6.3.2. Time ............................................................................................................. 17
6.3.3. Key message ................................................................................................. 17
6.3.4. Execution plan .............................................................................................. 17
VII. EVALUATION ....................................................................................................... 18
7.1. Tactic 1: Workshop chain: “Getting closer” ................................................... 18
7.2. Tactic 2: Campaign: Smile, and "Have a nice day” ....................................... 18
7.3. Tactic 3: Team buildings: “Amazing Race – PurpleTravel Version”............ 18
REFERENCES .............................................................................................................. 19
Appendices
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
I. EXECUTIVE SUMMARY
PurpleTravel is one of leading tourism companies at domestic and foreign market,
which was established in 1995. During 20 years, company has gained many achievements
and prestigious awards. PurpleTravel also has been outstanding position, which is
considered as fierce competition in tourism industry as well as a trusted company in
customers’ mind. With 200 employees who are active, professional, and reliable,
PurpleTravel usually bring best quality services to meet the customer’s need from first
stage to last stage during their tour.
However, nowadays there are many new and active tourism companies, which are
threat to company because PurpleTravel brand is recognized as old and less active.
Especially, in internal staff relation, the competitiveness working environment amongst
departments leading to lack of solidarity and corporation. From then, that has affected the
company by customer complaints is increased, slow down the work process and staff
quality is also decreased in the eyes of customers. Even more, on December 2017, Purple
Travel will celebrate its 20th year anniversary to look back what company have done and
evaluate the achievements over years.
Our proposal would be planned within 9 months, starting September 2016 and
implementing on the end of October 2016. Based on 3 objectives to carry out this project:
Over 70% employees understand more clearly of fair competition between
departments and cooperation in work within 3 months.
Enhance positive attitude of employees in order to improve working environment
and coordinate closely between departments of organization.
Minimize unfair competition in working place and increase coordination between
departments through organization’s mission.
With those objectives, our group will develop a strategy and appropriate tactics so
that proposal could be put into practice effectively and efficiently. The core strategy in
proposal is building friendly working environment, healthy competition through following
tactics. Firstly, the workshop would be performed named: "Getting Closer" takes place
within 3 weeks, and every week have different a topic. Secondly, the campaign "Smile,
and “Have a nice day”” will develop a habit of smiling and greeting each employee when
they met every morning. In addition, a viral clip of this campaign will be created and played
on the LCD screen at the lobby. Finally, teambuilding programs could be performed 2
times named "Amazing Race: PurpleTravel Version" on March and May 2017.
After that, proposal also figure out some ways to evaluate the tactics used in the
campaign. Each tactic will have appropriate evaluating way to determine success easily
and effectively.
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
2.1.2. Weakness
Over twenty years of establishment and operating in the field of tourism,
PurpleTravel is recognized as a brand which was old and relatively less dynamic than
emerging new travel companies recently. Even in the way of working of the company still
not yet fully catch the trend, so it’s less attractive to young and dynamic human resource.
Although the working environment is competitive, wrong and unfair competition
leading to the loss of solidarity and cooperation between departments that makes the
workflow interrupted and the quality of work decreased day by day.
Outdoor activities that bring solidarity and cooperation to the staff are still limited.
Leading to no interpersonal connections and connections amongst departments to
cooperate better in the jobs. Concurrently, scope of work capacity of the staffs is still
restricted and they only focus on technical skills of departments they work for so that they
cannot fulfill customer requirements quickly and efficiently.
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
2.2. External
2.2.1. Opportunity
Many new, young and dynamic travel companies have been appearing on the
market, entailing changes and newer trends. This is both a requirement and an opportunity
for PurpleTravel’s staffs to constantly change and improve themselves in order to keep up
the fresh and dynamic trend in today's tourism market. Since then, increasing
competitiveness and the ability to adapt to different circumstances.
Today, the integration amongst countries makes traveling more and more easily. On
the other hand, the living standard of the people is also being enhanced. Therefore, it can
attract more tourists and customers tend to look for reputable companies. PurpleTravel has
the advantage in this respect, may attract more customers, and create more jobs for staffs.
2.2.2. Threat
There are many young and dynamic competitors in the sector, while PurpleTravel
has disadvantage when it is considered as old and less active. If staffs do not update quickly
new ways of working, they will be eliminated to make room for newcomers who are young,
dynamic and have efficient way of working.
The tourism sector in general and the PurpleTravel company in particular will
somewhat be affected because of the natural disasters, terrorism, protests that bring
negative impacts on tourism.
2.3. Problem:
According to SWOT analysis we have above, the company has been operating for
20 years but they still need to constantly change as the market requirements. On the other
hand, especially in the weakness, indicating problems with internal staff that is due to the
tourism market requires changes; resulting competitive environment in work is
increasingly fierce. This makes staffs have no solidarity and cooperation. Since then,
leading to consequences affecting the company, customer complaints increase more and
more, slow down the work process and staff quality is also decreased in the eyes of
customers.
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
2.4. Recommendations:
From the above problem, we offer some recommendations. Firstly, the company
should create a friendly working environment for staffs; help them not to feel pressure
when doing the job. Secondly, organizing outdoor activities is very necessary to connect
them and create the solidarity and cooperation between departments. Finally, managers
should always encourage and timely support to staffs when they encounter difficulties. In
addition, building an internal social network for staff to settle in time when having
problems at work.
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
4.3. EMPLOYEES:
4.3.1. Definition:
An employee is people who are hired for a specific job and who works in the service
of someone else or performs services for an organization if the organization can control.
Worker is classified as an employee as follows:
A specific wage or salary
An implied or written contract, and
Control of the person's work by the employer
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
not. For the business, subordinates should be concerned more by the leadership; and
learned experience and professional skills to improve the quality of work.
After stakeholder analysis, specific and effective strategies will be set to match the
three target groups, from which to change working environment, and departments can
cooperate better, improve working quality more and more.
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
V. STRATEGY OVERVIEW
Increasing employees’ awareness and solidarity through some activities, programs which is held by organization
GOAL to expand their relationship network.
Over 70% employees understand Enhancing positive attitude of Minimizing unfair competition in
more clearly of fair competition employees in order to improve working place and increase
between departments and working environment and coordination between
cooperation in work within 3 coordinate closely between departments through
months departments of organization organization’s missions
STRATEGIC Building a friendly working environment, healthy competition through the workshops, the actual campaign, and
Teambuilding program within 9 months from October 2016 to June 2017.
APPROACH
6.1.1. Objective:
Over 70% employees understand more clearly of fair competition between
departments and cooperation in work within 3 months.
6.1.2. Time:
Workshop 1: October 8th, 2016 and October 15th, 2016
Workshop 2: February 20th, 2017 and February 17th, 2017
Workshop 3: June 17th, 2017
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
ACTIVITY CONTENT
1. Opening + Welcome and control the number of participants
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
ACTIVITY CONTENT
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
ACTIVITY CONTENT
1. Opening + Welcome and control the number of participants
+ Leaders point out problems which happening in the company, discuss
2. Leaders’ the solution
voice +Emphasizing the goal to develop the company
+ Remove the negative competition in company
3. Employees’ + Employees give feedbacks and difficulties they are facing
voice + Expressing employees’ desire
+ Playing small games to make leader get closer to members
4. Removing
+ Creating friendly atmosphere between leaders and members
distance
+ Singing a song together to show the solidarity
+ Leader give a speech of thanks for employees’ contribution.
5. The
+ Leader give presents to each department to motivate them.
connection
+ Leaders take picture with employees
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
6.2.1. Objective:
Enhance positive attitude of employees in order to improve working environment
and coordinate closely between departments of organization.
6.2.2. Time:
After the first workshop until January 09, 2017
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
6.3.2. Time:
Teambuilding are organized into two times. The first time was held on March 2017
and the second time would be held on May 2017 (Each time consists of 50 people).
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PROGRAM PROPOSAL FOR INTERNAL STAFF OF PURPLRTRAVEL COMPANY
VII. EVALUATION
7.1. TACTIC 1: WORKSHOP CHAIN: “GETTING CLOSER”
Rate of participate in project: The number of participants in planned activities, their
active participations, their contributions will help company evaluate their understanding of
the topics and change their thought of competition little by little.
Rate of activities’ effective: In the end of each workshop, we will do the survey of
participants’ satisfaction of the topic and activities.
Working diary: Employees will weekly evaluate their satisfaction of work and
working place, their productivity and their feeling of the changes in the company. After
that, employees should freely write the working diary and send to manager every week.
Observation: Managers will observe and evaluate the change in each department
and the communication between departments.
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REFERENCES
Eryn Travis, D. M. (2016). Roles of a Team Leader in a Business. Retrieved from
Smallbusiness.Chron: http://smallbusiness.chron.com/roles-team-leader-business-
22734.html
Murray, J. (2016, 3 3). What is the Definition of an Employee? Retrieved from
aboutmoney: http://biztaxlaw.about.com/od/glossarye/g/employeedef.htm
Performance Management: Team Leadership in the New Workplace. (n.d.). Retrieved
from OPM: https://www.opm.gov/policy-data-oversight/performance-
management/reference-materials/historical/team-leadership-in-the-new-workplace/
Roles and responsibilities of directors and boards. (2015). Retrieved from Brefigroup:
http://www.brefigroup.co.uk/directors/directors_roles_and_responsibilities.html
The directors. (2013, 04 24). Retrieved from Innovation, Science and Economic
Development Canada: https://www.ic.gc.ca/eic/site/cd-dgc.nsf/eng/cs05004.html
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APPENDICES
Appendix 1: Tactic 1 - Poster for workshop chain 2016-2017 of PurpleTravel Company
Appendix 2: Tactic 2 - Perspective demo of the campaign: Smile, and “Have a nice day”
Appendix 3: Tactic 3 – A map of teambuilding: "Amazing Race: PurpleTravel Version”